Njengoko singena ngo-2025, imakethi yokuthambisa ubuso iyaqhubeka nokuvela, iqhutywa yinkqubela phambili yetekhnoloji, ukutshintsha izinto ezikhethwa ngabathengi, kunye nogxininiso olukhulayo kukhathalelo lwesikhumba. Eli nqaku liphonononga kwiintsingiselo zamva nje kunye namandla entengiso abumba ishishini lokuthambisa ubuso, libonelela ngemibono exabisekileyo kubathengi beshishini, kubandakanya abathengisi kunye nabathengisi.
Isiqulatho:
Ubume bemivuzo
Inkqubela phambili yeTekhnoloji eTshintsho kwiZithomalalisi zoBuso
Uqulunqo olutsha kunye nezithako kwi-Face Moisturizers
Ubume kunye ne-Aesthetics: Amava okuVava okuFumana koBuso
Isiphelo: Ikamva lezinto zokuthambisa zobuso
Ubume bemivuzo
Ukunyuka kweMbango kunye noHlumo lweMarike
Imakethi yokuthambisa ubuso ibone ukukhula okubonakalayo kwiminyaka yakutshanje, kwaye le meko kulindeleke ukuba iqhubeke. Ngokwengxelo yoPhando kunye neeMarike, ubungakanani bemakethi yokuthambisa yehlabathi kulindeleke ukuba ifikelele kwi-15.4 yeebhiliyoni zeedola ngo-2031, ngesantya sokukhula sonyaka (CAGR) se-5.1% ngexesha loqikelelo. Oku kukhula kuphenjelelwa kukwandisa ulwazi lwabathengi malunga nokhathalelo lwesikhumba, ukwanda kokuthandwa kweemveliso zendalo kunye nezendalo, kunye nefuthe lemithombo yeendaba zentlalo kunye nabaphembeleli bobuhle.
KuMntla Merika, icandelo lokuthambisa ubuso linamandla ngakumbi. Imakethi yase-US, eyayilawula iMarike yoMntla Melika ngo-2023, kulindeleke ukuba ifikelele kwixabiso lemarike le-2.72 yeebhiliyoni zeedola ngo-2031. Oku kunyuka kwemfuno kubalelwa kukubaluleka okukhulayo kweendlela zokhathalelo kunye nefuthe labaphembeleli bobuhle abanjengoJames Charles kunye noJeffree Star, abagxininisa ukubaluleka kokufumisa.
Inkqubela phambili yezobuGcisa kunye nezinto ezintsha
Inkqubela phambili yetekhnoloji kukhathalelo lwesikhumba iguqule imakethi yokuthambisa ubuso, ikhokelele kuphuhliso lweemveliso ezinoxinzelelo oluphezulu kunye nezibonelelo zolusu. Enye yezinto ezintsha ezintsha eziqhuba oku kukhula yitekhnoloji ye-encapsulation. Le teknoloji ibandakanya ukuvala izithako ezisebenzayo kwii-capsules ezincinci, ezikhusela ekuthotyweni kunye nokuqinisekisa ukuhanjiswa kwazo okujoliswe kuzo eluswini. Itekhnoloji ye-encapsulation iye yaphucula kakhulu ukusebenza kwe-moisturizers, evumela ukukhululwa ngokuthe ngcembe kwezithako ezisebenzayo ngokuhamba kwexesha.
Ukongeza, ukunyuka kweemveliso ezixutyiweyo kunye nokwakheka okuhambelana ne-microbiome yinto ephawulekayo kwimakethi yokuthambisa ubuso. Ezi mveliso zidibanisa izibonelelo ezininzi, ezifana ne-hydration, anti-aging, kunye nokukhuselwa kwelanga, kwi-formulation eyodwa, ukulungiselela umnqweno wabathengi wokulula kunye nokusebenza kakuhle. Ukudityaniswa kwe-CBD kwizinto zokuthambisa ubuso ngomnye umkhwa ovelayo, obonelela ngeenzuzo ezinokuthi zichase ukudumba kunye nezithomalalisayo.
Izinto ezikhethwa ngabathengi kunye nokwahlulahlulwa kweMarike
Izinto ezikhethwa ngabathengi kwimarike yokuthambisa ubuso ziyavela, kunye nemfuno ekhulayo yeemveliso ezinezithako zendalo nezicocekileyo. Njengoko abathengi besiba nolwazi ngakumbi ngeengozi ezinokubakho ezinxulunyaniswa nezithako zokwenziwa, kukho utshintsho olubhekiselele kwezona zikhethwa yindalo. Abavelisi basabela kule mfuno ngokuphuhlisa iimveliso ezisebenzisa izinto zendalo ezifana nekhala, i-hyaluronic acid, i-antioxidants, kunye neoyile yendalo eyahlukeneyo.
Imarike yahlulwe ngokusekwe kuhlobo, ifom, kunye nomsebenzisi wokugqibela. Icandelo lokuthambisa ubuso, elibandakanya iikhrimu, iijeli, ii-lotions, iiserum, kunye neoyile, ifumene i-56.9% yesabelo sengeniso kwimarike ye-moisturizer yehlabathi ngo-2023. Ngokubhekiselele kwifom, iikhrimu zixabiswa ngokukodwa ngenxa yobutyebi kunye nokuhambelana kwazo okutyebileyo, okubenza basebenze ekunyangeni olomileyo, olubuthathaka, noluqolileyo ulusu. Inxalenye ye-lotion, kunye nokulungelelaniswa kwayo okuphakathi, ilungele uluhlu olubanzi lweentlobo zesikhumba, kubandakanywa ukomisa ukuya kwisiqhelo.
I-segmentation yabasebenzisi bokugqibela ibonisa ukuba abafazi bangabathengi abaphambili bezinto zokuthambisa ubuso, ababalelwa kwi-62% yesabelo sengeniso kwimarike ngo-2023. Nangona kunjalo, kukho ugxininiso olukhulayo kwiimveliso ze-skincare zamadoda, eziqhutywa kukwandisa ulwazi kunye nokutshintsha imikhwa yokuzilungisa phakathi kwamadoda. Imarike ikwabonelela kwiintsana kunye nabantwana, kunye neendlela ezikhethekileyo eziyilelwe ukuhlangabezana neemfuno zabo ezizodwa zokhathalelo lwesikhumba.
Ukuqukumbela, imakethi yokuthambisa ubuso ngo-2025 iphawulwa ngokukhula olomeleleyo, ukuveliswa kwezinto ezintsha zobuchwepheshe, kunye nokuvela kwezinto ezikhethwa ngabathengi. Njengoko ishishini liqhubeka nokukhula, abathengi bamashishini, kubandakanywa abathengisi kunye nabathengisi bevenkile, kufuneka bahlale benolwazi malunga nezi ndlela zokusebenzisa amathuba kunye nokuhlangabezana neemfuno zabathengi babo.
Inkqubela phambili yeTekhnoloji eTshintsho kwiZithomalalisi zoBuso
Imakethi yokuthambisa ubuso iguqulwe kakhulu luphuhliso lwetekhnoloji, ekhokelela kuphuhliso lweemveliso ezibonelela nge-hydration ephezulu kunye nezibonelelo zolusu. Enye yezinto ezintsha eziphawulekayo yitekhnoloji ye-encapsulation, eye yaguqula indlela izithako ezisebenzayo ezihanjiswa ngayo eluswini. I-encapsulation ibandakanya ukuvala amacandelo asebenzayo kwii-capsules ezincinci, ezikhusela ekuthotyweni kunye nokuqinisekisa ukuhanjiswa kwazo okujoliswe kuzo eluswini. Le teknoloji iye yaphucula kakhulu ukusebenza kwe-moisturizers, ivumela ukukhululwa ngokuthe ngcembe kwezithako ezisebenzayo ngokuhamba kwexesha.
ITekhnoloji ye-Ecapsulation: Inguqu yoMdlalo
Itekhnoloji ye-Ecapsulation iye yaba ngumtshintshi womdlalo kwimarike yokuthambisa ubuso. Ngokukhusela izithako ezisebenzayo ekuthotyweni, le teknoloji iqinisekisa ukuba izithako zihlala zinamandla de zihanjiswe esikhumbeni. Oku kuye kwakhokelela ekuphuhlisweni kwezinto zokuthambisa ezibonelela nge-hydration ehlala ixesha elide kunye nezinye izibonelelo zesikhumba. Umzekelo, i-Neutrogena's Hydro Boost Water Gel isebenzisa itekhnoloji ye-encapsulation ukuhambisa i-hyaluronic acid eluswini, ibonelela nge-hydration enamandla ehlala imini yonke. Ngokufanayo, i-Olay's Regenerist Micro-Sculpting Cream isebenzisa i-peptides efihliweyo ukuphucula ukuqina kwesikhumba kunye nokunciphisa ukubonakala kwemigca emihle kunye nemibimbi.
Ukukhutshwa ngokuthe ngcembe kweZithako eziSebenzayo
Ukukhutshwa ngokuthe ngcembe kwezithako ezisebenzayo yenye inzuzo ebalulekileyo yeteknoloji ye-encapsulation. Oku kuvumela ukukhululwa okuqhubekayo kwezithako ngokuhamba kwexesha, ukubonelela ngeenzuzo eziqhubekayo kwesikhumba. Umzekelo, i-L'Oréal's Revitalift Derm Intensives Night Serum isebenzisa i-retinol egqunyiweyo ukuhambisa idosi ezinzileyo yesithako ubusuku bonke, inciphisa umngcipheko wokucaphuka kwaye yandisa izibonelelo zayo zokuchasana nokuguga. Le teknoloji iye yasetyenziswa kwi-Clinique's Moisture Surge 72-Hour Auto-Replenishing Hydrator, ebonelela nge-hydration eqhubekayo ngokukhulula ngokuthe ngcembe i-aloe vera kunye ne-hyaluronic acid.
Uzinzo olwandisiweyo kunye nokusebenza ngokuSebenzayo
Itekhnoloji ye-encapsulation iphinda ikhulise ukuzinza kunye nokusebenza kwezithako ezisebenzayo. Ngokukhusela izithako ezivela kwizinto zokusingqongileyo ezifana nokukhanya kunye nomoya, i-encapsulation iqinisekisa ukuba zihlala zisebenza ixesha elide. Oku kukhokelele kuphuhliso lwezixhobo zokuthambisa ezinamandla nezisebenzayo. Umzekelo, i-Estée Lauder's Advanced Night Repair Synchronized Multi-Recovery Complex isebenzisa i-hyaluronic acid kunye ne-peptides efihliweyo ukubonelela ngamanzi kunye nokulungisa ulusu ubusuku bonke. Ngokufanayo, i-Shiseido's Ultimune Power Infusing Concentrate isebenzisa i-reishi mushroom efihliweyo kunye ne-iris root extracts ukuqinisa ukukhuselwa kwendalo kwesikhumba kunye nokuphucula impilo yayo yonke.
Uqulunqo olutsha kunye nezithako kwi-Face Moisturizers
Imakethi yokuthambisa ubuso ibone ukwanda kokwenziwa kwezinto ezintsha kunye nezithako, eziqhutywa yimfuno yabathengi yeemveliso ezibonelela ngeenzuzo ezininzi. Iimveliso ziya zibandakanya izithako eziphambili kwaye ziphuhlisa imixube ekhethekileyo yokuhlangabezana neenkxalabo ezahlukeneyo zolusu.
Iasidi yeHyaluroniki: IQhawe lokuHyinwa
Iasidi ye-Hyaluroniki iye yaba sisithako esisisiseko kwizinto zokuthambisa ubuso ngenxa yokukwazi ukutsala kunye nokugcina ukufuma. Esi sithako siyaziwa ngeempawu zayo zokukhupha amanzi, okwenza ukuba ilungele ulusu olomileyo noluphelelwe ngamanzi. Ngokomzekelo, i-Vichy's Aqualia Thermal Rich Cream isebenzisa i-hyaluronic acid ukubonelela nge-hydration ehlala ixesha elide kunye nokuphucula ukuthungwa kwesikhumba. Ngokufanayo, i-La Roche-Posay's Hyalu B5 Hyaluronic Acid Serum idibanisa i-hyaluronic acid kunye ne-vitamin B5 ukuphucula ukulungiswa kwesikhumba kunye ne-hydration.
IiPeptides: Ukunyusa iMveliso yeCollagen
Iipeptides sesinye isithako esidumileyo kwizinto zokuthambisa ubuso, ezaziwa ngokukwazi kwabo ukonyusa imveliso yecollagen kunye nokuphucula ukunwebeka kolusu. Le mixokelelwane emifutshane ye-amino acids inceda ukunciphisa ukubonakala kwemigca emihle kunye nemibimbi, ibenze ibe yinto ephambili kwiimveliso ezichasene nokuguga. Umzekelo, i-Drunk Elephant's Protini Polypeptide Cream isebenzisa umxube we-peptides ukuqinisa ulusu kunye nokuphucula ukuqina kwayo. Ngokufanayo, i-Ordinary's Buffet + Copper Peptides 1% idibanisa iipeptides ezininzi ukujolisa iimpawu ezahlukeneyo zokuguga kunye nokuphucula impilo yesikhumba ngokubanzi.
Izithako zendalo kunye nezendalo
Kukwakho umkhwa okhulayo obhekiselele kwizithako zendalo kunye nezendalo kwizinto zokuthambisa ubuso. Abathengi baya ngokuya befuna iimveliso ezingenazo iikhemikhali zokwenziwa kwaye zenziwe ngezithako ezifumaneka ngokuzinzileyo. Umzekelo, i-Tata Harper's Crème Riche isebenzisa umxube weoyile yendalo kunye nezicatshulwa zebhotani ukubonelela ngamanzi anzulu kunye nesondlo. Ngokufanayo, iHerbivore Botanicals 'Pink Cloud Rosewater Moisture Cream isebenzisa amanzi erozi, ikhala, kunye nesicatshulwa seti emhlophe ukuthomalalisa kunye nokuthambisa ulusu.
Ubume kunye ne-Aesthetics: Amava okuVava okuFumana koBuso
Ubume kunye nobuhle bezinto zokuthambisa ubuso zidlala indima ebalulekileyo kwisibheno sazo kubathengi. Iimveliso zijolise ekudaleni iimveliso ezinganikezeli kuphela izibonelelo zesikhumba kodwa zibonelela ngamava amnandi oluvo.
IiGel eziKhala kunye neeCream
Iigels ezilula kunye ne-creams ziya zithandwa kakhulu, ngakumbi phakathi kwabathengi abanamafutha okanye ulusu oludibeneyo. Ezi ziqulunqo zibonelela nge-hydration ngaphandle kokushiya i-residu enamafutha, ezenza zilungele ukusetyenziswa kwemihla ngemihla. Umzekelo, iBelif's I-True Cream Aqua Bomb yijel-cream ekhaphukhaphu ebonelela nge-hydration enamandla ngaphandle kokuvala iipores. Ngokufanayo, i-Tatcha's I-Cream yamanzi isebenzisa iteknoloji ekhethekileyo yokuqhuma kwamanzi ukuhambisa ukuqhuma okuqabulayo kwe-hydration kwisicelo.
IiNdawo eziTyebileyo neziNtofontofo
Kwelinye icala, izinto ezityebileyo nezitofotofo zithandwa ngabathengi abanolusu olomileyo okanye oluqolileyo. Olu qulunqo lubonelela nge-hydration enzulu kunye nesondlo, okwenza kube lula ukusetyenziswa ebusuku. Ngokomzekelo, i-Augustinus Bader's The Rich Cream isebenzisa umxube weoli yendalo kunye nezithako eziphambili ukubonelela nge-hydration enzulu kunye nokulungisa ulusu ubusuku bonke. Ngokufanayo, i-Cream yomlingo kaCharlotte Tilbury sisityebi, esine-velvety moisturizer ebonelela nge-hydration ehlala ixesha elide kunye nokukhanya okukhazimulayo.
Isibheno sobuhle kunye nokuPakisha
Isibheno sobuhle kunye nokupakishwa kwezinto zokuthambisa ubuso nazo zidlala indima ebalulekileyo kwimpumelelo yazo. Iimveliso zigxininisa ngakumbi ekudaleni iimveliso ezibukekayo ezibonakala kwiishelufu. Umzekelo, iGlow Recipe's Watermelon Glow Pink Juice Moisturizer iza kwibhotile epinki ekhanyayo ebonisa iipropathi zayo ezihlaziyayo kunye ne-hydrating. Ngokufanayo, i-Fenty Skin's Hydra Vizor Invisible Moisturizer iza kwi-chic, ibhotile enokuzaliswa kwakhona ehambelana nokuzinikela kwe-brand ukuzinza.
Isiphelo: Ikamva lezinto zokuthambisa zobuso
Imakethi yokuthambisa ubuso iyaqhubeka nokuvela, iqhutywa luphuhliso lwetekhnoloji, iinguqulelo ezintsha, kunye nokugxila kukwakheka kunye nobuhle. Njengoko abathengi besiba nolwazi ngakumbi kwaye beqonda, iibrendi kufuneka ziqhubeke nokuvelisa izinto ezintsha kunye nokubonelela ngeemfuno zabo ezahlukeneyo kunye nezinto abazithandayo. Ikamva lezinto zokuthambisa ubuso libukeka lithembisa, ngokugxininiswa okuqhubekayo kwizithako eziphambili, ukuqulunqwa okukodwa, kunye namava amnandi oluvo.
