Imarike ye-nail polish ibone ukukhula okuphawulekayo kunye nokuguqulwa kwiminyaka embalwa edlulileyo. Ngokunyuka kweendlela ezintsha zokuyila, ukuvela kwemibala, kunye nogxininiso olukhulayo kwiinketho ezingenayo ityhefu kunye ne-vegan, ishishini lilungele ukwanda okuqhubekayo. Eli nqaku lijonga imeko yangoku yentengiso ye-nail polish, iphonononga izinto eziqhuba ukukhula kwayo kunye neendlela ezibumba ikamva layo.
Isiqulatho:
-Isishwankathelo seMarike: Imfuno ekhulayo yeNail Polish
-IiNdlela eziQalayo eziPhuhlisa iKamva leSikhonkwane sesiPolish
– Ijeli kunye neeFomula ezihlala ixesha elide: Ukutshintsha komdlalo
-Ukunyuka kweZikhonkwane eziNgenaNxibisi kunye neVegan
-Ukomisa ngokukhawuleza kunye neMimangaliso yeMbasa enye: Ukulungeleka ngundoqo
-Imibala yemibala Elawula iMarike yeNzipho yasePoland
-Bold kunye nokuKhanya: Ukuduma kweeHues eziQiqisileyo
-Imithunzi enqunu kwaye engathathi hlangothi: Ubuhle obungenaxesha
– Imibala yexesha lonyaka: Yintoni eshushu kulo nyaka
UbuGcisa bezikhonkwane kunye nokwenza ngokwezifiso: Ukubonakaliswa koBuqu ngeNail Polish
-Iikhithi ze-DIY Nail Art: Ubuchule kwiminwe yakho
– IiNkonzo zobuGcisa bezikhonkwane: Ukuphakamisa amava eManicure
-IsiPholishe seZikhonkwane esiSetyenzwayo: Ukulungelelanisa Imibala kwizinto ezikhethwa ngumntu ngamnye
Ukusonga iindlela zamva nje ze-Nail Polish
Isishwankathelo seMarike: Imfuno ekhulayo yeNail Polish
Imakethi ye-nail polish iye yakhula omelele kule minyaka yamva nje, iqhutywa zizinto ezahlukeneyo ezibandakanya ifashoni, ukuqinisekiswa kwabantu abadumileyo, kunye nefuthe elikhulayo lemithombo yeendaba zentlalo. Ngokwengxelo yobuchwephesha, ubungakanani bemakethi ye-nail polish yelizwe jikelele ikhule ukusuka kwi-12.9 yeebhiliyoni zeedola ngo-2023 ukuya kwi-14.48 yeebhiliyoni zeedola ngo-2024, ebonisa isantya sokukhula sonyaka (CAGR) se-12.3%. Oku kukhula kulindeleke ukuba kuqhubeke, kunye noqikelelo olubonisa ukuba imakethi iya kufikelela kwiibhiliyoni zeedola ezingama-22.47 ngo-2028 kwi-CAGR ye-11.6%.
Iimpembelelo zokuKhula kweMarike yokuqhuba
Iimpembelelo ezininzi eziphambili ziqhuba ukukhula kwemarike ye-nail polish. Ifashoni kunye neendlela zobuhle zidlala indima ebalulekileyo, kunye neendlela ezintsha kunye nemibala iqaliswa rhoqo. Iingcebiso zabantu abadumileyo kunye nabaphembeleli bemithombo yeendaba zentlalo nabo banegalelo ekwandeni kwentengiso ngokubonisa iindlela zamva nje zepolisi yesikhonkwane kunye neemveliso kubaphulaphuli abaninzi. Ukongeza, ukudityaniswa kwemixholo yexesha kunye nexesha elithile kwingqokelela ye-nail polish igcina intengiso iguquka kwaye inomtsalane kubathengi.
Indima yabasetyhini abaSebenzayo
Ukwanda kwabemi behlabathi babasetyhini abasebenzayo yenye into ebaluleke kakhulu ekhuthaza ukukhula kwemarike ye-nail polish. I-Nail polish isoloko ibonwa njengenxalenye ebalulekileyo yenkangeleko yobuchwephesha, inika inkangeleko edlamkileyo kunye neyobuhle eyenza uvakalelo lwemfezeko. Idatha evela kwi-Bureau of Labor Statistics yase-US ibonisa ukuba abafazi baqulunqa phantse isiqingatha (47.0%) sabasebenzi base-United States ngo-2021. Obu bukho buninzi babasetyhini abasebenzayo emsebenzini ngumqhubi ophambili wemarike ye-nail polish.
I-E-Commerce kunye neNtengiso yeDijithali
Ukukhula kweshishini le-e-commerce kube nefuthe kakhulu kwimakethi ye-nail polish. Iiplatifti ze-E-commerce zibonelela abathengi ngendlela elula yokufikelela kuluhlu olwahlukeneyo lweemveliso ze-nail polish ukusuka kubutofotofo bamakhaya abo. La maqonga aququzelela uthelekiso olulula lwemveliso, ukufikelela kuphononongo, kunye neendlela zokuthenga ezifanelekileyo. NgokweSebe lezoRhwebo lase-United States, intengiso ye-e-commerce yase-US ifumene ukwanda kwe-39% kwikota yokuqala ka-2021 xa kuthelekiswa nexesha elifanayo ngo-2020.
Izinto ezintsha kunye neNtsebenziswano yobuChule
Ukuveliswa kwezinto ezintsha kwimiqulu ye-nail polish kunye nentsebenziswano yobuchule phakathi kweenkampani ezinkulu nazo zibumba imarike. Ngokomzekelo, i-Orly, i-brand yokunakekelwa kwe-nail yase-UK, yazisa umgca wayo othi "Island Hopping" we-nail polish ephefumulayo ngo-Matshi 2022. Le ngqokelela, eyaziwa ngokuba yi-vegan, i-cruel-free, kunye ne-halal-certified, isebenzisa iteknoloji yokuphefumula ukugcina ibhalansi ye-hydration kwizipikili. Ubutsha obunjalo bulungelelanisa nezinto ezikhethwa ngabathengi kwizisombululo zokhathalelo lwezempilo.
Ukusebenzisana okucwangcisiweyo kuya kuxhaphaka ngakumbi kwimarike ye-nail polish. NgoJuni ka-2022, iVelveeta, inkampani yokutya esekwe e-US, ibambisene ne-Nails Inc., inkampani yase-UK esekwe e-UK, ukuphehlelela ingqokelela eyahlukileyo nedlalayo ye-nail polish ebizwa ngokuba “yi-Pinkies Out Polish.” Le ntsebenziswano ingumzekelo wendlela intsebenziswano enokukhokelela kwimveliso entsha kunye neyodwa yemveliso ehambelana nezinto ezikhethwa ngabathengi.
Imakethi ye-nail polish ilungele ukukhula okuqhubekayo, eqhutywa yimizila yefashoni, impembelelo yabasetyhini abasebenzayo, ukwanda kwe-e-commerce, kunye nezinto ezintsha eziqhubekayo. Njengoko imarike ikhula, iinkampani ziya kufuneka zihlale zihambelana nezinto ezikhethwa ngabathengi kwaye zisebenzise intsebenziswano yobuchule ukugcina umda wazo wokukhuphisana.
Ukwenziwa kwezinto ezintsha Ukubumba iKamva leNail Polish
Ijeli kunye neeFomula ezihlala ixesha elide: Ukutshintsha umdlalo
Imboni ye-nail polish ibone utshintsho oluphawulekayo ngokusungulwa kwejel kunye neefomyula ezihlala ixesha elide. Olu qulunqo lutsha luyiguqule imarike ngokunika ukuqina kunye nokugqiba okukhazimlayo okunokuhlala iiveki ngaphandle kokutshiphuzwa. I-Gel polishes, ngokukodwa, ibe yintandokazi phakathi kwabathengi abafuna izikhonkwane ze-salon ekhaya. Inkqubo yesicelo ibandakanya ukunyanga phantsi kwesibane se-UV okanye isibane se-LED, esiqinisekisa ukugqiba okunzima, okuqinileyo. Lo mkhwa uhambelana nemfuno ekhulayo yabathengi yokulula kunye nezisombululo zobuhle ezihlala ixesha elide.
Ngaphaya koko, uphuhliso lweepolishi ezixutyiweyo ezidibanisa izibonelelo zemveli kunye neegel polishes ziye zayandisa ngakumbi intengiso. Ezi hybrids zibonelela ngokulula kokusetyenziswa kunye nokususwa kwepolishi eqhelekileyo ngelixa unikezela ubomi obude kunye nokukhanya kwe-gel polish. Njengoko abathengi baqhubeka befuna iimveliso ezibonelela ngokusebenza kunye nokulula, ukuthandwa kwejel kunye neefomula ezihlala ixesha elide kulindeleke ukuba ziphakame.
Ukunyuka kwezikhonkwane zeZikhonkwane ezingeNyobutyhefu kunye neVegan
Ukuphendula ekwandiseni ulwazi lwabathengi malunga nempilo kunye nokuzinza kokusingqongileyo, imboni ye-nail polish ibone ukunyuka kwe-non-toxic kunye ne-vegan formulations. Izikhonkwane zendabuko zihlala zinemichiza eyingozi efana ne-formaldehyde, toluene, kunye ne-dibutyl phthalate (DBP), enokuthi ibeke ingozi kwimpilo. Ngakolunye uhlangothi, izikhonkwane ze-nail polishes ezingenayo inetyhefu, zenziwe ngaphandle kwezi zinto ezinobungozi, zibenza bakhuseleke kubasebenzisi bobabini kunye nokusingqongileyo.
I-vegan nail polishes, engenazo naziphi na izithako ezivela kwizilwanyana kwaye azivavanywanga kwizilwanyana, nazo ziye zafumana ukuthandwa. Lo mkhwa uqhutywa kukuthanda kwabathengi okukhulayo kwiimveliso zobuhle ezingenazo inkohlakalo kunye nezisesikweni. Iibrendi ziya zisanda kwamkela ezi ndlela zokujongana nomthengi, kwaye olu tshintsho kulindeleke ukuba luqhubeke njengoko ulwazi malunga nefuthe lemveliso yobuhle empilweni kunye nokukhula kokusingqongileyo.
I-Quick-Dry kunye ne-One-Coat Wonders: Uncedo lungundoqo
Kwihlabathi lanamhlanje elikhawulezayo, ukusebenziseka lula yeyona nto iphambili kubathengi. Iipolishi ezikhawulezayo ezomileyo kunye nengubo enye ziye zavela njengesisombululo kwinkqubo yokuchitha ixesha lesicelo se-nail polish yendabuko. Ezi ziqulunqo zenzelwe ukuba zome ngokukhawuleza, zivumela abasebenzisi ukuba bafezekise i-manicure egqibeleleyo kwiqhezu lexesha. Iipolishi zebhatyi enye, ezibonelela ngokugquma ngokupheleleyo kunye nombala oqaqambileyo ngesicelo esinye, ziphucula ngakumbi into elula.
Ukuphuhliswa kwezi mveliso yimpendulo kwimfuno yomthengi wale mihla yokusebenza kakuhle ngaphandle kokuthomalalisa umgangatho. Njengoko imfuno yezisombululo zobuhle ezonga ixesha liqhubeka likhula, iipolishi zesikhonkwane ezikhawulezayo ezomileyo kunye nengubo enye zimiselwe ukuba zibe ziindawo ezisisiseko kwimarike.
Iindlela zoMbala eziLawula iMarike yeNail Polish
Bold and Bright: Ukuduma kweeHues eziGqiqileyo
Imibala ebomvu kunye eqaqambileyo ithathe imarike ye-nail polish ngokuqhwithela. Ama-hues anamandla afana ne-neon pinks, i-blues yombane, kunye ne-reds evuthayo ziya zithandwa kakhulu phakathi kwabathengi abafuna ukwenza ingxelo ngezikhonkwane zabo. Le mibala yamehlo ifanelekile ekuboniseni ubuntu kunye nokongeza i-pop yombala kuyo nayiphi na impahla.
Umkhwa osiya kwimibala egqamileyo neqaqambileyo ikwaphenjelelwa ngamajelo eendaba ezentlalo, apho iimpembelelo kunye nabantu abadumileyo bahlala bebonisa iimanicure zabo eziqaqambileyo. Ngenxa yoko, abathengi bathambekele ngakumbi ekuvavanyeni i-shades enesibindi kunye nokudityaniswa kombala okhethekileyo. Lo mkhwa kulindeleke ukuba uqhubeke njengoko abathengi befuna ukubonisa ubuntu babo kunye nobuchule babo ngokukhetha umbala wezipikili.
Ubunqunu kunye neMithunzi engathathi hlangothi: Ubuhle obungenaxesha
Ngelixa imibala enesibindi yenza amaza, i-shades enqunu kunye nengathathi hlangothi ihlala iyintandokazi engapheliyo. Le mibala yeklasikhi inika inkangeleko ephucukileyo kunye nenhle efanelekile nakweyiphi na imeko. Izithunzi ze-beige, taupe, kunye nepinki ezithambileyo zithandwa kakhulu ngenxa yokuguquguquka kwazo kunye nobuhle obungaphantsi.
Izikhonkwane zezipholi ezinqunu nezingathathi hlangothi nazo ziyathandwa ngenxa yokukwazi kwazo ukuxhasa nasiphi na isinxibo kunye nethoni yesikhumba. Lo mkhwa wokunyamezela ubonisa umnqweno womthengi wokulula kunye nobuhle, kwaye kusenokwenzeka ukuba ihlale ingundoqo kwimarike ye-nail polish.
Imibala yexesha lonyaka: Yintoni eshushu kulo nyaka
Imibala yamaxesha onyaka idlala indima ebalulekileyo kwimakethi ye-nail polish, kunye neengqokelela ezintsha ezikhutshwayo ukubonisa ukutshintsha kwamaxesha onyaka. Ngokomzekelo, iqoqo lentwasahlobo kunye nehlobo lihlala libonisa imibala ye-pastel kunye nemibala eqaqambileyo, ngelixa ukuqokelela kwekwindla kunye nobusika kubandakanya i-shades enzulu, ecebileyo efana ne-burgundy, i-navy kunye ne-emerald eluhlaza.
Kulo nyaka, ukuthambekela ngokubhekiselele kwimibala yexesha lonyaka kubone ugxininiso kwiitoni zomhlaba kunye nemibala ephefumlelweyo yendalo. Imibala enje ngeterracotta, eluhlaza komnquma, kunye notyheli lwemostade ifumana ukuthandwa, ibonakalisa umkhwa obanzi obhekiselele kubuhle bendalo kunye nendalo. Njengoko abathengi beqhubeka nokufuna uhlaziyo lwamaxesha onyaka kwiindlela zabo zobuhle, imfuno yemibala ye-nail polish kulindeleke ukuba ikhule.
UbuGcisa bezikhonkwane kunye nokwenza ngokwezifiso: Ukubonakaliswa koBuqu ngeNail Polish
I-DIY Nail Art Kits: Ukudala kwiFingertips yakho
Ukunyuka kweekhithi zobugcisa be-nail ye-DIY kuye kwaxhobisa abathengi ukuba bakhuphe ubuchule babo kunye nokulinga ngoyilo oluntsonkothileyo olusuka kubutofotofo bamakhaya abo. Ezi zixhobo zibandakanya izixhobo ezahlukeneyo, ezinje ngeebhrashi, izixhobo zokufaka amachaphaza, kunye neepleyiti zesitampu, kunye nokukhethwa kwezikhonkwane kunye nokuhombisa. Ukuthandwa kobugcisa be-nail be-DIY buqhutywa ngumnqweno wokwenza umntu ngamnye kunye ne-manicure eyodwa ebonisa isitayile somntu ngamnye.
Amaqonga eendaba ezentlalo, ngakumbi i-Instagram kunye neTikTok, adlale indima ebalulekileyo ekwaziseni ubugcisa bezikhonkwane be-DIY. Izifundo kunye nempembelelo evela kubaphembeleli yenze ukuba kube lula kubathengi ukuba bazame izandla zabo ekudaleni uyilo oluntsonkothileyo. Ngenxa yoko, imfuno ye-DIY nail art kits kulindeleke ukuba iqhubeke nokukhula.
IiNkonzo zobuGcisa bezikhonkwane: Ukuphakamisa amava eManicure
Ngelixa ubugcisa be-nail be-DIY bukhula, iinkonzo zobugcisa bezinzipho zihlala zilukhetho oludumileyo kwabo bafuna uyilo oluntsonkothileyo nolukumgangatho ophezulu. Iisaluni zezikhonkwane ziya zibonelela ngeenkonzo zobugcisa ezikhethekileyo, ukusuka kuyilo olupeyintwe ngesandla ukuya kwimihombiso ye-3D. Ezi nkonzo zibonelela ngenqanaba leenkcukacha kunye nokuchaneka okuhlala kunzima ukufezekisa ekhaya.
Iinkonzo zobugcisa bezikhonkwane zikwabonwa njengohlobo lokuzikhathalela kunye nokuziyolisa, ukunika amava okuphumla kunye nokutolika. Njengoko abathengi beqhubeka nokufuna unyango olukhethekileyo kunye nolwenzelwe umntu, imfuno yeenkonzo zobugcisa bezikhonkwane kulindeleke ukuba ikhule.
I-Nail Polish enokwenziwa ngokwezifiso: Ukuthunganiswa kweMibala ukuya kwizinto ezikhethwa ngumntu ngamnye
I-police ye-nail eyenziwe ngokwezifiso yindlela evelayo evumela abathengi ukuba benze ii-shades zabo ezizodwa. Iimveliso zibonelela ngeenkonzo ezenza ukuba abathengi baxube kwaye batshatise imibala, bongeze ukubengezela okanye ukubengezela, kwaye bade bakhethe nokugqiba kwepolishi yabo. Eli nqanaba lokwenziwa ngokwezifiso libonelela kwimfuno ekhulayo yeemveliso zobuhle ezenzelwe wena.
Ikhono lokudala umthunzi we-nail polish one-a-kind uthandeka ngokukodwa kubathengi abafuna ukubonakala kwaye babonise ubuntu babo. Njengoko umkhwa wokwenza ngokwezifiso uqhubeka ukhula, iibrendi ezininzi zinokubonelela ngeenkonzo ze-nail polish bespoke.
Ukusonga iindlela zamva nje ze-Nail Polish
Umzi-mveliso we-nail polish ukhula ngokukhawuleza, uqhutywa kukwenziwa kwezinto ezintsha, iintsingiselo zemibala engqindilili, kunye nemfuno ekhulayo yokwenziwa komntu. Ukusuka kwiipolishi zejeli ezihlala ixesha elide ukuya kukhetho olungeyotyhefu kunye ne-vegan, intengiso ibonelela ngeendlela ezahlukeneyo zokukhetha abathengi. Njengoko i-shishini liqhubeka nokuvuselela kwaye lilungele ukutshintsha iimfuno zabathengi, ikusasa le-nail polish libukeka liqaqambile kwaye linamandla.
