Imakethi yempahla yokujima yamadoda ifumana inguqu ebalulekileyo, eqhutywa yinkqubela phambili yetekhnoloji yelaphu, ukunyuka komdyarho, kunye nokonyuka kokugxila kwezempilo kunye nokomelela. Eli nqaku liphonononga kwiintsingiselo zangoku kunye namandla entengiso abumba ishishini lempahla yokujima yamadoda.
Isiqulatho:
– Isishwankathelo seMarike yeSinxibo sokuSebenza saMadoda
– Ukusebenza kunye nokuSebenza
– Uyilo kunye neAesthetics: Isibheno esiBonakalayo seSinxibo sokuSebenza saMadoda
-Ukufaneleka kunye nokuThuthuzelwa: Ukuqinisekisa amava oMsebenzi ogqibeleleyo
–Uzinzo kwiSinxibo sokuSebenza saMadoda
Isishwankathelo seMarike yeSinxibo sokuSebenza saMadoda
Imarike yehlabathi yempahla yokujima yamadoda ikwindlela yokukhula eyomeleleyo. Ngokwengxelo yoPhando kunye neeMarike, ubungakanani bemakethi yempahla yokuzivocavoca kulindeleke ukuba ikhule ukusuka kwi-214.08 yeebhiliyoni zeedola ngo-2023 ukuya kwi-229.68 yeebhiliyoni zeedola ngo-2024, ngesantya sokukhula sonyaka esihlanganisiweyo (CAGR) se-7.3%. Oku kukhula kuqhutywa zizinto ezininzi, ezibandakanya ukwanda kokuqonda malunga nokomelela kunye nempilo, ukuthandwa kweendlela zokubaleka, kunye nokwenziwa kwezinto ezintsha zobuchwepheshe kushishino.
Imakethi yempahla yamadoda, ebandakanya iimpahla zokuzilolonga, yaqikelelwa kwi-USD 486.94 yezigidigidi ngo-2023 kwaye kulindeleke ukuba ikhule kwi-CAGR ye-6.34% ukuya kuthi ga kwi-749.04 yezigidigidi zeedola ngo-2030.
Ngokwengingqi, uMntla Merika ubambe esona sabelo sikhulu sentengiso yempahla yokuzivocavoca, kunye ne-United States ivelisa eyona ngeniso iphezulu. Ngo-2024, ingeniso kwimarike yempahla yamadoda e-United States iqikelelwa ukuba iya kuba yi-USD 113.50 yeebhiliyoni zeedola, kunye nengeniso yomntu ngamnye eqikelelwa kwi-USD 332.00. Imakethi kulindeleke ukuba ikhule ngonyaka nge-2.24% (CAGR 2024-2028), ebonisa ukonyuka okuzinzileyo kwenkcitho yabathengi kwiimveliso ezinxulumene nokomelela.
I-Asiya-Pacific kulindeleke ukuba ibe ngowona mmandla ukhula ngokukhawuleza kwixesha lengqikelelo, uqhutywa kukukhula kokuthandwa kwemisebenzi yomzimba kunye nokukhula kwabantu abakudidi oluphakathi. Amazwe afana neTshayina kunye neIndiya abona ukwanda kwemfuno yempahla yokuzilolonga, ekhuthazwa kukwanda kolwazi lwezempilo kunye nefuthe leendlela zokuzilolonga eNtshona.
Abadlali abaphambili kwimakethi yeempahla zokuzilolonga zamadoda babandakanya izigebenga zemizi mveliso ezifana neNike, Adidas, Under Armor, kunye neLululemon. Ezi nkampani ziqhubeka nokusungula izinto ezintsha ukuze zihlangabezane neemfuno eziguqukayo zabathengi, zibandakanya ubugcisa belaphu obuphambili kunye nezenzo ezizinzileyo kwimigca yemveliso yazo. Umzekelo, i-Adidas AG iye yazisa ingqokelela yeempahla zemidlalo ye-capsule eneziqwenga ezininzi eziguquguqukayo eziyilwe ngobuncinci be-aesthetics kwaye yakhiwe ngobuncinci be-50% yomqhaphu wendalo.
Imakethi ikwabona ukunyuka kweempawu ezithe ngqo kubathengi (i-DTC), ezisebenzisa amaqonga edijithali ukufikelela kubathengi ngokuthe ngqo kwaye ibonelele ngamava okuthenga omntu. Lo mkhwa kulindeleke ukuba uqhubeke, uqhutywa yidijithali eqhubekayo kunye nobuntu ngaphakathi kwishishini.
Ukuqukumbela, intengiso yeempahla zamadoda zokuzilolonga ilungele ukukhula okubonakalayo, okuqhutywa yinkqubela phambili yetekhnoloji, ukonyuka kolwazi lwezempilo, kunye nokunyuka komdyarho. Njengoko abathengi beqhubeka nokubeka phambili ukuqina kunye nokuba sempilweni, imfuno yokusebenza okuphezulu, isitayile, kunye nesixhobo sokuzilolonga esizinzileyo simiselwe ukuba sinyuke.
Ukusebenza kunye nokusebenza: Undoqo weSinxibo sokuSebenza saMadoda
Amalaphu aSebenza ngokuPhezulu
Inguquko yesinxibo sokuzilolonga samadoda iphenjelelwe kakhulu kukuhambela phambili kobugcisa belaphu. Iingubo eziphezulu zokusebenza ngoku zingumqolo wezixhobo zokuzilolonga, ukubonelela abadlali ngenkxaso efunekayo kunye nentuthuzelo yokuphucula ukusebenza kwabo. Ngokutsho kwe-SS25 Activewear Forecast, iimpawu ezifana ne-Nike, i-Adidas, kunye ne-Lululemon ziye zahamba phambili ekufakeni izinto ezitsha kwiindlela zokuyila. La malaphu enzelwe ukuba abe khaphukhaphu, aphefumle kwaye aqinise ukufuma, eqinisekisa ukuba iimbaleki zihlala zomile kwaye zikhululekile ngexesha lokuzilolonga ngamandla. Umzekelo, i-Alo Yoga's 5 ″ Adapt Running Short eBluestone, ethengiswe kwisithuba senyanga yokukhululwa kwayo, bubungqina bemfuno yempahla ekumgangatho ophezulu, eqhutywa ngumsebenzi.
Ukusebenza Kudibana neFashoni
I-wardrobe yendoda yanamhlanje ayisekho kwindawo yokuzivocavoca. Ukunyuka kweempahla zokuzilolonga eziguquguqukayo kuye kwenza mfiliba imigca phakathi kwempahla yezemidlalo kunye nokunxiba kwesiqhelo. Lo mkhwa uqhutywa yimfuneko yokusebenza kunye nefashoni ukuhlala kunye. Iimveliso ngoku ziyila iimpahla zokuzilolonga ezinokuthi zitshintshe ngokukhawuleza ukusuka ekubalekeni kusasa ukuya kwi-brunch eqhelekileyo. I-SS25 Activewear Forecast iqaqambisa ukuthandwa kwezinto ezifana nezaphuli-moya, iibhulukhwe ezimfutshane zebhayisekile, kunye neebhatyi ezigcwele zip ezibonelela ngezitayile kunye nokusebenza. Ukudityaniswa kweempawu ezinjengeepokotho, i-zippers, kunye ne-toggles ehlengahlengiswayo kuphucula ngakumbi ukusebenza kwezi mpahla, zizenze zilungele imisebenzi eyahlukeneyo ngaphaya kwendawo yokuzivocavoca.
Ukudityaniswa koBugcisa
Ukudityaniswa kwetekhnoloji kwisinxibo sokuzilolonga kuguqula indlela abaziqeqesha ngayo iimbaleki. Isinxibo esilumkileyo, esifakwe kwizinzwa, sinokujonga idatha yexesha lokwenyani efana nesantya sentliziyo, ukusetyenziswa kweekhalori, kunye nokusebenza kwezihlunu. Olu tshintsho luvumela iimbaleki ukuba zifumane ulwazi malunga nemeko yazo yomzimba kwaye ziphucule iindlela zabo zoqeqesho. Iimpawu ezifana ne-Under Armor kunye ne-Athos zihamba phambili kule ndawo, zibonelela ngezixhobo zokuzilolonga ezihlakaniphile ezibonelela ngengxelo ebalulekileyo kubasebenzisi. Ngokutsho kwe-SS25 Activewear Forecast, imfuno yempahla edityanisiweyo yetekhnoloji kulindeleke ukuba ikhule, njengoko abathengi abaninzi befuna ukukhulisa itekhnoloji yokuphucula ukusebenza kwabo kunye nokufezekisa iinjongo zabo zokuqina.
Uyilo kunye ne-Aesthetics: Isibheno esibonakalayo seSinxibo sokuSebenza saMadoda
Uyilo oluMde
Uyilo kunye nobuhle beempahla zokuzilolonga zamadoda zibone inguqu ebalulekileyo, kunye nokutshintsha ukuya kwiziqwenga ezifashisayo kunye nefashoni. I-SS25 Activewear Forecast ibonisa ukuba imibala engqindilili, ushicilelo olungekho ngqiqweni, kunye neenkcukacha ezintsha ziyanda. Iimveliso zizama ukugqitywa kwesinyithi, iipateni zejometri, kunye nemibala eyahlukileyo ukwenza izixhobo zokuzilolonga ezibukekayo. Umzekelo, i-Chateau Mel Running Bra yi-Girlfriend Collective, kunye noyilo olutsala amehlo, ibe yintandokazi phakathi kwabathandi bokufaneleka. Lo mkhwa ubonakalisa intshukumo ebanzi ebhekiselele ekuzibonakaliseni nasekuzibonakaliseni komntu ngamnye kwindlela yokuzilolonga.
Iindlela zoMbala
Iimpawu zemibala kwiimpahla zokuzilolonga zamadoda ziyavela, kunye nomxube wemibala engqindilili kunye nefihlakeleyo elawula imarike. Ngokwe-SS25 Activewear Forecast, izithunzi ezithulisiwe nezizolileyo njengebluestone kunye nobomvu obumnyama zifunwa kakhulu. Le mibala ayinikeli nje inkangeleko entsonkothileyo kodwa inefuthe lengqondo, ikhuthaza umoya wokuzola kunye nokugxila ngexesha lokuzilolonga. Kwelinye icala, imibala edlamkileyo efana ne-neon eluhlaza kunye nombane oluhlaza okwesibhakabhaka nayo yenza ingxelo, enomtsalane kwabo bakhetha ubuhle obunamandla kunye nobuguquguqukayo. Iibrendi zisebenzisa le mizila yemibala ukwenza ingqokelela ehambelana nezinto ezikhethwayo kunye nezitayile.
Ngokwezifiso
Ukwenza umntu kube yeyona nto iphambili kwimpahla yokujima yamadoda, kunye neempawu ezininzi ezinikezela ngeenkonzo zokuziqhelanisa. Abathengi ngoku banokukhetha imibala, iipateni, kwaye bongeze iilogo zobuqu kwisixhobo sabo sokuzilolonga, besenza isiqwenga ngasinye sodwa. Lo mkhwa uqhutywa ngumnqweno wobuntu kunye nokuzibonakalisa. Iimveliso ezifana ne-Nike kunye ne-Adidas ziye zazisa iinketho zokwenza ngokwezifiso kwiimveliso zabo ezidumileyo, ezivumela abathengi ukuba benze izixhobo zokuzilolonga ezibonisa ubuntu kunye nesimbo sabo. I-SS25 Activewear Forecast icebisa ukuba le meko iya kuqhubeka ikhula, njengoko abathengi befuna isinxibo somntu esingaphezulu kunye nesikhethekileyo sokuzilolonga.
Ukufaneleka kunye nokuThuthuzela: Ukuqinisekisa amava oMsebenzi ogqibeleleyo
Ukubaluleka kweFit
Ukulingana kwesinxibo sokuzilolonga kubalulekile ekuqinisekiseni ukukhululeka nokusebenza. Ingubo efakwe kakuhle ivumela uluhlu olupheleleyo lokunyakaza kunye nokunciphisa umngcipheko wokukrazula kunye nokungahambi kakuhle. Ngokwe-SS25 Activewear Forecast, iibrendi ziya zigxila ngakumbi ekudaleni izixhobo zokuzilolonga ezibonelela kwiindidi ezahlukeneyo zomzimba. Oku kubandakanya ukunika uluhlu olubanzi lobungakanani kunye nokubandakanya uyilo lwe-ergonomic olubonelela ngokufanelekileyo. Ngokomzekelo, i-Lululemon's Blissfeel 2 ye-Women's Running Shoe, ekhoyo ngobukhulu obuhlukeneyo kunye nobubanzi, iqinisekisa ukulungelelaniswa okupheleleyo kubo bonke abadlali.
Ilaphu Innovations
Izinto ezintsha kwitekhnoloji yelaphu zongeza ubumnandi kunye nokusebenza kwempahla yokujima yamadoda. Ukusetyenziswa kwezixhobo zobugcisa obuphezulu obunje ngamalaphu afaka ukufuma, amalaphu alawula ubushushu, kunye nonyango lwe-antibacterial luba semgangathweni kwishishini. Ezi zinto zintsha zinceda ukugcina umzimba womile, ukulawula ubushushu, kunye nokuthintela ivumba, kuqinisekisa amava okuzilolonga akhululekileyo. Iimveliso ezifana neGymshark kunye neVuori zikhokela indlela ekubandakanyeni olu tshintsho lwelaphu kuyilo lwazo, njengoko kubonisiwe kwi-SS25 Activewear Forecast.
Ubungakanani obukhoyo
Ukuqukwa yinto ekhulayo kwishishini lokuqina komzimba, kunye neempawu eziqonda imfuneko yokuhlangabezana neentlobo ezahlukeneyo zemizimba. I-SS25 Activewear Forecast inika ingxelo yokuba iibrendi ezininzi zandisa ubukhulu bazo ukuze kuqinisekiswe ukuba wonke umntu unokufumana izixhobo zokuzilolonga ezizilingana ngokugqibeleleyo. Oku kubandakanya ukubonelela ngeesayizi zokudibanisa, iisayizi ezide, kunye neesayizi ezincinci. Iimpawu ezinje ngeFabletics kunye neBeyond Yoga ziyaziwa ngokhetho lwazo olubandakanyayo lokulinganisa, ukwenza isinxibo sokuzilolonga sifikeleleke kubaphulaphuli ababanzi.
Ukuzinza kwiSinxibo sokuSebenza saMadoda
I-Eco-Friendly Materials
Uzinzo luba yeyona nto iphambili ekugxilwe kuyo kwishishini lefashoni, kwaye isinxibo sokujima samadoda sinjalo. Ukusetyenziswa kwezinto ezihambelana ne-eco-friendly kuyanda, njengoko iimpawu zizama ukunciphisa impembelelo yazo yendalo. Ngokwe-SS25 Activewear Forecast, izixhobo ezifana nepolyester esetyenzisiweyo, umqhaphu ophilayo, kunye namalaphu anokubola asetyenziswa ukwenza izixhobo ezizinzileyo zokuzilolonga. Iimveliso ezifana ne-Girlfriend Collective kunye ne-Outdoor Voices zihamba phambili kule ntshukumo, zinika iinketho ze-eco-friendly ezingathobekiyo ekusebenzeni okanye kwisitayile.
Iimpawu eziKhokela iNdlela
Iibrendi ezininzi zenza umzekelo ngezenzo zazo ezizinzileyo. Umzekelo, inyathelo le-Nike's Move to Zero lijolise ekufikeleleni i-zero carbon kunye ne-zero inkunkuma, ngelixa i-Adidas izibophelele ekusebenziseni i-polyester ehlaziyiweyo kuphela ngo-2024. I-SS25 Activewear Forecast ibalaselisa ukubaluleka kolu qheliselo ekuhlangabezaneni nemfuno yabathengi yeemveliso ezinoxanduva lokusingqongileyo.
isiphelo
Iindlela zokunxiba iimpahla zokujima zamadoda zika-2024 zibonisa imarike eguqukayo neguqukayo. Ukusuka kumalaphu asebenza ngokuphezulu kunye nokudityaniswa kwetekhnoloji ukuya kuyilo olunentsingiselo kunye nozinzo, ishishini liziqhelanisa nokuhlangabezana neemfuno ezahlukeneyo kunye nokukhethwa kwabathengi banamhlanje. Njengoko iibrendi ziqhubeka nokuvelisa izinto ezintsha kunye nokubeka phambili ukusebenza, ifashoni, kunye nozinzo, ikamva lempahla yokujima yamadoda likhangeleka lithembisa. Ngokuhlala benolwazi malunga nezi ndlela, abathengi banokwenza ukhetho olungcono kwaye baphucule amava abo okuzilolonga ngesinxibo esibonelela ngesitayile kunye nokusebenza.
