Kwindawo yentengiso yedijithali eguquka ngokukhawuleza, abathengisi beB2B bahlala befuna iindlela ezintsha zokuphucula ukufikelela kwabo kwiNtengiso kunye nokusebenza kakuhle. Indlela yokuguqula umdlalo oye wavela njengesiseko sempumelelo kukupapashwa kweekhathalogu ze-intanethi. Njengeqabane lokudibanisa elinebhongo lePublitas, siyaliqonda ifuthe lenguquko ezinokuziswa ziikhathalogu ze-intanethi kwishishini lakho. Le bhlog iya kuphonononga iingenelo ezininzi zokwamkela esi sicwangciso sedijithali, sijolise ekukhululekeni kokupapashwa kwedijithali, ukusebenza kweekhathalogu eziguquguqukayo, ukusebenzisana koshicilelo, kunye neenzuzo kubathengisi kunye nabathengi babo.
Ubulula bokuHamba kwiDijithali
Okokuqala nokuphambili, utshintsho olusuka kwimveli ukuya kwiikhathalogu ze-intanethi luthe ngqo ngokumangalisayo. Ngezixhobo ezifana nePublitas, inkqubo yokwenza ikhathalogu yakho yemveliso ayilula nje kuphela kodwa iyasebenza. Unokuguqula ngokukhawuleza iikhathalogu zePDF ezikhoyo zibe ziimpapasho ezisebenzisanayo kwi-intanethi, onokuthi uzipapashe kwiwebhusayithi yakho, imithombo yeendaba zentlalo, amaqonga onxibelelwano kunye nokushumeka kwii-imeyile kunye nosetyenziso lwakho. Oku kulula ekupapasheni kuthetha ukuba amashishini anobuphi na ubungakanani angakwazi ukuziqhelanisa ngokukhawuleza nale nguqulelo yedijithali ngaphandle kokufuna ubuchule obubanzi bobugcisa okanye izixhobo.
Iikhathalogu eziNgqobileyo: Umboniso weMveliso eQalayo
Ingqikelelo yekhathalogu eguquguqukayo idlulela ngaphaya koguqulelo olulula lwedijithali lwekhathalogu yamaphepha. Lushicilelo olusebenzisana ngokupheleleyo nemveliso-yokutya, oluvumela abathengisi be-B2B ukuba babonise iimveliso zabo ngendlela ebandakanya ngakumbi neneenkcukacha. Ngokungafaniyo neePDF ezingaguqukiyo, iikhathalogu eziguqukayo zinokuhlaziywa ngexesha lokwenyani, uqinisekisa ukuba abathengi bakho banokuhlala befikelela kwiimveliso zamva nje, amaxabiso, kunye neentengiso kwaye bangaze babone iimveliso ezingaphandle kwesitokhwe. Esi sixhobo sokuhlaziya ixesha lokwenyani sibalulekile ekugcineni ulwazi oluchanekileyo nolwangoku lwemveliso, oluhlala lucela umngeni kwiindawo ezikhawulezayo zeB2B.
Ukusebenzisana: Ukubandakanya abaphulaphuli bakho
Enye yezona zinto zinyanzelisayo kwiikhathalogu ze-intanethi kukunxibelelana kwazo. Awona maqonga alungileyo anikezela ngeempawu ezinje ngeevidiyo ezizinzisiweyo, amakhonkco olwazi olongezelelweyo lwemveliso, iifom ze-odolo ezizinzisiweyo, kunye nokufakwa kwezinto ezisebenzisanayo ezifana nee-pop-ups, ii-GIFs, kunye noopopayi. Eli nqanaba lokusebenzisana lenza ikhathalogu ibandakanyeke ngakumbi kwaye inceda ukuhambisa iimpawu kunye neenzuzo zeemveliso zakho ngokufanelekileyo. Umzekelo, umboniso wevidiyo wemveliso unokubonelela ngokuqonda okuchanekileyo kunemifanekiso engashukumiyo. Uphando luxelela ukuba i-89% yabantu bathi ukubukela ividiyo kuye kwabaqinisekisa ukuba bathenge imveliso okanye inkonzo. Izinto ezisebenzisanayo zikwaququzelela uhambo oluthe kratya kubathengisi, abanokukhangela ngokulula kwikhathalogu kwaye benze izigqibo ezinolwazi ngokukhawuleza.
Ukulungelelanisa iiNtengiselwano: Izisombululo ze-Checkout eziPhambili
Inxalenye ebalulekileyo yamava ekhathalogu ye-intanethi yabathengisi be-B2B ilungelelanisa inkqubo yokuthenga ukuqhuba ingeniso eninzi. Iikhathalogu zedijithali zanamhlanje zibonelela ngeendlela zokuphuma eziphucukileyo eziphucula kakhulu ukusebenza kakuhle kunye nokulula kokubeka iiodolo. Iimpawu ezinje ngeefomu zokuodola ezidityanisiweyo, ukuphuma kwe-WhatsApp, kunye noluhlu lwezinto ezithandwayo zidlala indima ebalulekileyo.
Sibona imibutho ye-B2B izuza kakhulu kwiifomu zokuodola ezihlanganisiweyo. Bavumela abathengi ukuba babeke ii-odolo ngokuthe ngqo kwikhathalogu yedijithali njengoko bekhangela iimveliso. Oku kudityaniswa komthungo kuphelisa imfuneko yokuba abathengi batshintshe phakathi kwekhathalogu kunye neqonga lokuodola elahlukileyo, ngaloo ndlela kube lula inkqubo yokuthenga. Ezi fom zinokuthi zenziwe ngokwezifiso ukuze zibonise iimfuno ezithile kunye nokuthengwa kweeprothokholi zeentengiselwano ze-B2B, ezifana nee-odolo ezininzi, amaxabiso aguquguqukayo, kunye nee-odolo eziphindaphindiweyo.
Ezi zongezelelo zokuphuma kwiikhathalogu ezikwi-intanethi zibonelela ngamandla ahlukeneyo entengiselwano ye-B2B. Baququzelela amava okuthenga agudileyo kwaye bakhuthaze ukunyaniseka kwabathengi ngokubonelela ngenkqubo yokuthenga elungiselelweyo nesebenzayo. Ukudibanisa ezi mpawu zokuphuma kwikhathalogu yakho ye-intanethi kuhambisa ngokufanelekileyo inkqubo yokuthenga, ukomeleza ukwaneliseka kwabathengi ngokubanzi kunye nokuqhuba ukukhula kweshishini.
I-Leveraging Data kunye ne-Analytics yeNtsebenzo eYongezelelweyo
Ukusebenzisa idatha kunye ne-analytics kupapasho lwekhathalogu yedijithali ngumgodi wegolide wokwenza izigqibo kunye nokuphucula. Olu hlaziyo lubonelela ngolwazi olunzulu malunga nendlela abathengi abanxibelelana ngayo nekhathalogu yakho. Uyakwazi ukulandelela iimetrics ezifana nokujonga, iireyithi zokucofa (CTR), kunye nexesha elichithwe kwiphepha ngalinye. Ukusebenzisa idatha kunye nokuqonda ukuqonda ukuba yintoni ebamba umdla wabathengi bakho kubaluleke kakhulu.
Ngokuhlalutya ezi metrics, abathengisi banokucokisa ukubekwa kwemveliso yabo, bahlengahlengise izicwangciso zexabiso, kunye nokulungiselela imikhankaso yokuthengisa ukulungelelanisa nezinto ezikhethwa ngabathengi. Umzekelo, inani eliphezulu leembono kodwa i-CTR ephantsi kumaphepha athile ingabonisa imfuneko yokubizelwa-esenzweni okunyanzelisayo okanye uphononongo lwamaxabiso emveliso.
Ngaphaya koko, le datha inokusetyenziswa ukuze kunyuswe uyilo kunye nomxholo weekhathalogu zakho. Ukuqonda ukuba ngawaphi amacandelo okanye iimveliso ezijongwa kakhulu kukuvumela ukuba ubeke izinto zexabiso eliphezulu kwizikhundla eziphambili, ezinokunyusa ukubandakanyeka kunye nokuthengisa.
Ukongeza, ukudibanisa olu hlahlelo kunye neenkqubo zeCRM kunokuphucula ukwenziwa komntu kwiinzame zentengiso. Unokwenza imikhankaso yokuthengisa ekujoliswe kuyo ngokulungelelanisa ukuziphatha kwabathengi kwikhathalogu kunye nedatha yabo yembali, ukwandisa ukufaneleka kunye nokusebenza.
Iinzuzo kubaThengisi: UkuSebenza kunye nokuFikelela
Kubathengisi be-B2B, iikhathalogu ze-intanethi zibonelela ngeenzuzo ezininzi ezibonakalayo. Ukukhululeka kokusabalalisa kuyinzuzo ebalulekileyo. Ngokungafaniyo neekhathalogu ezibonakalayo, ezifuna ukushicilelwa kunye nokuthumela, iikhathalogu zedijithali zinokwabelwana ngoko nangoko kunye nehlabathi jikelele ngekhonkco nje. Ukongeza, unokupapasha kwelinye lamaqonga amaninzi adibeneyo. Oku kufikelela kwehlabathi kuvula iimarike ezintsha kunye namacandelo abathengi kwishishini lakho.
Izinto eziluncedo kubathengi: Amava alungiselelweyo
Ngokwembono yabathengi, iikhathalogu ze-intanethi zibonelela ngamava alungiselelwe ngakumbi naluncedo. Kwaye kubathengisi, abathengi banokufikelela kwikhathalogu yakho nanini na, naphi na, ngaphandle kokufuna ukugcinwa ngokomzimba. Ukukhangela okusebenzayo kwiikhathalogu zedijithali kukwavumela abathengi ukuba bafumane kanye oko bakukhangelayo kwimizuzwana nje, uphuculo olubonakalayo lokujonga amaphepha ekhathalogu ebonakalayo okanye ikhathalogu yePDF. Izinto ezisebenzisanayo zenza ukuba amava okuthenga abandakanyeke ngakumbi kwaye ancede ekwenzeni izigqibo zokuthenga ezinolwazi.
Ekugqibeleni, ukutshintshela kwiikhathalogu ze-intanethi kubonisa inyathelo elibalulekileyo kubathengisi be-B2B kwixesha ledijithali. Amashishini anokuphucula ngokubonakalayo ubukho bawo bemarike kunye nokusebenza kakuhle ngokuxhasa ngokulula ukupapasha, ukuguqulwa kohlaziyo lwexesha lokwenyani, ukusebenzisana kwamaqonga edijithali, kunye neenzuzo ezinkulu kubathengisi kunye nabathengi. Ngokubambisana nePublitas, siyavuya ukubona abathengisi abaninzi be-B2B beqalisa olu hambo lwedijithali, bevuna imbuyekezo yendlela entsha, egxile kubathengi ekuboniseni imveliso.
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