Abathengi banamhlanje bafuna ngakumbi, balindele iimveliso ezingcono kunye namava. Ukuba abanelisekanga, badla ngokujonga kwenye indawo. Uphando lwe Ngama-25,000 abathengi behlabathi ibonise ukuba i-64% ifuna ukuba iinkampani ziphendule ngokukhawuleza kwiimfuno zabo ezikhulayo.
Indlela yesintu “yenza, yithengise, phinda” ayisahlangabezani nokulindelwe ngabathengi. Amashishini ngoku kufuneka alindele ukuba abathengi bafuna ntoni ngaphambi kokuba bazi kwaye bahambise loo minqweno phambi kokhuphiswano.
Kodwa amashishini anokuqikelela njani ukuba abathengi bawo bafuna ntoni? Qhubeka ufunda njengoko siphonononga iindlela ezi-5 zokuqikelela imfuneko ukunceda abathengi bazive beviwe kwaye beqondwa.
Isiqulatho
Yintoni uqikelelo lwemfuno kwaye kutheni lubalulekile?
Iindidi ezi-3 zoqikelelo lwemfuno ekufuneka uzazi
Iindlela ezi-5 zokuqikelela uqikelelo lokukunceda uphephe ukothuka
Uqikelelo lwexesha lokwenyani luya kuguqula amakhonkco obonelelo
Yintoni uqikelelo lwemfuno kwaye kutheni lubalulekile?
Uqikelelo lwemfuneko lufana nokuba yingcali yemozulu, kodwa endaweni yokuqikelela ilanga okanye imvula, amashishini aqikelela ukuba bangakanani abathengi bemveliso abaya kuyinqwenela kumaxesha azayo. Ngamanye amazwi, ukuqikelela imfuno yabathengi yinkqubo nje yoqikelelo emisela imfuno yexesha elizayo yempahla okanye iinkonzo zefemu.
Uqikelelo olunjalo ayisosiphumo sokuqikelela. Endaweni yoko, amashishini asebenzisa iindlela zobuninzi, ezifana nezixhobo zokubala kunye nezoqoqosho, kunye nobuchule bomgangatho, njengophando lwemarike okanye uluvo lweengcali, ukuqikelela ngokuchanekileyo iintsingiselo zemfuno. Siza kuphonononga ezi ndlela nzulu ngakumbi kula macandelo alandelayo.
Uqikelelo lwemfuno licandelo elibalulekileyo lolawulo lwekhonkco lokubonelela, kwaye iinkampani zinokuzuza kakhulu ekuphumezeni ngeendlela ezahlukeneyo:
- Ukuphucula lawulo lwezinto: Ngokuqikelela imfuno yexesha elizayo ngokuchanekileyo, amashishini anokugcina amanqanaba afanelekileyo oluhlu. Oku kunokubanceda ukuba baphephe ukuphelelwa kwesitokhwe, nto leyo enokukhokelela ekulahlekelweni kweentengiso kunye nabathengi abacaphukileyo, okanye ukugqithiswa kwempahla eninzi ngokungeyomfuneko, okubophelela imali eyinkunzi kwaye kudala imiba yokugcina.
- Ukunciphisa iindleko: Amashishini anokwaba izibonelelo ngokufanelekileyo ngokuqikelela ngokuchanekileyo imfuno yexesha elizayo kunye nokwandisa okanye ukwenza ikhontrakthi amandla okuvelisa kunye nabasebenzi. Oku kunokunceda ukunciphisa inkcitho kulwabiwo lwezibonelelo, ukunciphisa iindleko kunye nokuphucula inzuzo.
- Ukuphucula ukwaneliseka kwabathengi: Ukuqonda imfuno yabathengi kubandakanya ukuhlangabezana okanye ukodlula iimfuno zabathengi ngokuqinisekisa ukuba iimveliso ezifanelekileyo ziyafumaneka xa kunye nalapho zifuneka khona. Uqikelelo lwemfuno lwenza ukuba amashishini alungelelanise amakhonkco onikezelo kunye nemfuno yabathengi, okukhokelela kubathengi abonelisekileyo kunye nezigqibo zobulumko zoshishino.
Iindidi ezi-3 zoqikelelo lwemfuno ekufuneka uzazi
Uqikelelo lwemfuno lubandakanya izixhobo ezahlukeneyo kunye nobuchule. Nangona kunjalo, ngaphambi kokuba singene kwezi zinto, kubalulekile ukuba siqale siwubambe umba wohlalutyo lwemfuno. Ulungele ukhenketho olukhawulezayo? Makhe sihlolisise iintlobo ezintathu eziphambili zoqikelelo lwemfuno:
Uqikelelo olusemgangathweni
Iindlela zoqikelelo olusemgangathweni zidla ngokusetyenziswa xa idatha yembali ingafumaneki okanye ishishini lisungula imveliso entsha okanye lingena kwimarike entsha. Ixhomekeke kulwazi kunye namava eengcaphephe zeshishini, iimbono zabachaphazelekayo, kunye nezinye izinto ezizimeleyo endaweni yedatha yezibalo esulungekileyo.
Umzekelo, masithi inkampani ye-smartphone iceba ukusungula imodeli entsha yefowuni. Basenokusebenzisa iindlela zokuqikelela ezisemgangathweni ezinje ngamaqela ekugxilwe kuwo, uphando, okanye udliwano-ndlebe ukuze baqonde ukuba zeziphi iimpawu abathengi abanokuzithanda, zingakanani na abanokuvuma ukuzihlawula, kwaye zingaphi iiyunithi ezilindele ukuthengiswa yinkampani. Icala elisezantsi loqikelelo olusemgangathweni? Ixhomekeke kwaye inokuphenjelelwa lucalu lwengqiqo.
Uluhlu lwexesha loqikelelo lwemfuno
Uqikelelo lwemfuno yothotho lwexesha yindlela yoqikelelo lobungakanani bokuqikelela iimfuno zabathengi bexesha elizayo. Le ndlela esekwe kwidatha iqwalasela idatha yembali ukuqikelela imfuno yexesha elizayo.
Oku kubandakanya ukuvavanya idatha yokuthengisa edlulileyo ukuchonga iipateni, iindlela ezikhulayo, okanye naluphi na utshintsho oludityaniswe namaxesha ahlukeneyo onyaka, ezinokuchaphazela imfuno yexesha elizayo. Isebenzisa iindlela zobalo ezifana linear nokushiywa kwaye ukuhamba kwemida ukwakha ezi ziqikelelo zemfuno.
Phakathi kwezi ndlela zobuchule, ukuhlehla komgca kufana nokuzoba owona mgca ulungileyo unokwenzeka kwiqela lamanqaku kwigrafu. Lo mgca ngowona ngqikelelo wendlela esisiseko kwidatha, ngaloo ndlela unceda ekuqikeleleni iimeko zexesha elizayo. Ukuba sibona umgca wentengiso wexesha elidlulileyo usiya phezulu, luphawu oluluncedo lokuba intengiso yexesha elizayo nayo inokunyuka.
Uqikelelo lwemfuno engapheliyo
Uqikelelo lwemfuno ye-Passive yenye indlela yobungakanani esebenzisa idatha yentengiso yangaphambili ukuqikelela imfuno yexesha elizayo. Kodwa ngokungafaniyo noqikelelo lwemfuno yexesha, uqikelelo lwebango lokwenziwa lujongwa njengento elula ngakumbi. Ngokuqhelekileyo ilungele amashishini anentengiso yamaxesha onyaka okanye akhula ngokuthe ngcembe (iinkampani ezibona ipateni efanayo kwintengiso unyaka nonyaka).
Makhe siqwalasele ivenkile encinci ethengisayo Imihlobiso yeKrismesi. Njengomsebenzi wewashi, ukuthengisa kwabo kunyuka ngoNovemba nangoDisemba rhoqo ngonyaka kwaye kuzolile unyaka wonke. Esi venkile sinokusebenzisa uqikelelo lwemfuno engapheliyo ngokujonga ukuthengisa kwabo ngoNovemba noDisemba wokugqibela ukufumana umbono olungileyo wokuba ulindele ntoni kulo nyaka. Ukusebenzisa umzekelo olula, ukuba bathengise imihlobiso ye-100 yomthi weKrisimesi ngoDisemba ophelileyo, kwaye ishishini likhula ngokukhawuleza, banokulindela ukuthengisa malunga ne-110 okanye i-120 kulo nyaka.
Iindlela ezi-5 zokuqikelela uqikelelo lokukunceda uphephe ukothuka
Uxhotyiswe ngolwazi lweentlobo ezahlukeneyo zoqikelelo lwengqikelelo, ngoku lixesha lokuphonononga ezona ndlela zintlanu ziphezulu zoqikelelo olunzulu kwaye uqonde ukusebenza kwazo kwe-nitty-gritty:
Indlela yeDelphi
Indlela yeDelphi yinkqubo ephindaphindayo yomgangatho osebenzisa ubulumko obuhlangeneyo beqela leengcali. Le ndlela yokuphindaphinda ijikeleza ekuphuculeni izimvo kunye nezindululo ezivela kubantu abohlukeneyo abanolwazi ukuvelisa uqikelelo oluchanekileyo malunga nemveliso okanye imfuno yenkonzo yexesha elizayo. Nalu ucazululo lwale nkqubo yokuphindaphinda:
- Ukukhetha iingcaphephe: Hlanganisa iqela elahlukeneyo leengcaphephe kwinkalo yeshishini, kuquka iingcali zoshishino, abahlalutyi beemarike, okanye amalungu anamava angaphakathi ombutho anolwazi olubanzi lwemarike.
- Ukubuza umbuzo: Umbhexeshi ungenisa uphando kwiingcali, ebonisa imibuzo ehambelana nemfuno yeshishini yexesha elizayo, efana nale, "Zeziphi izinto eziza kuba nefuthe kwimfuno yemveliso yethu kwiminyaka emibini ezayo?"
- Ukuqokelela izimvo: Iimpendulo zophando ziqokelelwa ngokuzimeleyo kwingcali nganye, ziqinisekisa ukukhululeka kweengcamango ngaphandle kokuphazamisa izimvo zabanye.
- Ukwabelana ngengxelo: Umququzeleli uqulunqa inkcazo yeengcamango eziphambili kunye nezimvo ezidluliselwe kwiimpendulo kwaye ziphinde zisasaze esi sishwankathelo kwiqela, zivumela iingcali ukuba zihlolisise iindlela eziqhelekileyo kunye neembono ezivela kubalingane babo.
- Ukuphonononga izimvo kwakhona: Ngolu lwazi lutsha, iingcali ziphinda zihlole iimpendulo zazo zangaphambili kwaye zenze uhlaziyo olusekelwe kwiimbono ezifunyenwe kwabanye abathathi-nxaxheba.
- Iphinda inkqubo: Ukufikelela kwimvumelwano, umjikelo wokubuza, ukwabelana ngengxelo, kunye nokuhlaziya izimvo ziyaphindwa de ingqikelelo yeengcali ihambelane.
Uphando lwemakethi
Uphando lwemakethi yinkqubo ecwangcisiweyo yokuqokelela, ukuhlalutya, kunye nokutolika idatha exabisekileyo malunga nokukhethwa kwabathengi, iimfuno kunye nokuziphatha. Njengobuchule bokuqikelela imfuno esemgangathweni, isebenzisa iingxoxo zeqela kunye novavanyo ukuqonda izinto ezikhethwa ngabathengi kunye nokulindela imfuno yexesha elizayo yeemveliso okanye iinkonzo.
Makhe siqwalasele imeko apho ibhrendi ithengisa iibha zetshokolethi ezimnandi. Baye baqaphela ukwehla okuthe gqolo kwiintengiso zabo zebhari yetshokolethi yobisi. Endaweni yokuphakuzela, basebenzise ezona zakhono zabo zobucuphi kwaye baqhuba uphando olusemgangathweni lwemalike.
Ibhrendi iququzelele iingxoxo zeqela ekugxilwe kuzo kunye nabathandi betshokholethi abavela kumaqela ahlukeneyo eminyaka yobudala, imvelaphi, kunye neendawo. Bababuza malunga nokhetho lwabo lwetshokholethi - Ngaba bayalonwabela itshokolethi yobisi, okanye ngaba bangene kakhulu kwitshokholethi emnyama okanye emhlophe? Ngaba bafuna iitshokolethi ezinemvelaphi enye? Ngaba bakhetha amandongomane, iziqhamo, okanye ezinye izithako ezingaphakathi kweebhari zetshokolethi?
Bakwathumele uphando kwi-intanethi kubaphulaphuli abaninzi ngokusebenzisa amaphepha abo eendaba zentlalo ukuqokelela iinkcukacha ezithe vetshe malunga nokuba kutheni betshintsha. Ngaba bayixhalabele ngakumbi impilo? Vegan? Okanye ngaba balandela nje iindlela ze-Instagram?
Nje ukuba iziphumo zingenile, bafumene imfuno ekhulayo yetshokholethi yevegan, abathengi bejonge enye indlela, engaphathwa ngobisi. Baye bafumanisa ukuba abathengi babo banqwenela ubuchule bokuyila - belangazelela izithako ezinomdla kunye neeprofayili zencasa ezingalindelekanga.
Ngokusekwe kolu lwazi, uphawu luphehlelele i-vegan-friendly chocolate bar yetshokolethi enomxube ochulumancisayo wetyuwa yolwandle kunye necaramel. Esi ayisosigqibo esingakhethiyo esisekwe kwiminqweno; icwangciswe ngobuchule, ibalwe, kwaye isekelwe kwizinto ezikhethwa ngabathengi - konke oku kubulela kuphando olucokisekileyo lwemarike.
Imodeli yoqikelelo olungenalwazi
Imodeli yoqikelelo lweNaïve yindlela ethe ngqo yobungakanani esebenzisa eyona mfuno yexesha lamva nje ukumisela uqikelelo olulandelayo. Lo mzekelo usebenza kumgaqo wokuba imbali ihlala iphindaphinda, ebonisa ukuba idatha edlulileyo inokuqikelela ngokuchanekileyo imfuno yexesha elizayo. Ngenxa yokuba ayifuni zibalo ezintsonkothileyo okanye iinkcukacha zamanani ezinzulu, ngokufanelekileyo ibizwa ngokuba 'yi-naïve.'
Masithi umnini weshishini usebenzisa ivenkile ye-e-commerce egxile kwiibhotile zamanzi ezisebenzisekayo eco-friendly. Ezi bhotile zifumene ukuthandwa okukhulu ngenxa yendalo yazo ehambelana nendalo, zibonisa imfuno engaguqukiyo kwiinyanga ezininzi.
Esebenzisa imodeli yokuqikelela i-naïve, umnini wevenkile uya kuxhomekeka kwiintengiso zenyanga zakutsha nje (umzekelo, iibhotile zamanzi ezingama-500) ukuqikelela imfuno yenyanga ezayo. Ukusukela oko imfuno yeebhotile zamanzi eziphinda zisetyenziswe ihleli izinzile ngaphandle kokuchatshazelwa lutshintsho lwamaxesha onyaka okanye iintsingiselo zemarike, ukulula kwemodeli ye-naïve kuqikelela ngokuchanekileyo ukuthengisa okulindelekileyo kwinyanga elandelayo.
Imodeli enokwenzeka
Imifuziselo enokwenzeka zizixhobo zoqikelelo lwamanani oluphezulu oluxhomekeke kakhulu kwiifomula zemathematika kunye nemilinganiselo yamanani. Zisetyenziswa xa ikamva lingaqinisekanga. 'Into enokwenzeka' isuka kwigama elithi 'Inokwenzeka,' igama lemathematika elibonisa ukuba nokwenzeka kwesiganeko.
Kwimodeli enokwenzeka, amashishini asebenzisa idatha yentengiso yexesha elidlulileyo kunye neefomula zemathematika ukuqikelela iimfuno ezinokwenzeka kwixesha elizayo. Ithetha ntoni le nto? Ngokulula, kufana nokujonga kwiintengiso ezidlulileyo zeminqwazi yelanga kwiinyanga zasehlotyeni. Ukuba iintengiso eziphezulu zenzeka rhoqo ngoJuni, Julayi, no-Agasti, imodeli enokwenzeka inokuxela kwangaphambili intengiso ephezulu kwezi nyanga kule minyaka izayo ngokusekelwe kwipatheni eyibonayo.
"Usasazo lwePoisson" kunye "nemodeli enokwenzeka yeBayesian" ziimodeli ezinokwenzeka ezidumileyo:
imodeli yePoisson
Cinga ngokusasazwa kwePoisson njengokuqikelela imvula. Sisenokwazi ukuba kungenzeka kune imvula ngeentsuku ezili-10 kwezingama-30, kodwa asikwazi ukuqikelela ukuba zeziphi iintsuku eziya kuba zeziphi ezo - ngamabona-ndenzile. Ngokukwanjalo, ukuhanjiswa kwePoisson kunceda amashishini aqikelele ukuba bangaphi abathengi, bathi, banokungena kwivenkile yabo okanye iwebhusayithi yonke imihla.
Xa usebenzisa ukuhanjiswa kwePoisson, umnini-shishini unokuqaphela ukuba bathengisa malunga ne-100 iminqwazi yonke imihla ngokomyinge. Ngeentsuku ezinelanga, eli nani liyenyuka, kwaye ngeentsuku ezinamafu, liyatshona. Ngemodeli yePoisson, ivenkile inokufumanisa:
- Amathuba okuthengisa, masithi iminqwazi engama-50 ngemini enamafu,
- Okanye iminqwazi ye-150 ebhabha phezulu ngemini enelanga!
Imodeli yaseBayesi
Imodeli yeBayesian enokwenzeka imalunga nokuhlaziya uqikelelo njengoko idatha entsha ingena. Masicinge ukuba uhlobo lwempahla luthengisa iidyasi zasebusika kwi-Intanethi. Ngokusekwe kwidatha yembali (iinkolelo zangaphambili), kuqatshelwe ukuba intengiso yeedyasi zasebusika ngoSeptemba ibiphantsi kakhulu. Ke, i-brand inokuqala ukuqikelela ukuba le pateni iya kuqhubeka kwisizini ezayo kaSeptemba.
Nangona kunjalo, kwixesha langoku likaSeptemba, babona i-spike ngokukhawuleza ekuthengiseni phakathi nenyanga (ubungqina obutsha). Le datha ibakhuthaza ukuba bahlaziye uqikelelo lwabo lokuqala. Esinye isizathu esinokubakho kukwehla kweqondo lobushushu ngesiquphe okanye ubusika obuqala ngokungaqhelekanga kulo nyaka.
Ngale datha entsha, i-brand ngoku ilungelelanisa izibikezelo zayo isebenzisa imodeli yaseBayesi, ilindele ukunyuka kwemfuno kwixesha langoku kwaye mhlawumbi kwixesha elizayo likaSeptemba (ithuba elisemva). Ishishini le-eCommerce lingakwazi ukugcina ngokufanelekileyo, lilungele ukuhlangabezana nemfuno engalindelekanga.
Imodeli yokufunda ngoomatshini
Imodeli yokufunda koomatshini isebenzisa ukufunda okunzulu kunye nothungelwano lwe-neural ukubona ubudlelwane obuntsonkothileyo. Obu budlelwane buhlala buntsonkothe kakhulu kwaye abunamda kwizixhobo zezibalo zemveli ukuba zicazululwe. Ivakala ichukumisa, akunjalo?
Yiba nomfanekiso-ngqondweni wengqondo yedijithali ehlala ifunda kwiipateni eziyibonayo, apho, kulo mongo, iipateni ziziqhelo zokuthenga kwabathengi. Njengendlela ubuchopho bethu bomeleza ngayo inkumbulo ngokuphindaphinda kunye nokuphonononga, iimodeli zokufunda ngomatshini nazo zilungelelanisa kwaye zisulungekise ukuqonda ekuhambeni kwexesha.
Ngokomzekelo, cinga ngeshishini elithengisa izinto zokuhombisa zabasetyhini. Banokusebenzisa isixhobo esinje Isisombululo se-Cooig sika-AI. Eli qonga lilinganisa kwaye liphonononga imfuno yemarike kwaye emva koko liqhubekisela phambili idatha isebenzisa ubukrelekrele bedatha kunye nothotho lwexesha lokuqikelela algorithms.
Imodeli yokufunda koomatshini inokuchonga iintsingiselo ezivelayo ngokuhlalutya iipatheni zokuthenga zabathengi. Ngokomzekelo, inokubona ukunyuka kwemfuno ye-sunscreen rhoqo ehlobo. Njengomnye umzekelo, imodeli inokubona ukuba uhlelo olukhethekileyo lwemilebe lufunwa kakhulu nanini na xa ishishini liqalisa intsebenziswano entsha nomzobi obalaseleyo we-makeup.
Uqikelelo lwexesha lokwenyani luya kuguqula amakhonkco obonelelo
Nokuba ngaba amashishini athatha isigqibo sokusebenzisa indlela esemgangathweni efana nophando lwemarike kunye novavanyo, okanye indlela yobungakanani obuphambili obufana neemodeli zokufunda ngoomatshini (okanye indibaniselwano yazo zombini), kucacile ukuba uqikelelo lwemfuneko lwenzeka utshintsho olubalulekileyo.
I-evolution ukusuka kwi-periodic ukuya kwi-real-time forecasting iqhutywa kukukhula kokufumaneka kwedatha ngokukhawuleza malunga nokuziphatha kwabathengi. Oku kukhawuleza kuthetha ukuba amashishini akusekho mfuneko yokuba alinde iiveki okanye iinyanga ukuqokelela idatha kwaye enze uqikelelo.
Banokulungelelanisa ngokukhawuleza, ukuvumela ukuba kwenziwe izigqibo ezichanekileyo. Ngokwenza oku, amashishini ayakwazi ukuphendula ngokukhawuleza kwiinguqu kwimfuno, ekhokelela ekudalweni kwekhonkco lonikezelo olusebenzayo kunye noluphendulayo. Ukufumana izicwangciso ezingaphezulu kunye nobuchule bokuqonda abathengi kunye nokuziphatha kwabo, jonga iziko lebhlog!
Ngaba ujonge isisombululo solungiselelo kunye namaxabiso okukhuphisana, ukubonakala okupheleleyo, kunye nenkxaso yomthengi efikelelekayo? Jonga i Cooig.com Logistics Marketplace namhlanje.
