Imakethi ye-lipstick isetelwe utshintsho ngo-2025 nangaphaya, ikhuthazwa kukutshintsha kwezinto ezikhethwa ngabathengi, itekhnoloji ephucukileyo, kunye neemveliso ezintsha. Eli nqaku liphonononga imeko yentengiso yangoku, iindlela eziphambili, kunye nezalathiso zekamva kushishino lwelipstick.
Isiqulatho:
-Umbono wentengiso: ukukhula kwentengiso ye-lipstick kunye noqikelelo
-Inkqubela phambili yetekhnoloji kwi-lipstick
-Iendlela zabathengi eziqhuba imakethi ye-lipstick
– Ukunyuka kobuhle obuzinzileyo nobuqukayo
-Impembelelo yemithombo yeendaba zentlalo kwiintsingiselo zelipstick
-Izalathiso zexesha elizayo: iinguqulelo kunye namathuba
Ujongano lwentengiso: ukukhula kwentengiso ye-lipstick kunye noqikelelo
Imakethi yehlabathi ye-lipstick ikhula ngokuzinzileyo, iqhayisa ubungakanani bemalike yeedola ezingama-22.17 eebhiliyoni ngo-2024. Uqikelelo lubonisa inqanaba lokukhula lonyaka elihlanganisiweyo (CAGR) le-4.27% ukusuka ngo-2024 ukuya ku-2029, ekugqibeleni lafikelela kwiibhiliyoni ezingama-27.33 zeedola. Imakethi yase-US, exabisa i-4.8 yeebhiliyoni zeedola ngo-2023, ihlala ingumdlali ophambili, ngelixa i-China kulindeleke ukuba ikhule kwi-CAGR eyi-9.1% ephawulekayo, ibetha i-6.4 yeebhiliyoni zeedola ngo-2030.
Izinto ezincangathi zomlomo zilawula ulwahlulo lwemveliso, ngexabiso lentengiso eliqikelelweyo le-16.9 yeebhiliyoni zeedola ngo-2030 kunye ne-CAGR ye-6.2%. Ngeli xesha, imilebe yolwelo ifumana ukuthandwa, ngesantya sokukhula esiqikelelweyo se-6.7% CAGR kulo lonke ixesha lohlalutyo. Iintlobo ezahlukeneyo zokuqulunqwa, ezifana nexesha elide, i-matte, kunye nokukhethwa kwe-hydrating, ilungisa iimfuno ezahlukeneyo zabathengi, igalelo ekwandisweni kweemarike.
Inkqubela phambili yetekhnoloji kwi-lipstick
Ubutsha betekhnoloji bulungisa ishishini le-lipstick, lidala iimveliso ezinomtsalane kunye nentsha. Iifomula ezintsha ngoku zibonelela ngokunxiba okuhlala ixesha elide, imibala etyebileyo, kunye neempawu eziphuculweyo zokufuma, ziphucula kakhulu amava omsebenzisi. I-eco-friendly kunye ne-sleek packaging innovations, efana nokuvalwa kwemagneti, izoba kubathengi abaqaphela indalo.
Ukuqhubela phambili kwitekhnoloji ye-pigment kuvumela ukudala i-shades enokwenziwa ngokwezifiso ezilungiselelwe ukhetho lomntu ngamnye. Ngaphaya koko, itekhnoloji yokuzama itekhnoloji, enikwa amandla yinyani eyongeziweyo (AR), iguqula amava okuthenga, ivumela abathengi ukuba bavavanye i-shades ngedijithali ngaphambi kokuthenga. Le nkqubela phambili yetekhnoloji ayiphuculi kuphela umdla wabathengi kodwa yandisa ukufikelela kwemarike kwimimandla esahlumayo.
Iindlela zabathengi eziqhuba imakethi ye-lipstick
Ukuziphatha kwabathengi kwimarike ye-lipstick kuphenjelelwa ngakumbi ngumnqweno wokwenza umntu, uzinzo, kunye nokubandakanywa. Imfuno ekhulayo yeemveliso zobuhle bomntu iye yabangela ukuba iibrendi ziphuhlise imilebe enokwenziwa ngokwezifiso, apho abathengi banokukhetha umthunzi abawuthandayo, ukugqiba, kunye nokupakishwa. Umzekelo, iYSL's Custom Lip Color Creator inokuvelisa ukuya kuthi ga kwi-4,000 shades ngokusekwe kumdlalo wombala kwifoto okanye ukhetho ngeapp yayo.
Uzinzo lufumana ukutsaleka, kunye nabathengi abaninzi abafuna i-lipstick eyenziwe ngendalo, inkohlakalo, kunye nezithako ezilungele i-eco-friendly. Iimveliso ziphendula ngemigca yobuhle obucocekileyo kunye neendlela zokupakisha ezinokuphinda zizaliseke, ezijoliswe ekunciphiseni inkunkuma. Ukongeza, ubandakanyo luhlala luyinto ebalulekileyo, kunye neebrendi zinika uluhlu olwahlukileyo lwemibala ehambelana nazo zonke iithowuni zesikhumba, ezibonisa ukubaluleka kokumelwa kwishishini lobuhle.
Ukunyuka kobuhle obuzinzileyo kunye nokuzibandakanya
Ishishini lobuhle libeka phambili uzinzo kunye nokubandakanywa, njengoko abathengi bafuna iimveliso ezihambelana nexabiso labo. Ukuhamba kobuhle obucocekileyo kuye kwabangela ukwanda kwemfuno ye-lipstick eyenziwe kwizinto zendalo kunye nezinto eziphilayo. Iimveliso zikwazisa ukupakishwa kwe-eco-friendly, okufana neemeko ezinokuphinda zizaliseke kunye nemathiriyeli enokubola, ukunciphisa impembelelo yazo yokusingqongileyo.
Ukuqukwa kuqhuba uphuhliso loluhlu olubanzi lwee-shades kunye nokwakheka kwazo zonke iithoni zesikhumba kunye neentlobo. Ukugxininisa ukumelwa kunye nokwahluka kuvumela iibrendi ukuba ziqhagamshelane nabaphulaphuli abaninzi, ukukhuthaza ukunyaniseka kwabathengi. Amaqonga eendaba ezentlalo, ngakumbi i-Instagram kunye neTikTok, ziluncedo ekukhuthazeni ezi ndlela zobuhle zibandakanyayo, njengoko abaphembeleli kunye nabathengi bexhasa iimveliso ezibhiyozela iyantlukwano.
Impembelelo yeendaba zoluntu kwiindlela ze-lipstick
Imithombo yeendaba zentlalo ingamandla anamandla ekuqulunqeni izinto ezithandwa ngabathengi kunye neendlela zokuqhuba i-lipstick. Iiplatform ezinje ngeTikTok kunye ne-Instagram zibalulekile kwiimpawu zobuhle ukubonisa iimveliso zazo kwaye bazibandakanye nabathengi. Iindlela zentsholongwane, ezinje nge #LipCombo kunye #LipTutorials, ziqokelele iibhiliyoni zeembono, ziphembelela ukuziphatha kokuthenga kunye nokunyusa ukuthengisa.
Abaphembeleli bobuhle, ngokukwazi kwabo ukwenza umxholo wentsholongwane, baye bakhuthaza imfuno yee-shades ezithile kunye nokugqiba. Umkhwa wemilebe ye-soft-matte, okanye i-#PetalLips, eyafumana i-traction e-East Asia, ibonakaliswe kwi-Catwalks yase-Spring/Summer 2025. Iimveliso zingena kule mikhwa ngokudala iimveliso ezihambelana nenkangeleko yamva nje yobuhle kunye nokudibanisa ingxelo evela kuluntu lwemidiya yoluntu kwiinkqubo zabo zophuhliso.
Izalathiso zexesha elizayo: iinguqulelo kunye namathuba
Ikamva lemarike ye-lipstick lixhomekeke kubuchule obutsha obuqhubekayo kunye nokuziqhelanisa nokutshintsha izinto ezikhethwa ngabathengi. Iimveliso zombala wemilebe yeHybrid ezibandakanya izibonelelo zokhathalelo lwesikhumba, ezinje nge-hydrating kunye nepropathi ye-pluping, kulindeleke ukuba zinyuke ekuthandeni. Oku kudityaniswa kwe-skincare kunye ne-makeup, okwaziwa njengolusu lombala wemilebe, kuya kuqhuba imfuno yezinto ezisebenzayo.
Ukwenza iiprimiyamu kunye nokwenziwa komntu siqu kuya kuba nefuthe elibonakalayo kwikamva lemarike. Iimveliso zemilebe yomgangatho ophezulu kunye nokupakishwa okutofotofo kunye neenketho ezinokwenziwa ngokwezifiso ziya kutsala abathengi abafuna amava obuhle akhethekileyo kunye nokuzonwabisa. Intsebenziswano phakathi kwamashishini kunye noyilo lokupakisha olufuna impendulo "yokubona-uyifuna-yona" iya kwandisa isibheno se-lipstick yeprimiyamu.
Njengoko urhwebo lukhula, iibrendi kufuneka zihlale phambi kwentsingiselo kwaye zityale imali kubuchwepheshe obutsha kunye neendlela ezizinzileyo ukuhlangabezana neemfuno zabathengi bale mihla. Ngokujolisa kubuchule obutsha, ubandakanyo, kunye nokuzinza, ishishini le-lipstick linokuqhubeka likhula kwaye libambe ingqalelo yabathandi bobuhle kwihlabathi liphela.
isiphelo
Imakethi ye-lipstick ikwincopho yokukhula okuchulumancisayo kunye nokuqamba izinto ezintsha ngo-2025 nangaphaya. Ngenkqubela phambili yezobuchwepheshe, kugxininise ekuzinzeni kunye nokubandakanywa, kunye nefuthe leendaba zoluntu, ikusasa leemveliso zomlomo libukeka lithembisa. Iimpawu ezihambelana nale mikhwa kunye nokutyala imali kuphuhliso lwemveliso emitsha ziya kubekwa kakuhle ukuze ziphumelele kushishino lobuhle obukhuphisanayo.
