Iiseti zeLingerie ziye zavela kwimpahla yangaphantsi nje ukuya kwiingxelo zefashoni ezibalulekileyo ezidibanisa ukunethezeka, ukusebenza, kunye nobuhle obunomtsalane. Njengoko imarike yehlabathi yeengubo zangaphantsi iqhubeka nokukhula, ukuqonda amandla emfuno, abadlali abaphambili, kunye nokuziphatha kwabathengi kubalulekile kumashishini nakubathengi ngokufanayo.
Isiqulatho:
Ubume bemivuzo
Uyilo oluphambili kunye nokusikwa kwiiSeti zeLingerie
Amalaphu kunye neMathiriyeli Ukubumba iMarike
Umbala kunye neeTrendi zePateni kwiiSeti zeLingerie
Ukusebenza kunye neempawu kwiLingerie yanamhlanje
Ubume bemivuzo
IiSeti zeLingerie zeHlabathi jikelele
Imarike yempahla yangaphantsi yehlabathi ibone ukukhula okubonakalayo kule minyaka imbalwa idlulileyo. NgokoPhando kunye neeMarike, imarike yabasetyhini ikhule ukusuka kwi-USD 59.07 billion ngo-2023 ukuya kwi-USD 62.52 billion ngo-2024. Ukutshintshela kwimpahla yangaphantsi edibanisa ubuhle kunye nobutofotofo kunye nokusebenza kube ngundoqo kuphuhliso lwemveliso.
Imakethi ye-lingerie ye-intanethi nayo ifumana ukukhula okukhawulezayo. Njengoko kuxelwe luPhando kunye neeMarike, imakethi ye-lingerie ekwi-Intanethi iqikelelwa ukuba iza kukhula nge-10.15 yeebhiliyoni zeedola ngexesha lika-2023-2028, isantya kwi-CAGR ye-10.87% ngexesha loqikelelo. Ukulungeleka kunye nokwahluka okubonelelwa ngamaqonga okuthengisa kwi-intanethi kube negalelo elikhulu kolu kukhula.
Abadlali abaphambili kunye neMeko yoKhuphiswano
Imarike yempahla yangaphantsi inokhuphiswano oluphezulu, kunye nabadlali abaphambili abaliqela abalawula imbonakalo yomhlaba. Iinkampani ezifana neVictoria's Secret, iTriumph International, kunye noCalvin Klein baye baseka ukuqondwa kophawu oluqinileyo kunye nokunyaniseka. Umzekelo, iVictoria's Secret, yandise ubukho bayo kwimarike ngokusungula uluhlu lwempahla yangaphantsi ezinikeleyo kwiwebhusayithi yayo yaseIndiya, ibonelela ngemfuno ekhulayo yomgangatho kunye nokunxitywa okusondeleyo phakathi kwabathengi baseIndiya.
I-Triumph International ikwathathe amanyathelo abalulekileyo ekwandiseni indawo yayo e-Indiya, ngokuvulwa kwevenkile entsha ye-franchise e-Hyderabad. Eli nyathelo liyinxalenye yesicwangciso sophawu lokuqinisa ubukho balo kwimarike yaseIndiya, ephawulwa ludidi oluphakathi olukhulayo kunye nokunyusa ingeniso enokulahlwa.
Ukongeza kwezi mpawu zisekiweyo, abangeneli abatsha abanje ngeBold & Bae Fashion benza amaza emarikeni. Olu qaliso oluse-Mumbai luzise ingqokelela yeprimiyamu edibanisa i-lingerie, i-loungewear, i-beachwear, i-casualwear, kunye ne-athleisure, ejoliswe namhlanje, abafazi abanesibindi abaneminyaka eyi-14 ukuya phezulu kwe-44. Ngokusebenzisa amaqonga edijithali anamhlanje, i-Bold & Bae Fashion iqinisekisa ukuba i-seamless kwaye ikhuselekile amava okuthenga abathengi bayo.
Izinto ezikhethwa ngabathengi kunye nokuziphatha kokuthenga
Izinto ezikhethwa ngabathengi kwimarike yempahla yangaphantsi iyavela, ngokukhula kogxininiso lokuthuthuzela, ukusebenza, kunye nozinzo. Ngokutsho koPhando kunye neeMarike, abathengi baseMntla Melika babeka phambili ukunyaniseka kwe-brand, ngogxininiso olubalulekileyo ekuzinzeni kunye neenkqubo zokuvelisa ezisesikweni. Kukho imfuno ephezulu yokubandakanywa kobungakanani kunye nokuqina komzimba, kunye neempawu ezibonelela uluhlu olubanzi lweendidi zomzimba ezifumana isabelo semarike.
EYurophu, abathengi banolwazi kwaye babeka iprimiyamu ekuzinzeni. Imfuno yezinto eziphilayo kunye nezinto ezisetyenzisiweyo zomelele, kunye ne-eco-conscious lingerie ifumana ukuthandwa. Imarike yoMbindi Mpuma, kwelinye icala, iphawulwa ngenkcitho emnandi, abathengi bathanda iimpahla zangaphantsi ezikumgangatho ophezulu. Kukwakho umdla okhulayo kwiinketho zempahla yangaphantsi ethobekileyo kodwa esefashonini.
Kwingingqi yeAsia Pacific, ebandakanya iTshayina, iJapan, kunye neIndiya, imakethi yamabhinqa yangaphantsi ifumana ukukhula okukhulu. Oku kuphenjelelwa kukwanda kwemivuzo enokulahlwa, ukwanda kwabantu abakumgangatho ophakathi, nogxininiso olukhulayo lwempilo-ntle yomntu. Icandelo lokuthengisa kwi-intanethi libe lijelo elibalulekileyo lokuthenga iimpahla zangaphantsi, eziqhutywa lula kunye nokufumaneka kweemveliso ezininzi.
Uyilo oluphambili kunye nokusikwa kwiiSeti zeLingerie
Izimbo ezidumileyo kunye neeSilhouettes
Ishishini leengubo zangaphantsi lihlala livela, kunye nezitayile ezitsha kunye ne-silhouettes evela kwixesha ngalinye. NgeNtwasahlobo/eHlobo ka-2025, iindlela ezininzi eziphambili ziye zachongwa. Enye yezona zinto ziphawuleka kakhulu kukunyuka kweepalethi zombala oqaqambileyo, ezibekwe ukuba zilawule imarike. Ngokwengxelo yeCurve New York S/S 25, imibala efana neSunset Coral, Aquatic Awe, kunye neRadiant Raspberry iya kuthandwa kakhulu. Ezi mibala zidlamkileyo zinokusetyenziswa kuyo yonke indawo ukwenza amaqhekeza anefuthe okanye ukwaziswa ngombala ohonjisiweyo wokwahlukileyo ochaza ukuthath'ixesha okungaphantsi kwendlela.
Omnye umkhwa obalulekileyo kukudityaniswa kweempawu zentliziyo, izixhobo ezibukhali, izaphetha zenkcazo, kunye neefrills zabasetyhini. Ezi zinto zifanelekile kuSuku lweValentine kwaye zilungelelaniswe nomxholo wengqikelelo ye-super-kits, i-Girl-itude, kunye ne #PrettyExtravaganza intsingiselo. Olu hlobo lune-sexy kwaye lumnandi, lubhenela uluhlu olubanzi lwabathengi.
Impembelelo yoSaziwayo kunye neNkcubeko yePop
Abantu abadumileyo kunye nenkcubeko ye-pop bayaqhubeka nokuba nempembelelo enzulu kwiindlela zangaphantsi. Umboniso weNetflix uBridgerton, umzekelo, uye wakhuthaza iimbekiselo zegadi yelizwe lesiNgesi, ekhokelela ekubuyeni kweentyatyambo zegadi kwiiyilo zangaphantsi. Ibrendi yaseDatshi i-Noblesse Oblige iqulathe obu buhle ngokusebenzisa imibala ethambileyo, yobufazi kunye neprints, kusetyenziswa ukuthungwa okucekethekileyo kwe-embroidery ukuya kwimitya ye-accent okanye ukwenza iintyatyambo ezintsonkothileyo kwiisheer.
Ukongeza, umkhwa woMtshakazi weMihla yonke uyakhula, kunye nobuhle bomtshakazi bungena kwiingqokelela eziphambili. Imithombo yeendaba yoluntu ikhangela #BridalLingerie iyakhula, ibonisa ukutshintsha kweenkcubeko zomtshato. Imibala ephambili yalo mkhwa ibandakanya iithowuni ezimhlophe, ezimhlophe, kunye ne-blush, kunye neziqwenga ezigqitywe ngeperile eneenkcukacha, i-lace ethambileyo, i-feminine frills, kunye ne-broderie anglaise.
Izinto ezintsha kuYilo lweeLingerie
Ukwenziwa kwezinto ezintsha kuphambili kuyilo lwempahla yangaphantsi, eneempawu ezisebenzela ukuqukana okukhulu kunye nokufikeleleka. Ngokomzekelo, u-Anita osekelwe eJamani, uye waphuhlisa i-bra kunye ne-Velcro straps kunye ne-zips yangaphambili ukuze kube lula ukuyithatha kunye nokucima emva kokuhlinzwa. Ngokufanayo, iimpahla zasebusuku zeMagnetic Me zibonisa ukuvalwa kwemagnethi ukunceda abathengi abanesifo samathambo kunye nobunye ukukhubazeka. U-Harper Wilde uye wazisa umgca wexesha obhaliweyo kwi-clasp yayo ye-bra, ecebisa ukuba uyibophe phi njengoko i-bra iyolula kwaye inxiba, ngelixa i-brand yaseCanada i-Understance iyile i-compression bra ukuze ibophe nge-back panel airflow.
Amalaphu kunye neMathiriyeli Ukubumba iMarike
Amalaphu azinzileyo kunye ne-Eco-friendly
Uzinzo yinkxalabo ekhulayo kwishishini le-lingerie, kunye neempawu ezininzi eziguqukela kumalaphu e-eco-friendly. Ezi zixhobo azigcini nje ukunciphisa impembelelo yokusingqongileyo kwimveliso kodwa zibhenela abathengi abakhulayo be-eco-conscious. Iimveliso zihlola iinketho ezifana nomqhaphu we-organic, i-bamboo, kunye nezixhobo eziphinda zisetyenziswe ukwenza ingqokelela yempahla yangaphantsi ezinzileyo.
Ubume obutofotofo kunye nentuthuzelo
Ukuthuthuzela kuhlala kuyinto ephambili kubathengi, kwaye ukuthungwa okutofotofo ngundoqo ekufezekiseni oku. Iijezi ezithambileyo, iisilika, kunye ne-satin zikhetho zakudala eziqhubeka zithandwa. Inkcazo yeleyisi ihlala isetyenziselwa ukudibanisa isiko lobudoda kunye ne-aesthetics yabasetyhini, ukongeza umtsalane wobuhle kwiziqwenga ezikhululekile. Ngokwengxelo yeCurve New York S/S 25, iibrendi ezinje ngeCosabella kunye noNoblesse Oblige zihamba phambili kule ndlela, zibonelela ngamaqhekeza antofontofo kwaye anobunewunewu.
Ukuqhubela phambili kweTekhnoloji kwiMveliso yeFabric
Inkqubela phambili yetekhnoloji kwimveliso yelaphu nayo ibumba imarike yempahla yangaphantsi. Izinto ezintsha ezinje ngamalaphu agquma ukufuma, izinto zokulawula ubushushu, kunye nobuchule bokwakha obungenamthungo bongeza ukusebenza kunye nokukhululeka kwempahla yangaphantsi. Olu phuculo luvumela iibrendi ukuba zenze iziqwenga ezingabukeki zilungile kuphela kodwa ziqhuba kakuhle, ukuhlangabezana neemfuno zabathengi bale mihla.
Umbala kunye neeTrendi zePateni kwiiSeti zeLingerie
IiPalethi zoMbala zoNyaka
Iiphalethi zemibala yexesha lonyaka zidlala indima ebalulekileyo kuyilo lwempahla yangaphantsi. NgeNtwasahlobo/eHlobo ka-2025, iiphalethi ezinombala oqaqambileyo zisetelwe ukuvela ehlotyeni kwaye zigqame evenkileni nakwi-intanethi. Imibala efana ne-Sunset Coral, i-Awetic Awe, kunye neRaspberry eRadiant ithandwa ziibrendi, idala iziqwenga ezinempembelelo ezithimba umongo wexesha lonyaka.
Iipateni ezidumileyo kunye noshicilelo
Iipateni kunye neprints yenye inkalo ebalulekileyo yoyilo lwempahla yangaphantsi. Iintyatyambo zegadi, eziphefumlelwe ngumboniso weNetflix iBridgerton, yeyona nto iphambili kwiCurve New York. Lo mkhwa ubonisa imibala ethambileyo, yabasetyhini kunye nokuprintwa, kunye ne-embroidery eethe-ethe esetyenzisiweyo ukuhombisa imitya okanye ukwenza iintyatyambo ezintsonkothileyo kwiisheer. Ukongeza, i-embroidery yokudlala edlalwayo isetelwe ukuvuselela i-lingerie, kunye neempawu ezifana neZhilyova kunye ne-Mey ezibandakanya ulwimi-esidleleni kunye neepatheni ze-super-kitsch kuyilo lwazo.
Iimpembelelo zeNkcubeko kuKhetho lweMbala
Iimpembelelo zenkcubeko zikwadlala indima ebalulekileyo ekukhetheni imibala yempahla yangaphantsi. Umkhwa woMtshato weMihla yonke, umzekelo, ubonisa ukutshintsha kweenkcubeko zomtshato kunye nokuthandwa okukhulayo kwempahla yangaphantsi yomtshakazi. Imibala ephambili yalo mkhwa ibandakanya iithowuni ezimhlophe, ezimhlophe, kunye ne-blush, kunye neziqwenga ezigqitywe ngeperile eneenkcukacha, i-lace ethambileyo, i-feminine frills, kunye ne-broderie anglaise.
Ukusebenza kunye neempawu kwiLingerie yanamhlanje
Intuthuzelo kunye neNkxaso yeenguqulelo
Intuthuzelo kunye nenkxaso yeyona nto iphambili kuyilo lwempahla yangaphantsi yanamhlanje. Iibrendi zihlala zivelisa izinto ezintsha zokuphucula ezi mpawu, kunye nenkqubela phambili efana namalaphu afaka ukufuma, izixhobo zokulawula ubushushu, kunye nobuchule bokwakha obungenamthungo. Ezi zinto zintsha ziqinisekisa ukuba i-lingerie ayibonakali nje kakuhle kodwa inika inkxaso efunekayo kunye nentuthuzelo yokugqoka kwansuku zonke.
Iingubo zangaphantsi ezisebenza ngeendlela ezininzi kunye neziguquguqukayo
Iingubo zangaphantsi ezisebenza ngeendlela ezininzi kunye neziguquguqukayo ngomnye umkhwa okhulayo. Abathengi baya besanda befuna iziqwenga ezinokusebenzela iinjongo ezininzi, ezinje ngeendawo zokuphumla ezinokutshintshwa ezinokuthi zenziwe ukusuka kwimini ukuya ebusuku. Ngokwengxelo yeCurve New York S/S 25, izinto eziyekelelweyo njengeehempe zesithandwa kunye neebhulukhwe ezinomlenze obanzi ezenziwe ngemicu ephefumlayo kunye nekhaphukhaphu yebast lukhetho oludumileyo. Ukongeza iinkcukacha ze-lingerie kwezi ziqwenga kudala ukuziva okungathandekiyo, kubenze bafanelekele imicimbi yesiqhelo kunye neyokusesikweni ngakumbi.
Ukwenza ngokwezifiso kunye neeNdlela zoBukho
Ukwenza ngokwezifiso kunye nobuntu buye bubaluleke ngakumbi kwimarike yangaphantsi. Abathengi bafuna iziqwenga ezibonisa isitayile sabo kunye nezinto abazithandayo. Iimveliso zisabela kule mfuno ngokunika iinketho ezinokwenziwa ngokwezifiso, njengemitya ehlengahlengiswayo, i-embroidery eyenzelwe wena, kunye noluhlu olubanzi lobungakanani kunye nokulingana. Lo mkhwa uvumela abathengi ukuba benze ii-lingerie ezizezabo, ziphucula amava abo okuthenga.
isiphelo
Ishishini leengubo zangaphantsi lijongene nokutshintsha okuguquguqukayo, kunye neendlela eziqhutywa yimibala eqaqambileyo, uyilo oluyilayo, kunye nokugxila kuzinzo kunye nokuthuthuzela. Njengoko sijonge kwikamva, ugxininiso lokubandakanywa, ukwenziwa komntu, kunye nenkqubela phambili yetekhnoloji iya kuqhubeka nokubumba imakethi. Iibrendi ezamkela le mikhwa kwaye zibeke phambili iimfuno kunye nezinto ezikhethwa ngabathengi bale mihla ngokungathandabuzekiyo ziya kuphumelela kweli shishini lihlala livela.
