Ngelixa ihlobo liqhuba kwaye ixesha leeholide lisenokubonakala likude, abanini bamashishini abanolwazi bayazi ukuba isitshixo seholide enengeniso sisekulungiseleleni kwangethuba. NgoJulayi lixesha elifanelekileyo lokuqalisa ukucwangcisa uluhlu lwakho lweeholide, njengoko linika ithuba elaneleyo lokuhlalutya idatha, imfuno yoqikelelo, kunye nokwenza izigqibo ezinolwazi eziza kuseka ishishini lakho ukuze liphumelele. Kweli nqaku, siza kuphonononga ukuba kutheni uJulayi elona xesha lifanelekileyo lokuqalisa isicwangciso sakho sempahla yeholide kwaye sikubonelele ngezicwangciso ezisebenzayo zokusebenzisa kakhulu eli xesha libalulekileyo.

Isiqulatho
● Kutheni uJulayi elelona xesha lifanelekileyo lokuqalisa isicwangciso se-inventri yeholide
● Amacebo oCwangciso lweMpahla yeHolide olusebenzayo

Kutheni uJulayi lelona xesha lifanelekileyo lokuqalisa isicwangciso sempahla yeholide

Ixesha elingakumbi lophando olunzulu lwemarike kunye nohlalutyo

Ucwangciso oluyimpumelelo lwe-inventri yeeholide luqala ngokuqonda okunzulu kwemarike ekujoliswe kuyo, iintsingiselo zabathengi, kunye nokhuphiswano lomhlaba. Ukuqala inkqubo yakho yokucwangcisa ngoJulayi kukunika ixesha elingakumbi loku:

• Ukuqhuba uphando olucokisekileyo kwiipateni zokuthenga kwabathengi kunye nezinto ezikhethwayo
• Hlalutya idatha yokuthengisa ukusuka kwixesha elidlulileyo leeholide ukuchonga iintsingiselo kunye neemveliso eziphezulu
• Jonga umsebenzi okhuphisanayo kwaye uchonge izikhewu ezinokubakho kwimarike ezinokuzaliswa lishishini lakho

Ngokophando olwenziwa yiNational Retail Federation, i-40% yabathengi baqala ukuthenga iiholide zabo ngaphambi kweHalloween. Ngokuqala uphando lwakho ngoJulayi, unokufumana ulwazi olubalulekileyo malunga nokuba abathengi bangaphambili bajonge ntoni kwaye uhlengahlengise uluhlu lwakho lwempahla ngokufanelekileyo.

Ukukhusela ezona mveliso zibalaseleyo kunye nezivumelwano ezivela kubaboneleli

Olunye uncedo oluphambili lokuqalisa isicwangciso sakho sempahla yeholide ngoJulayi kukukwazi ukukhusela ezona mveliso zibalaseleyo kunye neentengiso ezivela kubaboneleli. Ngokufikelela kubathengisi kwangoko, unga:

• Nxibelelana ngeemfuno zakho zoluhlu olulindelekileyo kwaye uqhubele phambili nokunqongophala kwesitokhwe
• Thetha amaxabiso angcono kunye nemigaqo yokuhlawula phambi kokuba ababoneleli bazaliswe ziiodolo zabanye abathengisi
• Khusela iimveliso ezikhethekileyo okanye ezilinganiselweyo ezinokunceda ishishini lakho ligqame ngexesha lokhuphiswano lweholide

Iingcaphephe zeshishini zicebisa ukuba kubekwe iiodolo zoluhlu lweeholide ngasekupheleni kwehlobo okanye ekuqaleni kwekwindla ukuze kuqinisekiswe ukuhanjiswa kwangexesha kwaye kuthintelwe ukuphazamiseka okunokubakho konikezelo lwempahla. Ukuqala inkqubo yakho yokucwangcisa ngoJulayi kukunika ixesha elaneleyo lokuphanda ngababoneleli, uthelekise amaxabiso, kwaye wenze izigqibo zokuthenga ezinolwazi.

Ithuba lokuvavanya kunye nokucokisa isicwangciso sakho seholide

Ukucwangciswa kwe-inventri kwangethuba akuzunceda nje umgca ophantsi – ikwabonelela nethuba lokuvavanya nokucokisa isicwangciso sakho seholide phambi kokuba kuqale ixesha elixakekileyo. Ngokuqala ngoJulayi, unako:

• Phuhlisa isicwangciso sokuthengisa iholide kwaye uvavanye izimvo ezahlukeneyo zokuthengisa ukuze ubone ukuba yintoni ehambelana nabaphulaphuli ojolise kubo
• Lungiselela iwebhusayithi yakho kunye neendlela zokuthengisa ezikwi-intanethi ukuze uqiniseke ukuba abathengi bathenga izinto ezigudileyo kwaye zisebenziseka lula kubathengi
• Qeqesha abasebenzi bakho kwiimveliso ezintsha, iindlela zokuthengisa, kunye nezicwangciso zenkonzo yabathengi ukuphucula amava evenkile

Ukuqala inkqubo yakho yocwangciso kwangethuba kukunika ixesha elixabisekileyo le-buffer ukuze uchonge imiba enokubakho, wenze uhlengahlengiso oluyimfuneko, kwaye uqinisekise ukuba ishishini lakho likulungele ngokupheleleyo ukuleqa iholide.

Ubuchule boCwangciso lweMpahla yeHolide esebenzayo

Ukuhlalutya idatha yokuthengisa kunye nemfuno yokubikezela

Ukwandisa izibonelelo zokuqalisa kwangoko, kubalulekile ukuhlalutya idatha yakho yentengiso yamaxesha onyaka adlulileyo eeholide kwaye usebenzise olu lwazi ukuqikelela ngokuchanekileyo imfuno. Qala ngokuchonga iimveliso zakho eziqhuba kakuhle kwaye uphonononge iipatheni zabo zokuthengisa ukubona ukuba lungakanani uluhlu lwempahla oza kulufuna ukuhlangabezana neemfuno zabathengi.

Yenza umgca wexesha lemihla ebalulekileyo xa ulindele ukwanda kweentengiso kunye nemfuno. Ezi ziquka:

• umbulelo
• ULWESIHLANU omnyama
• AmaShishini amaNcinci ngoMgqibelo
• NgoMsombuluko
• Ukunika uLwesibini
• inkolo yalaJuda
• iKrismesi
• Ngaphambi kweNyibiDyala

Ngokwendalo, imikhwa yokuthenga inokutshintsha unyaka nonyaka, ngoko ke kubalulekile ukugcina iliso kwiindlela zeshishini. Jonga ukuba bathini abo bakhuphisana nabo kwaye bazilungiselela njani iiholide. Ukuba ulilungu le-NRF, uya kufumana ulwazi olukhethekileyo kubathengi bamva nje kunye neendlela zokuthengisa, zikunika umlenze phezulu kucwangciso lwakho. Ukuhlala unolwazi kunye nokulungelelaniswa ngundoqo ukuze uhlale uphambili kwindawo yokuthengisa ehlala iguquka.

Ngokudibanisa idatha yembali kunye neendlela zangoku zoshishino, unokuhlengahlengisa amanqanaba akho oluhlu, ukunciphisa umngcipheko wokugqithiswa okanye ukuphelelwa zizinto ezidumileyo. Kwaye, ungalibali ukuphawula ezo ntsuku zokunqunyulwa kwenqanawa kwikhalenda yakho ukuqinisekisa ukuba abathengi bakho bafumana iiodolo zabo ngexesha leholide nganye. Le ndlela isebenzayo igcina uluhlu lwakho lweempahla kwaye abathengi bakho bonwabile.

Nxibelelana kwangethuba kunye nabaxhasi

Nje ukuba ube nesandla kwiimfuno ze-inventri yakho yeholide, lixesha lokuba ufikelele kubaboneleli bakho. Ukujonga kwangethuba kuqinisekisa ukuba ulungelelene kwaye awuzukuvalwa lulo naluphi na utshintsho lwamaxesha oodolo okanye amaxabiso. Kukwabubulumko ukubuza ukuba ngaba abanikezeli bakho banikezela ngezaphulelo zokuthengisa kwangaphambili okanye amaxabiso okuthengisa. Akukhe kube buhlungu ukubuza-abanye banokuvulelwa ukukunika isaphulelo kwiiodolo ezinkulu. Ukongeza, ukuxoxa ngemigaqo yokuhlawula eguquguqukayo kunokubonelela ngoncedo lwemali ngexesha leemfuno eziphezulu. Cinga ngothethathethwano lwexesha elongeziweyo lentlawulo okanye ukuhanjiswa okulandelelanayo, okunokunceda ukulawula ukuhamba kwemali kunye nendawo yokugcina ngokufanelekileyo.

Ngaphaya koko, thatha eli thuba uphonononge ukuthembeka kwababoneleli bakho. Vavanya indlela abaqhuba ngayo kumaxesha onyaka adlulileyo kwaye uqinisekise ukuba banezicwangciso ezinokuthi zibe kho ngenxa yokuphazamiseka okunokwenzeka. Ukwakha ubudlelwane obuluqilima nabanikezeli abathembekileyo kunokwenza umahluko omkhulu ekugcineni amanqanaba e-inventri kunye nokuhlangabezana nokulindelwe ngabathengi ngexesha leeholide.

Ukuqulunqa iziCwangciso zokuNgenzeka

Kungakhathaliseki ukuba uceba ngocoselelo kangakanani na, ixesha leholide linokuzisa imicelimngeni engalindelekanga. Ukusuka kwiziphazamiso zobonelelo ngequbuliso ukuya kwinguqu yesiquphe kwindlela yokuziphatha kwabathengi, kubalulekile ukuba kubekho izicwangciso ezingxamisekileyo endaweni. Qala ngokuchonga imingcipheko enokubakho kwangethuba, kwaye uphuhlise izicwangciso zokugcina ukuze ufumane ezinye iimveliso okanye ababoneleli. Ukwakha ubudlelwane obuluqilima nababoneleli abaninzi kunye nokukhusela izivumelwano kwangaphambili kunokubonelela ngoguquko oluyimfuneko ukuba umthombo wakho oyintloko udibana nemiba.

Hlala uphaphile ngokubeka iliso elibukhali intsingiselo yabathengi kunye nokusebenzisa uhlalutyo lwedatha ukulandelela iipateni zokuthenga. Le ndlela ikuvumela ukuba ulungelelanise uluhlu lwakho lweempahla kunye nezicwangciso zentengiso kwi-fly. Lungiselela abasebenzi bakho ngokungxama kweeholide ngokuqinisekisa ukuba unabasebenzi aboneleyo bokujongana nemibuzo eyandisiweyo yenkonzo yabathengi, imbuyekezo, kunye nomthamo wokuodola. Uqeqesho lwabaqeshwa ngokunqamlezayo kunye nokuzisa abasebenzi bethutyana kunokunceda ukulawula iimfuno zexesha eliphezulu. Ukongeza, gcina izixhobo zakho zetekhnoloji zomelele kwaye zihlaziyiwe ukuxhasa ukugcwala kwetrafikhi kunye nokugcina unxibelelwano olucacileyo kunye nabathengi malunga nalo naluphi na ukulibaziseka okanye ukunqongophala. Esi sicwangciso esisebenzayo siya kukunceda uhambe ngexesha leeholide ngokutyibilikayo kwaye ugcine ukwaneliseka kwabathengi.

Ukuququmbela, ngelixa abakhuphisana nabo besanandipha iiholide zabo zasehlotyeni, bamba ithuba lokuqalisa kwisicwangciso sakho seholide. Ngokunikezela ixesha kunye nezixhobo ekulungiseleleni uluhlu lwakho lweempahla kunye nezicwangciso ngoku, uya kukwazi ukwenza uninzi lwexesha leholide elixakekileyo kwaye ubukele inzuzo yakho inyuka. Sukulinda kude kube ekwindla – qalisa ukucwangcisa uluhlu lwempahla yakho yeholide ngoJulayi kwaye usete ishishini lakho ukuze liphumelele.