Ukuthengisa ngokomzimba kuya kukhula nge-5.1% ngo-2024 njengoko i-AR kunye ne-VR tech inikeza amava asebenzisanayo, ngokutsho kwengxelo entsha ye-GlobalData.
Imakethi yokuthengisa ngokwasemntwini kulindeleke ukuba ikhule nge-5.1% ngo-2024 njengoko amava asebenzisanayo eqhuba abathengi ukuba babuyele ezivenkileni.
Ngaphandle kokuthetha 'ngokufa kwesitrato esiphakamileyo', imakethi yokuthengisa ebonakalayo ikhule nge-3.9% ukuya kwi-1.76 yezigidi zeedola ngo-2023, ngokwengxelo entsha ye-GlobalData ye-Future of Physical Retail.
Ababhali bengxelo baphawule ukuba ukuthengisa ngokwasemzimbeni kubone ukukhula emva kobhubhani njengoko "abathengi beqhubeka nokwenza eyona nto bathenga ngayo ezivenkileni, ngakumbi kwizinto apho ukubona kunye nokuvavanya imveliso kubalulekile."
Baqikelele ukuba u-2024 uza kuzisa impumelelo eyongezelelweyo kwimakethi yestore, njengoko itekhnoloji esebenzisanayo ibonakala imiselwe ukuba ibe yeyona ndlela iphambili kuwo onke amacandelo, ibonelela ngamava evenkile angenakuthelekiswa nokuthengwa kwe-Intanethi. Ngokukodwa, inyani eyongeziweyo (i-AR) kunye nenyani yokwenyani (VR) iya kubumba umdla wabathengi, ivumela itrayi yemveliso kunye neziboniso ezisebenzisanayo.
Ichaza impembelelo enokubakho yale teknoloji ibhuqayo kwintengiso, ingxelo ithi: "Izicelo ze-AR kunye ne-VR zidibanisa ngaphandle komthungo iindawo ezibonakalayo kunye nedijithali, ukubonelela abathengi ngekamva kunye namava okuthenga okubandakanya okuhamba ngaphaya kohambo lokuthenga ngokomzimba. Itekhnoloji inokunceda ukunciphisa iingxaki ezinxulumene nokuthenga kwi-Intanethi, ivumela abathengi ukuba babone ngcono ukuba into ethile iya kubafanela kwaye ibafanele. ”
Inike umzekelo wentsebenziswano ka-Tommy's Hilfiger kunye nenkampani ye-AR yokuzama ifashoni i-Zero10 ngoMatshi ka-2023. Izipili ze-AR zenze abathengi ukuba 'banxibe' iimbalasane ezivela kwingqokelela ye-brand ekhethekileyo, ngelixa iziphumo zoopopayi zongezwa kubuhle bamava.
I-Balance entsha ilandele ngokusemthethweni ngoJulayi 2023, ivula ivenkile yengqondo eSingapore ebandakanya iskena seenyawo ze-3D. Iskena sisebenzisa itekhnoloji ye-AR ukuchonga ezona zihlangu zifanelekileyo kwimizuzwana emihlanu ukunika amava okuthenga akhawulezayo nachanekileyo.
Nangona kunjalo, i-GlobalData's 2023 Global Consumer Survey ichonge ukuba zombini ukuthengisa ngokomzimba kunye ne-intanethi kubalulekile kubathengi ngokuxhomekeke kwiimfuno ezithile. I-54% yabathengi baya kuqhubeka nokusebenzisa iivenkile ezibonakalayo xa kuthelekiswa ne-50% kwi-intanethi, kwaye i-17% yabathengi baya kuthenga ivenkile ngokuphindaphindiweyo xa kuthelekiswa ne-21% kwi-intanethi.
Ukuqwalasela oku, ingxelo iphakamise ukuba kukho izinto ezimbini ezikhuthazayo zokuthenga ezibumba imikhwa yokuthengisa abathengi: ngokukhawuleza kwaye kuqwalaselwe.
Ukuthenga ‘ngokungxamisekileyo’ “kulapho kubhenelwa lula kwizinto eziyimfuneko ezinjengokutya kunye negrosari nezinye izinto zempilo nobuhle,” ngoxa izinto ezithengiweyo ‘ezithathelwa ingqalelo’ “zenzelwa izinto ezinokuzikhethela ezifana nempahla nezihlangu ngokukodwa iimveliso zamatikiti ezinkulu ezifana nombane nefenitshala nezinto ezigqunywe phantsi.”
Bobabini abathengisi bezinto eziphathekayo kunye ne-intanethi banethuba lokuxhamla kwezi ziphatha, ngokunikezela ngorhwebo olukhawulezayo, oomatshini bokuthengisa, iindawo zokuqokelela okanye ezinye izisombululo ezikhawulezayo zokuthenga okungxamisekileyo okanye ukubonelela ngamava omntu kubantu abaqwalaselwayo.
Umthombo ovela Inethiwekhi yeInsight yokuthengisa
Ukuziphendulela: Ulwazi oluchazwe ngasentla lunikezelwa yi-retail-insight-network.com ngokuzimeleyo kwe-Cooig.com. I-Cooig.com ayenzi lumelo kunye neziqinisekiso malunga nomgangatho kunye nokuthembeka komthengisi kunye neemveliso.
