Intengiso ye-Instagram Influencer: Yongeza ukuFikelela kweBrand yakho kunye nokukhula

I-Instagram Influencer Marketing yinto yokudlala entsha eqaqambileyo kwivenkile yeelekese zedijithali zohlobo ngalunye. Zimnkile iintsuku apho iibhodi zezaziso ezindala kunye neentengiso ezifanelwe kukuzamla zilawula indawo yokuthengisa. Kuza iminyaka ye-Influencer Effect, apho umkhosi we-selfies, i-avocado toast munching, kwaye oh abantu abathandekayo baguqula indlela ii-brand ezibeka ngayo izinto zabo kwi-intanethi. Qwalasela oku kukuphumelela kwakho konke ukufikelela kwihlabathi elikhulu lentengiso ye-Instagram, ke bopha, kwaye masingene kweli qula lamandla amakhulu entlalontle!

ISISHWANKATHELO
Ukunyuka kweNtengiso yeeMpenyeli kwiMedia Media Landscape
Ushwankathelo olufutshane lwentengiso yempembelelo
Indima eyodwa ye-Instagram
Yintoni i-Instagram Influencer Marketing
Ukuphonononga iintlobo ezahlukeneyo ze-Instagram Influencers
Ngaba i-Instagram Influencers ibiza malini?
Yila indlela yokuThengisa i-Instagram Influencer ephumelelayo
Iintlobo ze-Instagram Influencer Marketing Campaigns
IiNzuzo ze-Instagram Influencer Marketing
Ukujonga imingeni yentengiso ye-Instagram Influencer
Izixhobo zokuFumana kunye noLawulo loBudlelwane be-Influencer
Ikamva leNtengiso ye-Instagram Influencer
Imibuzo ebuzwa qho

Ukunyuka kweNtengiso yeeMpenyeli kwiMedia Media Landscape

Ukonyuka kweNtengiso yeMpembelelo kwiMedia Media Landscape inefuthe elibalulekileyo kumashishini, abantu, kunye noluntu. Njengoko iinkampani ezininzi ziguqukela kwintsebenziswano nabantu abadumileyo bemithombo yeendaba zentlalo ukunyusa ukubandakanyeka kophawu, kubalulekile ukuqaphela impembelelo yale ndlela kubuchule bentengiso, ukuziphatha kwabathengi, kunye nokhuphiswano lokuqwalaselwa kwinqanaba ledijithali. 

Eli phulo litsha lokuthengisa, elixhomekeke ekunyanisekeni nasekunxibelelaneni komntu siqu ukwakha ukuthembana phakathi kwabaphembeleli kunye nabaphulaphuli babo, linokuguqula indlela iinkampani ezijongana ngayo nokukhuthaza kunye neendlela ezizisebenzisayo ukunxibelelana nabathengi. Ngenxa yoko, zombini iinguqu zexesha elifutshane kunye nexesha elide kumhlaba wokuthengisa kulindeleke, kunye namathuba amatsha kunye nemingeni kubo bonke ababandakanyekayo kwihlabathi elikhawulezayo lokuthengisa i-media media.

Ushwankathelo olufutshane lwentengiso yempembelelo

I-influencer marketing iphakamisa ukufikelela komntu okhoyo oye wakha i-brand ephawulekayo elandelayo kunye nedumela eliqinileyo kwi-niche yabo ethile ukuxhasa uphawu lwakho, ukuvuma imveliso yakho, okanye ukwenza ngokubambisana umxholo ngenjongo yokwandisa ulwazi kunye nokuqhubela phambili izinga lokuguqulwa kwakho. 

Amandla e ukuthengisa okunempembelelo Ilele kubuchule bayo bokusebenzisa amaqonga eendaba ezentlalo - indawo yentengiso yale mihla - ukwenza ukubonakala kophawu lwakho. Sisicwangciso esisetyenziswe luluhlu lwamashishini, ukusuka kumashishini asakhasayo ukuya kutsho kwizigebenga zehlabathi, ngenxa yokuba kukho imbuyekezo ebalulekileyo kutyalo-mali.

Indima eyodwa ye-Instagram

Indima ekhethekileyo ye-Instagram iyabonakala kwindlela eguqule ngayo icandelo lokufota kwedijithali kunye nentengiso yemidiya yoluntu, ukudala iqonga labo bobabini abachwephesha kunye nabaqalayo ukubonisa ubuchule babo. Iqonga elidumileyo liququzelela imeko-bume eguqukayo eyenza ukuveliswa kunye nokwabelana ngomxholo onomtsalane obonakalayo kubaphulaphuli behlabathi ngokubanzi. 

Ngokunjalo, indima yayo eyodwa inabela kwihlabathi lezoshishino. I-Instagram isebenze njenge-catalyst, ivumela amashishini ukuba anxibelelane ngokuthe ngqo nabaphulaphuli babo, ukukhuthaza ukungafihli, ukwakha ukunyaniseka kwegama, kunye nokuthengisa ngokuqhuba. Ubume bayo obubonakalayo obuphezulu bunomtsalane kubathengi bale mihla abakhetha ukukuluma, umxholo okholisa ubuhle. 

Ngaphaya koko, inika ithuba elingenakuthelekiswa nanto lokuba abaphembeleli kunye neebrendi babe nonxibelelwano lwexesha lokwenyani kunye nabalandeli babo, bathathe inyathelo eliya phambili kubuntu bedijithali. Ke, i-Instagram ibambe ngokwenene indima ekhethekileyo kwindawo yedijithali.

Yintoni i-Instagram Influencer Marketing?

Kutheni ukhetha i-Instagram yeNtengiso ye-Influencer?

Kwixesha lanamhlanje ledijithali, amashishini ahlala ekhangela iindlela ezisebenzayo zokufikelela kubaphulaphuli abajolise kubo kwaye aqhube uthethathethwano. I-Instagram iye yavela njengeqonga elifanelekileyo lokuthengisa impembelelo ngenxa yendalo yayo eqhutywa yimbonakalo kunye nesiseko esibandakanyekayo sabasebenzisi. Ngabasebenzisi abangaphezu kwebhiliyoni e-1 yenyanga abasebenzayo be-Instagram kunye nezinto ezininzi ezinje ngamabali, i-IGTV, kunye neReels, ibonelela ngesetingi esifanelekileyo sabaphembeleli ukubonisa ubuchule babo kwaye banxibelelane nabalandeli babo. 

Ngenxa yoko, iibrendi ezisekiweyo kunye neziqalo zinokunyusa le ngxilimbela yemidiya yoluntu ukusebenzisana nabaphembeleli kunye nokukhulisa ubukho babo kwintengiso. 

Ngoko, kutheni ulinda? Ngena kwihlabathi le-Instagram kwaye ufumane izibonelelo zokusebenza kunye nabaphembeleli bokukhula kwebhrendi kunye nempumelelo.

Ukuphonononga iintlobo ezahlukeneyo ze-Instagram Influencers

Ukuqonda iintlobo ezahlukeneyo zehlabathi Abaphembeleli be-Instagram iyimfuneko kulo naliphi na iqhinga lokuthengisa imidiya yoluntu. Ngumhlaba onamacala amaninzi olawulwa zii-niches, ukubalwa kwabalandeli, kunye nobuchule bomntu ophembelelayo ukuguqula ukhetho lwabaphulaphuli babo. 

Ngapha koko, kufanele kuqatshelwe ukuba abaphembeleli be-Instagram bahlelwa ngokubanzi kwiindidi ezine zabaphembeleli ngokusekwe kubalo lwabalandeli babo.

I-Mega-Influencers

I-Mega-Influencers ichaza ubuntu obunabalandeli abaninzi, bahlala begqitha kwisigidi sabalandeli kuwo wonke amaqonga eendaba ezentlalo. Ngokuqhelekileyo ngabantu abadumileyo, iimbaleki, okanye abantu abadumileyo basesidlangalaleni abanempembelelo enkulu kumasimi abo. Ngenxa yesiseko esaneleyo sabalandeli, babambe amandla amangalisayo okuthengisa. Iimveliso zisebenzisana nabo ukukhuthaza iimveliso okanye iinkonzo zabo, ngenjongo yokufikelela kubaphulaphuli abaninzi. Nangona kunjalo, ngenxa yodumo kunye neeshedyuli ezixakekileyo, banokungazibandakanyi kangako nabalandeli babo. Ngelixa unikezelo lwabo lunokubonelela ngembonakalo yegama elibonakalayo, iindleko ezinxulumene nobudlelwane obunjalo ziphezulu kakhulu. Ngaphaya koko, ubunyani beengcebiso zabo ngamanye amaxesha bunokuthandabuzeka njengoko bahlala bekhuthaza iintlobo ezahlukeneyo zeempawu.

Macro-Influencers

I-Macro-influencers ine-media media enkulu elandelayo, phakathi kwe-100,000 kunye ne-1 yesigidi sabalandeli. Banobukho obubalulekileyo kwi-intanethi kwaye babambe amandla amakhulu kwiimbono zabalandeli babo kunye nokuziphatha. Iimveliso zihlala zisebenzisana naba baphembeleli ukuze bafikeleleke ngokubanzi, bevumela ukwenziwa kwegama kunye nokuthengisa. Ngaphandle kwezinga lokuzibandakanya elisezantsi kune-micro okanye i-nano influencers, ukufikelela kwabo okumangalisayo kunika inzuzo enkulu ekusasazeni ulwazi lophawu kunye nokuphembelela indlela yokuziphatha yabathengi kumlinganiselo omkhulu.

Abaphembeleli abancinci

I-Micro-Influencers ngabantu abancinci kodwa abazinikeleyo ekulandeleni kumaqonga eendaba ezentlalo. Nangona benabalandeli abambalwa, ngokwesiqhelo i-1000 ukuya kwi-100,000, abaphulaphuli babo badla ngokubandakanyeka kakhulu kwaye baphendule. Ngokungafaniyo nee-Macro Influencers, eziqhayisa ngokubalwa kwabalandeli abakhulu, ii-Micro Influencers zihlala zinobudlelwane obungcono nabaphulaphuli, ezikhokelela kumanqanaba aphezulu okuthembana. Basebenza ngokukhethekileyo kwii-niches ezithile kwaye banokukhuthaza ngokufanelekileyo iimveliso okanye iinkonzo ngaphakathi kwendawo yabo yempembelelo. Iimveliso zisanda kusebenzisa ii-Micro-Influencers ekuthengiseni ngenxa yobungqina bazo kunye namandla engcebiso yomlomo.

Nano-Influencers

Ii-Nano-influencers zineempembelelo ezincinci kodwa ezibandakanyeka kakhulu kwi-intanethi, zihlala ziphakathi kwe-1,000 ukuya kwi-10,000 yabantu. Aba baphembeleli bahlala benxibelelene kakhulu nabalandeli babo, rhoqo kwinqanaba lomntu kunabaphembeleli abakhulu. Zizixhobo ezinamandla zokuthengisa kuba abaphulaphuli babo bathembela kakhulu kwizimvo kunye neengcebiso zabo. Ukuzisebenzisa kubuchule bokuthengisa kudla ngokuvelisa amaxabiso aphezulu othethathethwano, kwaye yindlela eneendleko ezisebenzayo kwiibhrendi ezijonge ukwandisa ukubonakala kwazo kwaye zifikelele ngendlela eyiyo nenentsingiselo. Ngaphandle kwabaphulaphuli abancinci, iingcebiso zabo zinokuthwala impembelelo enkulu ngenxa yokuthembela kunye nokuzibandakanya.

Uluhlu ngalunye lubambe iinzuzo zalo ezizodwa kunye neemeko ezithile zokusetyenziswa. Ngelixa ukhetha impembelelo, umntu kufuneka athathele ingqalelo ngaphezu kokubala kwabalandeli. I-influencer's niche, izinga lokuzibandakanya, ubunyani babalandeli, kunye nokulungelelaniswa kwe-brand-influencer zizinto ezibalulekileyo ezidlala indima ebalulekileyo kwimpumelelo yamaphulo okuthengisa i-Instagram. Ukucwangcisa okufanelekileyo kunye nesicwangciso esicingayo ke siphumle entliziyweni yentsebenziswano eyimpumelelo kunye nabaphembeleli be-Instagram.

Ngaba i-Instagram Influencers ibiza malini?

Abaphembeleli be-Instagram baye baseka uqoqosho olutsha lwempembelelo kule minyaka idlulileyo. Amaxabiso abo ahlala eqhutywa linani labalandeli, izinga lokubandakanyeka, kunye nokufikelela okunokubakho kwezithuba zabo ze-Instagram. Kuyinyani ukuthi ayingabo bonke abaphembeleli ababiza okufanayo. Kukho uluhlu olubanzi lwamaxabiso, ubukhulu becala luxhomekeke kwisikali kunye ne-niche yabaphembeleli.

I-Micro-influencers, kunye nenani labalandeli babo ukusuka kwi-10,000 ukuya kwi-50,000, ngokuqhelekileyo ihlawulisa phakathi kwe-$ 100-$ 500 ngeposi. Eli xabiso linokwahluka ngokusekelwe kwiinkcukacha zentsebenziswano, njengokuba uphawu lunqwenela uthotho lwezithuba okanye intsebenziswano yexesha elide.

Kwesinye isiphelo se-spectrum, ii-macro-influencers kunye nabantu abadumileyo abanezigidi zabalandeli banokubiza ngaphezulu kwe-10,000 yeedola kunye namanani amathandathu ngeposi. Ixabiso eliphezulu likhupha impembelelo yabo enamandla kunye nokufikelela ngokubanzi. Kwakhona, oku kunokwahluka ngenxa yamalungiselelo athile.

Ngaphandle kokubala kwabalandeli kunye nokufikelela, ezinye izinto zikwachaphazela amaxabiso. Inokubandakanya iindleko zokudala umxholo, ubungakanani bezinto ezilindelweyo zentengiso, ukusetyenziswa kwamakhonkco entengiso edibeneyo, kunye nokunye.

Iimveliso kufuneka ziqonde ukuba iindleko ze-influencer ayilona nje ixabiso abalihlawulayo kwisithuba. Umgangatho wothethathethwano, ulungelelwaniso lophawu, kunye nokunyaniseka komphembeleli nako kuyabalulekile. Injongo ayikokufumana ukubonakala nje kodwa kukufumana impembelelo yokwenyani. Iimveliso kufuneka zithathele ingqalelo abaphulaphuli abajolise kuzo kunye neenjongo ngaphambi kokutyala imali kwintengiso ye-Instagram.

Yila indlela yokuThengisa i-Instagram Influencer ephumelelayo

#1 Ukuqonda iInfluencer Marketing

Intengiso ye-influencer ivele njengesicwangciso esisebenzayo kwihlabathi lanamhlanje lentengiso yedijithali. Yakhelwe kwisiseko soqinisekiso lwabantu abadumileyo, obu buchule busebenzisa amandla abanjwe ngabantu kumaqonga ezentlalo afana ne-Instagram ukukhokela indlela yokuziphatha yabathengi.

#2 Ukuchonga abaPhembeleli abaLungileyo be-Instagram

Okubalulekileyo kuso nasiphi na isicwangciso sokuthengisa esiyimpumelelo kukuchongwa kwabaphembeleli abafanelekileyo. Oku kubandakanya ukuvavanya abalandeli, amazinga othethathethwano, kunye nokunyaniseka komxholo, phakathi kwezinye izinto. Phanda kwaye ukhethe abaphembeleli abahambelana ngokugqibeleleyo nomfanekiso webrand yakho kunye nabaphulaphuli ekujoliswe kubo.

#3 Ukusebenzisana nabaPhembeleli

Nje ukuba umcebisi ogqibeleleyo echongiwe, inyathelo elilandelayo kukuseka ubudlelwane obunenzuzo macala. Oku kunokubandakanya umxholo oxhaswe ngemali, intsebenziswano kwimigca yemveliso enoshicilelo olulinganiselweyo, okanye ukuthath'impembelelo kwiakhawunti ye-Instagram yophawu lwakho. Yiba nobuchule kwaye ube bhetyebhetye ekufumaneni ilungiselelo lentsebenziswano elililo.

#4 Ukulandela umkhondo kunye nokuhlalutya iNtsebenzo

Isicwangciso sakho sokuthengisa se-Instagram kufuneka siqhubeke ngaphaya kokuphumeza intsebenziswano. Kubalulekile ukulandelela kunye nokuhlalutya impembelelo yamaphulo akho. Le datha ibonelela ngemibono ebalulekileyo ukuze ulungise isicwangciso sakho kunye nokwandisa iziphumo rhoqo.

#5 Ukukhuthaza ubudlelwane bexesha elide

Khumbula, ukuthengisa i-Instagram Influencer ayisiyondlela inye. Ukusebenza okuphezulu, kuyacetyiswa ukuba iibrendi zikhuthaze ubudlelwane bexesha elide kunye nabaphembeleli. Oku kuqinisekisa ukubonakala kohlobo oluzinzileyo kunye nokuzibandakanya kwaye kuseka ukuthembana phakathi kwabaphulaphuli ekujoliswe kubo.

Khumbula, indlela eya kwimpumelelo Isicwangciso sokuthengisa se-Instagram influencer kubandakanya:

• Ukucwangcisa okunenjongo.
• Ukuchonga abaphembeleli abagqibeleleyo.
• Ukwenziwa kwentsebenziswano yokuyila.
• Uhlala ubeka iliso kwiziphumo zokuphucula okuqhubekayo.

Ngumsebenzi olucelomngeni oya kuthi uvelise imbuyekezo ebalulekileyo xa usenziwa ngokuchanekileyo.

Iintlobo ze-Instagram Influencer Marketing Campaigns

I-Instagram influencer marketing Campaigns inokuba ziintlobo ezininzi, nganye ijolise kubaphulaphuli abathile okanye isebenze injongo ethile. Makhe simbe nzulu kwiindlela ezahlukeneyo ezinokuthi zenziwe ngamaphulo alolu hlobo.

• Iiposenti ezixhasiweyo: Thatha, umzekelo, uhlobo 'lweZithuba ezixhasiweyo', apho amashishini ahlawula abaphembeleli ukuba benze umxholo oqaqambisa uphawu lwabo okanye iimveliso. Umxholo unokucwangciswa ukuba ubonise imveliso ebekwe ngokufihlakeleyo okanye igama lophawu okanye ube nguphononongo oluthe ngqo okanye uqinisekiso.

• Ukhuphiswano okanye ukunikezela: Olunye uhlobo oludumileyo lwemikhankaso ethi 'Ukhuphiswano okanye i-Giveaway'. La maphulo abandakanya abaphembeleli ukubamba ukhuphiswano okanye iziphiwo ezinikezela abalandeli ithuba lokuphumelela iimveliso zohlobo. Esi sicwangciso sonyusa kakhulu ukubonakala kophawu njengoko sikhuthaza ukubandakanyeka kwabaphulaphuli.

• IiNkqubo ze-Brand Ambassador: Sikwanayo 'neeNkqubo ze-Brand Ambassador'. Kolu hlobo lwephulo, abaphembeleli basebenza njengoonozakuzaku bexesha elide kwiimpawu. Abaphembeleli bakhuthaza uphawu kuwo wonke amajelo eendaba ezentlalo, besenza ubudlelwane obuzinzileyo phakathi kwabalandeli babo kunye nophawu.

• umanyaniso Marketing: Olunye uhlobo apho abaphembeleli bakhuthaza imveliso yophawu kwaye bafumane ikhomishini kuyo yonke intengiso ngekhonkco elidityanisiweyo elikhethekileyo okanye ikhowudi. Oku kubonelela bobabini ngomthombo wengeniso othembekileyo kumntu ophembelelayo kunye nothotho oluzinzileyo lwabathengi abanokubakho bolu phawu.

• UPhononongo lweMveliso: Ekugqibeleni, sine 'Ukuphononongwa kweMveliso.' Apha, abaphembeleli banikwa imveliso yasimahla yophawu, ukutshintshiselana nophononongo olunyanisekileyo kwiakhawunti yabo ye-Instagram. Olu hlobo lwephulo lunokudala ukunyaniseka kunye nokwakha ukuthembela kwabathengi kwi-brand.

FUNDA INQAKU ELIFANELEKILEYO

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Imibuzo engama-54 ye-Epic ye-Instagram onokuthi uyibuze: Yandisa ukuzibandakanya kunye nabalandeli namhlanje
Uzifumana njani ii-Micro Influencers kwi-Instagram | Amanyathelo alula ukuba uwalandele
I-7 yeNtengiso ze-Instagram eziqinileyo ezifuna lonke ishishini eli-2 liphumelele

IiNzuzo ze-Instagram Influencer Marketing

1. Ukwaziswa kweBrand okongeziweyo: Intengiso ye-Instagram influencer inokonyusa kakhulu ukubonakala kohlobo kunye nokuqondwa. Xa umntu onempembelelo esabelana ngemveliso okanye inkonzo yakho kunye nabalandeli bakhe, uphawu lwakho lufikelela kubaphulaphuli ekusenokwenzeka ukuba bebengafumaneki kuwe ngaphambili. Aba baphembeleli bachithe ixesha kunye nomzamo wokuseka ukuthembeka kunye nokuthembeka kunye nabalandeli babo, ke ingcebiso evela kubo inokuchaphazela kakhulu isidima sophawu lwakho.
2. Intengiso ekuJoliswe kuyo: Intengiso ye-Instagram influencer ivumela ukujoliswa okuchanekileyo. Abaphembeleli bahlala benabalandelayo abanomdla kunye nezinto abazithandayo. Ukusebenzisana nomntu onokuthi abalandeli bakhe bahambelane nabantu ojolise kubo kunokuqinisekisa ukuba iinzame zakho zokuthengisa zifikelela kubaphulaphuli abanokuba nomdla wokwenyani kwimveliso yakho.
3. Uthethathethwano olwandisiweyo: Abaphembeleli kwi-Instagram badla ngokubandakanyeka kakhulu. Izithuba zabo zivelisa intsebenziswano ephezulu ngokuthanda, izabelo, kunye nezimvo. Xa umntu okhuthazayo ekhuthaza uphawu lwakho, abalandeli babo ababandakanyekayo banokusebenzisana nomxholo wakho, beqhuba amaxabiso okuzibandakanya.
4. IQhinga eliSebenzayo ngeendleko: Xa kuthelekiswa neendlela zentengiso zemveli, intengiso ye-Instagram influencer inokubiza kakhulu. Amaxabiso anokwahluka ngokobalo lwabalandeli, izinga lothethathethwano, kunye nezinye izinto, kodwa lilonke, libonisa indlela esebenzayo yokufikelela kubaphulaphuli ababanzi ngaphandle kwenkcitho ebalulekileyo yentengiso.
5. Ubunyani kunye neNtembeko: Kuba abaphembeleli be-Instagram besakha ukulandela kwabo ngokusekwe kubuntu babo bokwenyani kunye nezimvo, ukuqinisekiswa kwabo kunokubonelela ngomoya wobunyani kunye nokuthembela kwimveliso yakho. Abalandeli babo bayawuthemba ugwebo lwabo kwaye banokuzama ngokwenene imveliso abayikhuthazayo.

Ukujonga imingeni yentengiso ye-Instagram Influencer

Umngeni woku-1: Ukuchonga abaphembeleli abafanelekileyo

-Phando lwabaphembeleli kwi-niche yakho 

-Vavanya umxholo wabo, uthethathethwano, kunye needemografi zabaphulaphuli 

-Cinga usebenzisa izixhobo zokuthengisa ezinempembelelo kunye namaqonga okunceda kukhangelo lwakho

Umngeni wesi-2: Ubunyani kunye nokungafihli

-Khuthaza abaphembeleli ukuba bagcine ilizwi labo lokwenyani xa bethengisa uphawu lwakho 

-Ukuqinisekisa ukuba abaphembeleli baxela inkxaso-mali ngokuthobela izikhokelo zeFTC 

-Khuthaza unxibelelwano oluvulekileyo kunye nokuthembana phakathi kophawu lwakho kunye nabaphembeleli

Umngeni wesi-3: Ukulungelelanisa ulawulo oluyilayo

-Nika izikhokelo ezicacileyo kunye nokulindelweyo ngelixa uvumela abaphembeleli ukuba babonise ubuchule babo

-Sebenzisana nabaphembeleli kwaye uvulekele izimvo zabo kunye neengcebiso 

-Hlaziya umxholo ngaphambi kokuba uphile ukuze uqinisekise ulungelelwaniso lophawu

Ucelomngeni 4: Ukulinganisa impumelelo yephulo

-Seta iinjongo ezicacileyo neziyinyani zephulo lakho lentengiso ye-Instagram 

-Gcina umkhondo wezalathisi eziphambili zokusebenza (KPIs) ezifana nokuzibandakanya, ukuguqulwa, kunye nokugcwala kwewebhusayithi 

-Lungisa izicwangciso ezisekelwe kuhlalutyo kunye nengxelo yokuphucula amaphulo azayo

Umngeni wesi-5: Uqingqo-mali nothethathethwano

-Qinisekisa uhlahlo lwabiwo-mali lwephulo lakho, ukufakwa kwimirhumo yempembelelo kunye nezinye iindleko 

-Qonda ixabiso lokufikelela kwimpembelelo, ukubandakanyeka, kunye nomgangatho womxholo 

-Thetha ireyithi ngokusekwe kwizinto ezahlukeneyo, njengokuzikhethela, ubude bentsebenziswano, kunye nomda womsebenzi

Izixhobo zokuFumana kunye noLawulo loBudlelwane be-Influencer

Kumhlaba wokuthengisa wedijithali ohlala uvela, ukuzulazula kwihlabathi lentsebenziswano yempembelelo kunokuba ngumngeni. Nangona kunjalo, kukho izixhobo ezahlukeneyo zokunceda amashishini afumane abaphembeleli kunye nokulawula obu budlelwane buxabisekileyo.

1. BuzzSumo

Eyokuqala kuluhlu lwethu yiBuzzSumo. Sisixhobo esibanzi esibonelela ngemisebenzi emininzi yabadali bomxholo, njengokufumana izihloko ezihamba phambili, ukuphonononga ukuba ngowuphi umxholo osebenza kakuhle kwisihloko esithile okanye umntu okhuphisana naye, kunye nokuchonga abaphembeleli abaphambili abanokukhuthaza umxholo wakho. Inikezela ngengqiqo, umxholo oqhutywa yidatha ngokukhangela amanqaku ekwabelwana ngawo kakhulu okanye 'abhuzayo' kwi-intanethi. Ukuqhawula le datha kuvumela abasebenzisi ukuba baphucule isicwangciso sabo sokuthengisa umxholo kwaye benze umxholo obandakanyekayo ohambelana nabaphulaphuli abajoliswe kubo. 

2. icacile

I-Klear sisixhobo esikhethekileyo sabathengisi bedijithali kunye nabaphathi bemidiya yoluntu abafuna iqonga elibanzi, elisebenziseka lula ukulawula ubukho babo kwi-intanethi ngokufanelekileyo. Ibandakanya uhlalutyo olunzulu, eli qonga livumela abasebenzisi ukuba babeke iliso kwaye bavavanye ukusebenza kwabo kwimidiya yoluntu, bachonge abaphembeleli abaphambili kwi-niche yabo, kwaye banqume ezona ndlela zisebenzayo zokunyusa ukubandakanyeka. Ngedeshibhodi eqondakalayo kunye noluhlu olubanzi lweenketho zokwenza ngokwezifiso, i-Klear yenza amaphulo okuphucula, ukulandelela ukukhula, kunye nokugcina iiprofayili ze-intanethi ezomeleleyo kumaqonga amaninzi afikeleleke ngakumbi kunangaphambili.

3. Impembelelo

I-Upfluence yindawo yamandla kwindawo yokuthengisa impembelelo. Iqonga libonelela ngezakhono ezomeleleyo zeempawu kunye neearhente, ezibonelela ngeempawu ezinjengokufunyanwa kwempembelelo, ulawulo lwephulo, kunye nokulandelela uhlalutyo. Izixhobo zayo ezikhethekileyo ziqinisekisa intsebenziswano engenamthungo kunye nabaphembeleli, okwenza inkqubo icace ngokuphawulekayo kwaye isebenze kakuhle. 

4. Umhambi

I-Traakkr liqonga lokuthengisa eliguquguqukayo eligxile kuhlalutyo kunye nedatha. Ngezixhobo zokwandisa uphendlo lwakho kunye nokukhetha kwakho, ukulungelelanisa iinkqubo zonxibelelwano, kunye nokubonelela ngexesha lokwenyani, iimethrikhi ezinokubakho, uTraakkr uthatha uqikelelo ngaphandle kokuthengisa. Iqonga likwaqaqambile nenkqubo yalo edityaniswe kakuhle yolawulo lobudlelwane bempembelelo, ekhuthaza ubuhlakani bexesha elide olusekwe kwixabiso ekwabelwana ngalo kunye nothethathethwano olungaguqukiyo. 

5. UAwario

I-Awario sisixhobo esinamandla sokubeka iliso kumajelo eendaba ezentlalo esinceda amashishini kunye nabantu ukuba balandelele into ethethwayo malunga neempawu zabo kunye neemveliso zabo kwi-Intanethi. Ngezilumkiso zexesha langempela kunye nedeshibhodi ebanzi, abasebenzisi banokuhlalutya kwaye baphendule kwiincoko ezenzekayo malunga ne-brand yabo ngexesha. Ukusebenzisa i-algorithms yokuphulaphula ephucukileyo, i-Awario inokuchonga eyona nto ibalulekileyo ekhankanyiweyo kuwo wonke amanethiwekhi oluntu, iiwebhsayithi zeendaba, iiblogi, kunye neeforamu, ivumela iibrendi ukuba zibandakanye abaphulaphuli ekujoliswe kubo kunye nabaphembeleli boshishino.

6. Ngobunzima

I-Heepsy sisixhobo esinamandla sokuzibandakanya neempembelelo ekujoliswe kuzo. Ujongano lwayo olusebenziseka lula kunye nenkqubo yokucoca eyomeleleyo yenza kube lula kumashishini ukuba afumane amanani anempembelelo ngaphakathi kwi-niches ethile kunye nokubalwa kwabantu. Uncedo lwe-Heepsy kuyo yonke inkqubo yephulo lokuthengisa, ukusuka ekuchongeni abaphembeleli abafanelekileyo ukuya kumlinganiso wempumelelo yephulo. Imodyuli yabo eneenkcukacha zohlalutyo inceda abathengisi baqonde ukufikelela kwephulo ngalinye kunye nefuthe, kungoko kusulungekiswa izicwangciso zekamva. 

Khumbula, ngelixa ezi zixhobo zinokwenza lula inkqubo, zisafuna ukubuyisela ukubaluleka kokwakha ubudlelwane bokwenyani, obuluncedo kunye nabaphembeleli. Unxibelelwano, ukungafihli, kunye nentlonipho zihlala zisembindini wolawulo lwabaphembeleli abanempumelelo, okubalulekileyo ekukhuthazeni ubambiswano lwexesha elide oluqhuba ukukhula kophawu kunye nokuzibandakanya kwabathengi.

Ikamva leNtengiso ye-Instagram Influencer

Intengiso ye-Instagram influencer ibone utshintsho olubalulekileyo kutsha nje. Ukufikelela okwandisiweyo kweqonga losasazo lwentlalo kunye nokuthandwa kwalo okukhulu phakathi kwabaphulaphuli abancinci kunikeze umhlaba ochumileyo wamashishini ukuba andise kwaye ahlakulele ubudlelwane bawo nabathengi abanokubakho. Ikamva lentengiso ye-Instagram ibhenela ekunyanisekeni ngakumbi nasekucaceni, ngokungeniswa kwezikhokelo zolawulo malunga nezithuba ezixhasiweyo.

Silindele ukwanda kokusetyenziswa kweempawu ezintsha ze-Instagram, ezifana ne-Instagram Shop kunye neReels, kwimisebenzi yokuthengisa. Ivenkile ye-Instagram yenza ukuba abaphembeleli bafake ithegi kwiimveliso ngokuthe ngqo kwizithuba zabo, ukwenza lula inkqubo yokuthenga yabasebenzisi bokugqibela. Kwangaxeshanye, iiReels zibonelela ngeevidiyo ezimfutshane, ezibandakanyayo ezinokuthi zibambe kwaye zibambe ingqalelo yabaphulaphuli ngempumelelo ngakumbi.

Ukongeza, sibona utshintsho olubhekiselele kwimpembelelo encinci. Abaphembeleli abancinci, kunye nabalandeli babo abancinci kodwa ababandakanyekayo kakhulu, banikezela ngembuyekezo ephezulu kutyalo-mali lwamashishini. Banokunxulumana ngakumbi, okukhokelela ekuthembekeni okuphezulu kunye nobudlelwane olomeleleyo nabaphulaphuli babo.

Imibuzo ebuzwa qho

Zixabisa malini iimpembelelo ze-Instagram?

Iindleko zabaphembeleli be-Instagram ziyahluka ngokuxhomekeke kwi-niche, ukubalwa kwabalandeli, kunye nezinga lokuzibandakanya. Amaxabiso aqala ukusuka kwi-10 yeedola ukuya kwi-1 yezigidi zeedola ngeposi nganye, kunye nabaphembeleli abancinci babiza imali encinci kunye nabantu abadumileyo abayalela iifizi eziphezulu. Abakhangisi kufuneka baqwalasele uhlahlo lwabiwo-mali lwabo kunye nabaphulaphuli ekujoliswe kubo xa bekhetha abaphembeleli kumaphulo okuthengisa.

Ngaba intengiso ye-influencer iyifanele?

Intengiso ye-Influencer inokubonelela ngexabiso elibalulekileyo xa isenziwa ngobuchule. Ukusebenzisana nabantu abaqhagamshele ngokunyanisekileyo kuhlobo lwakho kunokuphucula ulwazi lophawu, ukufikelela kubaphulaphuli abatsha ekujoliswe kubo, kwaye komeleze ukuthembana kwabo banokuba ngabathengi. Nangona kunjalo, kubalulekile ukuphanda abaphembeleli ngononophelo kwaye ulinganise impumelelo yamaphulo akho ukuqinisekisa isiphumo esiluncedo.

Yintoni ireyithi yokubandakanyeka kwabaphembeleli elungileyo?

Isicatshulwa sakho sidinga izinto ezithile, nangona kunjalo izinga lokubandakanyeka kwabaphembeleli elifanelekileyo lixhomekeke kwiqonga elisetyenzisiweyo. Ngokubanzi, i-1-3% ithathwa njengesiqhelo kwi-Instagram, kodwa izinga elifikelelekayo lingaphezulu kwe-3%. I-TikTok inezinga eliphezulu malunga ne-3-9%. Nangona ebonakala emancinci, la manani abonakalisa ukucenga ukuba aphembelele kulwandle lomxholo we-intanethi.

Intengiso yempembelelo isebenza njani kwi-Instagram?

Intengiso yempembelelo kwi-Instagram ibandakanya intsebenziswano phakathi kweebrendi kunye namanani adumileyo eendaba ezentlalo aziwa ngokuba ngabaphembeleli. Iimveliso zisebenzisana nabaphembeleli abakhuthaza iimveliso zabo kubalandeli babo. Esi sicwangciso sixhomekeke kwimpembelelo yabaphembeleli bentlalontle kunye nonxibelelwano lobuqu kunye nabaphulaphuli babo ukuqhuba ulwazi lophawu, ukuguqulwa, kunye nokuthengisa. Qaphela ukuba impumelelo yamaphulo ixhomekeke ikakhulu ekukhetheni impembelelo elungileyo yophawu.

Ukuqukumbela, intengiso ye-Instagram yempembelelo yindlela entsha nesebenzayo eyenza ukuba amashishini afikelele kubaphulaphuli ababanzi ngeqonga leendaba lezentlalo lomntu onempembelelo. Indima ekhethekileyo ye-Instagram kweli candelo ibalulekile ngokungathandabuzekiyo, njengoko ibonelela ngeqonga elibandakanyekayo elibonakalayo kwaye ikhuthaza unxibelelwano lwexesha lokwenyani phakathi kwabaphembeleli, iibrendi kunye nabalandeli. 

Ixhobisa amashishini ukuba aseke ubudlelwane bokwenyani nabantu ekujoliswe kubo, ukuqinisa ukuthembeka kwebrendi kwaye, ngenxa yoko, uguqulo oluphezulu lwentengiso. Ekugqibeleni, ukuqonda iziseko ze Intengiso ye-Instagram influencer kunye nokusebenzisa iqonga elinje nge-Instagram kunokuncedisa amashishini ekwandiseni ukubonakala kwebrendi, ngaloo ndlela ephucula iinzame zawo zentengiso yedijithali kwaye aqinisekise ukubamba okuqinileyo kwindawo yentengiso yedijithali.

Umthombo ovela Entlalweni

Ukuziphendulela: Ulwazi oluchazwe ngasentla lunikezelwa yi-sociallyin.com ngaphandle kwe-Cooig.com. I-Cooig.com ayenzi lumelo kunye neziqinisekiso malunga nomgangatho kunye nokuthembeka komthengisi kunye neemveliso.