Njani iNtengiso ePhakamileyo kunye nezantsi iNdlela yokuKhula kweShishini

Ukuthengisa okunyukayo kunye nasezantsi kumacala amabini emali enye-kwaye ngelixa benokuba nokungafani kwabo, bobabini badibanisa kakhulu. Bachaza apho amaqhinga okuthengisa agxininise kuhambo lwabathengi kunye ixabiso lexabiso. Amashishini ke ngoko kufuneka aqonde ukubaluleka kwento nganye kwaye azi ukuba aziphumeze njani kwaye nini kwinkqubo yokuthengisa. 

Makhe sihlolisise ngakumbi ukuba yeyiphi intengiso enyukayo nesezantsi kwaye ingasetyenziswa njani ukunyusa intengiso yakho ngo-2025. 

Isiqulatho
Ukuthengisa phezulu
Intengiso esezantsi
Ukuthengisa kuMfula vs
Indlela yokusebenzisa zombini iindlela kunye?
isiphelo

Ukuthengisa phezulu

Le ndlela yokujonga phambili isebenza kwizigaba zokuqala zohambo lwabathengi. Ilindele ukuba abathengi bafuna ntoni kwaye bazalisekise iimfuno zabo ezingafezekanga ngokucinga okutsha. Amacebo asisiseko abandakanya uphando lwemarike, uhlalutyo lwabakhuphisana nabo, kunye nokubona izithuba zentengiso. Ayikokwakha kuphela uphawu. Endaweni yoko, imalunga nokubeka isiseko esiluqilima sothethathethwano lwemarike.

Ukuthengisa okuphezulu kufana nokujonga phantsi emlanjeni ukusuka phezulu. Ume phezulu ukulungiselela ukubamba iintlanzi ezizayo. Imisebenzi ephambili kweli nqanaba ibandakanya ukubandakanyeka kwimidiya yoluntu, ukuphuhlisa umxholo wezemfundo, kunye nokuseka ubunkokeli bokucinga. Ngaba uyayazi loo nto I-65% yamashishini sele behambisa ubunkokeli bokucinga kwizicwangciso zabo zokuthengisa umxholo? Oku kubonisa indima ebalulekileyo yobunkokeli bengcinga kwaye ibonakalisa iinkampani ezininzi ukuba zamkele isicwangciso.

Iliso lentaka livumela amashishini ukuba alungele kakuhle imingeni ezayo, ngaloo ndlela ebanika ithuba lokukhuphisana.

Ukulinganisa ukusebenza kwale ndlela yokuthengisa kungumngeni. Ifuna iinzame eziqhubekayo kwixesha elongeziweyo ukugcina abathengi kunye nokutsala icandelo elithile lemarike. Ngesi sicwangciso sikhoyo, amashishini anokuhamba ukuze aqinise inkqubo esezantsi.

Intengiso esezantsi

Intengiso esezantsi ibekwe kamva kwisicwangciso sokuthengisa. Yindlela esebenzayo egxile kwiintengiso zexesha elifutshane xa abathengi besondele ekuthengeni. Oku kubandakanya amaqhinga afana nokuthengisa komntu, ukuthengisa nge-imeyile, kunye nokuthengiswa kwentengiso. Umba obalaseleyo ngala maqhinga kukuphunyezwa kwawo kwangoko. Amaqhinga afana nokunyuswa kweflash asetyenziswa ngokulula kwaye azisa iziphumo ngoko nangoko.

Enye yeenjongo eziphambili zala maphulo athe ngqo kukuguqula amathemba abe ngabathengi. Malunga ne-75% yamashishini umbiko i-ROI ephezulu (ukubuyisela kutyalo-mali) ukusuka kumaphulo angqalileyo. Eli nani ligxininisa ukubaluleka kweendlela ekujoliswe kuzo kunye nendlela abaqhuba ngayo ukuthengisa. 

Ukuhamba ngelizwe lokuthengisa kufuna indlela enemigangatho emibini. Amaqela okuthengisa angasebenzisa ulwazi lwawo lokuziphatha kwabathengi ukwenza isicwangciso sokuthengisa esizinzileyo. Okwangoku, iindlela zokuthengisa ezisezantsi zinokunceda ukuguqula amathuba anokubakho kubathengi ngokusebenzisa amaqhinga afana nokuthengisa ngokuthe ngqo. 

Ukuthengisa kuMfula vs

Ukuza kuthi ga ngoku, kucacile ukuba zombini iindlela zokuthengisa zidlala indima ekhethekileyo kwisicwangciso sokuthengisa senkampani. Xa besebenza kunye, bakha amathambo ephulo kumanqanaba okuqala. I-Upstream ibheka umfanekiso omkhulu kwaye yenza isicwangciso sexesha elide. Imisebenzi ibandakanya ukwenza uphando lwemarike kunye nokuvavanya impendulo evela kubaphulaphuli ekujoliswe kubo kuwo onke amanqanaba omjikelo wobomi bemveliso.

Ngeli xesha, intengiso esezantsi ithatha indlela yobuchule. Imisebenzi ebandakanyekayo igxile ekwanelisekeni kwabathengi ngoko nangoko ngokusebenzisa amajelo angqalileyo afana nee-imeyile okanye udliwano-ndlebe lomntu.

Isicwangciso ngasinye sokuthengisa sineemethrikhi zempumelelo eyahlukileyo. Iimethrikhi ezifana neenkcukacha zemidiya yoluntu okanye ulwazi lwebrand lulinganisa iinzame ezinyukayo. Ngokuchaseneyo, ukulinganisa ukuthengisa okusezantsi kubandakanya ukubala ukuguqulwa ngendlela yamaqhinga afana nee-imeyile zokuthengisa.

Akukho nanye kwezi ndlela ibaluleke ngakumbi kunenye-kuba ukulinganisa ukulinganisa phakathi kwezi zibini yinto enceda iinkampani ukuba ziphumelele. Intengiso enyukayo ijolise ekubekeni isiseko esibambeneyo. Ngakolunye uhlangothi, intengiso esezantsi yakha kulo mhlaba ukuqhuba ukuthengisa kunye nokwanelisa abathengi. Amaqela athengisayo kunye neentengiso kufuneka azazi iikhonsepthi eziphambili zento nganye ukuqinisekisa umjikelo wobomi bophuhliso lwemveliso.

Indlela yokusebenzisa zombini iindlela kunye?

Xa iindlela ezimbini zokuthengisa zisebenza kunye, zihamba njengomlambo, zenza ukuthengiswa kweshishini elimangalisayo. Imisebenzi ebalulekileyo yokuthengisa idibanisa kunye nezicwangciso zentengiso ezisezantsi zokukhuthaza ukuthengisa. Nanga amanyathelo ekufuneka uwalandele xa udibanisa iindlela zombini:

• Lungelelanisa amacebo: Jonga ukuba iinzame zaphezulu nezisezantsi zidibana njani neenjongo zenkampani yakho. Oku kwenza inkqubo ingenamthungo. Ukusuka ekujoliseni abathengi ukuya ekufezekiseni iimfuno zabo-yonke into iwela endaweni!
• Chonga abantu ekujoliswe kubo: Indlela eqinisekileyo yokukhulisa ukukhula kukwazi abathengi ojolise kubo. Lungisa imiyalezo yakho kunye neendlela zokuthengisa kubaphulaphuli abafunwayo. Ukuthengisa okunyukayo kujonge kumaqela abaphulaphuli abanzi, ngelixa ukuthengisa okusezantsi kusebenza kumaqela athile.
• Jonga ukusebenza: Ukwazi iziphumo ngundoqo ukufumanisa ukuba iinzame zakho zokuthengisa zihamba ngendlela efanelekileyo. Kuyanceda ukuqonda ukuba i-capital ineziqhamo ngokwaneleyo kunye nendlela yokulungelelanisa izicwangciso zeziphumo ezingcono.
• Uphuculo oluthe gqolo: Ukuhlala kwi-loop yokufunda kunye nokuphumeza iziphumo ezitsha kubalulekile ukwenza okuninzi kumxube wakho wokuthengisa. Isebenzisa ngokufanelekileyo iimpahla zomkhankaso kwaye ivumela amaqela okuthengisa ukuba ayile isicwangciso sokukhuphisana.
• Phonononga kwaye ulungise: Amashishini amaninzi ayasilela ukuqonda ukubaluleka kwale nto yokuthengisa. Ukwazi ukuba abantu bavakalelwa njani malunga nemigudu yokuthengisa kunye neendlela zemarike zangoku kunokubanceda ukuba bayile isicwangciso esitsha somdlalo. Ukuthengisa okuphezulu kuchonga izikhewu ezinokunceda ukufikelela kwimpumelelo yexesha elizayo. Kwaye intengiso esezantsi ivumela ukudala amaqhinga okuthengisa ngokukhawuleza.

Amashishini asebenzise ngokuphindaphindiweyo iindlela ezimbini kunye, ebeka imizekelo kwabanye. UNike wasebenza kwintengiso yayo ephezulu ngokufunda umdla wabathengi, okukhokelela kwiimveliso ezintsha ezifana nezihlangu ze-Nike Flyknit kubathengi abazinzileyo. Bamkele intengiso esezantsi xa beqhuba amaphulo abo athi "Yenza nje" ajolise kubathengi abalungele ukuthenga iimpahla zemidlalo okanye izixhobo.

Lo ngumzekelo wendlela uphawu olusebenzisa ngayo zombini iindlela ekuphuhliseni imveliso kunye nokuthengisa. Abathengisi kunye nabathengisi banokulandela le ndlela yophando olunzulu + iinzame zokuthengisa ngokukhawuleza ukutsala amathuba amaninzi.

isiphelo

Ngelixa kusenokuba yinyaniso ukuba kungakho imiqobo ekuthengisweni okunyuka komsinga kunye nokusezantsi, oku kunokoyiswa. Ukudibanisa imfundo, ukuguquguquka, kunye nokomelela kuya kuqinisekisa ukuba amashishini azuza kakhulu ekusebenziseni ezi zicwangciso kunye. 

Zombini iinkqubo zicela ukuqonda okuqinileyo kwabathengi, njengoko eyona njongo iphambili yezi kukuba nesicwangciso esisulungekileyo esilungiselelwe ukuthengisa kwakho. Nje ukuba amashishini afumane oku kulungile, ezi ndlela ziya konyusa impumelelo yakho kwaye ziphakamise umgca osezantsi.