I-E-commerce iyaqhubeka nokuziseka njengejelo elibalaseleyo lokuthengisa. Ngokoqikelelo ukusuka Statist, ingeniso yentengiso ye-intanethi iya kudlula I-USD 8 yezigidigidi nge-2026, ebonisa ukukhula okuqhubekayo kwimfuno yokuthenga kwi-intanethi kwiminyaka yakutshanje. Nangona kunjalo, ukwanda kwe-e-commerce kube negalelo ekwandeni kwamanqanaba enkunkuma njengoko izinto zokupakisha ziqokelelana.
Abathengi abaninzi baye baqaphela iziphumo zokusingqongileyo ezikhulayo zokupakishwa kokuhanjiswa ngokusebenzisa imiba exeliweyo efana ne IPatch enkulu yeNkunkuma yePasifiki. Ngelixa benomdla kwizinto eziluncedo zokuthengwa kwe-intanethi, abanye abathengi baqalise ukuqwalasela ifuthe lemithamo yokupakishwa efunekayo ukuxhasa urhwebo lwe-e-commerce kwaye ngoku bathambekele ekuxhaseni iibrendi ezibonisa ukuzibophelela okuqinileyo kuzinzo.
Usenokuba uyazibuza, ke, ukuba yeyiphi i-e-commerce ezinzileyo, kwaye inokuxhaswa njani ukukhulisa impumelelo yeshishini lakho? Ngesidingo esikhulayo sokujongana nale nkxalabo, eli nqaku liza kugubungela yonke into amashishini afanele ayazi malunga nezenzo zoshishino ezizinzileyo, kunye nokubonelela ngezicwangciso ezisixhenxe ezizinzileyo ze-e-commerce.
Isiqulatho
Yintoni i-e-commerce ezinzileyo?
Izibonelelo zeendlela ezizinzileyo zeshishini lakho
Izicwangciso ezi-7 ezizinzileyo ze-e-commerce
Ukulinganisa kunye nokulandela umkhondo
isiphelo
Yintoni i-e-commerce ezinzileyo?
I-e-commerce ezinzileyo ibhekisa ekusebenzeni ishishini elikwi-intanethi ngendlela eqaphela indalo esingqongileyo kunye nendlela enoxanduva loluntu. Ibonakala kakhulu ngokucuthwa kwenkunkuma, kusetyenziswa ukupakishwa okurisayikilishwayo nokunokurisayikilishwa, kunye nokuthengisa iimveliso ezilungele indalo.
I-e-commerce ezinzileyo ifumana ukuthambekela kwihlabathi jikelele, njengoko kungqinwe ngo-2022 intengiso eyongezelekayo evala ngo. I-USD 13.06 yezigidigidi. Iingcali zilindele ukuba eli nani linyuke ngesantya sokukhula konyaka (CAGR) se-15.38%, lifikelele kwi-USD 40.75 yezigidigidi ngo-2030.
Ingxelo yeDijithi yeMarike ityhila ukuba utshintsho kubathengi abakhethayo ukuya kumashishini abeka phambili uzinzo ludlale indima enkulu ekuphembeleleni amaqhinga kunye nezenzo zamashishini e-e-commerce kwihlabathi liphela. Ukujonga phambili, abathengisi banokufuna ukubeka phambili izisombululo ezizinzileyo ukuze banelise ukhetho oluguqukayo lwabathengi abanesazela.
Izibonelelo zeendlela ezizinzileyo zeshishini lakho
1. Ugcino lweendleko
Enye yezinto eziluncedo kwi-e-commerce ezinzileyo kukuba igcina imali kwishishini lakho. Ukusebenzisa amandla amancinci, amanzi, kunye nezinto kunciphisa iindleko zokusetyenziswa kunye nokubonelela. Ngaphezu koko, ukusebenzisa imikhwa efana nokucima izibane kunye ne-elektroniki xa ingasetyenziswa, ukunciphisa inkunkuma, kunye nokubonelela ngokutsha kunceda ekunciphiseni iindleko zakho kakhulu ekuhambeni kwexesha.
2. Inkuthazo yerhafu
Enye indlela elixhamla ngayo ishishini lakho kwiindlela ezizinzileyo kukusebenzisa inkuthazo karhulumente. Oorhulumente abaninzi banikezela ngekhefu lerhafu, izaphulelo, okanye iikhredithi kumashishini asebenzisa utshintsho olulungele i-eco-friendly njengamandla ahlaziyekayo, iinkqubo zokunciphisa inkunkuma, kunye nokunye.
Umzekelo, urhulumente wase-US ubonelela ngeekhredithi zerhafu yesithuthi esicocekileyo ukuya kuthi ga I-USD 7500 ngesithuthi ngasinye kwiinkampani ezithenga isithuthi sombane. Iinkampani nazo zifumana ukutsalwa kwerhafu I-USD 1.88 ngonyawo lwesikwere ukwenza uhlengahlengiso oluwonga amandla njengokukhanya kunye ne-HVAC kwizakhiwo zabo. Ezi zikhuthazi zinokudibanisa ukonga kakhulu kwinkampani yakho.
3. Ukhuphiswano
Amashishini azinzileyo anomtsalane kakhulu kubathengi banamhlanje. Enyanisweni, i-81% yabathengi bakhetha ukuthenga kubathengisi abazinzileyo, njengoko kuxelwe yi-Recycling Lives, inkampani yokurisayikilisha e-United Kingdom. Ukuqaqambisa izenzo zakho eziluhlaza kunamandla okukwenza wahluke kukhuphiswano lwakho, ukwakha ukuthembeka kohlobo, kwaye utsale abathengi abatsha abaqaphela indalo.
4. Ukwanda kwemveliso
Xa abasebenzi besebenza kwiofisi enokukhanya kwendalo, uhlaza, kunye nomgangatho womoya olungileyo, imveliso iyaphucuka. An Isifundo kwiYunivesithi yase-Exeter bafumanise ukuba abasebenzi babenemveliso nge-15% xa besebenza kwiofisi “eluhlaza” kunakwizithuba zee-ofisi eziqhelekileyo. Izenzo ezizinzileyo ezifana nokwenza ngcono iinkqubo zeHVAC, usebenzisa iipeyinti ezisezantsi-VOC kunye nefenitshala, nokuzisa izityalo kubonakaliswe ukonyusa ugxininiso, ubuchule bokuyila, kunye nomgangatho womsebenzi.
5. Yandisa ixabiso leshishini
Ukubandakanya izenzo ezigcinakalayo kokusingqongileyo kwishishini lakho kunempembelelo entle kwixabiso leshishini lakho. Eyakho ixabiso leshishini liyanyuka njengoko utsala abathengi abazi ngakumbi kwaye ukonyusa ukunyaniseka kwabathengi bakho abakhoyo.
Enye indlela yokwenza okuninzi kwisiseko sakho esitsha sabathengi kukunyusa amaxabiso akho, njengoko 70% yabantu bazimisele ukuhlawula ngaphezulu ukuxhasa inkampani eco-friendly. Ukongezelela, abathengi kwisifundo babonise ukuba baya kuhlawula i-5% ngaphezulu kwimveliso eluhlaza ehambelana nemigangatho yokusebenza yendlela engekho eluhlaza.
6. Ubungqina bexesha elizayo
Imigaqo yongcoliseko, inkunkuma, kunye nokukhutshwa kwezinto ezikhutshwayo ukwanda kwihlabathi jikelele. Amazwe afana neKenya, iFransi, iRwanda, iMorocco, kunye Amanye amazwe ali-127 e-UN baye bavala iiplastiki ezisetyenziswa kanye, nabaphula umthetho befumana izohlwayo ezinzima.
Ngokwamkela izenzo ezizinzileyo, uyaqinisekisa ukuba ishishini lakho lilungiselelwe imigaqo eyongezelelweyo enokuqalisa ukusebenza apha endleleni. Kananjalo awunakwenzeka ukuba ungene kwiintlawulo zokungathobeli kwixa elizayo.
Izicwangciso ezi-7 ezizinzileyo ze-e-commerce
1. Nikeza ngenqanawa eco-friendly
Ukubonelela ngenkonzo yokuhanjiswa kwe-eco-friendly kubathengi bakho yindlela elungileyo yokuba yinkampani ezinzileyo. Ukuqesha izicwangciso ezifana ukupakisha ngenqanawa enokuphinda isetyenziswe endaweni yokuba ilahlwe kude okanye abashicileli abakhethekileyo abangafuni i-inki banokunceda ukunciphisa inkunkuma ephela kwitiphu. Iinkampani ezifana FedEx, UPS, kunye USPS baye bamkela iinkqubo apho unokufumana ii-invoyisi kunye nezinto kwi-intanethi endaweni yeposi, ukugcina iphepha.
IAmazon iphinde yangena kwisenzo sokubonelela ngenqanawa ezinzileyo. Ngo-2021, baphinda bayalela 700 iilori zegesi yendalo, zingcono kuneelori ezisebenza ngedizili ezinokukhutshwa komsi ophantsi. Baphinde bayala I-100,000 yeeveni zombane ukusuka eRivian ukuhanjiswa okufutshane kwendawo. Iinzame ezifana nezi zinokunceda ukunciphisa ingakanani ikhabhoni ekhutshwa yinkampani yakho.
2. Ukubonelela ngokupakishwa kwe-eco-friendly
Ukongeza kwi-eco-friendly ukuthumela, unokunciphisa inkunkuma ngokusebenzisa ukupakishwa kwe-eco-friendly kwiimveliso zakho. Iimveliso zokupakisha ezizinzileyo ziquka izinto ezifana nephepha kunye nekhadibhodi ezilahla ukusetyenziswa kwezinto ezingaboliyo njengeplastiki kunye nogwebu.
Ukubonelela ngokupakishwa kwe-biodegradable kunceda ukufaka isandla kwisixokelelwano sakho sobonelelo oluzinzileyo kwaye konyusa ukuthandwa kweemveliso zakho phakathi kwabathengi abakhetha iivenkile ezikwi-intanethi eco-friendly. Kungenxa yoko le nto iAmazon UK wayeka ukupakisha iiodolo kwiingxowa zeplastiki ezisetyenziselwa enye.
Ukusebenzisa ubungakanani obufanelekileyo bokupakisha kukwanceda ngeenzame zakho zokuzinza. Iibhokisi ezinkulu zithatha indawo eyongezelelweyo, kunye nokusebenzisa i ibhokisi yokupakisha efanelekileyo kunciphisa inkcitho yezinto ezinokuthi zisetyenziswe ukupakisha okunye ukuhanjiswa. Ngokomzekelo, iPuma Ibhegi encinci ehlakaniphile inoyilo oluncinci lokupakisha olulunge ngakumbi kokusingqongileyo xa kuthelekiswa neengxowa zayo zangaphambili zobukhulu obukhulu kunye neebhokisi.
3. Umthombo weemveliso ezizinzileyo nezisesikweni
Esinye isicwangciso se-e-commerce esizinzileyo ngokuthengisa iimveliso ezenziwe ngokuphinda zisetyenziswe, zihlaziywe, okanye zenziwe ngezinto eziphilayo. Ungafumana imathiriyeli ekrwada kumashishini amancinci, abasetyhini kunye namashishini asekhaya.
Oku kuqinisekisa ukuba wenza ubuhlakani bexesha elide nabanikezeli beenqobo ezisesikweni ababonelela ngeemveliso ezizinzileyo kwishishini lakho.
Umzekelo, iiNkampani ziyathanda UGqr Bronner baye bamkela uzinzo ngokuthengisa iisepha eco-friendly kunye neemveliso zokhathalelo lomntu. Inkampani ifumana izithako zayo kunye nezinye izinto eziluhlaza ezivela kumafama asekuhlaleni kunye nababoneleli, nto leyo encede ukudala nokugcina ubudlelwane obunempilo kunye nabo.
4. Zama ukurhweba kwakhona
Ukuthengisa kwakhona okanye ukuthengisa kwakhona iimveliso ezisetyenzisiweyo yindlela yokuba yinkampani yorhwebo lwe-e-commerce oluzinzileyo. Ikwabizwa ngokuba yintengiso ebuyela umva, esi sicwangciso siya sithandwa, ngakumbi kwi ifashoni ishishini. Njengomnini-shishini unokuseta inkqubo apho abathengi bakho banokuphinda bathengise iimveliso zabo ezisetyenzisiweyo kunokuba bazilahle kwaye baphele kwiindawo zokulahla inkunkuma.
Lululemon, YeLevi, yaye I-H & M. yimizekelo yeebrendi zefashoni ezinkulu ezivumela abathengi ukuba batshintshiselane ngenene iimpahla ezisetyenzisiweyo kwiivenkile zabo. Iinkampani emva koko zizama ukuphinda zisebenzise okanye ziphinde zisebenzise iimveliso ukuvala loop, leyo iingcali ziyibiza ngokuba yimodeli yeshishini elijikelezayo.
5. Landela ii-ofisi ezilungele indalo
Ukuba unendawo yokugcina impahla, umzi-mveliso, okanye iofisi, ukongeza ekusebenzeni kwishishini lakho le-intanethi, ungaqala ukwamkela iindlela zokusebenzisa i-eco-friendly kwezo ndawo.
Olu qheliselo lubandakanya ukusebenzisa izixhobo zombane ezikrelekrele, ukukhanya okuwonga amandla, nokuqeqesha abasebenzi bakho ukuba bacime izibane nezixhobo xa bengazisebenzisi. Unako kwakhona ukuza ne ebesezisetyenzisiwe inkqubo yokunciphisa amanzi eofisini.
I-Aurora Solar idibanisa itekhnoloji ye-cloud computing kunye nokusebenza kakuhle kwamandla ukuphuhlisa izisombululo ezinceda ukunciphisa ukukhutshwa kwekhabhoni ngelixa ukwanelisa iimfuno zomthengi wayo.
6. Lawula imbuyekezo yemveliso
Ukunciphisa imbuyekezo yindlela esebenzayo yokujongana nokusingqongileyo njengomthengisi we-intanethi. Ngalo lonke ixesha umthengi ethumela into emva, into ihanjiswa ngeendlela zombini, iphinda kabini impembelelo kwiplanethi.
Ngokusekwe kumanani, imbuyekezo yayinyuke ngo-2021, apho 16% yee-odolo zabuyiswa, ukutsiba okukhulu ukusuka kwi-10% ngo-2020.
Unokunceda ukunciphisa imbuyekezo ngokunika abathengi bakho ulwazi olucacileyo lwemveliso. Qinisekisa ukufaka umfanekiso ochanekileyo, inkcazo eneenkcukacha, kunye neetshathi zobungakanani ukuze abantu bazi ukuba bathenga ntoni.
Ukuba abathengi bayiqonda ngokupheleleyo into abayithengayo, iimeko ezimbalwa zembuyekezo yemveliso ziya kuvela. Imbuyekezo encinci kuthetha ukuthunyelwa kwenqanawa okuncinci ukubuya naphambili, okulungileyo kokusingqongileyo. Kukuphumelela, xa unceda abathengi bakho baqinisekise ukuba bathenga into efanelekileyo ukusuka ekuhambeni.
7. Thengisa iinzame zakho zozinzo
Ukuxelela abathengi bakho ukuba uluphawu oluzinzileyo yindlela yokubonisa ilizwe ukuba uyayiqonda i-eco-conscious. Unokuthengisa iinzame zakho zokuzinza ngokusebenzisa izithuba zeendaba zentlalo, iibhlog zewebhusayithi, kunye neevidiyo.
I-Starbucks ngumzekelo we-brand ezinzileyo ethe yathengisa ukusetyenziswa kwayo iikomityi ezinokusetyenziswa kwakhona ukunciphisa inkunkuma eyivelisayo kwishishini layo lekofu eshushu. Ikwabhengeze nayo ukusetyenziswa kwamandla elanga nawomoya kwizakhiwo zayo ezingama-9000+ kulo lonke elase-United States naseKhanada, eyanciphisa ukusetyenziswa kwayo kwamandla.
Ukulinganisa kunye nokulandela umkhondo
Ukubona ukuba izenzo zakho ze-e-commerce ezizinzileyo zinefuthe kwishishini lakho, kufuneka uqale ukulinganisa kunye nokwenza ingxelo izikhombisi zomsebenzi eziphambili (KPIs). Ezinye zeemetrics ekufuneka uzilandelele ziquka oku kulandelayo;
1. Umzobo wekhabhoni
Bala ukukhutshwa kwekhabhoni iyonke kwimisebenzi yakho, ukuhambisa, kunye neemveliso zobomi bomjikelo wokulandela umkhondo wekhabhoni yakho. Emva koko unokuseta iithagethi zokunciphisa kwaye ujonge iindlela zokunciphisa i-carbon footprint ngokuhamba kwexesha ngokusebenzisa amandla avuselelekayo, ukupakishwa okuzinzileyo, kunye neenketho zokuthumela nge-eco-friendly. Ukongeza, xela inkqubela yakho kwabachaphazelekayo kunye nabathengi.
2. Inkunkuma
Jonga ngokusondeleyo ukuba yingakanani inkunkuma eveliswa lishishini lakho kwaye uphumeze isicwangciso sokunciphisa inkunkuma. Jonga inkunkuma ekupakishweni, ukuthunyelwa, ukutya (ukuba kuyasebenza), kunye nemisebenzi yeofisi ngokubanzi. Oku kuya kukunceda ekusekeni iinjongo zophambuko lwenkunkuma ukunciphisa inkunkuma yokulahla inkunkuma kunye nokwandisa imilinganiselo yokurisayikilishwa. Yazisa abathengi bakho kunye nabatyali-mali malunga neethagethi zakho zokunciphisa inkunkuma kunye nempumelelo.
3. Ukusetyenziswa kwenkunkuma
Ukuba imisebenzi yakho kunye nezibonelelo zisebenzisa isixa esibalulekileyo samanzi, yenza umlinganiselo wokusetyenziswa kwamanzi xa uwonke kwaye ubeke iithagethi zokunciphisa ukusetyenziswa kwamanzi ekuhambeni kwexesha. Qwalasela izinto ezihamba kancinci, Iinkqubo zokurisayikilisha kwamanzi, kunye nemfundo yabasebenzi. Khumbula ukupapasha iinjongo zakho zolawulo lwamanzi kwaye wenze ingxelo ngenkqubela yakho ngonyaka.
4. Iziqinisekiso
Ukulandela iziqinisekiso ezihloniphekileyo zozinzo yindlela entle yokulinganisa nokuqinisekisa inkqubela yakho. Iziqinisekiso ezifana Ubunkokeli kuMandla kunye noYilo lokusiNgqongileyo (LEED), ISO 14000, ICarbon Trust, Ukuthengisa okungcono, yaye B Corp. zifuna ingxelo yomlinganiselo kunye nokuqinisekiswa kokuzinza kwakho ukusebenza. Ukufumana kunye nokufezekisa ezi ziqinisekiso kubonisa ukuzibophelela kwakho okuqhubekayo iindlela zoshishino oluzinzileyo.
isiphelo
Eli nqaku libonelela ngeendlela ezilula zokurhweba ishishini lakho ngokuzinza kwe-e-commerce. Ukunciphisa inkunkuma, ukwenza ngcono ikhonkco lakho lokubonelela, kunye nokuzibandakanya nabathengi bakho kunye noluntu kukhulisa umgca osezantsi njengoko usenza indima yakho kuMama weNdalo.
Lonke utshintsho lwenza umahluko. Khetha indawo enye, sebenzisa inyathelo elitsha, ubone ukuba lihamba njani, kwaye wakhe ukusuka apho. Ngaphambi kokuba uyazi, ukuzinza kuya kulukwa kwilaphu leshishini lakho. Kwangaxeshanye, ungaqala ukufumana iimveliso ezilungele i-eco, ezizinzileyo namhlanje ukusuka Cooig.com.
