Ukuba ufunda oku, mhlawumbi uyazibuza umbuzo, ngaba kunokwenzeka ukuba uqale ishishini ngaphandle kwemali? Unokuba nombono omkhulu kodwa akukho mali yokuqalisa, kwaye kulungile! Ukuqala ishishini lakho ngaphandle kwemali kunokubonakala kungenakwenzeka ngoku, kodwa oosomashishini abaninzi bayenzile, bebonisa ukuba awufuni ncedo lwemali ukuze ube lishishini elinengeniso. Ngapha koko, eyona nto ibaluleke ngakumbi kubuchule bokudala, ubuchule, kunye nokuzimisela ukwenza umsebenzi.
Apha, siza kuphonononga amanyathelo athile asebenzayo onokuwathatha ukuze ujike umbono weshishini lakho ube yinyani, nokuba uqala ngotyalo-mali oluncinane okanye ungabikho.
Isiqulatho
Inyathelo ngenyathelo isikhokelo sokuqalisa ishishini ngaphandle kwemali
Iingcebiso ezongezelelweyo zokuqalisa ishishini ngemali encinci
Qalisa namhlanje
Inyathelo ngenyathelo isikhokelo sokuqalisa ishishini ngaphandle kwemali
1. Fumana umbono weshishini ochanekileyo
Ngelixa unokuba nombono olungileyo weshishini, kuya kufuneka ukhethe imodeli yeshishini engadingi mali enkulu yangaphambili. Amashishini asekwe kwi-Intanethi asekwe kwinkonzo anokuba lukhetho olulungileyo kuba ngokwesiqhelo afuna kancinci ukuya kungabikho mali yokuqala.
Nangona kunjalo, zininzi iintlobo zamashishini ezingadingi mali ingako ukuze uqalise. Umzekelo:
- Ukusebenza ngokutsha: Izakhono ezinjengokubhala, uyilo lwegraphic, uphuhliso lwewebhu, kunye nokuthengisa kunokujikwa kwishishini elizimeleyo elinezixhobo ezincinci - udinga nje ikhompyuter kunye noqhagamshelo lwe-intanethi.
- Consulting: Ukuba unobuchule kwintsimi ethile, ukubonisana nolunye ukhetho oluphantsi kweendleko. Unokuqala ngokunika iingcebiso kubantu okanye amashishini kwiindawo ezifana nezezimali, isicwangciso soshishino, okanye impilo kunye nokuphila kakuhle.
- Ukutshatyalaliswa: Nge ukuhla, ungathengisa iimveliso ngevenkile ye-intanethi ngaphandle kokubamba uluhlu. Usebenzisana nje nomthengisi othumela iimveliso ngokuthe ngqo kubathengi bakho.
2. Yenza uphando lwemarike kwaye wenze isicwangciso soshishino
Ngaphambi kokutyala ixesha lakho, yenza uphando lwakho ukubona ukuba umbono wakho weshishini uyasebenza.
Uphando lwemakethi ikunceda uqonde imakethi ekujoliswe kuyo, ukhuphiswano, kunye neendlela zeshishini. Phanda ngento esele ikhona kwimarike kwaye ulinganise ukhuphiswano ukuze uchonge indawo yakho yokuthengisa ekhethekileyo kunye nokumisela imfuno yemarike.
Isicwangciso soshishino sichaza iinjongo zeshishini lakho, izicwangciso, kunye nendlela oceba ukuziphumeza ngayo. Kubalulekile ukufumana inkxaso-mali, ukukhokela isicwangciso sakho, kunye nempumelelo yokulinganisa. Isicwangciso sakho soshishino kufuneka siquke:
- Isishwankathelo seshishini
- Isishwankathelo sophando lwemarike
- Isicwangciso sentengiso
- Isicwangciso sezemali
3. I-Bootstrap indlela yakho eya empumelelweni
Ukuqala ishishini ngemali encinci kudla ngokufuna ukuphakamisa umthwalo onzima malunga nomsebenzi wakho. Kwabanye, oku kusenokuthetha ukugcina umsebenzi wabo wexesha elizeleyo ngoku ngelixa bevavanya ishishini elitsha ngexesha labo lokukhululeka. Oku kuqhelekile kubanini bamashishini amancinci amaninzi.
Nazi ezinye iingcebiso malunga nendlela yokuqalisa indlela eya empumelelweni:
- Qala encinci: Qala ngokunikezela ngoguqulelo olusisiseko lwemveliso okanye inkonzo yakho. Njengoko usenza ingeniso, unokuphinda utyale imali kwishishini lakho ukuze uphucule kwaye wandise.
- DIY kangangoko kunokwenzeka: Kuze kube yilapho ukwazi ukuqesha uncedo, thatha iindima ezininzi njengoko unako - ube ngumthengisi wakho, umgcini-mali, ummeli wenkonzo yabathengi, kunye nayo yonke into ephakathi.
- Sebenzisa ii-asethi ezikhoyo: Unayo imoto? Yisebenzise ukuhambisa okanye ukuthutha. Ingaba unalo igumbi elisecaleni? Yijike ibe yiofisi okanye indawo yokugcina. Yenza okuninzi koko sele unako.
Khumbula ukuba kulungile ukuqala kancinci kwaye unyuse kancinci ngokuhamba kwexesha.
4. Sebenzisa izixhobo zasimahla kunye nezixhobo
Zininzi izixhobo ezisimahla okanye ezinexabiso eliphantsi ezikhoyo ezinokukunceda ukhuphe ishishini lakho phantsi:
- Abakhi bewebhu: Iiplatifomu ezifana ne-WordPress, i-Wix, kunye ne-squarespace zinika iinketho zamahhala okanye eziphantsi kweendleko zokwenza iwebhusayithi ekhangelekayo. Nge-78% yabathengi abaphanda iimveliso kwi-intanethi ngaphambi kokuthenga, iwebhusayithi okanye ubukho be-intanethi nge-apps bubalulekile kulo naliphi na ishishini.
- Imidiya yokuncokola: Sebenzisa amaqonga eendaba ezentlalo afana ne-Instagram, Facebook, kunye ne-LinkedIn ukukhuthaza ishishini lakho. Kusimahla ukwenza iiakhawunti kwaye uqale ukwakha abaphulaphuli.
5. Uthungelwano kunye nokwakha ubudlelwane
Uthungelwano sisixhobo esinamandla sokukhulisa ishishini lakho ngaphandle kokuchitha imali. Inokuvula iingcango kumathuba amatsha, intsebenziswano, kunye nabathengi. Ezinye iindlela ezicetyiswayo zokwenza oko ziquka:
- Yima kwimisitho yasimahla: Uluntu oluninzi lubonelela ngemisitho yothungelwano yasimahla koosomashishini. Ezi zinokuba luncedo ekwenzeni unxibelelwano kunye nokufunda kwabanye kwintsimi yakho.
- Joyina uluntu lwe-intanethi: Thatha inxaxheba kwiiforamu kunye namaqela eendaba ezentlalo ezinxulumene neshishini lakho. Nikeza iingcebiso, wabelane ngamava akho, kwaye wakhe ubudlelwane nabathengi abanokubakho okanye amaqabane.
- Sebenzisa inethiwekhi yakho ekhoyo: Ungoyiki ukufikelela kubahlobo, usapho kunye nabantu osebenza nabo ukuze ufumane inkxaso. Banokukunika ukuthunyelwa, impendulo, kunye nokuvolontiya ixesha labo ukukunceda uqalise.
6. Qwalasela ezinye iindlela zokuxhasa ngemali
Ngelixa esi sikhokelo sigxile ekuqaliseni ishishini ngemali encinci, kunokufika ixesha apho ufuna imali yokuqalisa ukuze ukhule. Nazi ezinye iindlela zenkxaso-mali ezingadingi mboleko zemveli okanye abatyali-mali:
- Uthungelwano oluxhasayo: Ukuba unabo obathandayo abakholelwa kwimbono yakho yeshishini, banokuvuma ukubonelela ngenkxaso yemali. Oku kunokuba kuhlobo lwemali-mboleko ephantsi okanye engenanzala okanye isibonelelo. Kubalulekile ukubhala imigaqo ngokubhaliweyo ukuqinisekisa ukuba wonke umntu uyasiqonda isivumelwano, kwaye oku kunceda ukunqanda nakuphi na ukungaqondani okunokwenzeka apha endleleni.
- Grants: Ngelixa izibonelelo zinokuba ngumngeni ekukhuseleni, zibonelela ngenkxaso-mali engabuyiswayo enokunyusa kakhulu ishishini lakho. Ezi zibonelelo zihlala zifumaneka ngoorhulumente bomdibaniso kunye norhulumente, kunye nemibutho yophuhliso loluntu. Kufanelekile ukuphanda kwaye ufake isicelo senkxaso-mali ehambelana neenjongo zeshishini lakho.
- Amashishini ongxowankulu: AmaVenture capitalists ngabatyali-mali abaqeqeshiweyo ababonelela ngenkxaso-mali ukutshintshiselana ngokulinganayo kwishishini lakho. Ukukhusela olu hlobo lotyalo-mali, kuya kufuneka ubonise isicwangciso soshishino esibanzi kunye neengxelo zemali. Olu khetho lwenkxaso-mali lufanelekile ukuba ujonge ukukala ishishini lakho ngokukhawuleza kwaye uvulelekile ekwabelaneni ngobunini.
- Abatyali-mali beNgelosi: Ngokungafaniyo nongxowankulu bamashishini, abatyali-zimali beengelosi basebenzisa imali yabo ukuxhasa ishishini lakho. Bahlala benomdla wobuqu kwimpumelelo yakho kwaye banokukubonelela ngengcebiso njengoko ujonga kumanqanaba okuqala elinge lakho. Abatyali-mali beNgelosi banokuba ngumthombo omkhulu ukuba ufuna zombini inkunzi kunye nesikhokelo.
- Ukubuyiselwa kwemali: I-Crowdfunding ikuvumela ukuba unyuse imali ngokubhenela ngokuthe ngqo kubathengi okanye abaxhasi. Ukutshintshiselana ngegalelo labo lezemali, unikezela ngezinto ezizodwa okanye izithembiso, ezinjengokufikelela kwangoko kwimveliso yakho okanye uhlelo olulodwa. Amaqonga akwi-Intanethi afana neKickstarter, Fundly, kunye neSeedInvest zenza kube lula ukusungula iphulo lokuxhasa abantu abaninzi kunye nokufikelela kubaphulaphuli ababanzi.
- Iimali-mboleko zamashishini amancinci: Iimali mboleko zamashishini amancinci ziyafumaneka kwiibhanki, iimanyano zamatyala, kunye nababolekisi be-intanethi. Ezi mboleko zidla ngokufuna ikhredithi elungileyo kwaye zinokubonelela ngeereyithi ezifanelekileyo kunye nemiqathango. Ukuba unembali eqinileyo yetyala kunye nesicwangciso esicacileyo sendlela imali-mboleko eya kulinceda ngayo ishishini lakho, oku kunokuba lukhetho olusebenzayo lokukhusela imali oyidingayo ukuze uqalise.
7. Lawula imali yakho ngobulumko
Kubalulekile ukulawula iimali zakho ngononophelo, ngakumbi xa uqala ngemali encinci. Nazi ezinye iingcebiso malunga nendlela yokulawula iimali zakho ukunceda ukugcina ishishini lakho liqhubela phambili:
- Gcina iimali zomntu kunye nezeshishini zahlukeneyo: Vula iakhawunti yebhanki eyahlukileyo yeshishini lakho. Oku kwenza kube lula ukulandelela iindleko kunye nengeniso, kwaye kubalulekile kwiinjongo zerhafu.
- Phinda utyale iingeniso: Endaweni yokuchitha inzuzo yakho, yityale kwakhona kwishishini lakho. Oku kusenokuthetha ukuthenga izixhobo ezingcono, ukuqesha uncedo, okanye ukwandisa umgca wemveliso yakho.
- Uhlahlo lwabiwo-mali ngononophelo: Yenza uhlahlo lwabiwo-mali oluneenkcukacha zeshishini lakho kwaye unamathele kulo. Khangela iindlela zokunciphisa iindleko ngaphandle kokuncama umgangatho. Umzekelo, unokuthethathethana nabathengisi ngeereyithi ezingcono okanye usebenzise isoftware yasimahla endaweni yeenketho ezihlawulwayo.
- Ikhadi letyala leshishini: Kwakhona usenokucinga ngokufumana ikhadi letyala leshishini elinokukunika izinto eziluncedo kwiindleko zeshishini.
Iingcebiso ezongezelelweyo zokuqalisa ishishini ngemali encinci
Ukuqala ishishini ngemali encinci ngumsebenzi omkhulu kwaye unokuziva unzima, kodwa khumbula ukuba akunakwenzeka. Nazi ezinye iingcebiso ezongezelelweyo ezinokukunceda endleleni:
Gxininisa ekuboneleleni ngexabiso
Enye yeendlela ezisebenzayo zokukhulisa ishishini lakho ngemali encinci kukugxila ekuboneleleni ngexabiso elikhethekileyo kubathengi bakho. Xa udlula ulindelo lwabathengi, uyakha ukunyaniseka kwaye uvelise ukuhanjiswa kwamagama-zombini ezi ziindlela zokuthengisa zasimahla.
Nazi ezinye iindlela onokucinga ngazo ukunika ixabiso:
- Nikeza ngenkonzo ebalaseleyo yabathengi: Yiya phezulu nangaphezulu kubathengi bakho. Phendula imibuzo ngokukhawuleza, lungisa imiba ngokukhawuleza, kwaye wenze wonke umthengi azive exabisekile.
- Ukuhambisa iimveliso okanye iinkonzo ezikumgangatho ophezulu: Qinisekisa ukuba le nto uyinikelayo ikwinqanaba eliphezulu. Xa abathengi bonelisekile, kunokwenzeka ukuba babuye kwaye bacebise ishishini lakho kwabanye.
- Yenza umxholo obalulekileyo: Yabelana ngobuchule bakho ngokuthumela iibhlog, iividiyo, okanye kwimidiya yoluntu. Oku kunceda ukwakha ukuthembela kubaphulaphuli bakho kwaye kukubeke njengegunya kushishino lwakho.
Lungisa kwaye ujike njengoko kufuneka
Ukubhetyebhetye ngundoqo ekuqaliseni ishishini ngaphandle kwemali. Njengoko ukhula, kunokufuneka ulungelelanise okanye ujike imodeli yeshishini lakho ngokusekelwe kwingxelo yabathengi, iintsingiselo zemarike, okanye imiqobo yezemali.
Ukongeza, ukuba umbono wakho wokuqala awusebenzi, ungoyiki ukutshintsha indlela. Amashishini amaninzi aphumeleleyo aqale njengento eyahlukileyo ngokupheleleyo ngaphambi kokuba afumane i-niche yawo.
Nazi ezinye izinto ekufuneka uziqwalasele ukuze uqiniseke ukuba uhlala uguquguquka kumanqanaba okuqala okuqalisa ishishini lakho:
- Mamela abathengi bakho: Nika ingqalelo kakhulu into ethethwa ngabathengi bakho. Ingxelo yabo inokunika ukuqonda okubalulekileyo koko kusebenzayo noko kufuna ukuphuculwa. Unokufumana le ngxelo ngophando okanye unike ingqalelo kwinto ethethwa ngabantu malunga neshishini lakho kwimidiya yoluntu.
- Beka iliso kwiintsingiselo zeshishini: Hlala unolwazi malunga nokwenzekayo kwishishini lakho. Ukuba ubona utshintsho kwindlela yokuziphatha yabathengi okanye itekhnoloji, lungele ukulungelelanisa ishishini lakho ukuze lihlale lifanelekile.
Hlala uzingisa kwaye unethemba
Okokugqibela, khumbula ukuba ukuqala ishishini ngaphandle kwemali kulucelomngeni, kodwa kunomvuzo omkhulu xa uphumelela. Ukuzingisa kunye nengqondo eyakhayo kubalulekile ekoyiseni imiqobo. Nantsi indlela onokuhlala ngayo unethemba kwaye uzingise njengoko ujongene nemiceli mngeni yokuqala ishishini lakho ngaphandle kwemali:
- Hlala ugxininise kusukelo lwakho: Gcina injongo yakho yokugqibela engqondweni kwaye uhlale uzibophelele kumbono wakho. Kuya kubakho iziphazamiso, kodwa nganye inethuba lokufunda nokukhula.
- Bhiyozela impumelelo encinci: Qaphela kwaye ubhiyozele impumelelo yakho, nokuba incinci kangakanani na. Inyathelo ngalinye eliya phambili liyinkqubela phambili eya kusukelo lwakho.
- Qhubeka ufunda: Qhubeka uzifundisa malunga neshishini, ishishini lakho, kunye nezicwangciso ezintsha zoshishino. Thatha ikhosi ye-intanethi okanye uzibandakanye kwiiwebinars; Okukhona unolwazi oluthe kratya, kokukhona ukuxhobele ngakumbi ukuba ukwazi ukujongana nemingeni.
Qalisa namhlanje
Ukuqala ishishini ngemali encinci okanye engenamali kufuna ukuzimisela, ubuchule kunye nobuchule. Ngokukhetha imodeli yeshishini echanekileyo, ukusebenzisa izixhobo zasimahla, kunye nokugxila ekuboneleleni ngexabiso, unokwakha ishishini eliyimpumelelo ukusuka phezulu.
Khumbula, uninzi lweenkampani ezinkulu zanamhlanje ziqale ngenkxaso-mali encinci - into eyenza oosomashishini abaninzi abaphumeleleyo bahluke kukukwazi kwabo ukujika imida ibe ngamathuba.
Ngaba ukulungele ukuguqula umbono wakho weshishini ube yinyani? Yiya ngapha Cooig.com ukufumana iimveliso ezikumgangatho ophezulu, ababoneleli, kunye nezixhobo ezinokukunceda uqalise kwaye ukhulise ishishini lakho. Nokuba ukhangela uluhlu lwempahla, ufumana amaqabane okwehlayo, okanye ujonga iinketho zokwenza, i-Cooig.com inayo yonke into oyifunayo ukuze uphumelele.
