I-Mascara lolona khetho lufanelekileyo lokuzihombisa kubathengi abangasebenzisi okanye abangakwaziyo ukusebenzisa izandiso zemivimbo kodwa basafuna ukomeleza imivimbo yabo. Ezi mveliso zokuthambisa zinokwenza imivimbo ibonakale ijiyile, ichazwe ngakumbi, inde, okanye igobile, inika inkangeleko entle ngemizuzu nje embalwa.
Kodwa njengezinye izinto zokuthambisa, iimascara aziyomveliso yobukhulu obunye. Abathengisi kufuneka baqwalasele izinto ezahlukeneyo kwaye baqonde umahluko phakathi kweentlobo ezahlukeneyo ngaphambi kokutyala imali.
Ngethamsanqa, eli nqaku liza kubonelela ngayo yonke into amashishini afuna ukuyazi ngaphambi kokugcina iimascaras abathengi babo banyanzelekile ukuba bathande ngo-2024.
Isiqulatho
Isishwankathelo semakethi ye-mascara ngo-2024
Iintlobo ezi-5 eziphambili zemascara kwimarike
Imiba amashishini kufuneka abeke phambili xa ekhetha iimaski
isishwankathelo
Isishwankathelo semakethi ye-mascara ngo-2024
The imarike yemascara yehlabathi ilungiselela ukukhula okukhulu, kunye neengcali zeshishini eziqikelela ukukhula ukusuka kwi-2023 yeebhiliyoni zeedola zaseMelika ukuya kwi-7.62 yeebhiliyoni zeedola ngo-13.77 kwi-CAGR enomtsalane eyi-2032%.
Izinto eziphambili eziqhuba olu lwando zibandakanya ukwanda kweemveliso ezintsha kunye nokwanda kwabemi babasetyhini abasebenzayo kwihlabathi liphela. Ngokusekwe kumajelo osasazo, imakethi yemascara esekwe evenkileni inesona sabelo sikhulu, ibalelwa kwi-75% yengeniso yehlabathi.
Ngokwengingqi, iingcali ziqikelela ukuba i-Asiya Pacific iya kubhalisa eyona CAGR ikhawulezayo kwixesha lengqikelelo ngenxa yokwanda kolwazi lweemveliso ezahlukeneyo zokuthambisa kunye nokufumaneka kwezinto ezenziwe ngokwezifiso. ukwakheka kwamehlo.
Iintlobo ezi-5 eziphambili zemascara kwimarike
I-mascara ye-tubing
I-mascara ye-tubing zenziwe ngeepolima ezahlukeneyo ezisonga imivimbo nganye, iyenza ibukeke inde kwaye iphaphile. Ngaloo ndlela, zisetyenziswa njengee-mascaras eziqhelekileyo, nangona zinokufuna ukuba umsebenzisi afunde indlela eyahlukileyo yokubeka isiseko esiluqilima.
Into emnandi malunga iimascara zetyhubhu yindlela ekulula ngayo ukubeka isambatho sesibini ngaphandle kwe-clumps okanye i-flakes. Abathengi bayawathanda ngenxa yokuba anika inkangeleko yendalo, emide kakhulu engagungqiyo, ehlala ixesha elide, kwaye isuka ngokulula.
Ukusetyenziswa kwetyhubhu kwakhona kunika inkangeleko ecocekileyo, eyahlukileyo ebamba i-curl kakuhle. Nje ngeziphumo, iimascara zetyhubhu zizinto ekufuneka ubenazo kwimbonakalo yamehlo elula, yendalo, kwaye eyomeleleyo.
Ukuthandwa okukhulayo kwe-tubing mascara kuxhaswa yidatha evela kwiiNtengiso zikaGoogle, ukhangelo lunyuke nge-80% kwiinyanga ezimbini, ukusuka kwi-60,500 ngoSeptemba ukuya kwi-135,000 ngoNovemba ka-2023.
I-mascaras evuthayo
Ihlabathi le-mascaras linikeza iifomyula ezingenamkhawulo ezibonelela ngemiphumo eyahlukeneyo. Kodwa xa abathengi befuna into ekhwankqisayo kwaye ibambe iliso ngaphandle kokufikelela kwiglue, iimascara ezivuthayo zezona bhejo.
Ezi fomyula ze-mascara ziyimfihlelo emva kokuyila imbonakalo yobuxoki ngaphandle kwezandiso. Ngaphandle kweziphumo zabo zokuphucula amehlo, iimascara ezivuthayo zihamba phambili kubathengi abaninzi bezithambiso. Ke ngoko, ayimangalisi into yokuba balawule imakethi ye-mascara yehlabathi ngo-2022, ibala i-US $ 3.67 yeebhiliyoni zengeniso iyonke yemarike.
I-mascaras evuthayo banewonga eliphezulu kuba bayindlela entle yokutsala ingqalelo yamehlo ngaphandle komzamo omkhulu. Elona candelo lihle kakhulu ziifomyula ezivolumuzayo ziza kunye ne-curling eyakhelwe-ngaphakathi kunye nokwandisa izibonelelo - isisombululo esijikelezayo kwimivimbo enomsi.
NgokweeNtengiso zikaGoogle, iimascara ezivolomuzayo zatsala ukukhangela okungama-201,000 ngoNovemba ka-2023 kuphela.
Iimascara ezigobileyo
Ekubeni abafazi abaninzi bathanda i-luscious, imivimbo egobileyo, bahlala besebenzisa i-eyelash curlers ukuze bafumane inkangeleko yabo efunwayo. Nangona kunjalo, iimaski ezigobileyo inokubanceda baphucule ii-curls zabo zendalo ngaphandle kokuphazamiseka.
Ukongezelela, ukuhambelana kwezi fomyula ze-mascara kuncinci kunabanye, kunceda ukugcina umphumo we-curly. Kodwa akuphelelanga apho. Iimascara ezigobileyo kwakhona ukusebenzela ii-curls ze-lash ezenziweyo.
Nangona kunjalo, abanye abasebenzisi bafumana oko iimaski ezigobileyo babe nethuba eliphezulu lokuqumba ngenxa yobunzima obungaphezulu. Nangona kunjalo, ezi fomula ziyindlela yokuya kubathengi abafuna inkangeleko entsha, enamehlo abanzi.
iimaski ezingangeni manzi
Iimascara ezibhalwe “ukungangeni manzi” zidla ngokuba neefomula ezinganyibilikiyo emanzini, xa zithelekiswa neziqhelekileyo, iimascara ezingangenwa manzi, eziqhele ukwenziwa ngeoyile kwaye ke azibambeki kakuhle kwiimeko ezimanzi.
Ukusombulula lo mba, abavelisi basebenzisa ifomula ye iimaski ezingenamanzi enciphisa isiqulatho seoli, abanye bade bayitshabalalise ngokupheleleyo ioyile.
Okubaluleke ngakumbi, abaninzi abathengi basebenzisa iimaski ezingenamanzi ukwenza imivimbo yabo ithambile kwaye igudileyo. Ngokwenyani kwigama labo, ezi fomula zinokumelana neemeko ezinje ngokuthatha idiphu, ukubila, okanye ukukhala.
Idatha yeNtengiso zikaGoogle ibonisa ukuba iimaski ezingenamanzi iqhube kakuhle ngo-2023, itsala uphendlo lwe-33,100 ngo-Okthobha noNovemba.
Sula iimaski
Ii-mascaras eziguquguqukayo, ezingathathi hlangothi, ezicacileyo zezona fomyula zokugqibela zokwenza imbonakalo yokungabikho kokwenza. Ngazo zonke izibonelelo zokwahluka kwemibala, iimaski ezicacileyo curl kwaye uchaze imivimbo yomsebenzisi ngelixa ushiya ipholishiweyo kwaye igqityiwe.
Ukunqongophala kombala kwenza le fomyula ibe yeyona ndlela ifanelekileyo yokukhenketha echibini/elwandle, kwaye ibengcono kuneyantlukwano engenamanzi. Kodwa kukho okungakumbi. Ezi mascara iifomyula zinokuphinda kabini njengeejeli zebrow, ukuphatha ngokulula i-brow sculpting.
Gqi beleni, iimaski ezicacileyo inokuphinda isebenze njenge-lash primers, idala isiseko esinomtsalane semascara enemibala. Ukuzisebenzisa ngale ndlela yindlela entle yokwenza imivimbo ibonakale inde kwaye ibe namandla ngakumbi.
Ngokusekwe kwidatha yeNtengiso zikaGoogle, umdla ocacileyo wokukhangela i-mascaras uye wahambelana ukusukela ngoMatshi ka-2023, ifumana uphendlo lwe-49,500 ngoNovemba.
Imiba amashishini kufuneka abeke phambili xa ekhetha iimaski
Uhlobo lwebrashi yeMascara
Iimascara ziza neentonga ezahlukeneyo, ngohlobo ngalunye lunikezela ngento eyahlukileyo. Abanye banokunceda ukwandisa ukusetyenziswa kwefomula, ngelixa abanye beyenza lula inkqubo yesicelo. Jonga le theyibhile ingezantsi kuzo zonke iintlobo eziphambili zeebrashi zemascara kunye nokusetyenziswa kwazo:
| Uhlobo lwebrashi | inkcazelo |
| Ikhefu | Okona kulungileyo kubathengi abanemivimbo ethe tye ngokwendalo okanye abafuna ukunyuselwa okongeziweyo |
| Okokugqibela | Uhlobo olufanelekileyo lwebrashi yokudala ukuphakama kunye nomthamo |
| Tapered | Inceda abasebenzisi ukuba banxibe imivimbo yabo yangaphandle nangaphakathi ngaphandle kokubamba iziciko okanye ngaphantsi kwendawo |
| ISundowns | Eyona nto ingcono ukutsala imivimbo yangaphandle nangaphakathi ukuya phezulu, ukudala umthamo kunye nemiphumo ye-curling |
| Ikhowuni eguqulweyo | Uhlobo lwebrashi olungaqhelekanga olunceda ukunyusa umthamo kunye nobude |
| Bushy | Unokwenza ivolyum eyothusayo ngelixa unciphisa ixesha lesicelo |
| Ibhola-incam | Olu hlobo lwebrashi lunokujongeka lungaqhelekanga, kodwa lunceda ukufikelela kwimivimbo ebambekayo ngaphandle kobunzima |
Ifomula yeMascara
Ifomula ekhethwayo kakhulu ixhomekeke kwinkangeleko ekujoliswe kuyo ngabathengi. Inxalenye epholileyo kukuba uninzi lwee-mascaras zinokubonelela ngefomula enye okanye ngaphezulu.
| Iinzuzo zefomula | inkcazelo |
| Ukongeza | Iifomula ezinjalo zifanelekile kubathengi abaneemivimbo ezimfutshane, njengoko zinceda ukwandisa ubude bendalo |
| Ukucima | Le fomula ifanelekile kubathengi abanemivimbo ecolekileyo okanye enqabileyo ngokulula ukwenza inkangeleko ye-lash engqindilili |
| Ukuphakamisa | Iifomyula zeMascara kunye nesi siphumo zenza amehlo abonakale ephapheme ngakumbi |
| ukolula | Iifomyula ze-curling zibonelela ngemiphumo yokuvula amehlo kubathengi bemivimbo echanekileyo |
| Ukuchazwa kweLash | Le fomula igxininisa ukwahlukana kunye nobude |
umbala
Ngelixa i-mascara emnyama lukhetho oluqhelekileyo lokujonga iliso elichaziweyo, abathengi banezinye iinketho. Umzekelo, i-mascara emdaka ilungile kubasebenzisi abanolusu olulungileyo ngenxa yenkangeleko ethambileyo.
Abathengi abaziva benomdla banokuya kwimibala enesibindi ye-mascara. Ngokomzekelo, iblue lukhetho oludumileyo olunokwenza amehlo abonakale.
isishwankathelo
I-Mascaras izisa i-twist ekhethekileyo kwindawo yokuthambisa yamehlo. Ukukhetha kwabo okwandisiweyo kweefomyula kunye nokuthungwa kubenza babe yindlela entle yokuphucula imivimbo yendalo ngaphandle kokongeza izandiso.
Elona candelo lilungileyo lelokuba kukho iindidi ezahlukeneyo, oku kuthetha ukuba amashishini anokubonelela ngoluhlu olukhulu lwe-volumizing, i-tubing, icacile, i-curling, kunye ne-mascaras engenamanzi. Kodwa ngaphambi kokuba bathathe isigqibo sokuba zeziphi iindidi zesitokhwe, abathengisi kufuneka baqwalasele izinto ezininzi ukuze baqinisekise ukuba bakhetha ezona zilungileyo kubaphulaphuli abajolise kubo.
Ngokuqwalasela izinto ezahlukeneyo ezingentla, abathengisi banokuba nombono ongcono wokuba yeyiphi i-mascara yokuthengisa ngo-2024. Kuluhlu olukhulu lweemaski kunye nezinye iimveliso zobuhle, yiya Cooig.com.
