X, eyayifudula ikwi-Twitter, i-Analytics ingabonakala ilula, kodwa inokutshintsha umdlalo kumashishini amancinci kunye nabathengisi be-intanethi. Banceda amashishini ukuba angene nzulu kumsebenzi wabo we-X kwaye abonise indlela izithuba ezisebenza ngayo ngaphaya kwezinto ezisisiseko, eyona nto inkulu ukuba iimpawu zifuna ukuphucula umxholo wazo kwaye zikhule.
Njengaso nasiphi na isixhobo, ukufumana okuninzi kwi-X Analytics kuthatha ukuziqhelanisa. Kodwa nje ukuba ufumene ukuxhoma kwayo, ezi nkcukacha zingasetyenziselwa ukuthunga izithuba, ukonyusa unxibelelwano, kunye nokwakha ubukho be-intanethi.
Kweli nqaku, siza kukuhamba ngenxalenye nganye ye-X Analytics ngaphambi kokuba sikubonise indlela yokuphucula umxholo wakho ukuze ube sethubeni lokukhula kwi-intanethi.
Isiqulatho
Yintoni i-X Analytics
Ijongwa njani i-X Analytics
Iimpawu ezisi-8 ezibalulekileyo zeemetrics kufuneka zilandelele ku-X
isiphelo
Yintoni i-X Analytics
I-X Analytics ifana nedeshibhodi yemidiya yoluntu yobuqu, inika amashishini amancinci amancinane kwindlela aqhuba ngayo umxholo wabo. Ilandelela yonke into ukusuka ekukhuleni kwabalandeli kunye nokuzibandakanya ukuya kwimibono kunye nokuphinda kuthunyelwe. Inxalenye engcono? Isimahla kuye wonke umntu, nokuba usebenzisa iakhawunti yakho, ulawula iphepha lobuchwephesha, okanye usebenzisa iX Premium.
Ngaphandle kokwanelisa ukufun' ukwazi ngokubanzi, ezi ngcinga zingumgodi wegolide kumashishini, ukubanceda ukuba benze izigqibo ezikrelekrele, ezixhaswa yidatha malunga nesicwangciso sabo semidiya yoluntu. Endaweni yokuqikelela ukuba ingaba iphulo labo liyasebenza na, iibrendi zinokubona ngokuthe ngqo ukuba yintoni ebangela umdla kwaye yintoni efuna ukulungiswa, ukwenza ukonyusa abalandeli kunye nokuzuza iziphumo kube lula.
Ijongwa njani i-X Analytics
Ukusebenzisa i-X Analytics, yiya ku uhlalutyo.twitter.com kwaye ungene ngeakhawunti ekhoyo. Abasebenzisi banokujonga kwiphepha lohlalutyo ngokucofa amachaphaza amathathu kwicala lasekhohlo lemenyu yedeshibhodi ye-X. Ukusuka apho, betha "Isitudiyo somdali," emva koko "uHlalutyi," ikusa kwiphepha eliphambili lohlalutyo.
Ukufumana uluhlu olupheleleyo lweeposti zakho, cofa u-“Tweets” phezulu. Oku kunika isishwankathelo sanyanga zonke sazo zonke izithuba zakho kunye nendlela ezenze ngayo.
Uyijonga njani i-X Analytics kwiselula
I-X kwiselfowuni ayiniki amashishini ucazululo olupheleleyo njengenguqulelo yedesktop, kodwa usenokujonga ulwazi kwizithuba ezisuka kwifowuni yakho. Ekuphela kwento ekufuneka uyenzile kukuya kwiposti kwaye ukhethe u-“Jonga uHlahlelo,” ebonelela ngomfanekiso wendlela eqhuba ngayo.
Inguqulelo yeselula iya kunika amanani aqhelekileyo afana nokuphinda kuthunyelwe, imiboniso, ukuthanda, izimvo, kunye nothethathethwano. Uya kufumana neemetrics ezintathu ezongezelelweyo:
- Abalandeli abatsha: Bangaphi abantu abalandele uphawu lwakho kule post
- Iinkcukacha ziyanda: Bangaphi abantu abacofeyo ukufunda ngakumbi (umz. izithuba ezinde)
- Utyelelo lweprofayile: Bangaphi abantu abacofeyo ukujonga iprofayile emva kokubona iposti
Iimpawu ezisi-8 ezibalulekileyo zeemetrics kufuneka zibeke iliso ku-X
1. Izinga lothethathethwano
Izinga lokuzibandakanya lixelela abasebenzisi ukuba abaphulaphuli babo banxibelelana kangakanani nomxholo wabo. U-X ubala oku ngokusekelwe ekubeni bangaphi abantu ababone isithuba kwaye bathatha inyathelo, njengokuthanda, ukuphawula, ukuthumela kwakhona, okanye ukucofa ikhonkco. Izinga lokuzibandakanya yindlela elungileyo yokulinganisa ukuba isicwangciso sakho somxholo sibetha uphawu phakathi kwabalandeli bakho.
Eli nani linokufunyanwa phezulu kwibar yecala lasekunene kwi-X Analytics. Ukuba uthethathethwano luphezulu, ukwindlela elungileyo! Ukuba iphantsi, inokuba lixesha lokuphinda ucinge ngesicwangciso sakho somxholo.
2. Abalandeli abatsha
Oku kubonisa ukuba unabalandeli abatsha. Kungumbono omhle ukufikelela kamsinya emva kokuba kukho umntu obalulekileyo ekulandele - oku kunokunceda ukugcina ishishini lakho liphezulu engqondweni kwaye kusete iqonga lonxibelelwano olunentsingiselo ngakumbi. Ukwenza ngokukhawuleza, nokuba kungokukhawuleza "enkosi" okanye umqalisi wencoko, kunokukhokelela kulwalamano olomeleleyo.
3. Imibono yenyanga
Bangaphi abantu abazibonileyo iiposti zakho kwinyanga ethile? Yiloo nto ichazwa "inkcazo epheleleyo", kwaye yindlela ekhawulezayo yokuvavanya ukuba isicwangciso sakho somxholo siqhuba njani. Ngokuqinisekileyo, ukubala kwabalandeli kunye nezinga lokuzibandakanya zizalathisi ezinkulu zempumelelo yexesha elide, kodwa imbonakalo engaphezulu ihlala ilungile. Ukujonga le metric, ngena kwi-X Analytics kwaye ukhethe inyanga ekujoliswe kuyo. Izimvo zizonke ziya kuvela phezulu.
4. Izabelo (ziphinde zithunyelwe)
Le metric ibonisa xa umntu esabelana ngeposti kwiprofayile yakhe ye-X. Oku kunyusa umxholo kwaye ufike phambi kwamehlo amaninzi. Okukhona abantu besabelana, kokukhona ibhrendi ifikelela ngokubanzi. Le metric inokufumaneka kwikholamu yecala lasekunene.
5. Ndiyakuthanda
Le datha ibonisa ukuba bangaphi abantu abacofe "intliziyo" ukubonisa uthando ngeposi yakho. Ukuthandwa kunika iibhrendi ingqiqo ekhawulezayo malunga nendlela oqhuba ngayo umxholo wabo. Okuninzi "okuthandwayo" kuthetha ukuba abantu bayayijonga le nto ithunyelwa yi-brand. Iimetrics ezithandwayo zikwakho kwibar esecaleni esekunene.
6. Ubalo lwabalandeli (ilahleko/inzuzo)
Le metric ilinganisa ubungakanani babaphulaphuli bophawu, okt, inani labalandeli abatsha iakhawunti efumeneyo kuthatyathwe abo bangakhange balandele. Ngokufanelekileyo, eli nani kufuneka linyuke ngeveki. Ukulandelela inani labalandeli kubalulekile, kodwa ukwazi ukuba bangaphi abantu abangayilandeliyo iakhawunti yakho kunokuba nokuqonda.
Umzekelo, ukuba abantu abayi-100 bayehla ngalo lonke ixesha uthumela uhlobo oluthile lomxholo, oko kunokuthetha ukuba umxholo wakho awungowomntu wonke. Kodwa ungakhathazeki, ayilophawu lokutshintsha ngokupheleleyo isicwangciso sakho; Isenokuthetha nje ukuba uhluza abantu abangavaniyo nebrand yakho. Nangona kunjalo, unokufuna ukulungisa isicwangciso sakho somxholo ngokuxhomekeke kwiinjongo zakho zemidiya yoluntu. Fumana ukubala kwakho komlandeli kwiphepha lasekhaya le-X Analytics okanye kwiphepha leprofayile yakho.
7. Uninzi lwezithuba ezidumileyo
Le metric ibonisa izithuba eziye zafumana impembelelo enkulu kwixesha elithile (ibekwe phezulu ukuya kweyona iphantsi). Imibono ilungile ekulinganiseni ukubonakala komxholo kunye nokutsala abalandeli abatsha. Kodwa khumbula, imbonakalo ayilobali lonke.
Uhlalutyo luka-X luhlela "izithuba eziphezulu" ngokubonakalayo, kodwa izimvo, izinga lokubandakanyeka, izabelo, kunye nezinye izinto zibalulekile. Ke, ngelixa eli candelo linceda ukuqaqambisa umxholo wakho oqhuba kakuhle, alisoloko linika umfanekiso opheleleyo wento esebenzayo. Ngoko ke, yithathe ngengqolowa yetyuwa.
8. Ucofa ikhonkco
Le metric ilinganisa ukuba bangaphi abantu abacofe ikhonkco elifakwe emva kwexesha. Yindlela entle yokubona ukuba ngubani onomdla kumxholo wakho, kunye netrafikhi eqhutywa kwibhlog yebhlog yakho, ipodcast, iimveliso, okanye kwenye indawo ukusuka kwi-X. Le metric inokufumaneka ngokulula kwibha esecaleni yesandla sokunene sedeshibhodi yohlalutyo.
isiphelo
Izixhobo zokuhlalutya ze-X zingasetyenziselwa ukwenza lula isicwangciso seendaba zoluntu, kodwa azenzi zonke izinto ezinzima. Amashishini kufuneka abeke iliso kwiindlela zabo ubuncinci kanye ngenyanga, ukuba akukho ngaphezulu, ukubona ukuba zeziphi iintlobo zomxholo ezibetha uphawu kunye nabaphulaphuli kwaye zibeke iliso kwindlela iimethrikhi eziphambili ezisebenza ngayo. Olu lwazi lunokusetyenziselwa ukulungisa kakuhle isicwangciso sakho sosasazo lwentlalo njengoko kufuneka.
Ngelixa ungalindelekanga ukuba ukope okwenziwa ngabanye okanye uleqe yonke into entsha ngenxa yokuba okhuphisana nabo besenza, kusekuhle ukwazi ukuba kwenzeka ntoni kwishishini lakho. Ke ngoko, ukwandisa impumelelo, kufuneka ukhumbule kwakhona ukuhlalutya iinzame zemidiya yoluntu kwaye ubone ukuba ukukhula kwabo kuthelekiseka njani nokwakho.
