UGen Z ungomnye we amaqela amakhulu abathengi, ibalwa kwi-40% yabo bonke abathengi ngo-2020. Uqikelelo lwabo lwenkcitho yonyaka I-US $ 143 yezigidigidi. Esi sizukulwana sikhule ngetekhnoloji, i-intanethi, kunye nemithombo yeendaba zentlalo, enefuthe kwindlela ababona ngayo kunye nabasabela ngayo kwintengiso, kubandakanya ukupakishwa. Ukhetho lwabo lokusetyenziswa luphenjelelwa bubuntu, injongo, kunye nexabiso. Oku kuthetha ukuba amashishini kwi ukupakisha ishishini elijolise kwaba bantu kufuneka baqonde iimpawu zabo kwaye yintoni enomtsalane kubo. Ke funda malunga nendlela yokunyusa isibheno sakho seGen Z ngokupakishwa okunesitayile.
Isiqulatho
Isishwankathelo soshishino lokupakisha
Iindlela ezi-5 zokupakisha ezinyanzelisayo ezithandwayo phakathi kwe-Gen Zs
isiphelo
Isishwankathelo soshishino lokupakisha
Imakethi yokupakisha yehlabathi kuqikelelwa ukuba iza kukhula ngesantya esihlanganisiweyo sonyaka (CAGR) ye-3.92% ukusuka 2022 ukuya 2027, ukunyuka US $ 223.96 billion. Ngokunyuka ukufikelela kwiimarike zehlabathi nge-eCommerce, iinkampani ezininzi zikho ukupakisha iimveliso zabo kwiimarike zasekhaya nezamazwe ngamazwe. Ezinye izinto eziqhuba ubungakanani bemarike yokupakisha ziquka:
- Ukukhula kokuhanjiswa kokutya kunye neenkonzo ezithathwayo
- Uthutho lwe-E-commerce kunye nokuthunyelwa
- Ukunyuka kwemfuno yokupakishwa kwezinto ezintsha
- Ukukhula kukhathalelo lomntu, kwikhaya, nakumashishini ezempilo.
Abathengi beGen Z banegalelo elikhulu kolu kukhula kwishishini lokupakisha. Ngokomzekelo, uphando lubonisa I-56% ayinakwenzeka ukuthenga kumthengisi opakethe ye-eCommerce engekhoyo ezizinzileyo kwaye inobuchule, ngelixa i-78% iqwalasela ukukwazi ukuphinda isetyenziswe ukupakisha phambi kokuthenga. Ezi ngqwalasela zikhethekileyo, zinikwe amandla ka-Gen Z njengeqela labathengi, zinyanzela iinkampani ukuba ziphinde zihlaziye izisombululo zepakethe yazo ukuze zibe nomtsalane kubo kwaye zandise ukukhuphisana kwazo kwimeko yangoku yeshishini.
Iindlela ezi-5 zokupakisha ezinyanzelisayo ezithandwayo phakathi kwe-Gen Zs
Amashishini kufuneka amkele uyilo lokupakisha kunye nezixhobo ezibhenela izizukulwana eziselula ukuqinisekisa impumelelo yexesha elide. Oku kungenxa yokuba amandla okusetyenziswa kwee-Gen Zs akhula ngokukhawuleza njengoko beqhubeka bejoyina imakethi yabasebenzi. Umzekelo, iBusiness Insider iqikelele ukuba amandla abo enkcitho angaphezulu kwe-360 yeebhiliyoni zeedola kumvuzo olahlwayo ngo-2022.
I-Bureau yase-US ye-Labour Statistics kunye ne-Gen Z Planet iqikelela ukuba eli qela lenze malunga I-US $ 229 yezigidigidi kumvuzo wonyaka ngokuqeshwa ngokusisigxina, i-US$70 yeebhiliyoni kwimisebenzi yesingxungxo, i-US$57 yeebhiliyoni kwizibonelelo, kunye ne-US$40 yeebhiliyoni ezivela kwi-gigs esecaleni. Iibrendi, abathengisi, kunye nabathengisi abanakukwazi ukuwahoya la manani kwaye kufuneka bamkele izisombululo ezitsha ezihambelana neemfuno kunye nolindelo luka-Gen Z, kubandakanya ukupakishwa.
Apha ngezantsi kukho iindlela ezintlanu zokupakisha ezidumileyo phakathi kwe-Gen Zs amashishini anokulufumana ekujoliseni ngcono:
Ukupakishwa okuzinzileyo
Gen Zs ukhetha ukupakishwa okuzinzileyo yenziwe ngezinto ezilungele ukuphilisana kwendalo, ezinokuphinda zisetyenziswe, ngaloo ndlela zenza uzinzo lube sisigqibo esibalulekileyo kwizigqibo zabo zokuthenga. Ngokomzekelo, uphando luye lwafumanisa ukuba I-78% ye-Gen Zs icinga ukuba inokuphinda isetyenziswe ukupakishwa, ngelixa i-73% iqwalasela ukupakishwa okunokusetyenziswa kwakhona kuyimfuneko xa kuthengwa. Ngokufanayo, i-Indiya yoSomashishini yafumanisa ukuba eli qela labathengi likhetha ukupakishwa okucocekileyo kuba inciphisa unyawo lokusingqongileyo kwaye iqinisekisa amava emveliso esesikweni, ehambelana nokusingqongileyo. Ngenxa yoko, iimpawu kufuneka zivavanye indlela ukupakishwa kwazo okuchaphazela ngayo okusingqongileyo, ukuba i-sourcing izinzileyo kwaye iyahambelana nemiba efana nokukhuselwa kwamalungelo oluntu, kwaye ifumane ezinye izisombululo zokupakisha ezinomgangatho ophantsi wentlalo kunye nokusingqongileyo kodwa azinyusi iindleko.
Ukupakishwa kwezinto elubala
Unxibelelwano lwentengiso lwemveli lwaluyindlela enye ngokusebenzisa izicwangciso zentengiso ezifana neentengiso, iintengiso zikanomathotholo kunye neemagazini, kunye neebhilibhodi. Nangona kunjalo, i-intanethi ikuguqule oku kunxibelelwano lweendlela ezimbini, ixhobisa ii-Gen Zs ukuba zithethe xa ii-brand zingawathobeli amaxabiso azo. Eli qela labemi lilindele ukuba iibrendi zabelane ngolwazi oluthe kratya kwaye zinxibelelane malunga nezenzo zabo zoshishino, kubandakanya ukupakishwa. Ke, basebenzisa imithombo yeendaba zentlalo kwaye basebenzise itekhnoloji yedijithali ukuphonononga kunye nokuphanda iindlela zokupakisha iibrendi phambi kokuba benze izigqibo.
Ukupakishwa kobuqu
Ii-Gen Zs zithenga kwiimpawu ezibaqaphelayo njengabantu ngabanye endaweni yeqela elidibeneyo. Bakwafuna ubudlelwane bomntu nomntu kunye neenkampani abathenga kuzo kwaye banqwenela amava obuqu kunye nawo ukupakishwa kwesiko eqwalasela imidla yabo eyodwa kwaye ilindele iimfuno zabo. Umzekelo wamava alolo hlobo alungiselelweyo ngokupakishwa liphulo likaCoca-Cola elithi “Yabelana ngeCoke” elibonisa amagama abantu kwiitoti neebhotile.
Ukupakishwa okudityanisiweyo
Imfuno yokuzibandakanya okuphezulu kunye namava omntu phakathi kwabathengi be-Gen Z iqhuba ukudityaniswa kwe-Intanethi yeZinto (IoT) ekupakisheni, okukhokelela ekukhuleni kokupakishwa okuqhagamshelweyo. Iimveliso zisebenzisa le teknoloji ukuhambisa amava aphambili, asebenzisanayo anomtsalane kwaba bantu banolwazi ngedijithali.
Umzekelo wophononongo oludityanisiweyo lokupakishwa yiYUNI Beauty's Itekhnoloji ye-NFC idityaniswe kwezinye zeemveliso zayo zamaqhawe. Ivumela abathengi ukuba bacofe kwipakethe besebenzisa ii-smartphones zabo, ezithatha ziyise kwi-portal yayo ye-app. Ngelixa kwi-portal, abathengi banokubukela iividiyo, bafumane iingcebiso malunga nendlela yokusebenzisa iimveliso zayo, kwaye bafunde ngebali lohlobo lweYUNI.
Ukupakishwa kweMinimalist
Gen Zs ukhetha Uyilo lokupakisha oluncinci. Ehlabathini eliphawulwe lulwazi olugqithileyo, izizukulwana eziselula zijonge izinto ezithethwayo, ii-eco-sensitive brands ezigxile kwizithako ezilula nezendalo. Bakhetha uyilo olulula olubonisa ngokucacileyo ixabiso lenkampani kwaye lugqithise imiyalezo enefuthe ehambelana nabo. Oku yomnyingi Intsingiselo ithetha ukuba iibrendi ezijolise kolu luntu kufuneka zamkele ukulula, zizise iimveliso ezisemgangathweni, kwaye zilungelelanise ixabiso lebrendi yazo kunye nemisebenzi kunye nembono yazo yehlabathi kunye nesimo sengqondo kwimiba yentlalo.
isiphelo
Abathengi beGen Z bachwephesha ngakumbi, bafundile, kwaye bahlukene kunezinye izizukulwana. Bajonge ukuzibandakanya neenkampani ezibeka phambili ukwakhiwa kobudlelwane, ukujongana nemiba yentlalo, kunye nokuxhasa ixabiso lebrand yabo. Ukudibanisa iindlela ezinje ngobuntu, ukungafihli, ukuzinza, kunye ne-minimalism kwipakethe edibeneyo kunokubhenela kwesi sizukulwana. Ngenxa yoko, naluphi na uphawu olujonge ukutsala abathengi beGen Z kufuneka bamkele uyilo lokupakisha oluhambelana nezi mpawu kunye nolindelo.
