Igama elithi crowdfunding sisenzo sonyuso lwengxowa-mali ngabantu abaninzi abenza iminikelo emincinci kwinto ethile, okanye kwishishini.
Umbono wokunyusa ingxowa-mali awuyonto intsha, kodwa amaqonga akwi-intanethi afana neGoFundMe kunye neKickstarter yenze le nkqubo yaba lula. Amaphulo ayimpumelelo okufumana inkxaso-mali ayanda minyaka le. Ngoku ka izifundo zophando yiFully, I-6.4 yezigidi zemikhankaso ye-crowdfunding yabona umyinge wezinga lempumelelo ye-22.4 ekhulwini.
Ukuba ufuna ukufunda indlela yokunyusa imali kwishishini kwaye ujonge iindlela zokubamba amaphulo aphumeleleyo okufumana imali ngokuqala kwakho, eli nqaku lelakho.
Isiqulatho
Ziziphi iingenelo ze-crowdfunding
Amanyathelo okuqalisa iphulo lokuxhasa abantu abaninzi
Qala iphulo lakho le-crowdfunding
Imizekelo yamaphulo okuxhasa ngemali abantu abaninzi
Indlela yokunyusa imali kwishishini: ukuya phambili
Ziziphi iingenelo ze-crowdfunding
I-Crowdfunding ngesiqalo sakho yenza ukuba utsale abatyali-mali ngaphandle kweenkqubo zebhanki ezingqongqo, ngelixa ikuvumela ukuba ugcine ubunini bokuqalisa kwakho. Ke ukuba ujonge ukukhulisa imali eyinkunzi ujike izimvo zakho zibe yinyani, nantsi indlela amaphulo enkxaso-mali anokukunceda ngayo:
Inkxaso-mali eguquguqukayo: Ukufumana inkxaso-mali kunzima kumashishini asaqalayo. Iibhanki ezigcina imali zisenokuthandabuza ukunika imali-mboleko kubaqalayo abaneembono ezingavavanywanga. Iphulo eliyimpumelelo le-crowdfunding ke ngoko linokuba nomvuzo ngakumbi kuneendlela eziqhelekileyo zokufumana inkxaso-mali.
Yakha oku kulandelayo: Ukulandela okunamandla ngaphambi kokuqalisa ishishini kuyinzuzo enkulu. Iphulo lokuxhasa abantu abaninzi lidityaniswe neendaba zoluntu kunye noshicilelo lunokukhulisa abaxhasi abathembekileyo.
Iqinisekisa izimvo zakho: I-Crowdfunding yindlela enkulu yophando lwemarike. Lumboniso wendlela abathengi abazakusabela ngayo kwiimveliso kunye neenkonzo. Oosomashishini banokuziphucula emva kwengxelo.
Ngezi nzuzo zokuxhamla imali engqondweni, makhe sixoxe ngendlela onokuthi uhlawule ngayo ukuqala kwakho.
Amanyathelo okuqalisa iphulo lokuxhasa abantu abaninzi
Nabani na unokuqalisa umkhankaso wabo wokuxhasa ngemali ngamanyathelo ambalwa alula. Ukwenza oku, kufuneka:
1. Gqiba ngemveliso okanye ngenkonzo
Kwisinyathelo sokuqala, kufuneka ujolise ekuqondeni ukuba yeyiphi imveliso okanye inkonzo abantu abayidingayo kwaye wenze into egcwalisa loo mfuno. Ukuphanda imakethi ekujoliswe kuyo kunye nabatyali-mali bakho abanokubakho sisiqalo esihle. Indlela abasabela ngayo kwiimveliso okanye kwiinkonzo iya kubonelela ngomboniso wempendulo yemarike.
Isicwangciso soshishino kufuneka sibe neenkcukacha zeemveliso okanye iinkonzo ezibonelelwayo nokuba kutheni abantu kufuneka batyale imali kuzo. Kufuneka kwakhona iqaqambise into eyenza ukuba imveliso ihluke kwabanye ngaphandle. Oku kusenokubandakanya ukuba nesicwangciso esicacileyo sokubeka uphawu, esinokwenza abatyali-zimali abanokubakho bazimisele ngakumbi ukuxhasa ishishini lakho ngemali.
Oosomashishini kufuneka baxelele abatyali-mali ukuba badinga malini kwaye banikezela ngantoni ngembuyekezo kutyalo-mali. Ngaphandle kokuba iphulo lisekelwe kumnikelo, inokuba yi-equity, imivuzo, okanye inzala kwimali-mboleko. Nokuba yintoni na, kufuneka inikezelwe kwaye ibahende ukuba batyale imali.
2. Khetha uhlobo lwe-crowdfunding
I-crowdfunding iphulo iindlela usomashishini ukhetha kuxhomekeke kuhlobo lweemveliso kunye neenkonzo abanikelayo, kunye neenjongo zabo ukukhula. Isenokuba nayiphi na kwezi zilandelayo:
iminikelo
Apha, abantu banika imali ngaphandle kokulindela nantoni na ngenxa yokuba bakholelwa kwiprojekthi yakho. Iminikelo inokukunceda unyuse imali ngaphandle koxinzelelo lokuzisa imbuyekezo yotyalo-mali.
Equity-based
I-equity-based crowdfunding ivuza abatyali-mali ngezabelo zenkampani (i-equity) ngokusekelwe kwindlela abatyala ngayo, ibakhuthaza ukuba batyale imali eninzi. Nangona kunjalo, ayizizo zonke iiplatifti ze-crowdfunding ezivumela olu hlobo lotyalo-mali.
Imali
Olu hlobo lwenkxaso-mali luvumela abantu ukuba babonelele ngeemali-mboleko ezisekelwe kwinzala ukuqalisa ngethemba lokubuyisela emva kwexesha elithile. Inzala yeCrowdfunding isezantsi xa ithelekiswa neebhanki kwaye intlawulo yembuyekezo iyaguquguquka.
imivuzo
Ukubuyisela inkxaso yabo, abatyali-mali bafumana umxholo okhethekileyo, ukuthengisa, izaphulelo, njl. Ukunika imbuyekezo njengorhwebo olulungiselelweyo kunokwenza unxibelelwano lube lolwabantu ngakumbi.
3. Khetha iqonga elichanekileyo le-crowdfunding
Nangona iiplatifti ezininzi ze-crowdfunding zikhona, ukwenza isigqibo sokuba zeziphi oza kuzisebenzisa kwiphulo lakho kunokuba nzima. Kufuneka uqwalasele:
- Injongo yephulo lakho
- Iinjongo zakho zokuphela kwe-crowdfunding, kwaye ukuba iqonga lixhasa iiprojekthi ezinjalo okanye wenze njalo kwixesha elidlulileyo
- Imodeli yeqonga lokuxhasa abantu abaninzi okanye ubume
- Imirhumo yeqonga yeCrowdfunding yeminikelo kunye neethagethi eziphosiweyo kunye neminye imimiselo nemiqathango
- Iinketho ezikhoyo zokuhlawula kunye nomgaqo-nkqubo wembuyekezo
- Ukudityaniswa kweqonga leCrowdfunding kunye neenketho zenkxaso
- Izithintelo zeqonga kunye nemimiselo
Ezi zinto ziqinisekisa ukuba umkhankaso wakho wokufumana imali eninzi uqalisa kunyawo lwasekunene ukunqanda ukusilela ngokumalunga nexesha, umzamo kunye nezixhobo.
Unale nto engqondweni, nazi iiplatifti ezintathu ezidumileyo zokuxhasa ngemali abantu abaqalayo.
GoFundMe
IGoFundMe liqonga elaziwayo lokuxhasa ngemali abantu abaninzi elinabaxhasi abangaphezu kwezigidi ezingama-50. Iqonga linyuse ngaphezulu kweebhiliyoni ezi-5 zeedola kwihlabathi liphela kwaye yenye yezona ndawo zibalaseleyo zokunyusa ingxowa-mali.
eziluncedo
- Ujolisa kwizizathu ezisekwe ebantwini.
- Bavumela abantu ukuba bagcine oko bakuphakamisayo nokuba abafikeleli kwiinjongo ezichazwe kumaphulo abo enkxaso-mali.
neengozi
- Amazinga aphantsi empumelelo kumaphulo afumana inkxaso-mali ngokupheleleyo.
Kickstarter
I-Kickstarter ixhasa ngemali iiprojekthi zokuyila ezinje ngee-comics, umzobo, ubugcisa, imidlalo, umculo, njl.
Uninzi lwabaxhasi bengxowa-mali banikezela ngembuyekezo, kodwa abantu banokunikela kumashishini abafuna ukuwaxhasa. Iqonga alibavumeli oosomashishini ukuba babonelele ngokulinganayo.
eziluncedo
- Izigidi zeendwendwe ngenyanga.
- Oosomashishini bagcina isibonda sobunini kuba iqonga aliboneleli ngokulinganayo.
neengozi
- Ukuba imali eqokelelweyo ayifikeleli kwinjongo yeprojekthi, iqonga libuyisela yonke into kubaxhasi.
Indiegogo
I-Indiegogo ekuqaleni yayiliqonga eligxile kumculo, kodwa liye lavela laquka iiprojekthi ezifana nempilo, ukomelela, kunye nemveliso.
Banikezela ngezandiso zephulo, iingcebiso zeengcali, kunye nezinye iinkonzo.
eziluncedo
- Iphulo lokuvuza kunye ne-equity-based options.
- Inketho yenkxaso-mali ezinzileyo okanye eguquguqukayo. Abasomashishini banokukhetha ukugcina imali abayiqokelele okanye bayibuyisele ukuba injongo ayifikelelwanga.
neengozi
- Inani elikhulu lamaphulo anokwenza kube nzima ukugqama.
Ngokufumana imali kula maqonga, abaqalisi banokukhawulezisa iprojekthi yabo ngokukhawuleza kuneendlela zemveli.
Qala iphulo lakho le-crowdfunding
Ukwenza iphulo lakho liphumelele kunokubonakala ngathi ngumsebenzi onzima, kodwa ngokucwangcisa ngokucokisekileyo, isicwangciso, kunye nokuthengisa okulungileyo uya kukwazi ukukhulisa ukuqala kwakho kwishishini elizinzileyo, elide elide. La manyathelo alandelayo anokukunceda ukuba uqalise ngokuzithemba ukuze ufumane inkxaso-mali oyifunayo:
1. Yenza amalungiselelo aneenkcukacha
Amaphulo aphumeleleyo okuxhasa ngemali abantu abaninzi aneenxalenye ezininzi ezidibeneyo ezichaphazela impumelelo yabo. Ezi zinto zivumela iinzame zakho zokuthengisa ukuba zikhanye ukutsala abatyali-mali ababalaseleyo.
Nantsi indlela yokuqalisa:
Khetha isihloko esicacileyo: Khetha isihloko esicacileyo nesifutshane ukuze utsale umdla wabantu. Abatyali-zimali abanokubakho banamaphulo amaninzi onokukhetha kuwo, ngoko ufuna ukuba baqonde ngokukhawuleza ukuba ishishini lakho limalunga nantoni na.
Isihloko sephulo kufuneka siquke igama leprojekthi, yintoni na ngamagama alula, kwaye yintoni ekhethekileyo ngayo.
Yenza umfanekiso: I-pitch yosomashishini inika iinkcukacha zeshishini labo, kubandakanywa nokuba kutheni libalulekile, kwaye kutheni abantu kufuneka batyale imali. Betha amanqaku abalulekileyo ngokukhawuleza nangokukhawuleza. Yenza unxibelelwano lobuqu kunye nabatyali-zimali ngokubhala amabali obuqu kwikopi yakho. Ukuba yisandi sevidiyo, vela kuyo kwaye uqinisekise ukuba bayayiva inkanuko kwilizwi lakho.
Qinisekisa ukuba ividiyo okanye isandi esibhaliweyo sinobuchule. I-pitch kufuneka ibandakanye ukuqinisekiswa kwamanani abasemagunyeni kwi-niche yakho, ukuba kunokwenzeka.
Misela injongo ecacileyo yokunyusa imali: Ukumisela injongo yokunyusa ingxowa-mali kuxhomekeke kwinjongo yephulo. Isenokuba kukunyusa imali okanye ukuvavanya indlela imarike esabela ngayo kwiimveliso. Zibekele usukelo olufanelekileyo lonyuso-mali. Ukuba iphezulu kakhulu, oosomashishini banokuboyikisa abatyali-mali. Abatyali-mali baya kubona ukuba bayifikelele injongo yabo kwaye bayeke ukufaka isandla ukuba kuphantsi kakhulu. Ngale ndlela, oosomashishini abasayi kuyenza ibe nkulu inkxaso-mali yabo.
Amanqanaba e-Perk: Nikeza ngeentlobo ngeentlobo zembuyekezo ukukhuthaza abaxhasi ukuba batyale imali kwimveliso yakho. Abaqalisi banokulungisa umvuzo wokuba batyala malini na. Inokuba luvumo loluntu ngenkxaso yabo okanye ukubonelela ngee-t-shirts ezinophawu, iibhegi, njl.
Abaqalisi banokubonelela ngabaxhasi ukufikelela kwangoko kunye nezaphulelo kwiimveliso. Basenokunikezela ngokufikelela kwimisitho yophawu olulodwa kunye nothethwano lomntu nomntu.
U ku velisa: Zingaphi iimveliso abafuna ukuzenza? Ingaba imveliso iza kuthatha ixesha elingakanani? Kuya kuthatha ixesha elingakanani ukufumana iodolo yabo? Abaqalisi kufuneka bathathele ingqalelo le miba ukuze babe noqikelelo oluluqilima lwexesha labo lemveliso.
Kwakhona, yongeza ixesha elingakumbi kwimeko yokulibaziseka okungalindelekanga kwaye wazise abatyali-mali xa kusenzeka ixesha elihlaziyiweyo.
Ukuthunyelwa kunye nokuzaliseka: Ngaphambi kokwenza izithembiso kubaxhasi, abaqalisi kufuneka baqinisekise ukuba abavelisi banokuthumela kwindawo yabo. Kufuneka balungiselele ukuthumela ngobuninzi kubaxhasi. Ngaba banaso isithwala? Ngaba bayazazi iindleko zokuposa? Ukucwangcisa kunokunceda ukuzalisekisa imivuzo kunye namaxesha athenjiswe ngabaxhasi.
Ezezimali: Qasha i-accountant enobuchule ukunceda ukulawula ingeniso kunye neendleko ngexesha lephulo. Oku kunokukunceda wongeze umvuzo womkhankaso, iirhafu, kunye nokuhamba kwemali.
Nxibelelana nabaxhasi: Oosomashishini kufuneka bagcine abatyali-mali benolwazi ngenkqubela yabo kuba oku kwakha ukuthembana kubo. Sebenzisa iileta zeendaba ze-imeyile ukunika uhlaziyo malunga nokulibaziseka okungalindelekanga kunye nokusilela. Kufuneka ibandakanye iindaba kwimiba yenkxaso-mali, inkqubela phambili yophuhliso lwemveliso, njalo njalo.
Isicwangciso esicingisiswe kakuhle kwisigaba ngasinye sephulo sinokunceda oosomashishini ukuba bakhe isicwangciso esiya kuba negalelo kwimpumelelo yaso.
2. Yenza isicwangciso sokwazisa
Ngaphandle kokunyusa iphulo, abaqalisi abayi kukwazi ukunika ubhengezo olongezelelweyo olufunekayo. Ezi zilandelayo ziindlela ezahlukeneyo zokubhengeza umkhankaso wokufumana imali eninzi:
Imidiya yokuncokola
Sebenzisa amabali ukukhuthaza iphulo lakho kwimidiya yoluntu. Kufuneka ihlaziye abantu ngenkqubela phambili yephulo. Gcina amabali amafutshane kwaye uwaphule abe zizahluko ezahlukeneyo kuba kunzima ukugcina ingqalelo yabasebenzisi ixesha elide.
Qinisekisa ukuba wonke umfanekiso kunye nevidiyo oyithumelayo ibalisa ibali, kwaye usebenzise imvakalelo ukubhenela kubasebenzisi.
Cacisa ibali lemveliso, indlela oye weza ngayo nombono kunye nokuba kutheni imveliso ibalulekile kuwe. Gxininisa iinzuzo zakho abantu ekujoliswe kubo kwaye ucele abaxhasi ngqo inkxaso. Baxelele ngokweenkcukacha ukuba kutheni ufuna inkxaso nge-crowdfunding kunye nendlela oza kuyisebenzisa ngayo imali. Kwakhona, bandakanya eyona mivuzo inomtsalane ukuhenda abaxhasi ukuba batyale imali.
Ukongeza, unokusebenzisa abaphembeleli ukukhuthaza amabali kwimidiya yoluntu.
Cinezela kunye ne-PR
Beka iphulo kwiTV, unomathotholo, kunye neeblogi. Ukusasazwa kumajelo eendaba kuya kusasaza iindaba malunga neprojekthi. Qinisekisa ukuba baneenkcukacha zeprojekthi kwaye babandakanye amakhonkco kwiqonga lephulo.
Ixesha libalulekile, ke qiniseka ukuba kusekuqaleni okanye ekupheleni kwephulo. Ukuba amaphephandaba athatha iphulo, oosomashishini banokubelana ngebali kwimidiya yoluntu nabo.
Intengiso ehlawulwayo
Emva kokuchitha zonke izixhobo zokuthengisa zasimahla, ukuba kukho imali eyongezelelweyo yokuhlawula iTV, irediyo, okanye iintengiso zemidiya yoluntu, yenze. Khetha imidiya eya kufikelela ngempumelelo kwimarike yakho ekujoliswe kuyo.
Ukunyuswa kubalulekile. Nokuba imveliso ilungile kangakanani na, iphulo aliyi kuphumelela ukuba abantu abaliboni.
Imizekelo yamaphulo okuxhasa ngemali abantu abaninzi
Thatha inkuthazo kule mizekelo ilandelayo eneempawu ezizodwa zemveliso ezibe negalelo kwimpumelelo yamaphulo:
1. I-Oculus Rift
I-Oculus sisixhobo se-headset sokwenyani esibeka abadlali kwimidlalo. Umseki, uPalmer Luckey, wayeneminyaka engama-20 xa wayecinga ngayo.
Iphulo lokuxhasa abantu abaninzi laqala kwi-Kickstarter ngo-2012, injongo yayiyi-$ 350k kodwa wanyusa i-$ 2.4 yezigidi ngeentsuku ze-30. Eli phulo lithi sesona ntloko se-VR esintywilayo ngokwenene, esinokuba negalelo kwimpumelelo yalo. I-Facebook ithenge inkampani kwi-2014 nge-2 yeebhiliyoni zeedola.
2. ICanary Smart Home Security
Iphulo leCanary Smart Home Security yaqala ngo-2013. Baye baphakamisa ngempumelelo i-$ 1.4 yezigidi kwi-Indiegogo kwiintsuku ze-34.
Imveliso inekhamera yeHD kunye nezinzwa ezininzi ezilandelela intshukumo, ubushushu, kunye nomgangatho womoya. Unako kwakhona ukuyilawula ngesixhobo esiphathwayo. Ukulungeleka kwemveliso kuko okube negalelo kwimpumelelo yayo, kwaye yayenza yagqama.
Le mizekelo ibonisa ukuba impumelelo yephulo ixhomekeke kwisakhono salowo uqalisayo ukubamba umdla wabantu ngeemveliso ezisemgangathweni.
Indlela yokunyusa imali kwishishini: ukuya phambili
Ngoku ekubeni uyayazi indlela yokunyusa imali kwishishini, ungaqhubela phambili kwaye uqalise iphulo lakho lokugcwala.
Phambi kokuba uqalise iphulo, funda kumaphulo asele ekho ukuze uqonde into omawuyenze ukuze uqinisekise ukuba ufumana inkxaso-mali oyifunayo. Isicwangciso esicacileyo esenziwe ngophando olubanzi sinokukulungiselela impumelelo. Zibekele iinjongo onokuthi uzifikelele kwaye uziqhekeze ngokwamanqanaba ukuze ungadinwa. Yakha iqela elisebenzayo lokwahlula kwaye uthathe imisebenzi ukuze ukwazi ukufezekisa iinjongo zakho ngokufanelekileyo
Ngaphambi kwephulo, cwangcisa ukuzaliseka ngokuphanda iindlela ezilungileyo zokufumana iimveliso zakho kubaxhasi abanokubakho. Kodwa okona kubaluleke kakhulu, kholelwa kwiprojekthi yakho, khetha iqonga elifanelekileyo lokunxibelelana ngeenjongo zakho kubatyali-mali abanokubakho, kwaye emva koko uyenze ibe yinyani ngokusebenza nzima kunye nokunyamezela.
