Zingaphi iimbono eziViral?: Ukujongwa kula Manani Makhulu

Uyibonile isenzeka. Ividiyo engacwangciswanga ivuthuza ngaphandle kwendawo- ngequbuliso, ikuyo yonke isondlo, ifumana izigidi zeembono, kwaye umdali yimvakalelo yobusuku obunye. Kodwa zingaphi iimbono ezizithathayo ukuya kwintsholongwane? Ingaba ikhona inombolo yomlingo? Okanye ngaba kuxhomekeke kwiqonga, abaphulaphuli, kunye ne-algorithm etyhala umxholo?

Spoiler: Akukho mpendulo inye. Into ethathwa njenge "yintsholongwane" kwi-TikTok ayifani nento eyintsholongwane kuYouTube. Ividiyo ephakamisa iimbono ze-500,000 kwi-Instagram inokuba yinto ebetha kakhulu, kodwa loo nombolo efanayo kwi-Twitter? Meh, mhlawumbi akunjalo.

Masicazulule ukuba yintoni ehamba ngentsholongwane, zingaphi iimbono zentsholongwane kumaqonga ahlukeneyo, kunye nendlela yokwenza ukuba yenzeke.

Isiqulatho
Kuthetha ukuthini ukuya kwintsholongwane kwi-Intanethi
Zingaphi iimbono ezithathwa njengentsholongwane kwimidiya yoluntu?
    1. Zingaphi iimbono zentsholongwane kwiTikTok?
    2. Zingaphi iimbono zentsholongwane kuYouTube?
    3. Zingaphi iimbono ezixhaphakileyo kwi-YouTube Shorts?
    4. Zingaphi iimbono zentsholongwane kwi-Instagram?
    5. Zingaphi iimbono zentsholongwane kuFacebook?
    6. Zingaphi iimbono zentsholongwane ka-X (eyayifudula iyi-Twitter)?
Ukuvala

Kuthetha ukuthini ukuya kwintsholongwane kwi-Intanethi

Xa abantu besithi into “yahamba yintsholongwane,” badla ngokuthetha ukuba isasazeka ngokukhawuleza—njengomlilo wasendle. Akunjalo nje malunga nokubetha inani elithile leembono; imalunga nokuba ezo mbono ziqokelelana ngokukhawuleza kangakanani kwaye bangaphi abantu ababelana ngazo, bathande, kwaye baphawule ngayo.

Umxholo wentsholongwane uyasasazeka ngenxa yokuba:

• Lufumana iimpendulo—ukuhleka, ukothuka, ukufun’ ukwazi, okanye iingcamango eziqatha.

• Abantu babelane ngayo ngokubanzi ngokuphinda kuthunyelwe, ngokuphinda-phinda, okanye ngee-DMs.

• I-algorithm yeqonga iyayityhalela kubantu abaninzi ngenxa yokuba uthethathethwano luyanda.

Kwintengiso, “intsholongwane” ikwathetha ukuvezwa kwasimahla. Xa umxholo usasazeka ngokwemvelo ngaphandle kweentengiso ezihlawulelwayo, ngumgodi wegolide weempawu, iimpembelelo, kunye namashishini. Kodwa ngoku, umbuzo wokwenyani: Zingaphi iimbono ezibalwa “njengentsholongwane” kumaqonga ahlukeneyo?

Zingaphi iimbono ezithathwa njengentsholongwane kwimidiya yoluntu?

Virality ixhomekeke eqongeni. KwiTikTok, ividiyo inokufikelela kwi-1M+ yokujonga ngobusuku, ngelixa kuYouTube, kunokuthatha iiveki ukufumana inani elifanayo. Nalu ucazululo lokuba zingaphi iimbono ozifunayo ukuze uye kwiqonga ngalinye:

1. Zingaphi iimbono zentsholongwane kwiTikTok?

Akukho nombolo ngqo ichaza ukuhamba yintsholongwane kuba ixhomekeke kwizinto ezahlukeneyo. Nangona kunjalo, ngokujonga abaphulaphuli abaninzi beTikTok, uhlobo lomxholo osebenza kakuhle, kunye nenani leembono eziqhelekileyo, sinokufumana umbono olungileyo wokuba yintoni efaneleka njengentsholongwane.

I-TikTok yenzelwe ubukho bentsholongwane. I-algorithm ityhala umxholo omtsha ngokukhawuleza, okuthetha ukuba nabadali abancinci banokuhamba ngentsholongwane kunye nokuzibandakanya okuphezulu. Ukuba abantu babukela ividiyo yakho amatyeli amaninzi, phawula kuyo, kwaye wabelane ngayo, iTikTok iya kuhlala iyityhalela kubaphulaphuli abatsha. Ukuskrola kwayo okungapheliyo kugcina abasebenzisi bexakekile iiyure, bevumela umxholo ukuba usasazeke njengomlilo wasendle.

Abathengisi abaninzi bayavuma ukuba ividiyo ye-TikTok efikelela kwisigidi seembono kwisithuba sosuku okanye ezimbini inokubonwa njengentsholongwane. Ukuba ifike kwi-3 ukuya kwi-5 yezigidi zeembono ngeveki, yimpumelelo yentsholongwane ecacileyo. Nangona kunjalo, njengomthengisi, ungalibali ukugxila kwinto ehamba yintsholongwane ngaphakathi kwe-niche yakho kunye nabaphulaphuli.

I-TikTok liqonga elikhulu elinezigidi zabasebenzisi, kodwa abantu bazibandakanya kakhulu nomxholo ohambelana nezinto abazithandayo. Ukuqonda oko kuhambelana nabaphulaphuli bakho ekujoliswe kubo ngundoqo ekudaleni umxholo othathayo.

Ingcebiso ngentsholongwane kaTikTok: Sebenzisa izandi ezihamba phambili, gcina iividiyo zingaphantsi kwemizuzwana eyi-15, kwaye udibanise ababukeli kwimizuzwana emi-3 yokuqala.

2. Zingaphi iimbono zentsholongwane kuYouTube?

UYouTube udlala umdlalo omde. Ngokungafaniyo neTikTok, apho intsholongwane yenzeke ngokukhawuleza, iividiyo zeYouTube zinokuthatha kancinci kancinci kwiiveki okanye iinyanga. Omnye umxholo uhamba iminyaka emininzi emva kokuba uthunyelwe ngenxa yetrafikhi yokukhangela.

Nangona kunjalo, iYouTube ihlala iyenye yamaqonga aphezulu okudala umxholo wentsholongwane. Ngokungafaniyo nokuskrola okungapheliyo kwe-TikTok, ifomathi yevidiyo ende yeYouTube igcina ababukeli bexakekile ixesha elingakumbi, inika umxholo ithuba elingcono lokwenza impembelelo.

Ukufumana umbono wokufikelela okumangalisayo kweYouTube, jonga kolu luhlu lweevidiyo ezibukelwe kakhulu kwiqonga. Ibonisa ukuba ungahamba kangakanani umxholo:

Nangona amajelo amiselwe kakuhle ahlala enyusa iimbono ezingama-100,000 kwividiyo entsha ngosuku, ukuya kwintsholongwane ngokwenene kwaye ukufika kuluhlu oluhamba phambili lweYouTube kuya kufuna ukubonwa kwezigidi ezibini ukuya kwezintathu ngosuku okanye ezimbini. Kwinqanaba lehlabathi, iividiyo zentsholongwane zihlala zifikelela kwi-10 ukuya kwi-20 yezigidi zeembono ngeveki, ebonisa ukuba unamandla kangakanani ukufikelela kuYouTube.

Ingcebiso ngentsholongwane kaYouTube: Iividiyo ezinde (imizuzu eyi-8+) ziqhuba ngcono, kwaye i-thumbnails ibalulekile kunokuba ucinga.

3. Zingaphi iimbono ezixhaphakileyo kwi-YouTube Shorts?

Iimfutshane zikaYouTube zifana neTikTok. Obona mfutshane basebenza kakuhle bakholisa ukuba nokusika okukhawulezayo, amandla aphezulu, kunye nokwaleka kwemibhalo engqindilili ukutsala umdla. UYouTube uphehlelele iiShorts emva kokubona ukuthandwa okukhulu kweevidiyo ezimfutshane kwiTikTok.

Ngokukhawuleza yaba yenye yeefomathi zeqonga ezibandakanya kakhulu kunye nemfuno yomxholo. Iimfutshane ngoku zitsala izigidi zeembono zenyanga kwaye zihlala zifikelela kubaphulaphuli abaninzi kuneevidiyo zeYouTube ezinde.

Iifutshane ziye zabetha ngokukhawuleza, okwenza iividiyo zentsholongwane zixhaphake. Nangona kunjalo, njengeTikTok, akukho nombolo ichanekileyo. Nangona kunjalo, kuba iiShorts zihlala zifumana iimbono ezininzi kuneevidiyo eziqhelekileyo, ikliphu efikelela kwi-2 ukuya kwi-3 yezigidi zeembono ngeveki ibonwa njengentsholongwane.

IiNgcebiso zentsholongwane zikaYouTube Shorts: Imizuzwana emibini yokuqala yinto yonke. Ukuba awubaxhobisi abantu ngokukhawuleza, baya kuskrola bahambe ngokukhawuleza.

4. Zingaphi iimbono zentsholongwane kwi-Instagram?

I-Instagram yayiliqonga lokuqala elikhulu lokugxila ngokupheleleyo kumxholo obonakalayo, ovumela abadali ukuba babelane ngeefoto ezikumgangatho ophezulu kunye neevidiyo ezimfutshane kwakudala ngaphambi kokuba i-TikTok, i-Snapchat, okanye ezinye iinethiwekhi zentlalo zihambe.

Kukwalapho ukuthengiswa kwempembelelo kuye kwavela khona, ukukhula kwishishini lezigidi ezininzi zeedola njengoko iibrendi zisebenzisana nabaqulunqi bomxholo ukufikelela kubaphulaphuli abaninzi. Oko ecaleni, zingaphi iimbono ezithathwa njengentsholongwane kwi-Instagram? Iividiyo kufuneka zibethe i-2 ukuya kwi-3 yezigidi zeembono ngeveki ukuze zibe yintsholongwane.

Ingcebiso ye-Instagram viral: Uthethathethwano oluphezulu (izabelo kunye nokonga) kubaluleke ngaphezu kokuthandwa. Yenza umxholo abantu abafuna ukuwuthumela kubahlobo babo.

5. Zingaphi iimbono zentsholongwane kuFacebook?

UFacebook unamaqhinga. Ngokungafaniyo neTikTok okanye iYouTube, apho umxholo unokuhamba ngokwendalo, i-algorithm kaFacebook ikhetha ukunyuselwa okuhlawulelwayo. Iividiyo ezinxibeleleneyo, ezinovakalelo, okanye zesitayile se-meme zisenamandla anamandla entsholongwane.

Ngelixa uFacebook unombhalo- kunye nomxholo osekwe kumfanekiso, ividiyo yeyona idumileyo. Ke, iividiyo zentsholongwane zihlala zifumana ukubonwa kwezigidi ezi-3-5 ngeveki. Nangona kunjalo, i-Facebook inokufaka iividiyo kwicandelo elihamba phambili, nokuba zifumana iimbono ze-100,000 kuphela.

Ingcebiso yentsholongwane kaFacebook: Icandelo lamagqabantshintshi libasa ubunyani bentsholongwane. Ukuba iposi yakho ivusa ingxoxo, i-Facebook iyayinyusa kubantu abaninzi.

6. Zingaphi iimbono zentsholongwane ka-X (eyayifudula iyi-Twitter)?

U-X (owayefudula eyi-Twitter) ayilinganisi ubungangamsha kwiimbono-imalunga neeretweets, ukuthanda, kunye nokufikelela. I-Twitter isenokungabi liqonga lokuqala levidiyo njengeYouTube, Instagram, okanye TikTok, kodwa iseyeyona ndawo idumileyo yenethiwekhi yoluntu, enezigidi zabasebenzisi ababukela iividiyo mihla le.

Oko kuthethiweyo, iividiyo ezikwi-X (eyayisakuba ngu-Twitter) ngokwesiqhelo azifikeleli kubaphulaphuli abaninzi njengomxholo wentsholongwane kwamanye amaqonga. Nangona kunjalo, ukuba ividiyo ifumana i-500k ukuya kwi-1 yesigidi sokujonga ngeveki, yintsholongwane. Ngakolunye uhlangothi, ii-tweets zentsholongwane zifumana phakathi kwe-300k kunye ne-500k ukuthanda kunye nokuphindaphinda.

Ingcebiso kuTwitter ngentsholongwane: Impikiswano, ukuhlekisa, okanye ukothuka kwexabiso kuqhuba ubunyani ngokukhawuleza kunayo nayiphi na enye into.

Ukuvala

Into ethathwa njengentsholongwane iyahluka ngokweqonga, abaphulaphuli, kunye ne-niche. Nangona kunjalo, ngelixa into enokuthi ihambe yintsholongwane kwiqonga elithile yahlukile kwenye, zonke zinento enye efanayo: umxholo wentsholongwane utsala abaphulaphuli ekujoliswe kubo.

Ngesi sizathu, umxholo wentsholongwane kufuneka ube lixabiso lokothuka, ukonwabisa, uvakalelo, kulula ukuyiqonda, kwaye ungaqhelekanga. Ukuba inalo mgangatho, kukho ithuba elihle lokuba izigidi zabantu ziyakubukela, zibelane, kwaye zihlomle ngayo, ziyenze ibe yintsholongwane ngokwenene.