Kwishishini lokuthengisa iimveliso zakho kwi-Intanethi, yonke imihla usebenza nzima ukuqhuba itrafikhi ethe kratya, ukonyusa izinga lokuguqulwa, kunye nokunyusa ingeniso. Nangona kunjalo, kwihlabathi lanamhlanje ledijithali, akwanelanga ukwakha nje ivenkile ye-e-commerce kwaye ulinde abathengi ukuba babonakale. Kufuneka ukhuthalele ukubanika amava okubagcina bebuya.
Kulapho i-gamification ingena khona, njengoko ikuvumela ukuba ubandakanye izinto zokudlala kwisicwangciso sakho sentengiso yedijithali, ungene kwinto ephambili kuthi sonke: umnqweno wokudlala kunye nokuphumelela. Eli nqaku, ke ngoko, liza kujonga kwintengiso yedijithali kwaye uchaze ukuba kutheni le ndlela yokuthengisa ingundoqo ekukhuleni kweshishini lakho.
Isiqulatho
Yintoni i-gamification kwi-e-commerce?
Inkulu kangakanani imarike yomdlalo wehlabathi?
Kutheni i-gamification ibalulekile kwishishini lakho le-e-commerce?
Iingcebiso ngaphambi kokuqalisa imisebenzi ye-gamification
Izicwangciso eziphezulu zomdlalo wokunyusa intengiso kwishishini lakho le-e-commerce
isiphelo
Yintoni i-gamification kwi-e-commerce?
IGamification luhlobo lwentengiso yedijithali esebenzisa izinto ezifana nomdlalo njengamanqaku, iibheji, kunye neebhodi zabaphambili ukunyusa ukuzibandakanya. Amashishini okurhweba nge-E-e-e-commerce sele eqalisile ukusebenzisa amaqhinga okulinganisa ukukhuthaza abathengi babo kunye nokwakha uphawu olomeleleyo.
Oku kungenxa yokuba i-gamification ingena kwiinkuthazo zabantu ngokwasengqondweni, oko kukudlala ukuze uphumelele. Ibandakanya ukunikezela ngembuyekezo kunye nokwamkelwa kokugqiba izenzo ezinje ngokuthenga, uphononongo, ukuthunyelwa, okanye izabelo zentlalo, ukunika abathengi umnqweno wokuzibandakanya ngakumbi nebhrendi yakho. Ukongeza, iibhodi zabaphambili zibonisa abathengi abaphezulu kunye neemveliso zabo, ngelixa iibheji ziqaphela esidlangalaleni kwaye zivuze ukunyaniseka kwabo kunye nokuthatha inxaxheba.
Ezinye izinto, ezinje ngeebha zenkqubela-phambili, ukubala ixesha, kunye nemiceli mngeni, zidala ukungxamiseka kunye nenkuthazo. Abathengi bayakwazi ukufumana amanqaku kunye nenqanaba lokuphinda bathenge okanye inkcitho enkulu.
Inkulu kangakanani imarike yomdlalo wehlabathi?
Imarike yemidlalo yehlabathi inkulu. Ngo-2022, yayinexabiso le I-US $ 10 yezigidigidi, kunye nemfuno yayo ephezulu ibonisa ukuba isendleleni yokuwela i-US $ 116.68 billion mark ngo-2032. Iya kukhula kwi-27.9% yezinga lokukhula konyaka (CAGR) phakathi kwe-2023 kunye ne-2032.
Olu hlumo luvela kuninzi lwamashishini asebenzisa imiba efana nomdlalo ukubonelela ngamava aphezulu kubathengi ngenjongo yokukhuthaza ngakumbi kunye nokukhuthaza iimveliso zabo kubathengi.
UMntla Melika ngowona ubalulekileyo ekwamkeleni iindlela zomdlalo, nge 41% isabelo, ilandelwa ngokusondeleyo yiYurophu kwi-31% kunye ne-Asia Pacific kwi-16%.
Kutheni i-gamification ibalulekile kwishishini lakho le-e-commerce?
1. Ukwanda kokufunyanwa kwedatha
Idatha ibalulekile kulo naliphi na ishishini lanamhlanje. I-Gamification yenza ukuba ufumane ulwazi malunga nezinto ezinomdla kunye nokuziphatha kwabathengi, onokuzisebenzisa kumaphulo okuthengisa kwixesha elizayo. Ulwazi oluninzi onalo malunga nethemba lakho kunye abathengi abakhoyo, kokukhona usebenza kakuhle ekulungiseni izibhengezo zakho.
2. Uthethathethwano oluphuculweyo lwabasebenzisi
Ngokongeza izinto zomdlalo kwiinzame zakho zentengiso, ishishini lakho lifumana ukubandakanyeka okuthe chatha, ukonyusa amazinga akho okuguqulwa kwaye, ngenxa yoko, ingeniso eninzi. Abaphandi baveze ukuba abathengi babandakanyeka kwinkcitho yophawu 23% ngaphezulu xa kuthelekiswa nomthengi oqhelekileyo.
Ngaphaya koko, ukulinganisa ngokufuthi kwandisa ukwaneliseka kwabathengi kwaye kutsala abathengi abatsha. Enye ingxelo yatyhila oko 60% yabathengi bazimisele ukuthenga kwi-brand enxulumene nemidlalo.
3. Ukuphucula ukunyaniseka kwabathengi
Xa ishishini lakho lisebenzisa i-gamification, awupheleli nje ekuboneni ukunyuka okubalulekileyo ekuzibandakanyeni nabathengi, kodwa unokugcina abathengi ngokulula ngakumbi.
Ngokutsho kolunye uhlolisiso, kwakukho a I-15% yokunyuka kolwazi lwe-brand kunye nokwanda kwe-22% yokunyaniseka kwe-brand ngokusebenzisa gamification. IGamification, ke ngoko, ibalulekile ukuba ufuna ukugcina ukunyaniseka komthengi wakho. Okungakumbi abathengi abathembekileyo unayo, kancinci, imali eninzi oyigcinayo uzama ukutsala abatsha.
4. Nciphisa ukulahlwa kwenqwelo
Ukulahlwa kwenqwelo yenye yeengxaki ezinkulu ezijongene neevenkile ze-intanethi. Umyinge wokulahlwa kwenqwelo kwiivenkile ze-e-commerce 69.99%, ephakame ngendlela eyothusayo, ngokutsho kophando lwakutsha nje.
Abantu bayeka iinqwelo zabo ngenxa yezizathu ezininzi, kwaye phakathi kwezizathu kukungabikho kokuzibandakanya. Ukuba ufuna ukuthoba ukulahlwa kwenqwelo, ungazama ukubeka umda kwezinye izinikezelo zakho ukucenga abasebenzisi ukuba bagqibe ukuthenga. Ngokwenza oku, unokukhuthaza abathengi abaninzi ukuba bathenge ngaphambi kokuphela kwexesha.
5. Ukwabelana ngentlalo kunye nentsholongwane
Isicwangciso esisebenzayo sokuthengisa i-gamification sihlala sibandakanya ukwabelana ngentlalo. Oku kuvumela abasebenzisi ukuba babelane ngezinto abazifezileyo kunye nabalandeli babo kwiisayithi zemidiya yoluntu njenge Instagram, okukhokelela ekuthengiseni intengiso yokwabelana ngelizwi, ngaloo ndlela ukonyusa iinzame zakho zokuthengisa.
Ukwabelana ngoluntu kunokuphucula ukuvezwa kophawu lwakho, okukhokelela ekukhuleni kwentsholongwane kunye nokufikelela okujoliswe kuko ngokubanzi.
6. I-Buzz yokusungulwa okutsha
Izicwangciso zeGamification zinokujoliswa ekudaleni uchulumanco kunye nolangazelelo xa kusaziswa imveliso entsha kwimarike. Ungavelisa olu mdla kunye ne-buzz kwiimveliso zakho ezintsha ngokudibanisa izinto zomdlalo kumaphulo akho okuthengisa.
7. Kujongwe kuGen Z
Abemi beGen Z bamkele kakhulu umdlalo wemidlalo kuba bachitha ixesha elininzi benxibelelana nemidlalo kunye nomxholo wedijithali. Ke ngoko, ukusebenzisa i-gamification ukujolisa kubo kunokuba sisicwangciso esilungileyo sokukhulisa ishishini lakho. Enyanisweni, phakathi US$29 yebhiliyoni kunye ne-143 yeebhiliyoni zeedola zaseMelika Inkcitho yabathengi base-US ibalelwa kwimillennials kunye nabathengi be-Gen Z kwiqela le-18 - 34 yobudala.
Iingcebiso ngaphambi kokuqalisa imisebenzi ye-gamification
1. Yazi abaphulaphuli bakho
Xa uhlanganisa naluphi na uhlobo lwenkqubo kubathengi bakho, kubalulekile ukwazi ukuba ujongene nabani. Nokuba yinkqubo yokuthembeka okanye ukhuphiswano lokunikela, abantu bafuna izinto ezahlukeneyo.
Kufuneke u yahlula abaphulaphuli bakho ngokwamaqela ukuze ukwazi ukunika umntu ngamnye into abaza kuyifumana iluncedo. Khumbula, into eyenza umntu abe nemincili ayizukwenza nto komnye umntu. Ke, thatha ixesha lakho ukufumanisa ukuba yintoni ehambelana necandelo ngalinye labathengi bakho.
2. Chaza usukelo lwakho
Ukuba nenjongo ecacileyo engqondweni kubalulekile ngaphambi kokuba uqalise iphulo lokuthengisa i-gamification yeshishini lakho. Ukumisela injongo kunceda ukukhokela izigqibo zakho malunga nokuba ngubani ozama ukufikelela kunye nephulo, ufuna ukuba liqhube ixesha elingakanani, luhlobo luni lwemivuzo okanye izibonelelo oya kunika abathathi-nxaxheba, kunye nezinye iinkcukacha.
Ukwazi into ofuna ukuyiphumeza ngaphambili kunceda ukuqinisekisa ukuba zonke ezinye iinketho zakho zephulo zilungelelanisiwe kwaye zihambisa ishishini lakho kwicala elifanelekileyo.
3. Yigcine ilula
Ukugcina umdlalo ulula kwaye uyonwabisa licebiso elibalulekileyo. Into yokugqibela oyifunayo kukuba abantu badikwe okanye babhideke bezama ukudikwa bezama ukucinga indlela yokudlala.
Kulapho izixhobo zomdlalo zisiza khona-zikwenza kube lula ukongeza izinto zomdlalo kunye nemivuzo kwintengiso yakho. Gamification isoftwe yenza imidlalo yokonwabisa ukuze abathengi bakho bahlale benomdla wokuthatha inxaxheba kwaye bakuncede ufumane iziphumo ozifunayo kwiphulo lakho.
4. Khuthaza kwaye ufundise
Ukusungula iphulo lakho akwanelanga. Kufuneka ubandakanye abathengi bakho. Oku kunokuba njalo ngokunyusa kwiwebhusayithi yakho, kwiincwadana zeendaba, nakwimidiya yoluntu ukufumana abantu abaninzi ukuba bathathe inxaxheba.
Kananjalo kuya kufuneka ufundise abantu ngendlela esebenza ngayo inkqubo, iinzuzo zokuthatha inxaxheba, kunye nemivuzo abanokuyifumana. Ngokubacacisela ukuba imisebenzi elula efana nokubhala uphononongo, ukwabelana kwimidiya yoluntu, okanye ukwenza ukuthenga okuphindaphindiweyo ukuze ufumane amanqaku kunye nesimo, kunokunyusa impumelelo yokuthengisa kwakho.
5. Ukwandisa ngokuqhubekayo
Nje ukuba iphulo lakho lentengiso yedijithali liphile, jonga ukuba abathengi bazibandakanya njani kwaye wenze uphuculo. Ungajonga ukuba yeyiphi imivuzo kunye nemisebenzi efumana intatho-nxaxheba ethe kratya kwaye uphonononge abathengi ukuze ufumanise into abayithandayo kunye nento abangayithandiyo.
Idatha kunye nengxelo oyiqokelelayo kufuneka ikuncede uhlaziye iphulo rhoqo ukuze ukwandise iziphumo. Nge ulungiselelo oluqhubekayo, isicwangciso sakho somdlalo siya kusebenza ngakumbi ngokuhamba kwexesha.
Izicwangciso eziphezulu zomdlalo wokunyusa intengiso kwishishini lakho le-e-commerce
1. Bamba ukhuphiswano kwaye unikeze amabhaso awodwa
Abantu bayakonwabela ukhuphiswano oluhle, kwaye unokubonelela abathengi bakho ngokutshintshiselana ngamabhaso amahle. Ingcinga enye kukufumana abasebenzisi kwi-app okanye ababhalisile bakho bakhuphisane ngokuchasene nolunye uhlobo lweraffle. Ngale ndlela, abathengi bakho banokufumana ithuba lokuphumelela amabhaso akhethekileyo.
Ukhuphiswano lokuhlasela i-shrimps lwe-KFC ngumzekelo omnye oncede i-franchise yonyusa ingeniso yabo nge-106%. Unganikezela ngeekhowudi zentengiso okanye izipho kubasebenzisi abangenisa umxholo wabo, inkqubela phambili, okanye imiba ephambili kwithebhu yoluntu ngaphakathi kwi-app. Njengoko kusenzeka oko, uya kuqalisa ukwakha uluntu olunxibelelana nabo bonke abathengi bakho.
Ukunyaniseka kwabo kuya kukhula, kwaye ngokukhawuleza, wonke umntu uya kubelana ngezinto, encedisana, kwaye ukuhlala uthembekile kwi-brand yakho. Ukhuphiswano oluncinci lunokuhamba indlela ende eya ekwanelisekeni kwabathengi.
2. Vuza abathengi ngezimemo ezitsha
Ukulinganisa amava akho e-e-commerce, usenokuyila inkqubo yokudlulisela. Kwinkqubo yakho yokudlulisela, unokunika inkuthazo kubantu ababhekisa kubahlobo babo okanye abanye abathengi kwiwebhusayithi yakho ye-e-commerce. Xa umsebenzisi esayina, umntu obamemayo ufumana umvuzo.
Oku kunokubakhuthaza ukuba baxelele abanye abantu ngevenkile yakho. Usenokuthatha inyathelo eliya phambili ngokuvuza bobabini umemi kunye nomenyiweyo ngokujoyina okanye ukuthenga imveliso kwivenkile yakho.
Umzekelo olungileyo ngu I-100% Icocekile, ivenkile yeemveliso zobuhle bendalo, ephumeze inkqubo yokudluliselwa. Yakwazi ukubafumana US $ 244,000 kwingeniso yokudluliselwa kunye nokunyuka okuphindwe kathathu ekuthengeni rhoqo kubasebenzisi.
3. Sebenzisa iikhwizi kunye netrivia
Imibuzo kunye ne-trivia zilungile ukuba abantu bazibandakanye kwaye bahlale bebuyela kwivenkile yakho. Unokubabuza zonke iintlobo zemibuzo kwaye uvuze abadlali ngokufumana iimpendulo ngokufanelekileyo okanye nokudlala nje. Inika abathengi bakho ithuba lokuvavanya ulwazi lwabo malunga nebrand okanye iimveliso zakho.
Unokusebenzisa ulwazi olusuka kwezo ndawo zisebenzisanayo ukwenza oko abantu bakubonayo ngokweempendulo zabo. Ngokomzekelo, iinkampani ezifana Iintsomi sebenzisa iikhwizi ukunika abathengi iimveliso ezizezakho. Konke-kuko konke, kukuphumelela. Abathengi baya kuba nexesha elimnandi, kwaye uya kulanda idatha ethile.
4. Musa ukunika iikhowudi zesaphulelo, vumela abathengi baphumelele
Ukuvumela abathengi ukuba bafumane iikhowudi zesaphulelo endaweni yokubanika ngokuthe ngqo lelinye icebiso lokwakha ishishini lakho nge-gamification. Ukucela umngeni kubathengi bakho kunye nokubanika ithuba lokufumana izaphulelo ngokutshintshiselana ngokuthatha inxaxheba kunokonyusa inani labantu abanxibelelana nohlobo lwakho.
Umzekelo I-Dolap, iqonga leC2C laseTurkey elisebenzise esi sicwangciso sokuvuza abathengi balo. Basebenzise umdlalo othi "fumana ikhowudi yokumangala". Ibali, eyayikwazi ukubandakanya kwaye ivuyise abathengi babo.
5. Ukubhiyozela iibhodi zabaphambili ukwandisa ukhuphiswano
Iibhodi ezikhokelayo zezona ndlela zibalaseleyo zokufumana abantu kumoya wokhuphiswano. Ngokuxhomekeke kwisicwangciso sakho sokudlala, ungasebenzisa iibhodi zabaphambili ngeendlela ezininzi.
Phakathi kwabo kukwakha ibhodi yabaphambili ebeka abasebenzisi ngokusekelwe kwiindidi ezahlukeneyo zothethathethwano. Ungabeka abasebenzisi abenza imisebenzi efana neenkqubo zokungena okanye imiceli mngeni ye-app.
Unokubabeka kwakhona ngokuxhomekeke kwindlela abaqhuba ngayo kukhuphiswano. Thatha umzekelo we Zima, eyabeka kwaye yavuza abasebenzisi bayo ngokwabelana ngohlaziyo lwetrafikhi ephilayo, incede ukwandisa ukuzibandakanya kwabo, kwaye ibazuze a Umgangatho weenkwenkwezi ze-5. Oku kunokugcina abasebenzisi bakho bathatha inxaxheba ukuze bafikelele phezulu ebhodini, okukhokelela ekwandeni kokunyaniseka kunye nengeniso evela kwiinguqu zentengiso.
isiphelo
Isishwankathelo, ezi ziindlela ezimbalwa zokuba i-gamification kwintengiso yedijithali inokunyusa impumelelo yakho ye-e-commerce. Ngokungena kwiminqweno yabantu yemvelo yemivuzo, impumelelo, kunye nokhuphiswano, udala amava abagcina bebuyile.
I-Gamification inokukunceda ukuba uqhube i-traffic eninzi, ukwandisa amazinga okuguqulwa, ukwakha isiseko esiqinileyo sokunyaniseka kwabathengi, kunye nokusasaza intengiso yomlomo. Ke ngoko, qala ukusebenzisa iindlela ezahlukeneyo zomdlalo kwiwebhusayithi yakho ye-e-commerce kwaye ubukele intengiso yakho kunye nemida yenzuzo isanda.
