I-AI itshintshe amasimi amaninzi, kwaye i-SEO iya kuba yenye yazo, nayo. UGoogle kunye nabanye sele besebenzisa i-AI kwiinjini zabo zokukhangela ukutshintsha indlela indawo ezibekwe ngayo kunye nendlela ezitsala ngayo iindwendwe. Kodwa, njengalo naluphi na utshintsho, iinkampani ezininzi ze-SEO zikufumanisa kunzima ukuhlengahlengisa kunye nokuxhalaba malunga nokuba ezi zixhobo ze-AI ziyakuchaphazela njani umgangatho wazo, iindlela kunye nemisebenzi.
Akukho sizathu se-alam. I-AI ayiyi ndawo, ngoko ke amashishini kufuneka amkele utshintsho olwenzekayo kunye nezo ziya kwenzeka. Eli nqaku liza kuphonononga indlela i-AI eyilungisa ngayo i-SEO kunye nokuba ithetha ukuthini kwikamva loshishino.
Isiqulatho
Ukuvavanya impembelelo ye-AI kwi-SEO ukuza kuthi ga ngoku
Umxholo we-AI ovelisayo: yintoni impembelelo yayo kwi-SEO?
Indlela iGoogle yoPhendlo lokuVelisa amava (SGE) aya kutshintsha i-SEO kunye ne-traffic
Izicwangciso ze-SEO kufuneka zihambelane njani nemithetho emitsha yomdlalo?
Apho amashishini angasebenzisa i-AI kwizicwangciso zabo ze-SEO
Top SEO izixhobo software ezikhoyo ngoku
Ukusondeza phezulu
Ukuvavanya impembelelo ye-AI kwi-SEO ukuza kuthi ga ngoku
I-Artificial Intelligence (AI) itshintshe kakhulu i-SEO. Ukusukela oko kwaphuma iRankBrain kaGoogle, iinjini zokukhangela zisebenzise umatshini wokufunda ukulungelelanisa nokwenza ngokwezifiso ukuba ziwabeka njani amaphepha ewebhu. Le nkqubela phambili yanciphisa ubuchule be-SEO obukhohlisayo obusetyenziswa ngamashishini athile ukuxhaphaza.
Nangona ingezizo zonke iingcali ze-SEO ezisebenzisa ezi ndlela ezithandabuzekayo, utshintsho lwakhokelela kwindlela enobuchule ngakumbi kwi-SEO. Esikhundleni sokuthembela kwizilungiso ezikhawulezayo, iingcali ze-SEO ngoku zithatha umbono othe kratya. Ezi zicwangciso zitsha zibandakanya:
- Iingcali ze-SEO zisebenzisa i-AI ukuqonda, inkqubo, kunye nokulungelelanisa idatha. I-AI inceda ii-SEOs zigxininise kwizinto ezinefuthe kakhulu ngokuhlalutya inani elikhulu ledatha.
- Basebenzisa ulwazi lwayo lwedatha ukuqonda ukusebenzisana komsebenzisi kunye neenjini zokukhangela kunye newebhusayithi. Oku kubandakanya injongo yomsebenzisi, amagama angundoqo encoko, kunye nokulinganisa ukusebenza kwi-traffic, ukubandakanyeka, ukuguqulwa, kunye nengeniso.
- Iingcali ze-SEO Dibanisa kunye namajelo eendaba edijithali kwaye uhambe ngaphaya kokusebenza wedwa. Abathengisi beDijithali, abaqulunqi bomxholo, kunye neengcali zeendaba ezihlawulelwayo nazo basebenzisa ulwazi oluvela kwi-AI ukuqonda ukuziphatha kwabathengi kwiimarike ezahlukeneyo.
- Bazisa zonke izicwangciso zokuthengisa, kubandakanywa i-imeyile, umxholo, ukuthengiswa okubonakalayo, kunye nokuhlawulwa, kwinqanaba elicacileyo.
- Iingcali ze-SEO zamkela i-automation ukuphatha imisebenzi ephindaphindiweyo, ebavumela ukuba balinganise imisebenzi yabo, baphucule umxholo wabo kunye nezakhono zokuthengisa, kwaye basebenze ngakumbi.
Umxholo we-AI ovelisayo: yintoni impembelelo yayo kwi-SEO?
Imincili ejikeleze i-ChatGPT ibimangalisa. Ngethuba lokuqala, abathengi banokusebenzisana ngokuthe ngqo ne-AI ngendlela yokuncokola, kwaye oku kuye kwaqhuba i-buzz yokuqala ngokugqithisileyo. Nangona kunjalo, izixhobo ezininzi ezisekelwe kwingxoxo ngoku zikhukula kwimarike, kubandakanywa izixhobo ezizimeleyo, iinketho zewebhusayithi, kunye neeplagi ezininzi zezicelo ezahlukeneyo zokuthengisa (ukusuka kwikhowudi ukuya kwimbonakalo ephezulu).
Nangona ezinye zezi zixhobo ziluncedo, ezininzi azikho. Eyona ndlela ilungileyo yokuthatha isigqibo sokuba zeziphi eziwufaneleyo umgudu kukulinga ngononophelo kwaye uqinisekise ukuba abantu bajonge ukuyilwa kunye nokuphononongwa kwawo nawuphi na umxholo ovelisayo. Okubaluleke ngakumbi, malunga ne-AI kunye ne-SEO, imigaqo engundoqo yokuphucula injini yokukhangela ihlala ingatshintshi.
Isiqulatho kusafuneka sibonise ubuchwephesha, ukuba negunya, ukuthembeka, kunye namava okuhlangabezana nezikhokelo zesiqulatho esikumgangatho ophezulu kaGoogle. I-AI igcina ezi ziseko zifana. Nangona kunjalo, iingcali ze-SEO kufuneka zisebenze ngokusondeleyo kunye namaqela omxholo ukuqinisekisa ukuba basebenzisa izixhobo ze-AI (njenge-ChatGPT) ngokufanelekileyo.
Kufuneka kwakhona bahlale bephaphile kuhlaziyo olutsha lwe-algorithm kunye notshintsho kwindlela iinjini zokukhangela zikala ngayo umxholo wemvelaphi kunye nexabiso lomsebenzisi. Ngombulelo, i-AI evelisayo iya kunceda ukunyusa imveliso yomxholo, ivumela ukudala ngokukhawuleza kunye nokusebenza kakuhle. Olu tshintsho kufuneka lunciphise umzamo owenziwe ngamashishini afuna ukufumana i-organic traffic, ukulungelelanisa inkqubo kunye nokwenza ukuba isebenze ngakumbi.
Indlela iGoogle yoPhendlo lokuVelisa amava (SGE) aya kutshintsha i-SEO kunye ne-traffic
Ngelixa kusekude ukutsho, iingcali zicinga ukuba i-SGE inokuchaphazela ukugcwala kwe-SEO njengezinye 'zokucofa zero'. Ekubeni i-SGE ithatha indawo ebalulekileyo kwiphepha leziphumo zophando kwaye iphendule imibuzo kanye apho, abantu banokungadingi ukucofa amakhonkco ewebhusayithi ukuze bafumane oko bakufunayo.
Isenokuthetha ukuba iindawo ezikwinqanaba eliphezulu ziya kufumana iindwendwe ezimbalwa. Nangona kunjalo, abatyeleli abacofayo banokuba nomdla ngakumbi, nto leyo enokukhokelela kumazinga aphezulu oguqulo kunye nokugcwala kwe-organic traffic. Ngoko ke, izicwangciso ze-SEO kufuneka zigxininise ngakumbi ekwenzeni amaphepha angcono kunye nokuphucula amazinga okuguqulwa ukutsala iziphumo ezinjalo. La maqhinga aya kunceda amashishini ahlale ekhuphisana njengoko iziphumo ze-SGE zixhaphake kakhulu.
Kucacile ukuba amaphepha eziphumo zophendlo azakutshintsha, nangona iingcali zingekazazi zonke iinkcukacha. Umboniso we-SGE ubonisa ukuba uGoogle uceba ukwenza utshintsho olubalulekileyo. Kungakhathaliseki ukuba, into entsha inika ithuba elihle lokuba amaqela e-SEO agqwese kwaye enze umxholo ophucula amava abathengi.
Izicwangciso ze-SEO kufuneka zihambelane njani nemithetho emitsha yomdlalo?
Ngalo lonke utshintsho kwii-algorithms zokukhangela kwiminyaka, iingcali ze-SEO kufuneka zicwangcisele ikamva ngelixa zibambelela kwinto esebenzayo ngoku. Izikhokelo zikaGoogle kufuneka zihlale ziyisikhokelo esiphambili sokwenza izicwangciso ze-SEO ezisebenzayo. Nangona kunjalo, kufuneka bagcine ezinye izinto engqondweni xa behlaziya izicwangciso zabo.
Hlala ubhetyebhetye
Kwangaxeshanye, kubalulekile ukugcina iiwebhusayithi zibhetyebhetye. Ngale ndlela, amashishini anokukhawuleza ukulungelelanisa kumathuba amatsha angundoqo ukusuka kwitekhnoloji entsha okanye ukutshintsha imikhwa yomsebenzisi. Ukunciphisa umsebenzi wezandla kunceda ii-SEOs ziphendule kwaye zizame iingcamango ezintsha ngokukhawuleza.
Beka iliso kukhuphiswano
Ukubukela abo ukhuphisana nabo kubalulekile. Jonga indlela abasebenzisa ngayo iteknoloji efana ne-AI kwaye baphendule kwiimpawu ezifana ne-SGE. Eli qhinga linokunika amashishini ukuqonda okuluncedo kunye nomda wokukhuphisana. Zama ezi zixhobo zitsha kwaye ujonge ukuba ziyichaphazela njani imibuzo ebalulekileyo yokukhangela.
Lungiselela utshintsho kwezinye iinjini zokukhangela
I-SGE yahlukile, kwaye ii-SEO zinokufuna ukulungelelanisa utshintsho olukhulu lwe-algorithm njengoko zikhula. Kwakhona, lungiselela utshintsho oluvela kwezinye iinjini zokukhangela ezifana ne-Bing okanye iimodeli zolwimi olukhulu.
Musa ukulibala iziseko
Ngelixa uphonononga ezi ndawo zintsha kwaye ubukele abakhuphisana nabo, amashishini akufanele alibale iziseko ezisebenza kakuhle ngoku. Ukulinganisa iingcamango ezintsha kunye neendlela eziqinisekisiweyo ngundoqo kwimpumelelo ye-SEO ehlala ixesha elide.
Apho amashishini angasebenzisa i-AI kwizicwangciso zabo ze-SEO
Ubukrelekrele bokwenziwa ngoku bunceda iinkampani ukuba ziphucule i-SEO yazo ngokukhawuleza nangokufanelekileyo kuba inokuhlalutya iipatheni zedatha ngokukhawuleza kunabantu, kwinqanaba elikhulu, nangexesha langempela. Iingcali ze-SEO zisebenzisa izixhobo ze-AI namhlanje ukwenza okungakumbi ngomzamo omncinci kunye nokufumana inzuzo ukuba umsebenzi wezandla awukwazi ukuhambelana.
Oku kubandakanya ukusebenzisa i-AI ukuphucula umxholo okhoyo, ukucebisa izihloko ezitsha, kunye nokuzenzekelayo imisebenzi ye-SEO. Ukukwazi kwe-AI ukunyusa imizamo yokuthengisa, efana ne-SEO, yatyhala abahlalutyi beMcKinsey Ukuhlaziywa kwezoRhwebo zeHarvard ukuqikelela ukuba i-AI inokongeza i-US $ 1.4-2.6 yetriliyoni kwixabiso lokuthengisa nokuthengisa. I-AI isenokuba isaphuhla, kodwa amashishini angayisebenzisa ngoku ukufumana izakhono ze-SEO ezimangalisayo. Nazi ezinye iindawo apho i-AI isiza khona.
Uphando lwamagama aphambili
Ngawaphi amagama angundoqo ekufuneka iinkampani zijolise kuzo ngewebhusayithi yazo kunye nomxholo? Ngumbuzo ophambili kuyo yonke ingcali ye-SEO. Ngaphambili, amashishini kwafuneka achithe ixesha elininzi esenza uphando lwegama elingundoqo kunye nezixhobo ze-SEO zendabuko. Ezi zixhobo zinike ulwazi ngokubanzi malunga nomthamo wokukhangela kunye nobunzima kodwa azizange zibonise ukuba ziya kwenza kakuhle kangakanani.
Izixhobo zanamhlanje ze-AI zitshintsha uphando lwegama elingundoqo ngokunika iinkampani idatha ehambelana negunya lewebhusayithi yabo. Bahlalutya iisayithi ezipheleleyo ukuze babone ukuba kuya kuba nzima kangakanani kumashishini ukubeka amanqaku athile angundoqo. Obu "bunzima bomntu" buzisa amathuba amatsha kumashishini e-SEO.
Banokubona ukuba amanye amagama angundoqo alula kunzima ukuwabeka, ukugcina ixesha lamashishini kunye nemali kumxholo ongasebenziyo. Ngakolunye uhlangothi, banokubona ukuba amagama angundoqo anzima alula kwindawo yabo, ebanika inzuzo kwindawo eguqukayo.
Yenza izicwangciso ze-SEO
I-AI inokwenza okungakumbi kunokufumana nje amagama angundoqo. Ikwanceda amashishini enze isicwangciso esomeleleyo se-SEO iyonke. Namhlanje, izixhobo ezininzi ze-AI zinokucebisa izihloko zokugubungela xa usenza umxholo. Olu phawu lunceda iimpawu zokubetha ukhuphiswano kwaye zigcwalise naziphi na izikhewu kumxholo wazo. I-AI ikwabonisa izihloko ezinxulumeneyo kunye namagama okukhangela anokuthi afakwe kumxholo omtsha.
Ukulungiswa komxholo
I-AI iluncedo ekucwangcisweni kwe-SEO, kodwa amashishini angayisebenzisa kwakhona ukuphucula amanqaku athile ngokukhawuleza. Ukuqonda kwe-AI kunokubanceda baqonde ukuba inqaku ngalinye lenza kakuhle kangakanani. Inokucebisa izihloko emazigqunywe, iindlela zokubetha abo bakhuphisana nabo, kunye nobude obungcono kunye nomgangatho wamanqaku. "Ngeengqungquthela zomxholo," i-AI inokunika uluhlu olupheleleyo lweengcebiso zokuphucula umxholo, kubandakanywa nayiphi na imibuzo yokuphendula kunye nalapho ukongeza khona izixhumanisi.
Top SEO izixhobo software ezikhoyo ngoku
Ngoku ukuba amashishini ayazi ukuba ishishini le-SEO lisingise phi kunye nezibonelelo abanokuzonwabela kwi-AI ngoku, nazi ezinye izixhobo ezinokwenza umsebenzi:
Indawo yokuThengisa
I-MarketMuse sisixhobo se-AI esinceda ukudala izicwangciso zomxholo. Ibonisa abasebenzisi ukuba yeyiphi na imiqathango ekujoliswe kuyo ukuze bakhuphisane kwizihloko ezithile kwaye iqaqambise izihloko ekumele baziphathe kuzo ukongamela iindawo ezithile. Esi sixhobo sinika naliphi na iqela lomxholo i-AI-powered SEO iingcebiso kunye nokuqonda.
I-BrightEdge
I-BrightEdge ngumdlali ophezulu kwi-SEO kunye nokuthengiswa komxholo. Idibanisa ukufunyanwa kwenjongo yokukhangela, ukudalwa komxholo ophuculweyo, kunye nokulandelela ukusebenza kwiphakheji enye. I-AI kwi-BrightEdge inceda ukufumana oko abantu bakukhangelayo kwaye inceda abasebenzisi ukwakha isicwangciso somxholo ukutsala i-traffic kunye nomdla.
Frase
I-Frase yiqonga le-AI elixelela abathengisi ukuba yeyiphi imibuzo abantu abayibuzayo kwaye inceda ukudala umxholo ukuphendula loo mibuzo. Inokwenza inkcazo yomxholo kuso nasiphi na isihloko kwaye ilawule imibuzo yabatyeleli besayithi. Zombini iinkampani ezinkulu kunye ezincinci zisebenzisa iFrase ukuphanda ngokukhawuleza umxholo, ukuphucula iziphumo ze-SEO, kunye nokuphuhlisa izicwangciso zomxholo ezikrelekrele.
HubSpot
Iqonga lokuthengisa elizenzekelayo le-HubSpot libandakanya i-AI kunye neempawu zokufunda ngomatshini kwi-SEO. Isixhobo seSicwangciso soMxholo sisebenzisa i-AI ukumisela ukuba yeyiphi imixholo edityaniswe neenjini zokukhangela nomxholo wabasebenzisi kwaye ibonelela ngeengcebiso kwizihloko ezitsha zokubhala ngazo.
Alli AI
I-Alli AI isebenzisa i-AI ukwandisa nayiphi na iwebhusayithi ngokukhawuleza ngaphandle kwesidingo sekhowudi. Isebenza nayo nayiphi na i-CMS kwaye inikezela ngeentshukumo ezininzi ze-SEO ezinokuthi abasebenzisi bazenze ngokucofa iqhosha.
Ukusondeza phezulu
I-AI inokuba sisihloko esibuthathaka okwangoku, kodwa abantu abaninzi abanakukhanyela izibonelelo zayo. Nangona imingcipheko yayo, i-AI ikhula ngokukhawuleza ibe yindlela ekhawulezayo nesebenzayo yokwenza imisebenzi emininzi, kubandakanywa ukuphuculwa kwe-injini yokukhangela.
Inxalenye engcono kakhulu kukuba inokwenza okungaphezulu nje kweendawo ezintathu ezidweliswe apha-amashishini angasebenzisa izixhobo ze-SEO AI ukwenza ngokuzenzekelayo kunye nokulinganisa i-SEO, ukugcina uluhlu oluchanekileyo lokukhangela, kunye nokudala umxholo we-SEO. Ikamva liqaqambile kwi-SEO kunye ne-AI, ke lixesha lokuba amashishini aziqhelanise.
