Iinguqu zeNwele ze-2025: Iimveliso zeSitayile zesizukulwana esilandelayo eziza kujongwa

Imarike yokulungisa iinwele yinto entsha. Yonke imihla, sibona iimveliso ezintsha zingena kwindawo. Abanye babhabha kwiishelufa ngeeveki, ngelixa abanye bengahoywa kwaphela.

Njengoko ukuzinyamekela kuthatha indawo ephambili, abantu abaninzi babonakala benomdla wokuhlaziya iinwele zabo, kungakhathaliseki ubudala kunye nesini. Iimpawu ezifana neenwele ezikhazimlayo, ezinqabileyo kunye namaza amade anemiqulu athatha indawo. Imarike yokulungisa iinwele iyakhula ngomsebenzi, kwaye abathengi bazibandakanya ngakumbi kunangaphambili.

Eli nqaku liphonononga iimveliso ezine zokuhombisa iinwele ezinokuthi zisetyenziswe ngabathengisi ukuphucula iminikelo yabo kunye nokutsala abathengi abaninzi ngo-2025!

Isiqulatho
ubenemboniselo Market
Iimveliso ezi-4 zokuhombisa iinwele eziza kuthambekela ngo-2025
    1. Izitayile zeHybrid: Iiperks zeenwele kunye neplanethi
    2. Ukhathalelo lweenwele ezimbini: Isitayile sidibana nokhathalelo
    3. Ukhathalelo lweenwele olusebenza nzima: Isitayile sasebusuku senziwe lula
    4. Ivumba lidibanisa kunye nesitayela: Ikamva lezisombululo zokunakekelwa kweenwele
isiphelo

ubenemboniselo Market

Imakethi yeemveliso zokuhombisa iinwele kulindeleke ukuba ikhule ukusuka kwi-USD 23.5 yeebhiliyoni ngo-2023 ukuya kwi-39.9 yeebhiliyoni zeedola ngo-2033, ikhula ngesantya sokukhula sonyaka. (CAGR) ye-5.4%.

Amaqonga eendaba ezentlalo anje nge-Instagram, TikTok, kunye neYouTube ivuselela izimvo ezintsha phakathi kwenkulungwane yeminyaka kunye neGen Zs. Abaphembeleli kunye nosaziwayo baqhayisa ngeenwele ezitsha, bekhuthaza abalandeli babo ukuba baphinde benze le nkangeleko. Ngenxa yoko, kukho imfuno eyongeziweyo yeemveliso zokhathalelo lweenwele eziboniswe kwizifundo ezidumileyo.

Iimveliso ezintsha eziphucula impilo yeenwele ngelixa zisebenzela indawo engqongileyo zinomdla ngakumbi phakathi kwamaqela amancinci. Uphando luka-2024 olwenziwe ngu INkampani yokuJonga iBenchmarking ibonisa ukuba i-51% yabasetyhini babeka phambili ukunakekelwa kweenwele kunye neenzuzo zempilo. Ngeli xesha, i-46% ikhetha iimveliso ezinokuphucula ukuthungwa kweenwele.

Nantsi inkcazo ekhawulezayo yengingqi manani:

1. Ngo-2023, iYurophu kulindeleke ukuba ikhokele ukhathalelo lweenwele kunye neemarike zesitayile kunye nesabelo se-23.4%.
2. INorth America iza ngokulandelayo nge-21.4%, eqhutywa ngumgangatho ophezulu wokuphila kunye nokuveliswa kwezinto ezintsha.
3. I-Latin America ibambe i-11.2% yemarike.
4. I-East kunye ne-South Asia idityanisiwe yenza i-34.3% yetotali, iqhutywe yimfuno yeemveliso eziphilayo kunye neeoli ezibalulekileyo.
5. UMbindi Mpuma kunye ne-Afrika kuqikelelwa ukuba iza kuba nesabelo esiyi-9.7%. Kuyabonakala ukuba, imarike apha ikhula ngesantya esiphantsi.

Amanani abonisa ngokucacileyo ukuba iimveliso zokuhombisa iinwele ziya kuba ngumsindo kulo nyaka!

Iimveliso ezi-4 zokuhombisa iinwele eziza kuthambekela ngo-2025

Ukwamkelwa okubanzi kweentsingiselo zentsholongwane kunye nomnqweno wokujongeka ungcono kuqalise ukhuphiswano olungathethwanga phakathi kwee-Gen Zs. Iinwele kunye ne-skincare yinkcazo entsha yefashoni, kwaye abantu bayamkela ngesantya sombane.

Jonga iindidi ezine zeemveliso ezixelwe kwangaphambili zokulawula icandelo lokulungisa iinwele kulo nyaka!

1. Izitayile zeHybrid: Iiperks zeenwele kunye neplanethi

Ezi mveliso zihlangabezana neemfuno ezimbini zokhathalelo lweenwele kunye noxanduva lokusingqongileyo. Iimeko zemozulu eziguqukayo zifuna ulawulo lwe-frizz kunye neeserum ze-UV ezizalisekisa injongo yazo ngaphandle kokonakalisa iinwele. Iimveliso ezilungiselelwe zonke iintlobo zeenwele, nokuba zi-curly kunye ne-coily, kufuneka zihambelane neemfuno zemozulu zengingqi. I-brand yaseNdiya i-Moxie Beauty ibeka umzekelo ogqibeleleyo kulo mba.

Uzinzo lukwaqhuba izicwangciso zokuqulunqa. Abathengi banomdla kwizisombululo ezilungele i-eco-friendly ezinqanda i-aerosols, i-silicones, kunye neziqholo zokwenziwa. Olu tshintsho lokuziphatha lufuna uphando olunzulu kwicala lamashishini. Iimveliso ezifana ne-EBB kunye ne-Highland Style Co zibonisa indlela izithako ezihlaziyiweyo ezinokuzisa ngayo iziphumo ezibalaseleyo kunye nefuthe elincinci lokusingqongileyo.

Ilifa lenkcubeko likwachaphazela ukwahlulwa kwemveliso. Indlela i-Dubai-based Dinaïa's Nourish Hair Oil edibanisa ngayo ubulumko bama-Arab kunye nesayensi ngomnye umzekelo onjalo. Isebenzisa izithako zendalo ezifana neoli yomkhiwane ukulwa nefrizz kunye nomonakalo wobushushu. Ukujongana neenkxalabo ezingqamene nemozulu yinto amashishini akumele ayihoye. Imimandla efana ne-Sub-Saharan Africa kunye ne-Asia yaseMzantsi ifuna intsebenziswano kunye nabachaphazelekayo basekhaya ukuhlonipha izithethe kunye nokuqinisekisa ukufunyanwa kweenqobo ezisesikweni.

2. Ukhathalelo lweenwele ezimbini: Isitayile sidibana nokhathalelo

Iimveliso ezidibanisa unyango kunye neenzuzo zesitayile zibekwe ukuba zidume kulo nyaka. Iifomula kufuneka zijongane nezinto ezixhalabisayo ezifana nokulahleka kweenwele, ukoma, okanye umonakalo. Abantu ngoku bayayazi iminoxidil, keratin, kunye nerosemary inokutshintsha umdlalo kwimpilo yeenwele. Kwienwele ezithungelweyo, izitayile ezisebenzayo zokushiya-in ziyimfuneko, njengoko kugxininiswe kwiWGSN TrendCurve: Yintoni elandelayo kuCoily Haircare.

I-mousse yeenwele nayo yenza ukubuya okubonakalayo. Abantu bafuna iifomula eziphambili ezingabambeleli nje iinwele ngasemva kodwa ziphinde zilungise kwaye zondle iinwele. Yiyo loo nto ubambiswano kunye neemveliso ezinikezela ngeendlela ezininzi, izixhobo zomoya ezingenakonakala zingabaluleka. Ukrebe (US) umbiko i-251% yokuthengisa inyuka kwinqanaba lezomisi zeenwele kunye ne-stylers ngexesha le-Q2 2024, ebonisa umdla oqinileyo wabathengi.

Abathengi banamhlanje abaxakekileyo bafuna iindlela ezikhuselekileyo zesitayile ekuhambeni. I-Google Trends iveza ukunyuka kwe-260% kukhangelo lweenwele ze-mascara wands, ibalaselisa ukuthandwa kweefomathi ze-compact styling. Iimveliso ezifana neDae's Taming Wand kunye neSitayile sikaBriogeo + Treat Sleek Stick Keychain zidibanisa lula kunye neenzuzo zonyango. Ukupakishwa kwezinto ezintsha, kubandakanywa iifomati ezincinci ezifakwe kwi-SPF kunye neentonga eziphefumlelwe yimveliso yokulungiswa kwamadoda, yongeza zombini umsebenzi kunye ne-flair.

3. Ukhathalelo lweenwele olusebenza nzima: Isitayile sasebusuku senziwe lula

Iindlela zobuhle bokulala ziguqula isizinda sesitayile seenwele. Iimveliso ezenzelwe ukunyamekelwa kweenwele ngobusuku kunye nesitayile esingenamsebenzi ziyinto ebetha kwangoko kwimarike yangoku. I-Harris Poll ibalaselisa ukuba uGen Z ukhokela imakethi yobuhle bokulala, ethanda iiserum, izitshizi zesitayile, kunye neekhrimu zeenwele ezimanzi. Iibrendi ezifana ne-Curlsmith (US) ziza nezisombululo zeshawari kunye namayeza okusonta aphila ngokungazinzi ebusuku.

Indlela ye #HeatlessCurls ifumana ukutsaleka, kunye neTikTok's #OvernightWaves ebonisa isibheno sayo sexesha elide. Iziphumo zinokwahluka kuhlobo ngalunye. Nangona kunjalo, ukuhlukahluka kweemveliso kuvumela abathengi ukuba bakhethe ngokwendlela yeenwele zabo kunye nohlobo lwabo. Iindleko eziphezulu zezinye ii-curlers ezingenakufudumala zinokuthi zithintele abasebenzisi abathile bebhajethi. Qaphela ukuba i-curler nganye ithatha ukuziqhelanisa kunye nezinye iimveliso (ngamanye amaxesha) ukufumana isiphelo esifunekayo. Umzekelo, abantu abaneenwele ezenziwe ngeenwele banokufuna i-serum okanye ukomisa ngokukhawuleza ukufezekisa ii-curls ezichaziweyo.

Ngaphandle kwale mingeni, imakethi ye-curlers yeenwele ezingenabushushu iyakhula, ngexabiso layo kuqikelelwa ukuba linyuke ukusuka kwi-USD 160.2 yezigidi ngo-2023 ukuya phantse kwi-229.96 yezigidi zeedola ngo-2030, kwi-CAGR ye-5.3%. (UPhando lweMarike oluManyano).

Iinwele ezikhazimlayo ngoku ziphambili kubathengi kwihlabathi liphela, ngokutsho kophando lweWGSN UTSHINTSHO. Ukuphendula, iibrendi ziphehlelela amaza eemveliso zokukhulisa ukukhanya ukuze kuhlangatyezwane nemfuno. Bazisa iifomula eziphilayo ukuhlangabezana nemfuno ekhulayo yeemveliso ezicocekileyo nezizinzileyo. Iigels zeenwele ezikhaphukhaphu, ezingabambekiyo, kunye nexesha elide zifumana ukuthandwa, ngakumbi ezo zilungiselelwe iimfuno ezithile ezifana nolawulo lwefrizz okanye ukukhuselwa kombala.

4. Ivumba lidibanisa kunye nesitayela: Ikamva lezisombululo zokunakekelwa kweenwele

Kutshanje, abantu abaninzi bawela kwiimveliso zokuhombisa iinwele ezifakwe ivumba elimnandi. Iziqholo zeenwele zihamba phambili, kunye nokunyuka kwe-22% kwinzala yokukhangela. Baphatha amavumba afana ne-spa kunye neenzuzo zokusebenza. I-brand yaseKorea i-NONFICTION ikhokela umkhwa kunye ne-Hair Serum Mist yayo, ene-damask rose yeoli ehambisa amanzi kwaye yongeza ukukhanya kwizinwele ezidutyulwe yimozulu.

Ubunewunewu obufikelelekayo bukwajongwe. Abathengi balinganisa uthando lwabo ngamavumba eprimiyamu kunye nokhetho olulungele uhlahlo lwabiwo-mali. Iziqholo zeenwele, njengeMaison Francis Kurkdjian's Scented Hair Mist, zinika enye indlela efikelelekayo kwiziqholo zesintu ngaphandle kokubeka esichengeni umgangatho.

Izinti zewax zeenwele eziqholiweyo zilawula ezinye iitshathi zokhathalelo lweenwele. Injongo yale ntonga kukugudisa i-frizz kunye ne-flyway ejikeleze iinwele kunye ne-neckline ukugcina abasebenzisi bebukeka becocekile imini yonke. Ngaloo ndlela umntu ubonakala edlamkile kwaye eselula imini yonke. Izinti zenzelwe ukusebenza njenge "lipstick zeenwele." I-applicator yayo efana netyhubhu yenza kube lula kubathengi bobuhle abafuna ukujonga kwindawo ngaphandle kokusebenzisa iimveliso ezimdaka.

Ukushwankathela, iinkuni zewax zeenwele, inkungu, kunye neshampu ezomileyo ezinevumba elimnandi aziceli mzamo omkhulu. Isimbo esineziphumo sinomtsalane, kwaye akufuneki ukuba umntu ahlambe ukuze afumane inkangeleko ayifunayo.

isiphelo

Ngeli xesha, kuyabonakala ukuba icandelo lokuhombisa iinwele linamandla kakhulu. Imikhwa ifika kwaye ihambe rhoqo kwiinyanga ezimbalwa. Abathengisi kunye noososeyili kufuneka bahlale kwi-loop ukumisela ukuba yintoni engaphakathi nangaphandle. Ukwenza uphando lomntu kuya kukwenza ukuba uhlangabezane neemfuno zabathengi kwaye uphumelele nangona ukhuphiswano lwentamo ukuya entanyeni. Ngaphezulu koku, ukujonga iintsingiselo kumaqonga afana Cooig.com iya kukunceda uhlale uphambi kwento ehamba phambili kwaye uqinisekise intengiso engcono ngo-2025.