Kwihlabathi lanamhlanje elikhawulezayo le-eCommerce, ukuhlala uphambi komdlalo kubalulekile. Kwaye kule ndawo, umkhwa omnye uvele njengotshintshi-mdlalo: ukuthengisa bukhoma.
Lixesha lokuba ukhulule amandla ale ndlela yenguqu kwaye uthathe ishishini lakho leCommerce linyukele phezulu. Ukuthengisa ngokuphila yinto ekhawulezayo ukufumana i-traction e-US nase-China, ngexabiso lemarike esele liqikelelwe kwi-40 yeebhiliyoni zeedola. Khawube nomfanekiso wehlabathi apho unokunxibelelana nabathengi abanokubakho ngexesha lokwenyani, ubonise iimveliso zakho, kwaye uzibandakanye nabo.
Kwisiqendu samva nje se B2B Ukuphumelela podcast, uCarlos Alvarez, uMseki kunye neCMO yeWizards ye-Ecom, ujoyina umamkeli uSharon Gai. Ngaphezulu kweminyaka eli-15 yamava eAmazon, uCarlos uzikhulisele iimpawu zakhe ukuya kutsho kwinani elithoba kwingeniso ye-intanethi. Kule podcast, wabelana ngohambo lwakhe ukusuka e-eBay ukuya ekufuleni nasekuthengiseni izinambuzane eziphilayo.
UCarlos uphinde axoxe ngokubaluleka kokwakha uluntu oluxhasayo kunye nesidingo sendlela yokuthengisa i-multichannel ngokuhlola amaqonga ngaphaya kwe-Amazon. USharon Gai kunye noCarlos baphonononga indlela ekhulayo yokuthengisa ngokuphila e-US nase-China, impembelelo ye-AI kwi-eCommerce, kwaye inikezela ngeengcebiso ezibalulekileyo kubantu abatsha kwishishini.
UCarlos wabelana ngohambo lwakhe ukusuka ekusebenzeni ngokusisigxina ukuya ekufumaneni i-hustles esecaleni eyathi ekugqibeleni yamkhokelela ekubeni athengise kwi-eBay. Uthetha ngeentsuku zakhe zokuqala ze-eBay, apho wayeya kwiintengiso zegaraji kunye neemarike zentakumba ukufumana iimveliso anokuzithengisa ngenzuzo. Emva koko watshintshela kwimveliso evela kwi-Cooig kwaye wazithengisa kwi-eBay.
Nanga amanye amagqabantshintshi kwesi siqendu.
Isiqulatho
Ukuzala kunye nokuthengisa izinambuzane kwi-intanethi
Ukwakha uluntu olukwi-intanethi ukunceda abanini be-ecommerce
Imodeli yokuthengisa ye-PL-wholesale
Ukwamkela indlela yokuthengisa yamajelo amaninzi
Amagama ambalwa malunga noCarlos Alvarez
Ukuzala kunye nokuthengisa izinambuzane kwi-intanethi
UCarlos waqala ukuzala kunye nokuthengisa izinambuzane kwi-Intanethi, ekuqaleni elungiselela abanini ababegcina izilwanyana ezirhubuluzayo njengeenyoka kunye needragons ezineendevu njengezilwanyana zasekhaya kwaye zidinga ukutya kwezilwanyana zasekhaya. Nangona kunjalo, ngokukhawuleza waqala ukuqaphela ii-odolo ezinkulu ezivela kumafama enkukhu athenga ngobuninzi. Oku kuqonda kwamkhokelela ekubeni amisele isicwangciso seshishini lakhe. Ekugqibeleni, ishishini lakhe lokuzalanisa izinambuzane lakhula kakhulu kwaye latsala isithembiso sokuthenga esingaphezu kwesigidi seerandi, nto leyo eyamothusayo kuba wayengawaqondi ngokupheleleyo amandla eshishini lakhe.
Ukwakha uluntu olukwi-intanethi ukunceda abanini be-ecommerce
UCarlos uchaza indlela awayedibana ngayo ngeveki nabahlobo malunga ne-11-12 kwiminyaka eyadlulayo ukuze baxoxe ngeCommerce. Ekuqaleni, injongo yakhe yayikukukhululeka ngokwemali. Ekuhambeni kwexesha, iingxubusho zabo zaziphindaphindana, ngoko wafuna iingcamango ezintsha. Ekubeni uCarlos wayenamava okudala amaqela okudibana ukuze aqale iimpawu, wakhuthazwa ukuba aqale enye kubathengisi base-Amazon. Nangona yaqala kancinci, ekugqibeleni yakhula yaba luluntu olukhulu. Inkuthazo yayibubunzima bokusebenza wedwa kunye nemfihlo kwi-eCommerce. UCarlos ujolise ekudaleni uluntu oluxhasayo, olukhululekileyo apho amalungu ancedisana ukukhulisa amashishini abo, kwaye uvakalelwa kukuba uphumelele oko.
Imodeli yokuthengisa ye-PL-wholesale
I-PL (ileyibhile yangasese) imodeli ye-wholesale ye-hybrid idibanisa iilebhile zangasese kunye nezinto ezithengiswayo. Ngelixa ukuqala uphawu lweleyibhile yabucala namhlanje kubandakanya imingeni ebalulekileyo yolungiselelo kunye neendleko eziphezulu zokuqala; le ndlela yokuxuba inika indawo yokungena efikelelekayo. Ivumela abathengisi ukuba basebenzise iibrendi ezisekiweyo ukuze bafumane ukubonakala kunye nokuthembeka ngelixa bethengisa iimveliso zabo. Ngokubambisana kunye neempawu ezaziwayo kunye nokubandakanya iimveliso zabo kuluhlu, abathengisi banokuzuza kwi-traffic yokukhangela ekhoyo ye-brand kunye nobungqina bentlalontle, ngokunciphisa imiqobo yezemali kunye nempahla yokungena.
Ukwamkela indlela yokuthengisa yamajelo amaninzi
UCarlos ugxininisa ukubaluleka kwee-niches ezityebileyo kumxholo kunye nokusebenzisa iibrendi ezikhoyo ukutsiba ibhrendi yomntu. UCarlos ukhankanya amava akhe okuthengisa kwiiplatifomu ezahlukeneyo, kuquka i-Overstock, i-Walmart, i-eBay, kunye neevenkile ezinkulu ezithengisa iibhokisi. Uyazisola ngokungafaniyo kwakamsinya kwaye uyakuvuma ukunyuka kweendleko zentengiso kwiAmazon njengomngeni kubathengisi. Ugxininisa imfuneko yokuba iimpawu zibe yi-multichannel kwaye zihlolisise amanye amaqonga ukugcina inzuzo.
UCarlos unethemba ngekamva leCommerce kwaye ukhuthaza abathengisi ukuba baziqhelanise kwaye bajonge amathuba amatsha.
Amagama ambalwa malunga noCarlos Alvarez
UCarlos ungumseki kunye neCMO yeWizards ye-Ecom, i-Ecom Academy eseMiami, eFlorida. Unomdla wokudala indawo yokufunda ekhuselekileyo kunye ne-eCommerce-etyebileyo yeemveliso kunye noosomashishini abafuna ukuthatha ithuba lokuthengisa kwi-Amazon. Ngesaci esithi #SellersHelpingSellers, uCarlos ujonge ukuxhobisa, ukufundisa, kunye nokunceda abathengi bakhe nabafundi bafikelele kwinkululeko enkulu yezemali kwaye bakhulise amashishini abo.
UCarlos ebethengisa eAmazon ngaphezulu kweminyaka eli-15 kwaye ukhulise iimveliso zakhe zaba ngamanani alithoba ngonyaka kwingeniso epheleleyo. Kwakhona uye waqhuba i-Blue Bird Marketing Solutions, i-arhente yokuthengisa idijithali ekhethekileyo kwimveliso yemveliso, ukwakhiwa kwebrand, ulawulo lomthengisi we-Amazon, i-PPC, kunye nesizukulwana esikhokelayo. UCarlos usebenzisa ubuchule bakhe kwintengiso ye-intanethi, inethiwekhi yoluntu, kunye nophuhliso lweshishini elitsha ukunceda abathengi bakhe baphumelele kwindawo yentengiso yeAmazon. Ukwangumququzeleli onomdla wokuhlangana, ubambe imicimbi kwizihloko ezahlukeneyo ezinxulumene neCommerce, ukuzipapasha, ukuthengisa, kunye nokuthengisa kwiAmazon.
Ungamamela isiqendu esipheleleyo ngezilinki zingezantsi:
