Imingeni ye-SEO yeShishini kunye neempazamo ekufuneka uzoyise

Nokuba usebenza ngaphakathi kwindlu kwinkampani yeshishini okanye uyi-arhente esebenza nabathengi beshishini, uya kufumanisa ukuba ukujonga imeko yeshishini kunzima. Usenokuba uyazi kakuhle into ekufuneka yenziwe yinkampani ukuze iphumelele, kodwa eneneni ukwenza izinto kunokuba ngumngeni. 

Umngeni womntu omnye lithuba lomnye umntu. Ukukwazi ukunqumla i-red tape kwaye wenze izinto ziphunyezwe ngamandla amakhulu. Nantsi imiceli mngeni ekuya kufuneka uyoyise ukuze uphumelele kwihlabathi le-SEO yeshishini.

Ubume beqela elintsonkothileyo kunye neziseko zophuhliso

Iinkampani zamashishini kulula ukusebenza kuzo kunezinye iinkampani. Yimibutho emikhulu nentsonkothileyo enamalungu amaninzi ashukumayo kunye nemithetho.

Teams

Iinkampani zamashishini zinabantu abaninzi kumaqela amaninzi awohlukeneyo. Ukufumana abantu abakumaqela ahlukeneyo onokuthi usebenzisane nabo kunokuba ngumngeni. Zama ukusebenzisa ulwazi lweziko labanye ekudala bekho ukuze bancede bakhokele.

Nditsho neqela le-SEO linokuqhekeka, ubuncinci kwimibutho engaphantsi. Ekugqibeleni udla ngokubona ukudityaniswa kwiinzame kunye namaqela angundoqo asekwayo, kodwa kunokuthatha ixesha ukuya kweli nqanaba. Unokuqala ngokusebenzisana nezinye ii-SEO ezinoxanduva lwamacandelo ahlukeneyo enkampani.

Izibonelelo

Iinkampani zamashishini zinokuba neewebhusayithi ezininzi, kwaye iwebhusayithi nganye inokuba neziseko ezintsonkothileyo ezibandakanya iiCMS ezininzi kunye neeCDN. Olu hlobo lolwakhiwo luhlala luthetha ukuba kukho imiceli mngeni eyodwa kunye nobunzima obongeziweyo okwenza ukuba iingxaki kunye nokulungisa imiba kube nzima. Zama ukwahlula iisistim ezahlukeneyo kwaye ufumanise ukuba ngubani ongabanini kwaye unokulungisa iingxaki kwindawo nganye.

Unokwabela amacandelo angokwezifiso kwi-Ahrefs Site Audit. Umzekelo, ukuba bendifuna ukuchonga onke amaphepha e-Ahrefs akwi-WordPress, ndingasebenzisa isihlonzi se-wp-umxholo kumthombo we-HTML njengoko kubonisiwe ngezantsi.

Okanye ukuba bendifuna ngokuthe ngqo itemplate yekhasi lasekhaya elisetyenziswa njengephepha lasekhaya lebhlog kuguqulelo lolwimi ngalunye lwebhlog yethu, bendinokuyihluza ngale ndlela.

Ukudala amacandelo esiko kwinkqubo nganye kunye netemplate yephepha kunokukunceda ukuba uchonge ukuba yeyiphi imiba yeliphi iqela kwaye unike izilungiso kubantu abafanelekileyo.

Kwiinkampani zamashishini, kunokwenzeka ukuba ujongane neeprojekthi ezininzi zokufuduka kunye nokudibanisa, njengoko inkampani ekugqibeleni ifuna ukudibanisa iinkqubo kwaye ibe nokungaguquguquki kuphawu. Jonga izikhokelo zethu malunga nokufuduka kwewebhusayithi kunye nokudibanisa kunye nokufunyanwa ukunceda kule nkqubo.

Ukufumana ukuthenga kwiiprojekthi ze-SEO

Ukuba inkampani osebenza nayo ayiliboni ixabiso le-SEO, uya kuphulukana nezixhobo kunye nokubekwa phambili kuyo nayiphi na into inkampani eyibona ibaluleke kakhulu. Kufuneka uhlale uthengisa i-SEO kumntu wonke.

Nazi iindlela ezimbalwa zokwenza oko.

Lungelelanisa iinjongo zakho ze-SEO kunye neenjongo zenkampani

Ufuna ukwenza izinto ezinempembelelo kwaye ulungelelanise neenjongo zoshishino. Kuya kufuneka usete injongo yakho ye-SEO kunye neziphumo eziphambili (ii-OKRs) ngendlela yokuba wena kunye neshishini nifumane oko nikufunayo.

Ngokomzekelo, amashishini amaninzi anenjongo yokuphucula ingeniso kwiimveliso zawo eziphezulu. Ukuba uneprojekthi ofuna ukuyenza, njengokwenza umxholo omtsha malunga nezihloko eziphambili, ukuwulungelelanisa nezi mveliso ziphezulu yeyona nto ingcono yokubheja kwakho ekuthengeni.

Yenza ityala leshishini

Impazamo endiyibonayo ii-SEO ezininzi ziyenza ngale nto kukuba bacinga ukuba izinto kufuneka zenziwe nje ngokuba yeyona ndlela ilungileyo okanye uGoogle uthi mabayenze. Kwinqanaba leshishini, ukuzama ukwenza imisebenzi ekwinqanaba elisezantsi elingenawo amandla aphezulu kunokuchitha izixhobo ngaphandle kokuba nempembelelo enkulu.

Ingcebiso yam ilungileyo kukulinganisa iiprojekthi kwingeniso, okanye ngokusondeleyo njengoko unokufika kuyo kunye nelinye i-metric yexabiso. Umzekelo, ndikwazile ukufumana ukuhanjiswa kweeprojekthi emhlabeni ngokunikezela ngexabiso le-400 yeedola kwisizinda ngasinye sokubhekisa kwakhona.

Nantsi indlela yokufumana loo mathuba e-Ahrefs:

• Ncamathelisa indawo yakho kwiSite Explorer
• Yiya kwi Eyona nto ingcono ngamakhonkco umbiko
• Yongeza "i-404 ayifumanekanga" isihluzi sempendulo ye-HTTP

Ndihlala ndihlela oku ngokuthi "Ukubhekisa imimandla."

Ke ngalo mzekelo, masithi ndenze 250 ukuqondisa kwakhona ukuba kwi-avareji ibe ne-10 RDs. Ngama-250 x 10 x $400 = $800,000 njengexabiso endinokusebenzisa ukuhlalisa iprojekthi yokuqondisa ngokutsha. Ngokwesiqhelo linani elikhulu elaneleyo ukuze iprojekthi ifumane ingqwalasela kunye nezibonelelo.

Kusenokufuneka wenze isuntswana lenani okanye uqikelelo lwe-SEO, kodwa ngokubanzi ukuba unokubonisa ukuba yintoni umsebenzi obandakanyekayo kunye nesiphumo esilindelekileyo esibotshelelwe kwingeniso, uya kuba nakho ukwenza ityala lakho ngezixhobo.

Sebenza ngentsebenziswano namanye amaqela

Ukwenza abahlobo ngokusebenzisa uthungelwano kunye nezakhono ezithambileyo kubalulekile ukuze ube nempumelelo kwindawo yeshishini. Kufuneka abantu bakuthande kwaye bafune ukusebenza nawe. Kananjalo kufuneka ube nethuba elincinane kwaye ulungele ukusebenza nabo xa sele bekulungele ukusebenza nawe.

Enye indlela yokuthenga ngakumbi kukubonisa abantu umfanekiso omkhulu. Nxibelelana namanye amaqela ukuze udibanise nabo kwaye emva koko ubonise wonke umntu ukuba oku kukhokelela njani kwimpumelelo yeshishini.

Umzekelo:

• Iqela elihlawulweyo linokwandisa intengiso yalo ngokusekwe kwii-asethi ezenzelwe uphendlo lwendalo kwaye lingathanda ukuthengisa kwakhona kubantu abafike kumaphepha akho ezinto eziphilayo.
• Iqela lezentlalo linokunceda ukukhuthaza umxholo wakho.
• Ungathengisa umxholo wakho ophambili ukuze ubonakale ngakumbi.
• Ungabamba izikhokelo kwaye ukhulise iimpendulo ukuze ubabandakanye kwaye ubakhokele ekuguqukeni.

Ukuba unokubonisa i-execs wonke umfanekiso wendlela amaqela anokuncedana ngayo ukukhulisa ishishini, uya kufumana ukungena kunye nezixhobo lula.

Yazisa impumelelo yakho

Bangazi njani abanye ukuba iprojekthi ye-SEO iphumelele ukuba awubabonisi? Sukuyenza impazamo ngokuzigcinela wena impumelelo.

Bonisa impumelelo yakho kwiintlanganiso kunye neengxelo. Nika amanye amaqela ebebandakanyeka ngetyala ngokunjalo. Thatha loo mpumelelo, kwaye ufumane amanye amaqela afuna ukwenza into efanayo.

Bonisa ubuchule bakho

Sukucinga ukuba ngenxa yokuba ulungile emsebenzini wakho uya kufumana ukuthengwa. Xa ndisebenza kwi-SEO yeshishini, ekuqaleni ndandinengxaki yokufumana ukuthenga kwinkampani, nangona ndandisaziwa kakhulu kuluntu lwe-SEO.

Impazamo yam yayingabonisi abantu ukuba ndithathwa njengengcali yesifundo, kungekuphela nje kwinkampani, kodwa kuluntu lwe-SEO ngokubanzi. Ukongeza utyikityo olulula lwe-imeyile olubonise ezinye zokubhala kwam kunye nokuthetha uthethathethwano lundincede ngokwenene ukuba iiprojekthi zihambe.

Indincedile ukundahlula kwaye yenza amaqela afune ukusebenza nam, kunokuba ndibakhathaze ngale nto ye-SEO kwakhona. Ekugqibeleni, ndaqala ukubonisa impumelelo yamva nje namanye amaqela.

Idemokhrasi ye-SEO

Okukhona usabelana nabanye kwaye uxhobisa abanye, kokukhona ubomi bakho buya kuba lula kwinkampani yeshishini. Umntu ongatshatanga unobunzima obukhulu kuphela. Ungayenzi impazamo yokuhamba wedwa.

Qeqesha abantu kwaye ufumane abavangeli bakho abakholelwa kwaye bancede ukukhuthaza i-SEO kumbutho wakho weshishini. Le yindlela onokuthi ulinganise ngayo impembelelo yakho.

Fundisa, fundisa, fundisa abanye ngakumbi

Zininzi iinketho zokuzisa ulwazi ngakumbi kunye nobuchule obujikeleze i-SEO kumbutho weshishini. Umzekelo, unokwenza imigangatho, isiseko solwazi sezona nkqubo zingcono, kunye neenkqubo zokusebenza (ii-SOPs) ukuze abantu bazi ukuba kufuneka benze ntoni, kutheni, kwaye benze njani.

Unokubonelela ngezinto ezinje ngoqeqesho lweqela, iindibano zocweyo, iividiyo, iikhosi zangaphakathi, okanye ukonyusa nakuphi na ukuqhubela phambili kwemfundo njengothotho lwenkomfa yangaphakathi. Oku kuya kukunceda ufumane abo banomdla kwi-SEO abanokukunceda uvangele i-SEO ngombutho.

Unokwenza iintlanganiso zeveki, iiyure zeofisi, imisitho yothungelwano, kunye 'nesidlo sasemini kunye nokufunda' ezilungele uqeqesho kunye novangelo. Mhlawumbi uqalise i-imeyile yeendaba kunye nenkampani kunye nohlaziyo lweshishini le-SEO abantu banokulufumana luluncedo. Naliphi na ithuba lokubonisa ubuchule bakho liya kunceda inkqubo yakho ye-SEO yeshishini iphumelele.

Imingeni yokunika ingxelo

Ukunika ingxelo kunokuba lixesha lokutshona kwinqanaba leshishini, kodwa bububi obuyimfuneko. Ukuba awukwazi ukungqina ixabiso lomsebenzi wakho kunye nokuba linegalelo njani kwinkampani, akukho mntu uya kubona ukubaluleka kwe-SEO.

Uya kudala iingxelo ezininzi ezahlukeneyo ze-SEO kubantu abaninzi abohlukeneyo. Jonga isikhokelo sethu malunga nengxelo ye-SEO yeshishini ukuze ubone ezinye zeengxelo oza kufuna ukuzenza kunye neemetrics ongazibandakanya kuzo zabantu abohlukeneyo. Ibandakanya izinto ezifana:

1. Ukufumana indlela yokulinganisa i-metrics nemali
2. Ukugqiba ukuba zeziphi iimetriki ekunokunikwa ingxelo ngazo
3. Ukuzithelekisa nabantu okhuphisana nabo

Imingeni yokuphumeza

Ukufumana utshintsho lwe-SEO kwindawo yeshishini kudla ngokuba nzima kunokuba kufanelekile.

Iinkqubo zelifa

Sele ndithethe kancinci ngazo zonke iinkqubo ezahlukeneyo onokudibana nazo kwindawo yeshishini. Uninzi lwezo zinokuba ziinkqubo zelifa, ngaphandle kwenkxaso-mali okanye inkxaso yokulungisa izinto kuzo. Enyanisweni, kunokuba kubiza kakhulu ukuzivala kunokuba kulungiswe.

Amaqonga ngokwawo anokuba nemida enkulu xa kuziwa kwi-SEO. Ukuba zihanjiswa nge-CDN, unokukwazi ukusebenzisa abasebenzi bomda ukulungisa imiba, ngamanye amaxesha ibizwa ngokuba yi-Edge SEO. Inkqubo yethu ezayo yeePatches iya kukuvumela ukuba ulungise imiba emininzi, nakwinkqubo yelifa ehlala ingahoywa.

Ukufumana ngokusemthethweni ukusayina

Amaqela asemthethweni anokubangela iintloko kwii-SEOs zeshishini. Isebe lezomthetho linokubulala umxholo okanye amanye amanyathelo afana nesakhiwo sekhonkco. Basenokungakuvumeli ukuba ufikelele kwezinye iinkampani egameni lenkampani yakho yangoku. Kuya kufuneka ufumanise ukuba yintoni na usenokuyiphumeza, ngaphandle kwesidingo semvume yomthetho.

Ukusebenzisana namanye amaqela

Ndikhe ndathetha ngaphambili malunga nokusebenza namanye amaqela. Ukupakisha inyathelo lokuqala ukuze kukhuthazwe intsebenziswano kuthetha ukuba kunokwenzeka ukuba umntu amkelwe. Kufuneka ukwazi ukwenza izinto ukuze ube nefuthe.

Imiba yokubeka phambili

Iinkampani zamashishini zineemveliso ezininzi kunye neenkonzo, kwaye iiwebhusayithi zeshishini zihlala zinamaphepha amaninzi. Ngawaphi amaqela osebenza nawo? Ngawaphi amaphepha obeka phambili ukuwaphucula? Ayiyomibuzo ilula le.

Eyona ngcebiso yam kukulungelelanisa neenjongo zenkampani okanye zeqela. Uninzi lweenkampani okanye amaqela aneemveliso ezizibeke phambili phambili okanye afuna ukuziphucula kwaye kulapho onokuthi ukwazi ukufumana ukungena kumanyathelo e-SEO. Ibhonasi yomntu kusenokwenzeka ukuba ibotshelelwe kwimpumelelo yezi projekthi, kwaye bazimisele ukutyala imali ukuze baqinisekise ukuba bayalufikelela usukelo lwabo.

Kuya kufuneka uyibeke phambili imisebenzi kwaye ugxile kweyona miba ibalulekileyo. Ndihlala ndisebenzisa impembelelo / umzamo we-matrix njengombono wokunceda abanye baqonde eyona misebenzi ibalulekileyo. Nantsi indlela ekhangeleka ngayo:

Kuya kufuneka usebenze kunye nawo nawaphi na amanye amaqela abandakanyekayo kuqikelelo olungcono lomzamo, kodwa kumava am ndifumene ukuba bayayixabisa into yokuba uphumelele kuqala ukuqikelela umzamo obandakanyekayo. Emva koko ubanike ithuba lokwenza uhlengahlengiso olusekelwe kumgudu abacinga ukuba kuya kuwuthabatha.

Ayisiyonto intle, kodwa ukuba ufumana iziseko ze-SEO kanye kwinqanaba leshishini, uya kuphumelela. Kunzima ukwenza oko kwisikali, kodwa iiprojekthi ezikruqulayo = $$$ xa kufikwa kwi-SEO yeshishini.

Ukungabikho kwezixhobo

Nangona uhlahlo lwabiwo-mali lwe-SEO lubonakala lukhulu, izixhobo azinasiphelo kwaye kukho itoni yokwenza.

Ukukhuphisana namanye amaqela ngezixhobo

Amaqela e-SEO yoShishino ahlala ebotshelelwa izixhobo kwaye ahlala edabini eliqhubekayo namanye amaqela ngezixhobo. Kuya kufuneka ubonise ukuba kutheni kufuneka ufumane izibonelelo ngaphezu kwakhe wonke umntu. Babonise ukubaluleka komsebenzi wakho.

Ukufumana izibonelelo zabasebenzi abaninzi

Kunokuba nzima ukuqesha abantu abafanelekileyo kwaye ugcwalise izithuba kwiqela lakho. Ngamanye amaxesha kulula ukuqesha i-arhente yangaphandle kunokuba ufumane enye i-headcount. Ngokuqhelekileyo baphuma kwiindawo ezahlukeneyo zohlahlo lwabiwo-mali, kwaye ngenxa yokuba kulula ukutshisa iikontraka kunye nee-arhente, le yeyona ndlela ikhethwayo yokufumana abasebenzi abaninzi.

Indlela endiwubone ngayo lo msebenzi ingcono kukuba ii-arhente zivale izithuba kwiqela lakho. Mhlawumbi oko kwenza umsebenzi omninzi wokugrumba, imisebenzi ethile iqela lakho elinokuthi lingabi namava angako, okanye ukubonelela ngezixhobo ezongezelelweyo ukwenza iqela lakho lenze ngakumbi.

Zikwaluncedo njengeseti yesibini yamehlo ukuchonga iingxaki, amathuba, kunye nokubonelela ngezisombululo. Unokufuna iqabane lakho learhente ukuba lenze uphicotho lwe-SEO yeshishini kwaye libonise iziphumo. Oku kuya kubandakanya izinto ezifanayo wena kunye neqela lakho enizithethayo, kodwa ukuvela kwi-arhente yenkonzo yangaphandle kuyayibethelela le nto ubuyithetha kwaye kunokwenzeka ukuba ufumane ukuthengwa kubunkokeli.

Ukuba uyi-arhente ye-SEO yeshishini, ingcebiso yam ingcono kukuguquguquka kwaye wenze nantoni na efunwa liqela le-SEO langaphakathi ngelo xesha. Umsebenzi wakho kukwenza umntu ongaphakathi endlwini okanye iqela libukeke lilungile, libanyuse, libafumanele izixhobo ezingaphezulu.

Ukuba nezixhobo ezifanelekileyo

Izixhobo ze-SEO zeshishini ziyabiza kwaye inkqubo yokukhwela inokuba yinkqubo ende kwaye inzima. Ukususa isixhobo esibi xa sele sidityanisiwe kwiinkqubo zakho kunokuba nzima ngakumbi. Qiniseka ukuba uyawenza umsebenzi wakho wasekhaya kwaye ukhethe isisombululo esifanelekileyo kuwe.

Ezinye izixhobo ze-SEO zeshishini zinamaqela okuthengisa athembisa umhlaba, kodwa izixhobo ziyadanisa, kwaye akukho mntu uzisebenzisayo.

Ndikhe ndabona ezinye iinkampani zithintela ukusetyenziswa kwezixhobo zangaphandle kwaye zithembele kuphela kwizixhobo zangaphakathi. Oku kunokubiza kakhulu, nangona izixhobo zihlala ziphantsi komgangatho.

Ezinye izixhobo ezidumileyo ze-SEO zeshishini ziquka:

Ngezixhobo ezininzi ezahlukeneyo kunye neemfuno ezininzi ezahlukeneyo, wazi njani ukuba yintoni ekulungeleyo?

Ngokucacileyo ndithambekele kwi-Ahrefs, kodwa ngokwenene sikwiligi eyethu nge-44% ye-S&P 500 esikhethayo. Jonga indlela esithelekisa ngayo nezinye izixhobo ze-SEO zeshishini kwimarike.

Kwaye isabelo sethu sokukhangela selizwi (SoV).

Inkuthazo engalunganga

Enye impazamo endihlala ndiyibona kukuba neenkuthazo ezingezizo. Ndikhe ndakwimibutho ebifuna ukubuyiswa kweendleko, nto leyo ethetha ukuba amaqela kufuneka abize amanye amaqela ukuze akwazi ukuzixhasa. Oku kukhokelele kwizigqibo ezingezizo ezinjengokutshaja ukubeka ulwalathiso okanye ukongeza amaphepha kwiCMS.

Izinto ezenzelwe ukulungelwa kwenkampani kufuneka zixhaswe ngemali kumbindi. Amaqela akufuneki ahlawule ukwenza into elungileyo, kuba uninzi lwawo aluyi kuba nayo loo mali kuhlahlo lwabiwo-mali lwawo.

Ukuba ne-reactive, xa kufuneka uthabathe inyathelo

Uninzi lwamaqela e-SEO amashishini ahamba ngemingeni efanayo yombutho njengoko ekhula. Ngamanye amaxesha oku kubizwa ngokuba yimodeli yokuvuthwa kwe-SEO.

Uninzi lwee-SEOs ziqala ukwenza umsebenzi we-ad-hoc, kodwa ekugqibeleni izinto ziqala ukubeka embindini, udala imigangatho kunye neenkqubo (ii-SOPs), kwaye ekugqibeleni uqala ukufumana ukuthenga ngakumbi ngokusebenza ngakumbi kunye nokwenza izinto ezinjengokuqeqesha amanye amaqela.

Uninzi lwale nkqubela luxhomekeke kwinkokeli enokuthi iphumelele, ibonakale, kwaye ithengise i-SEO kwintlangano. Basenokuchitha ixesha elininzi, okanye elingakumbi bekhuthaza impumelelo njengoko beya kwenza umsebenzi.

Banokufuneka benze uqikelelo lwe-SEO, babe neentlanganiso ezininzi zesigqeba ukubonisa iziphumo, baqeqeshe amanye amaqela, benze ezo SOP, bathumele iileta zeendaba ukugcina abanye benolwazi, njl.

Imfundo kunye nobungqina bexesha elizayo

Ndithethe ngaphambili malunga nokufundisa abanye kwi-SEO kwinkampani yeshishini. Imigangatho, isiseko solwazi lwezona ndlela zilungileyo zokusebenza, kunye neenkqubo zokusebenza (ii-SOPs), kunye nalo lonke uqeqesho kunye novangelo ziindlela ezisebenzayo.

Naziphi na izigqibo ozenzayo okanye iindlela ofundisa ngazo abantu kufuneka zibe bubungqina bexesha elizayo kangangoko kunokwenzeka. Ukuba uhlala utshintsha izinto ezifana nesakhiwo se-URL, kuya kubakho umsebenzi omningi obandakanyekayo kunye nomngcipheko omkhulu onenzuzo encinci kakhulu. Ukuba uza kwenza izinto, zama ukuqiniseka ukuba ziya kwenziwa kube kanye kuphela kwaye akufuneki ziphinde zenziwe rhoqo emva kweenyanga ezi-6.

Iphepha elibalulekileyo kunye nokubeka iliso kwegama elingundoqo

Iinkampani zamashishini ziya kuba nohlobo oluthile lwamaphepha aphezulu okanye iprojekthi yamagama angundoqo. Ezi zijonga awona maphepha abaluleke kakhulu kunye/okanye amagama angundoqo kwishishini lakho kwaye akuncede ubone ukusebenza kwawo ekuhambeni kwexesha kunye naziphi na iindlela okanye imiba.

Ngokuqhelekileyo zisetyenziswa kwiintlanganiso apho kukho uhlalutyo olukhawulezayo kunye nesicwangciso sesenzo esenzelwe nayiphi na imiba okanye nayiphi na impumelelo. Uzama ukujonga into esebenze kakuhle ukuze ukwazi ukuyiphinda, kwaye uzame ukujonga nayiphi na imiba ukubona ukuba kwenzeke ntoni.

Ungasebenzisa i Thelekisa amaphepha thebhu kwi Amaphepha aphezulu Ingxelo kwiSite Explorer ukufumana olu hlobo lokujonga amaphepha akho. Siza kuba songeza enye ye Amagama angundoqo ezinto eziphilayo ingxelo nakwixesha elizayo.

Bamba imiba yobugcisa ngaphambi kokuba iqalise, okanye ngokukhawuleza

Isiqhelo sokukhasa endisibonileyo kwiinkampani zamashishini yinyanga enye. Oko kuthetha ukuba inokuba yinyanga epheleleyo phambi kokuba kubekho imiba. Kukho iindlela ezingcono.

Bamba imiba ngaphambi kokuba iqalise

Kwezinye iimeko-bume, unokukwazi ukuseta iimvavanyo zeyunithi ukuze ube neetshekhi ezizenzekelayo zemiba phambi kokuba ziqalise.

Unokusebenzisa uPhicotho lweSiza le-Ahrefs ukukhasa iqonga kunye neendawo ze-dev ukujonga nayiphi na imiba ngaphambi kokuba ikhutshwe eluntwini.

Bamba nayiphi na imiba ngokukhawuleza ngesampulu yokukhasa

Awusoloko udinga i-crawl epheleleyo yewebhusayithi enokuthi ithathe iiveki ukuqhubela phambili kwisayithi yeshishini. Udinga nje ngokwaneleyo ukubona ukuba kukho naziphi na iinguqu ezibalulekileyo ezenziweyo.

Ungaqhuba uPhicotho lweSiza sika-Ahrefs kuluhlu olulungiselelweyo lwamaphepha mihla le kwaye ulumkiswe ngalo naluphi na utshintsho. Ukusebenzisa isampuli kwiitemplates ezahlukeneyo okanye iinkqubo, unokufumana imiba ngokukhawuleza.

Ungaqhuba nokukhasa okuncinci kulo naliphi na icandelo elenze naluphi na utyhalo olutsha kwimveliso.

Eyona ndlela ikhawulezayo yokubamba utshintsho - uhlala ukhasa

Le yincopho yokuchwechwela koko sikuzayo esikubiza ngokuba kukhasa rhoqo.

Umbono kukutshintsha ukusuka kukhasa olucwangcisiweyo, abasebenzisi abadla ngokucwangcisa ngeveki okanye ngenyanga, ukuya kwinkqubo ephambili yokurhubuluza ehlala ivuliwe kwaye yazisa abasebenzisi ngemiba ngokukhawuleza.

I-IndexNow isivumela ukuba songeze ukhetho lwexesha lokwenyani, oluya kugcina izixhobo kubasebenzisi bethu kunye nathi.

Kwiisayithi ezisebenzisa i-IndexNow kunye nokhetho olutsha oluhlala lukhona kuPhicotho lweSiza, siya kukwazi ukwazisa abasebenzisi ngemiba kamsinya nje emva kokuba benze uhlaziyo kumaphepha abo.

Oku kuya kubonakala ngale ndlela:

Andikwazi ukucinga ngenkqubo engcono. Inkqubo yexesha lokwenyani yokubeka iliso kunye nesilumkiso. Njenge-SEO yobugcisa, eli liphupha elizalisekileyo kum.

Ukulinganisa iimbono ze-SEO ezincinci kunye ne-macro

Enye yeempazamo ezenziwa zii-SEO ezininzi kwindawo yeshishini kukubanjwa 'kumsebenzi oxakekileyo.' Ewe, okukhona ubandakanyeka kwizinto ezininzi, kokukhona izinto ezininzi onokuthi uzibambe kwaye uziphembelele.

Ndihlala ndibona ii-SEO zenza impazamo yokusebenza kwiphepha elinye ngexesha. Ngelixa ufuna enye yale nto, ubeka umngcipheko wokuzifumana ukwindawo apho uphawula nje iibhokisi kwaye ungacwangciswanga okanye ube nempembelelo enkulu. Isiphumo sinzuzo encinci ngelixa useneengxaki ezinkulu.

Ishishini limalunga nesikali, kwaye oko kubandakanya indlela osebenza ngayo. Kufuneka ugxininise kwizinto eziza kuba nefuthe elikhulu, oku kuthetha ukuba kufuneka uhambe kude nomsebenzi oxakekileyo kwaye ube nexesha lokujonga imiba emikhulu kwaye ubone umfanekiso omkhulu.

Udinga umxube weeprojekthi ukuze uphumelele. Uninzi lweenkampani zineeprojekthi ezijikeleze amaphepha aphezulu okanye iminikelo yokuqinisekisa ukuba ezo ziqhuba ingeniso eninzi. Usenokunikwa umsebenzi wokuphucula icandelo elithile lesiza, ukusebenzisana namaqela athile, okanye ukusebenza kumanyathelo akwinkampani ngokubanzi kodwa abalulekile kwi-SEO.

Kugxilwe kuphela kumzantsi wesiqulatho sefanitshala

Zininzi iintlobo ezahlukeneyo zomxholo onokuthi uzenze, kodwa ngezixhobo ezinqongopheleyo, iinkampani zamashishini zihlala zijolise emazantsi kumxholo wefunnel.

Kufuneka ufumane indlela yokwandisa ukuya phezulu kumxholo wefunnel njengomxholo wolwazi kunye neevidiyo. Oku kunceda ukwandisa umbhobho wakho kwaye kukunika ithuba lokubonwa njengengcali endaweni yabakhuphisana nabo.

Yonke indawo yokuchukumisa uphawu yithuba lokufumana ulwazi ngakumbi kunye nokuthembeka, okuya kuthi ekugqibeleni kukhokelele ekuguquleni. Ekugqibeleni, uya kufuna umxholo ojolise kuwo onke amanqanaba efunnel.

Ukhuphiswano oluqatha

Kukho imali eninzi emngciphekweni kwiinkampani zamashishini, kwaye abantu okhuphisana nabo benza utyalo-mali kwi-SEO. Awunakuvele uhlale phantsi. Uya kufuna ukubeka esweni oko okhuphisana nabo benzayo kwaye usebenzise oko ukuze uzuze. Umzekelo, ungasebenzisa uloyiso lwabo ukubonisa ukuba utsalela phambili kwindawo ethile, kwaye shift izibonelelo okanye ukuxoxa izibonelelo ngakumbi kuloo ndawo ukugcina isantya nabo.

Unokusebenzisa uMhloli weMixholo ukugcina iliso kumaphepha okhuphisana nawe asanda kupapashwa kunye namaphepha abathe bawahlaziya.

Unokwenza kwakhona iPotfoliyo kwiDashboard ebandakanya iiwebhusayithi ezikhuphisanayo, ugqiba ngeembono ezintle ezinomdla kwezinye iingxelo. Umzekelo, unokufumana abaphumeleleyo kunye nabalahlekileyo kumaphepha kunye namagama angundoqo kubo bonke abantu okhuphisana nabo.

Ungabona kwakhona amaphepha amatsha nalahlekileyo kunye namagama angundoqo ukuze ubone ukuba yintoni esebenza kakuhle kwabo bakhuphisana nabo kwaye ngowuphi umxholo abawukhuphayo.

Olu hlobo lobukrelekrele bokukhuphisana lulungile ekuthengiseni i-SEO kunye nokujikeleza kwisicwangciso sakho ukuba kuyimfuneko. Unokuxela kwangaphambili iimethrikhi zeqela le-3, ezifana nezo zivela e-Ahrefs, ukubonisa ukuba utyalo-mali olungaphezulu luyafuneka ukugcina isantya okanye ukodlula umntu okhuphisana naye. Ndikubonisa indlela kwiposti yethu kuqikelelo lwe-SEO.

Iingcamango zokugqibela

Kuninzi okusemngciphekweni kwi-SEO yeshishini kunye namathuba amaninzi. Xa inkampani kunye nabantu bayo ekugqibeleni befika emva kwe-SEO, banokulawula ishishini.

Umthombo ovela Ahrefs

Ukuziphendulela: Ulwazi oluchazwe ngasentla lunikezelwa ngu-ahrefs.com ngaphandle kwe-Cooig.com. I-Cooig.com ayenzi lumelo kunye neziqinisekiso malunga nomgangatho kunye nokuthembeka komthengisi kunye neemveliso. I-Cooig.com ikhupha ngokucacileyo naliphi na ityala lokwaphulwa kwelungelo lokushicilela umxholo.