Ikhulu elinamashumi amabini ananye: oku inani lee-imeyile ezifunyanwa ngumsebenzi weofisi ophakathi e-US, kungekhona ngenyanga okanye iveki, kodwa ngosuku. Ngakolunye uhlangothi, le datha ibubungqina bokuba i-imeyile yokuthengisa iphila kakhulu kwaye isetyenziswa ziinkampani ezininzi njengejelo lokuthengisa elinamandla. Kwelinye icala, ukhuphiswano luphezulu, lufuna izakhono ezithile kunye nesicwangciso esikrelekrele sokuqinisekisa ukuba ii-imeyile zakho zivuliwe kwaye ziyafundwa.
Ngaphambili, iinkampani zazisebenzisa iileta kunye neeflaya ukukhuthaza iimveliso kunye neenkonzo zazo, ukugcina ababhalisi benolwazi ngeendaba zamva nje, ukwakha ukuthembana, kunye nokuqhuba ukuthengisa. Ukusukela ngoko, akukho nto yatshintshayo ngaphandle konxibelelwano; ukuba yenziwe ngokuchanekileyo, ukuthengisa nge-imeyile kusenokusebenza kakhulu.
Kweli nqaku, siza kuxoxa ngenani leengcebiso eziluncedo zentengiso ye-imeyile kunye nezenzo ezilungileyo zokwenza uluhlu lokuposa kunye nokwandisa unxibelelwano lwababhalisi. Ngokukhulisa ubudlelwane “bokwenyani”, uya kuma ukuze ufumane imali engaphezulu kunokuba uthe wanyusa abalandeli kumajelo eendaba ezentlalo.
Isiqulatho
Yintoni ukuthengisa nge-imeyile, kwaye zithini iingenelo zayo?
Iingcebiso ezi-3 eziphambili zentengiso ye-imeyile
Ingcamango yokuqukumbela
Yintoni ukuthengisa nge-imeyile, kwaye zithini iingenelo zayo?
Ukubeka ngokulula, ukuthengisa nge-imeyile kubandakanya ukuthumela uluhlu lwee-imeyile ekujoliswe kuzo kuluhlu lwabafowunelwa. Isicwangciso sokuthengisa nge-imeyile sivumela amashishini awo nawuphi na ubungakanani ukuba anxibelelane ngokuthe ngqo nabaphulaphuli abasele bebonise umdla kwiimveliso okanye iinkonzo zenkampani ngokubhalisela incwadana yeendaba okanye ngokukhokela.
I-ROI (ukubuyisela kutyalo-mali) yokuthengisa i-imeyile iyaziwa ngokuba elona liphezulu kuwo onke amajelo okuthengisa edijithali. Ngababoneleli abaninzi abafumanekayo nge-USD 20 encinci ngenyanga, iinkampani zifunyenwe zenza malunga ne-USD 36 nge-USD 1 nganye echithiweyo. Kananjalo, lonke ukhokelo olufunyenwe ngefomu ekwiwebhusayithi “liyipropathi” yeshishini, kwaye abawubeki umngcipheko wokunyamalala njengoko kunokwenzeka ukuba iakhawunti yemidiya yoluntu yenkampani ivaliwe okanye icinywe.
Ngoko ke, ukuthengisa nge-imeyile yindlela engabizi kakhulu, ekhuselekileyo, kunye neendlela ezininzi zokwazisa nokugcina abathengi, ukuseka ubudlelwane nabaphulaphuli, ukudala uluntu, ukuqhuba ukuthengisa, ukwakha igunya, ukuguqula amathemba kubathengi, kunye nokufikelela kwezinye iinjongo zoshishino.
Iingcebiso ezi-3 eziphambili zentengiso ye-imeyile
Ukuqhuba umkhankaso wokuthengisa we-imeyile ophumeleleyo kuthatha umsebenzi. Ifuna amava, uvavanyo oluqhubekayo, kunye nokuphuculwa. Impumelelo yephulo elinjalo ikwanxulunyaniswa ngokusondeleyo neenjongo zayo: kulula ukulinganisa ukusebenza komsonto we-imeyile ojolise ekuqhubeni ukuthengisa, kodwa kuba nzima ngakumbi xa umda wesenzo ufumana ulwazi lophawu okanye ukubandakanya abafundi.
Ngezantsi, sijonga ezinye iingcebiso zentengiso ye-imeyile ezinokunceda naliphi na ishishini elikhulu okanye elincinci ukuba liqhube iphulo eliyimpumelelo kwaye lifikelele kwiinjongo zalo.
Yazi kwaye ucinge ngamaxabiso
Phambi kokuba uqale naliphi na iphulo, kuya kufuneka uziqhelanise neengcamango zokuvavanya impumelelo ye-imeyile, eyaziwa ngokuba “ziintlawulo ezine.”
The izinga lonikezelo sisalathisi sokusebenza esibalulekileyo njengoko sibonelela ngolwazi malunga nobuninzi bee-imeyile ezithunyelwe ngaphezu kwenani lee-imeyile ezithunyelweyo. Ikwabonisa kwakhona umgangatho weenkokeli kuluhlu lwe-imeyile.
The izinga elivulekileyo sesinye sezona zibonakaliso ezifanelekileyo zokulinganisa ukusebenza kwephulo le-imeyile. Ibonisa ukuba bangaphi ababhalisi abavule i-imeyile; ngoko ke, kubalulekile ukuvavanya umgca wesifundo kunye nenqanaba lomdla kwisihloko sekopi.
Amashishini kufuneka afunde i izinga lokucofa ukuqinisekisa ukusebenza kakuhle komxholo we-imeyile. Ukongeza izixhumanisi kwiwebhusayithi okanye iqhosha lokubizela-kwisenzo liqhelekileyo kwiphulo le-imeyile elijoliswe ekuguquleni. Le metric ihambelana nenani lokucofa kwikhonkco xa kuthelekiswa nenani lee-imeyile ezithunyelweyo nezivulwayo.
Gqi beleni, i izinga lokungabhalisi ivumela umntu ukuba ahlole inani lababhalisi abathatha isigqibo sokuzikhupha kwi-newsletter emva kokufumana i-imeyile. Ukuba esi salathisi sihlala siphantsi, inkampani ayinaso isizathu sokukhathazeka.
Thumela i-imeyile echanekileyo kumrhumi ochanekileyo
Enye yeendlela ezilungileyo zokwandisa amaxabiso avulekileyo kunye nokucofa kunye nokunciphisa amaxabiso angabhalisi kukwenza ii-imeyile abanokuthi ababhalisi bangakwazi ukuthi "hayi" kuzo. Ukwahlula kunye nokuzenzela kunokunceda ukufezekisa oku.
Ukwahlula isiseko sedatha yabafowunelwa ibandakanya ukuhlenga-hlengiswa ngokweenqobo ezithile. Umzekelo, unokufuna ukwenza uluhlu ngokweminyaka, isini, indawo, ubuchwephesha, okanye imidla okanye iphepha kwiwebhusayithi yenkampani abanxibelelane nayo. Eli nyathelo libalulekile kuba kubonisiwe ukuba abamkeli abafumana umxholo ojoliswe kuwo (ngemikhankaso ecandiweyo) kunokwenzeka ukuba bacofe kwii-imeyile. Ababhalisi abatsha lelinye icandelo ekufuneka kugxilwe kulo, kwaye kufuneka bahlale befumana "i-imeyile eyamkelekileyo" ngokuzenzekelayo nje ukuba bangene.
Ukongeza, ukusebenzisa iithegi zomntu nako kubalulekile kuba kunceda ukuseka ubudlelwane kunye nomamkeli kwaye kutsala umdla womfundi. Umzekelo, iingcali ezininzi zentengiso ye-imeyile zicebisa ukusebenzisa i-"NAME" ithegi kumgca wokuqala we-imeyile nganye kwaye ngamanye amaxesha nakumgca wesihloko.
Isikhathi yinto yonke
Wakuba umxholo ulungile, kufuneka ucwangciswe. Ixesha elichanekileyo liya kuxhomekeka kwizinto ezininzi ezahlukeneyo.
Okokuqala, ezinye iintsuku kunye namaxesha athile zibalo bona iziphumo ezingcono ngokubhekiselele kumazinga avulekileyo kunye nokucofa: NgoLwesine banomlinganiselo ovulekileyo ophezulu, olandelwa ngoLwesibini. Kwakhona, abaninzi ababoneleli bezentengiso bee-imeyile bacebisa ukuba bathumele ii-imeyile kusasa (8-9 am) okanye kanye emva komsebenzi (5-9 pm). Nangona kunjalo, ukusebenza kakuhle kuyahluka ngokuxhomekeke kubaphulaphuli ekujoliswe kubo.
Ixesha likwabalulekile kwimisitho kunye neeholide, kwaye kuyacetyiswa ukuba ulungiselele umxholo kwangethuba ngokwekhalenda yokuhlela. Nangona ii-imeyile zemihla ngemihla kufuneka ziphetshwe, kubalulekile ukugcina ishedyuli eqhelekileyo ukudala ukuguquguquka okunyanzelisayo kunye nokwakha ubudlelwane. Kanye ngeveki isebenza kakuhle kwi-imeyile jikelele (izithuba ezintsha zeblogi, iimveliso ezintsha, iindaba). Kodwa xa kunyuswa unikezelo oluthile, olufana "nokuthengiswa kokubuyela esikolweni" okanye ukubhalisela umsitho, iinkampani ezininzi ziya kuthumela ii-imeyile ezisixhenxe, ezintlanu, kunye neentsuku ezimbini ngaphambi komhla wokuqala.
isiphelo
Ukuthengisa nge-imeyile kuyaqhubeka nokuba sisixhobo esinamandla nesisebenzayo kumashishini abo bonke ubukhulu. Ngenye yeembuyekezo eziphezulu kutyalo-mali xa kuthelekiswa namanye amajelo okuthengisa, obu buchule buvumela amashishini kwihlabathi liphela ukuba aseke ubudlelwane obuthe ngqo nobuhlala ixesha elide kunye nabathengi kunye nethemba, ekugqibeleni likhokelele ekwandeni kweentengiso.
Nangona kunjalo, ukufezekisa iziphumo ezizezona zilungileyo, izicwangciso ezichanekileyo ezifana nokwahlula abaphulaphuli, ukwenziwa komxholo, kunye nokukhetha ixesha elifanelekileyo lokuthumela amaphulo kubalulekile. Ngokusebenzisa iingcebiso zentengiso ye-imeyile apha ngasentla, amashishini amele ukwandisa amaxabiso avulekileyo kunye nokucofa, ukunciphisa ukungabhaliswa kweleta yeendaba, kwaye ekugqibeleni afezekise iinjongo zabo zokuthengisa.
