Njengoko iidyasi zoboya ziqhubeka nokulawula imarike yempahla yangaphandle, abathengisi bajongana nethuba elimnandi lokuhlangabezana nemfuno ekhulayo yabathengi yazo zombini isitayile kunye nozinzo. Ngenkqubela phambili yetekhnoloji yelaphu, iindlela eziguqukayo, kunye nokugxila kwizinto ezihambelana ne-eco-friendly, iidyasi zoboya ziba yinto ekufuneka ibe nayo kwiwodrophu nganye. Eli nqaku liphonononga iindlela zeemarike, izitayela zamva nje, iintlobo zoboya ezifunwa kakhulu, kunye neempawu ezibalulekileyo ezenza idyasi yoboya ibonakale. Nokuba abathengi bajonge ubugocigoci obungapheliyo okanye ukuguquguquka kwale mihla, ukuqonda ezi ndlela ziya kuqinisekisa ukuba uluhlu lwakho lwempahla luhlala lufanelekile kwaye luyimfuneko kweli xesha lonyaka.
Isiqulatho:
– Isishwankathelo seMarike
– Abadlali abaPhezulu kwiMarike yeMbasa yoboya
–Ukuphonononga iintlobo zeMpahla zeMbasa zoBoya
– Iingcebiso zokuKhetha iMbasa yoBoya eLungileyo
– Ukuzinza kweedyasi zoBoya kunye neNkangeleko yexesha elizayo
- Isiphelo
Ubume bemivuzo
Imakethi yedyasi yoboya ifumene ukukhula okuzinzileyo kwiminyaka yakutshanje, iqhutywa sisidingo esikhulayo sabathengi sempahla yangaphandle ezinzileyo, ehlala ixesha elide, kunye nesitayile. Ngokwengxelo ye-Statista, ngo-2022, imarike yeedyasi kunye neebhatyi zehlabathi zazixabisa ngaphezulu kwe-100 yeebhiliyoni zeedola zaseMelika, kunye necandelo lamadoda nabasetyhini lilinye libalelwa malunga ne-44 yezigidigidi zeedola, kwaye intsalela ibalelwa kwicandelo labantwana. I-Asia-Pacific, ekhokelwa yi-China, ilawula imarike, ivelisa i-18 yeebhiliyoni zeedola kwiintengiso zeedyasi kunye neebhatyi, ilandelwa yi-United States kwi-13.9 yeebhiliyoni zeedola.
Ngaphakathi kolu rhwebo lubanzi, icandelo lempahla yangaphandle ye-luxury, equka i-premium yoboya, ixabisa i-15.7 yeebhiliyoni zeedola ngo-2022, kunye noqikelelo olubonisa i-6 yeebhiliyoni ezingaphezulu kwi-2027 yezigidigidi ekukhuleni ngo-XNUMX.
Imiba emininzi eqhuba olu tshintsho, kuquka ulwazi olukhulayo lweempawu zokugquma zendalo zoboya kunye noncedo lwabo olulungele indalo phezu kwemathiriyeli yokwenziwa. Ukuphefumla koboya, iimpawu zokuthintela ukufuma, kunye nolawulo lobushushu bukwenza ukuba buthandeke kakhulu kwiindawo ezibandayo. Ngeli xesha, iifashoni ziyaqhubeka nokuthanda uyilo olungaphelelwa lixesha, olulungiselelweyo. Abavelisi beedyasi zoboya bakwavelisa izinto ezintsha ngemixube yoboya ukomeleza ubuntofontofo, ukuthungwa, kunye nokuqina, bebenza ukuba bafanelekele iimeko ezahlukeneyo.
Abadlali abaPhezulu kwiMarike yeMbasa yoboya
Abadlali abaliqela abaphambili balawula imarike yeedyasi zoboya, kubandakanya iVF Corporation kunye neMoncler. I-VF Corporation, eyaziwa ngeempawu ezinje ngeNorth Face kunye neNapapijri, yenze ngaphezulu kwe-5.3 yeebhiliyoni zeedola ngo-2022 kwicandelo layo langaphandle. I-Moncler, uphawu lwempahla yangaphandle ephucukileyo, inike ingxelo yengeniso engaphaya kwe-2 yeebhiliyoni zee-euro ngo-2021, igxininisa ukubaluleka kweempawu eziphezulu kwicandelo ledyasi yoboya.
I-UK, enezigidi ezingama-21.2 zeegusha ezivelisa malunga neetoni ezingama-72,000 zoboya ngo-2023, isahleli ingumdlali obalulekileyo kwimveliso yoboya. Ngaphandle kokuntywila kumaxabiso athunyelwa ngaphandle, imarike yoboya yase-UK ibonise iimpawu zokubuyela kwakhona ukusukela ngo-2021, ebonisa imfuno eyomelelayo.
Ukuphonononga iintlobo ezixhaphakileyo zeedyasi zoboya
I-Peacoat sisitayile esinesifuba esiphindwe kabini, ngokwesiko sinxitywa ngoomatiloshe kodwa ngoku isisinxibo esiqhelekileyo kwisinxibo samadoda esiqhelekileyo kunye nesiqingatha esisemthethweni. Yenziwe ngoboya obungqingqwa, ibonelela ngobushushu obuninzi kunye nokwakheka, iyenza igqibelele kwimozulu ebandayo. Uyilo lwayo olusondeleyo kunye noluqilima, amagxa abanzi ongeza umnxeba wamadoda, ngelixa ukuguquguquka kwayo kuvumela ukuba zidibaniswe nayo yonke into ukusuka kwijee ukuya kwiibhulukhwe zokunxiba.
I-Overcoat yidyasi ende kwaye isesikweni ngakumbi, ihlala inxitywa kwiindawo ezibandayo kwaye ilungele ukusetwa kweshishini elisemthethweni. Ezenziwe ngoboya obuphezulu, ii-overcoats ziyaziwa ngobuhle kunye nobugcisa. Ezi dyasi ngokuqhelekileyo zibonisa i-breast-breast okanye i-double-breasted design kwaye inokunxitywa phezu kwesuti okanye impahla engaphezulu. Ubude bengubo buhlala bufikelela phakathi kwethanga okanye ngaphezu kwedolo, ukubonelela kokubili ukufudumala kunye ne-silhouette enqabileyo. Iidyasi zithandwa phakathi kwamadoda nabasetyhini, kwaye kumaxesha onyaka amva nje, ziye zahlaziywa ngokusikeka okugqithisileyo kunye nokulungelelaniswa kwangoku kwi-twist yangoku kwimpahla yemveli.
Idyasi yase-Chesterfield, kunye ne-slim yayo, ehambelanayo kunye noyilo lwebele enye, lolunye ukhetho olusesikweni. Isuka kwinkulungwane ye-19, iye yafana nefashoni ephezulu kunye nokunxiba kweshishini. Ezona mpawu zedyasi ezichazayo ziquka ikhola yevelvet kunye noyilo olugudileyo, olucocekileyo. Ngokuqhelekileyo zenziwe ngelaphu elicolekileyo loboya, iidyasi zaseChesterfield zilungele ukunxiba eofisini okanye kwimicimbi esesikweni, ukubonelela ngenkangeleko eqaqambileyo kunye neyobuchwephesha engazange iphume kwisitayela.
Ezinye izitayile zibandakanya i-Duffle Coat, kunye ne-toggle fastenings kunye ne-relaxed fit, kunye ne-Trench Coat, eyenziwe ngelaphu elidityaniswe ngoboya ukuze libe khaphukhaphu, likwazi ukumelana namanzi. Zombini ezi dyasi zibone ukuvela kwakhona kwiminyaka yamva nje njengoko abathengi befuna iimpahla zangaphandle ezisebenzayo kodwa ezinesitayile. Idyasi yeDuffle ilungele ukuphuma nje okuqhelekileyo kunye nokunxiba ezidolophini, ngelixa iTrench Coat, enesilhouette yayo ende, ilungile ekubekeni phezu kwee-ensembles ezisemthethweni okanye ezikrelekrele.
Iingcebiso zokuKhetha iMbasa yoBoya eLungileyo
Enye yeengqalelo zokuqala kufuneka ibe yinto efanelekileyo. Ingubo yoboya akufanele iqine kakhulu, njengoko oku kunciphisa ukuhamba, okanye ukukhululeka, njengoko oku kunokunciphisa ukusebenza kwayo kwi-insulating warmth. Xa uzama iidyasi, qinisekisa ukuba amagxa angena kakuhle kwaye kukho indawo eyaneleyo yokubeka phantsi. Ukujonga okulungelelanisiweyo, qwalasela i-design-breast-design, ngelixa iinketho ze-breast-breast zinika ukulungelelaniswa okucwangcisiweyo, okwenza kube yinto efanelekileyo yokunxiba ngokusemthethweni.
Ukwakhiwa kwezinto ngomnye umba obalulekileyo. Uboya obusulungekileyo lolona khetho lwemveli kwaye lubonelela ngeyona ndlela yokugquma, kodwa ngamanye amaxesha bunokuba nzima kakhulu okanye buqine kwabanye abanxibi. Iinketho zokudityaniswa koboya, ezidibanisa uboya kunye neentsinga ezenziweyo ezifana nepolyester, zinokunika ukuguquguquka okungaphezulu, ukuxhathisa imibimbi, kunye nokuqina okongeziweyo ngaphandle kokuthomalalisa kakhulu ubushushu. Kwabo bafuna intuthuzelo eyongezelelekileyo, ezinye iidyasi ziquka i-cashmere okanye i-alpaca wool, eyongeza ukuthamba kunye nobunewunewu kwilaphu ngeli lixa igcina iimpawu zokugquma uboya.
Okokugqibela, qwalasela injongo yedyasi. Ukunxitywa kwangaphandle kubanda kakhulu, izitayile ezinzima njengePeacoat okanye i-Overcoat lukhetho oluhle ngenxa yamalaphu abo oboya atyebileyo kunye nobude obude, obubonelela ngokufudumala okukhulu. Kwelinye icala, idyasi yoboya ekhanyayo ifaneleka ngakumbi kwimozulu epholileyo okanye njengeqhekeza elinesitayile ngexesha lekwindla okanye kwiinyanga zokuqala zasebusika. Abathengisi kufuneka kwakhona bacinge malunga nokukhethwa kwabathengi babo ekujoliswe kubo-abanye banokubeka phambili isitayile, ngelixa abanye banokukhathazeka ngakumbi ngokuthuthuzela okanye ukusebenza. Ke ngoko, ukunika uluhlu olwahlukeneyo lweedyasi zoboya ngeendlela ezahlukeneyo zokusikwa, imibala, kunye nobunzima ngundoqo ekuthandeni abaphulaphuli ababanzi.
Ukuzinza kweedyasi zoBoya kunye neNkangeleko zexesha elizayo
Njengosinga lwendalo, uboya buyakwazi ukubola, buhlaziyeka, kwaye bufuna amanzi amancinci kunye nezibulali zinambuzane xa kuthelekiswa nezinye iintsinga ezinjengomqhaphu. Enye yeendlela ezizinzo eziphambili kwimarike yedyasi yoboya kukunyuka kokufunwa koboya okunenkathalo. UmGangatho woBoya onoxanduva (RWS) sisiqinisekiso esiqinisekisa ukuba uboya buphuma kwiifama ezibeka phambili intlalontle yezilwanyana, ulawulo lomhlaba, kunye nezityalo nezilwanyana ezohlukeneyo. Ngokutsho kweGlobal Fashion Agenda, i-17% yemveliso yoboya behlabathi yaqinisekiswa phantsi kwe-RWS ngo-2023, kwaye eli nani lilindeleke ukuba likhule njengoko abathengi beqonda ngakumbi impembelelo yokuthenga kwabo. Oku kulungelelaniswa nentsingiselo ebanzi ebhekiselele kwifashoni esetyhula, apho abathengisi bagxila kwiimveliso eziyilelwe ukuba ziphinde zisetyenziswe, ziphinde zisetyenziswe, okanye zihlaziywe ngokutsha ekupheleni kobomi babo.
Uboya bukwadlala indima ebalulekileyo ekucutheni imo yokusingqongileyo yempahla yangaphandle ngenxa yokuqina kwayo. Iidyasi zoboya, ukuba zigcinwe kakuhle, zingahlala iminyaka eliqela, ngokungafaniyo needyasi ezenziweyo ezihlala zithotywa ngokukhawuleza kwaye ziphele kwitiphu. Ngokutsho kwengxelo kaMcKinsey & Company, umthengi oqhelekileyo ugcina ingubo yoboya iminyaka eyi-4-5, ephindwe ngamaxesha angama-1.5 ngaphezu kweengubo ze-fiber zokwenziwa. Olu bomi bude bunciphisa kakhulu impembelelo yokusingqongileyo yengubo.
Ukujonga kwikamva, iinguqulelo kwimixube yoboya zenza isizukulwana esilandelayo seedyasi zoboya. Umzekelo, iinkampani zizama ngemixube yoboya kunye nepolyester esetyenzisiweyo okanye inayiloni, enokunika ukuqina okukhulu kunye nokumelana namanzi ngaphandle kokuncama inzuzo yendalo yoboya. Obunye ubuchwephesha belaphu obutsha, obufana namalaphu okwenziwa koboya be-merino, badibanisa ukuthamba kunye nokuphefumla koboya be-merino kunye neempawu zokusebenza zale mihla ezinje ngokuthambisa ukufuma kunye nolawulo lobushushu. La malaphu enza iidyasi zoboya zikwazi ukuziqhelanisa namaxesha ahlukeneyo onyaka, zandisa umtsalane wazo ngaphaya kweenyanga zasebusika. Njengoko imfuno yabathengi yokusebenza okuphezulu, iimpahla zangaphandle ezisebenzayo ezininzi ziqhubeka nokunyuka, obu buchwepheshe butsha boboya kulindeleke ukuba budlale indima ebalulekileyo kwintengiso.
isiphelo
Iidyasi zoboya zihlala zingundoqo kwimarike yempahla yangaphandle, ukudibanisa isitayile, ukuqina, kunye nobushushu. Njengoko imikhwa iqhubeleka nokuvela, abathengisi kufuneka bahlale phezulu kwezitayile zedyasi zoboya zamva nje kunye nemathiriyeli ukuhlangabezana nemfuno ekhulayo. Nokuba abathengi bajonge iiklasikhi ezingaphelelwa lixesha njengePeacoat okanye iOvercoat, okanye ukhetho lwangoku olufana neDuffle okanye iTrench Coat, kukho idyasi yoboya elungele zonke iimfuno. Ukuqonda i-nuances yeentlobo ezahlukeneyo, ukulingana, kunye nezixhobo kuya kuvumela abathengisi ukuba benze izigqibo zokuthenga ezinolwazi ezingayi kubhenela kuphela kubathengi babo kodwa ziqinisekise impumelelo yokuthengisa ixesha elide kwiimarike ezikhuphisanayo zangaphandle.
