Njengomthengisi wefashoni kwi-intanethi, ukuhlala uphambi kwegophe kubalulekile ukuze uphumelele kwimarike yanamhlanje ekhawulezayo, eqhutywa bubuchwephesha. I-Artificial Intelligence (AI) iguqula ngokukhawuleza ishishini, inikezela ngeendlela ezintsha zokubandakanya abathengi, ukulungelelanisa imisebenzi, kunye nokunyusa ubuchule. Kweli nqaku, siza kuphonononga eyona ndlela iphambili ye-AI yokutshintsha ifashoni kunye nendlela onokuthi uyisebenzise ngayo ukuthatha ishishini lakho lokuthengisa elikwi-intanethi lilise kwinqanaba elilandelayo.
Ii-Deepfakes zokuthengisa ezenzelwe wena
Itekhnoloji ye-Deepfake, ngelixa iphikisana kwezinye izicelo, ibambe amandla anomdla kwintengiso yefashoni. Ngoqeqesho lweemodeli ze-AI kwiifoto kunye neevidiyo zabathengi, iimveliso zinokwenza umxholo owenziwe ngumntu kakhulu obeka umntu ngqo kumaphulo. Khawufane ucinge ngokuthumela i-imeyile yengcebiso yeemveliso ezilungiselelwe abathengi bakho "abanxibe" izinto ezivela kwingqokelela yakho yamva nje ngaphambi kokuba ibethe kwiishelufa ezibonakalayo. Eli nqanaba lokwenziwa komntu likhuthaza imvakalelo eyomeleleyo yoqhagamshelo lwebrendi kwaye ibonakaliswe ukuqhuba ukuthengwa okwandisiweyo, ukunyaniseka kwebhrendi, kunye neengcebiso zelizwi lomlomo.
Ukuqala ukwenza umfuniselo ngee-deepfakes, cinga ukusebenzisana neefemu zentengiso ze-AI ezigxile ekuveliseni umelo lwabathengi oluthatha imifanekiso. Soloko ubeka phambili ukungafihli kwaye ufumane imvume ecacileyo kubathengi ngaphambi kokusebenzisa ukufana kwabo. Xa zenziwe ngokuziphatha, i-deepfakes ibonelela ngendlela enamandla yokwenza ukuthengisa kwakho kugxile kumthengi.
Abancedisi besitayile be-AI
Ukuthenga kwi-Intanethi kunokuziva kunzima kubathengi abajongene neenketho zemveliso ezingapheliyo. Kulapho abancedisi besitayile be-AI beza kungena khona. Ngokusebenzisa idatha yomthengi njengembali yokuthenga, ukuziphatha kokukhangela, kunye nezinto ezikhethwayo, ezi stylists zibonelela ngeengcebiso ezilungiselelwe imveliso kunye neengcebiso zesitayile.
Into ephambili kukuhamba ngaphaya kobuntu obusisiseko kunye nokudala intsebenziswano, amava encoko. Ukuqhubela phambili ekuqhubekeni kolwimi lwendalo kuvumela abancedisi be-AI ukuba babandakanyeke kwincoko yababini, ukuqonda umxholo kunye nokubonelela ngeengcebiso ezihambelana nesimbo somthengi ngamnye. Ukuskena kwe-Photorealistic 3D kwandisa ngakumbi amava, kuvumela abathengi ukuba babone ngeso lengqondo iimpahla ezikhethiweyo ze-AI kwii-avatars zedijithali ezimiliselwe emva kwenkangeleko yazo kunye nohlobo lomzimba.
Ukuphumeza umncedisi wesitayile we-AI, qalisa ngokuqinisekisa ukuba unokuqokelela idatha yomthengi onamandla kunye neenkqubo zokuhlalutya endaweni. Iqabane kunye nabaphuhlisi abanamava kwincoko ye-AI kwaye uphande izisombululo ze-turnkey ezinokudibanisa neqonga lakho le-e-commerce elikhoyo. Ngesitayile esifanelekileyo se-AI, uya konyusa ukuzibandakanya kwabathengi, unciphise imbuyekezo, kwaye useke uphawu lwakho njengegunya elithembekileyo lefashoni.
Intshukumo engabonakaliyo yokuthatha amava anzulu
Ngelixa imiboniso yefashoni yomntu kunye neziganeko zihlala zinefuthe, ukukhula kwamava edijithali kuye kwanda. Itekhnoloji yokubamba intshukumo engenamagingxigingxi ivumela iibrendi zenze imiboniso yefashoni ebonakalayo eyothusa abaphulaphuli behlabathi.
Izisombululo zokubanjwa kwentshukumo ezisekwe kwi-AI zisusa imfuno yeesuti ezigubungeleyo zenzwa, zivumela iintshukumo zeemodeli ukuba zibanjwe kwaye zisasazwe bukhoma kusetyenziswa iikhamera zevidiyo eziqhelekileyo. I-AI emva koko yenza imephu le datha kwii-avatars ze-3D zefotorealistic ezibekwe ngaphakathi kweemeko ezingqongileyo eziyilwe ngokumangalisayo. Iziphumo ngamava efashoni yedijithali anomtsalane anokuthi akhuphisane okanye adlule kwimisitho yomntu ngokokuyila kunye nokuzibandakanya.
Njengomthengisi we-intanethi, ungasebenzisa i-mocap engenamakishi ukwenza imiboniso yefashoni ekhethekileyo kunye nomxholo osemva kwe-scenes. Iqabane kunye namagcisa e-3D kunye neetekhnoloji zokubamba intshukumo ukuzisa iingcinga zakho zefashoni ebomini, ngaphandle kwemiqobo yelizwe lokwenyani. Ukubonelela abathengi ngokuntywila, ukufikelela kwangaphakathi kwilizwe lebrand yakho kuya kwenza nzulu ukunyaniseka kwaye wenze ingqokelela yakho ikhumbuleke ngokwenene.
I-Generative AI yemiboniso yefashoni ebonakalayo
Izixhobo ze-AI ezivelisayo njengeemodeli zosasazo ezizinzileyo ziguqula indlela amava efashoni enziwa ngayo. Ezi nkqubo ze-AI ziyakwazi ukuvelisa imifanekiso ye-photorealistic kunye neevidiyo ezisekelwe kwiinkcazo zetekisi, ukuxhobisa ii-brand ukuba zibe prototype ngokukhawuleza kwaye zivelise umxholo wedijithali onyanzelisayo.
Kubathengisi be-intanethi, i-AI evelisayo ivula amathuba anomdla wokuzisa imiboniso yefashoni eyenzelwe umntu ngamnye. Ngokuqeqesha iimodeli eziveliswayo kwindibaniselwano ye-asethi ye-brand kunye nedatha yabathengi, unokwenza ngokuzenzekelayo umboniso wevidiyo olungiselelweyo obonisa iimpahla ezenziwe nge-AI, iimodeli, kunye nokusingqongileyo okuhambelana nezinto ezikhethwa ngumthengi ngamnye.
Isitshixo sempumelelo ngemiboniso yefashoni ye-AI kukujonga itekhnoloji njengophuculo lokuyila endaweni yokubeka iliso lomntu endaweni. Sebenza ngokusondeleleneyo neetekhnoloji ze-AI ezivelisayo ukuphuhlisa iindawo zokugada eziqinisekisa ukuba zonke iziphumo zihambelana nombono wophawu lwakho kunye nemigangatho yomgangatho. Xa zisetyenziswa ngobuchule, ezi zixhobo zinika amandla angenakuthelekiswa nanto okudala amava efashoni anokunyukeleka, angabizi kakhulu.
Ukuphucula amakhonkco obonelelo kunye nokunciphisa inkunkuma
Ngelixa izinto ezintsha ze-AI ezijongana nabathengi zihlala zibamba izihloko, ezinye zezona mpembelelo zetekhnoloji ziguqulayo zenzeka emva kwemiboniso kumakhonkco okubonelela ngefashoni. Uqikelelo lwemfuno olunikwe amandla e-AI lwenza ukuba iibhrendi ziqikelele ngokuchanekileyo ngakumbi ukuba zeziphi iimveliso eziya kunxulumana nabathengi, ukuya kuthi ga kwiinkcukacha ezinjengobukhulu, imibala kunye nemathiriyeli.
Ngokuhlalutya iiseti zedatha ezinkulu ezithatha amanani entengiso, ingxelo yabathengi, iingxelo zentsingiselo, kunye nokunye, iinkqubo ze-AI zinokubonelela ngemfuno yegranular eyazisa izigqibo zemveliso ezikrelekrele. Oku akuncedi nje kuphela ii-brand ukuzisa iimveliso eziphumeleleyo ukuthengisa ngokukhawuleza kodwa kunciphisa ukuveliswa kunye nokufa-ukuphumelela okukhulu kokubini kunye nokusingqongileyo.
Abathengisi be-Intanethi banokuqala ukukhulisa amakhonkco abo okubonelela ngokuphumeza iiplatifti zolawulo lwe-inventri ye-AI kunye nokusebenzisana ngokusondeleyo nabathengisi ukwabelana ngedatha yokuthengisa ngexesha langempela. Utyalo-mali kuqikelelo lwe-AI lwenza ukuba kube lula, ukusebenza ngokukhawuleza kunokutshintsha ngokukhawuleza kwiimfuno zabathengi. Linyathelo elibalulekileyo lokwakha umzi-mveliso wefashoni ozinzileyo nonengeniso.
isiphelo
Amandla obuchule bobukrelekrele bokwenziwa alungisa ngokukhawuleza imeko yefashoni, ebonisa amathuba anomdla kubathengisi be-intanethi ukuba bavelise izinto ezintsha kwaye bakhule. Ukusuka kwi-deepfakes kunye nezitayile ezibonakalayo ukuya kumava efashoni yedijithali kunye namakhonkco obonelelo alungiselelwe yi-AI, ezi ndlela zibonelela ngeendlela ezinamandla zokubandakanya abathengi, ukonyusa ukusebenza kakuhle, kunye nokuqhuba impembelelo entle.
Njengoko uphonononga ukudibanisa i-AI kwisicwangciso sakho sokuthengisa kwi-intanethi, khumbula ukuba impumelelo ilele ekubetheni ibhalansi elungileyo phakathi kobuchule betekhnoloji kunye nokugcina ukubamba olomeleleyo komntu. Sebenzisana nababoneleli be-AI abanamava, beka phambili iindlela zokuziphatha, kwaye uhlale ugcina uphawu lwakho olulodwa entliziyweni yalo lonke ukuphunyezwa. Ngokuhlala uphambili kwezi zinguqu ze-AI, uya kubeka ishishini lakho lefashoni kwi-intanethi ukuze ube nempumelelo yexesha elide kwixesha ledijithali.
