Ukuthengisa kwi-Amazon kunokuba ngumsebenzi wexesha elizeleyo, ngakumbi xa abathengisi kufuneka bakhusele iimpawu zabo kubathengisi abangenangqondo. Nabathengisi abathandabuzayo ukuqala ishishini eAmazon basenokuba sele benomntu ongcolisa igama labo ngeemveliso zomgunyathi.
Ngenxa yoko, iAmazon yazisa irejistri yohlobo lwayo ukuqinisekisa ukuba abathengisi bayakwazi ukulawula umfanekiso webhrendi, isidima kunye nokuthengisa ngokupheleleyo. Eli nqaku lingena kwirejistri yohlobo lweAmazon, iphonononga yonke into efunwa ngumthengisi ukukhusela amava ohlobo lwabathengi kweyona ndawo idumileyo ye-e-commerce.
Isiqulatho
Ubhaliso lohlobo lweAmazon: Yintoni?
Yintoni injongo yobhaliso lohlobo lweAmazon?
Ngaba kukho naziphi na iimfuno zokubhalisa?
Ubhalisa njani kwirejista yohlobo lweAmazon
Iinzuzo zokusebenzisa irejistri yohlobo lweAmazon
Ngaba ubhaliso lwe-brand 2.0 luze nohlaziyo olubalulekileyo?
Ukuvala
Ubhaliso lohlobo lweAmazon: Yintoni?
Ngenxa yomgangatho ophezulu weemveliso zomgunyathi ezaziphuphuma emarikeni, abathengisi babefuna indlela yokuzikhusela kubathengisi abakhohlakeleyo. Ngena kwirejista yohlobo lweAmazon, inkqubo ebhalisa abanini bebhrendi phantsi kweAmazon, inceda ukuchonga ukuba ngubani osemthethweni nongekhoyo.
Irejistri yohlobo lweAmazon inika amashishini amandla okukhusela umxholo wemveliso kunye nepropathi yokuqonda kwisiza se-e-commerce. Okubaluleke ngakumbi, le nkqubo ibonelela ngeqela lemini nobusuku, livumela abanini beempawu ukuba baxele iimeko zobusela bepropathi enomgangatho ophezulu wokuqonda, imiba yokudwelisa, ukwaphulwa komgaqo-nkqubo, kunye neminye imiba yobugcisa.
Ukongeza, abathengisi abaphantsi kobhaliso lwe-brand ye-Amazon baya kufumana ukufikelela kwiinkqubo zokuthengisa ezongezelelweyo, njenge Iivenkile zeAmazon kunye ne-A + Content.
Yintoni injongo yobhaliso lohlobo lweAmazon?
Ngaphambili, iimveliso ezininzi zamangalela iAmazon ngokungenzi ngokwaneleyo ukuthintela ukuthengiswa kweemveliso zomgunyathi kunye nokunye ukwaphulwa kwepropathi yobukrelekrele (IP). Ngenxa yoko, isigebenga se-e-commerce sazise irejistri yohlobo lwaso ukunceda ukunqanda ulwaphulo-mthetho oluninzi kunye nemiba yomgunyathi.
Nangona kunjalo, inkqubo ikwatshintsha uxanduva lokwaphulwa komgaqo-nkqubo ukusuka kwiAmazon ukuya kubanini bebhrendi ngokwabo. Kuba irejistri yophawu ichonga abathengisi abagunyazisiweyo kunye namashishini asemthethweni, yenza kube lula kwiAmazon ukunyanzelisa imigangatho yokuthengisa uphawu.
Ngaba kukho naziphi na iimfuno zokubhalisa?
Nangona ilizwe lomthengisi limisela iimfuno, ukubhalisela irejistri yophawu kufuna ubukhulu becala uphawu lwentengiso olubhalisiweyo lwelizwe elithile kwimveliso okanye ukupakishwa kwayo, ukukwazi kumthengisi ukuziqinisekisa njengomnini osemthethweni, kunye neakhawunti yeAmazon.
Ukongeza, uphawu lokuthengisa kufuneka lusebenze kwaye lusekwe kwisicatshulwa okanye lusekwe kumfanekiso kwaye luqulathe umbhalo. IAmazon ayizukuzamkela iimpawu zorhwebo ezicacileyo, njengophawu lweNike oludumileyo.
Ungalufumana njani uphawu lwentengiso yerejistri yohlobo lweAmazon
Ukufumana uphawu lwentengiso kufuna ukuba iibrendi zibe negama elilodwa, ilogo, okanye zombini. Kufuneka kwakhona baqinisekise ukuba akukho zimpawu zokuthengisa ezibhalisiweyo zikhoyo ngokuphendla ngokucokisekileyo kwiziko ledatha le-USPTO.
Emva kokuqinisekisa ukuba uphawu olukhethiweyo luyi-100% ekhethekileyo, abathengisi bafaka uphawu lwabo lokuthengisa ngaphakathi kweklasi ethile. Le nkqubo ifana nokukhetha udidi lwemveliso kwi-Amazon, kwaye iya kugqiba uhlobo lwezinto ezinophawu lokuthengisa.
Qaphela: Ixabiso lophawu lokuthengisa lixhomekeke kwiklasi. Ungazifumana Apha.
Okokugqibela, amashishini aqesha igqwetha lophawu lokuthengisa elinelayisenisi ukubanceda bafake izicelo zabo. Ishishini linokufumana igqwetha elinikezela ngeenkonzo ezinjalo kwi-intanethi okanye ekuhlaleni okanye lifake isicelo kwaye lifake ifayile yophawu ngaphandle kokuqesha igqwetha, libagcinele imali.
Ingaba ithatha ixesha elingakanani?
Ngesiqhelo, kuyakuthatha unyaka ukuba iibrendi zifumane impendulo kwi-USPTO. Ngombulelo, akufuneki balinde ixesha elide ukuba iAmazon ivume iibrendi zabo.
Okubangela umdla kukuba, iAmazon ibonelela ngenkonzo ye-Accelerator ye-IP, inceda ukudibanisa abanini beempawu zeAmazon kumagqwetha eepropathi zobuchwephesha, okonyusa isantya senkqubo yokuqinisekisa uphawu lokuthengisa.
Ngenxa yoko, iibrendi ezisebenza nengcali ye-IP ye-Amazon ziya kuba neemveliso zazo ezivunyiweyo kwirejista yophawu ngaphambi kokugqiba isicelo sophawu.
Ubhalisa njani kwirejista yohlobo lweAmazon
Iimveliso zinokubhalisela irejistri yohlobo ngokundwendwela iAmazon ukuqalisa ubhaliso. Emva kokucofa iqhosha elithi "Bhalisa", i-Amazon iya kubacela ukuba bakhethe elinye lamazwe ali-12 abanqwenela ukuwabhalisa ngaphambi kokuba bathumele umthengisi kwiwebhusayithi yendawo.
Iiwebhusayithi zeAmazon zasekhaya ziquka iCanada, iBrazil, iSpain, iJapan, iMexico, iFransi, iOstreliya, iUS, iJamani, iIndiya, iTurkey, i-Itali, okanye iOstreliya.
Abathengisi kufuneka babonelele ngophawu lwabo lwentengiso olubhalisiweyo, imifanekiso yelogo yebrendi, imifanekiso yeemveliso zabo, uluhlu lwemveliso ekhethwayo, kunye namazwe apho ibhrendi lenza kwaye lisasaze izinto zalo.
Kuthatha ixesha elingakanani ukuba amashishini amkelwe?
Amashishini aneempawu zorhwebo ezisebenzayo okanye abathengisi abakhetha inkqubo ye-IP Accelerator banokulinda iiveki ezimbini ukuze i-Amazon ivunywe. Okokuqala, nangona kunjalo, kufuneka baqinisekise ukuba bayahlangabezana neemfuno ze-Amazon kwaye bangenise yonke into eyimfuneko ukuphepha ukulibaziseka.
Zithini iindleko zokubhalisa?
Ukubhalisa kwirejista ye-brand ye-Amazon kukhululekile ngokupheleleyo; Iibrendi kusenokufuneka zichithe kuphela ukufumana uphawu lwentengiso kwilizwe elifanelekileyo.
Iinzuzo zokusebenzisa irejistri yohlobo lweAmazon
Ukukhusela i-brand
Into yokugqibela efunwa ngamashishini ngumntu okhupha uphawu lwakhe, ngakumbi emva kokuhlawula ixesha kunye nemali yophawu lwentengiso olubhalisiweyo. Ke ngoko, irejistri yohlobo lweAmazon lolona bhejo lubalaseleyo kubathengisi abafuna ukukhusela iimveliso zabo.
Ngaphezu koko, iqela elizinikeleyo le-Amazon likhona ukunceda iimveliso ezichaza ukwaphulwa kwemarike, imiba yoluhlu, ukurhoxisa okanye ukungenisa amabango okwaphulwa kwe-IP, imiba yobugcisa enxulumene nokulayishwa kwamaphepha, kunye nokunyuka kweengxelo zangaphambili.
Iibrendi ezifuna ukhuseleko olungakumbi zinokukhetha ukhetho "lokuNgafihli", lunikezela ngokhuseleko olongezelelweyo lophawu kunye nokukhusela abathengisi kubathengisi bomgunyathi.
Ingaba isebenza kanjani? Emva kokubhalisa iimveliso zabo nge "Transparency" inketho, abathengisi banokufaka iikhowudi ezinxulumene nazo. Oku kunceda iAmazon ukuskena izinto, iqinisekisa ukuba zithumela kuphela izinto eziyinyani. Abathengi banokusebenzisa ikhowudi yokubonisa elubala ukuqinisekisa ubunyani bemveliso.
"I-Project Zero" lelinye inqaku leempawu ezinokunyusa ukumisa abazenzisi kwiindlela zabo. Oku kusebenzisa ukhuseleko oluzenzekelayo olukwaziyo ukunqanda abathengisi bomgunyathi ekupapasheni izintlu ezinobuqhophololo.
NgeProjekthi ye-Zero, iibrendi zinokususa uluhlu lwenkohliso ngaphandle kokuqhagamshelana neAmazon.
A+ Ufikelelo loMxholo
Iimveliso zinokufikelela kwenye yezona zinto zibalaseleyo zobhaliso lwe-brand ye-Amazon: A+ uMphathi woMxholo. Banokukufumana oku ngokukhangela kwithebhu yeNtengiso kwi-Seller Central.
Kodwa akuphelelanga apho. Abathengisi banokuthi bawuphucule umxholo webhrendi yabo ngokongeza isicatshulwa esingakumbi, i-infographics, imifanekiso, kunye neemodyuli ezizodwa, benika uluhlu lweemveliso zabo umda ngaphaya kokwahluka okubhaliweyo okucacileyo.
Iintengiso zebhrendi ezixhaswayo
Abathengisi abafuna enye indlela yokunxibelelana nabathengi banokusebenzisa iimpawu ezixhasiweyo. Iintengiso zebhrendi ezixhaswayo yenye inzuzo yobhaliso lophawu olubeka iimveliso ezixhasiweyo phezulu kwiphepha kwiziphumo zophendlo ezinxulumeneyo.
Iintengiso zentengiso ezixhaswayo zinokunceda ukonyusa ukufunyanwa kwebhrendi, zisebenzisa imiyalezo eqhelekileyo ukubonisa iinjongo zebhrendi kubathengi. Yindlela esebenzayo yokutsala ingqalelo yabathengi kwiimveliso esele bezikhangela.
Xa abathengi abanomdla becofa igama lebhrendi okanye ilogo, iya kubathumela kwindawo engaphambili okanye kwiphepha lemveliso. Nangona kunjalo, abathengisi baya kuhlawula ngokucofa kuzo zonke iintengiso zabo ezixhasiweyo.
Ulwazi oluninzi lwabathengi
Enye inzuzo abathengisi banokuyonwabela luhlalutyo lwebhrendi. Oku kudibanisa ukuziphatha kokuthenga kwabathengi kunye nedatha yokukhangela, enokunceda abathengisi baphucule imisebenzi yabo yeshishini.
Iibhrendi zingafumana eli nqaku ngokucofa u-“Brands” kwibar yokukhangela ephambili. Ngaphakathi, baya kufumana i-treasure trove yolwazi ukuze baxhamle, kubandakanya idemographics, ukusebenza kwekhathalogu, njl.
Phinda ukuthenga izinto
Iimpawu zingasebenzisa le datha ukuze dala izicwangciso ezingcono kunye nokuhlola amaphulo abo okuthengisa. Ukongeza, inceda abathengisi ukuba bafumane abathengi abatsha kwaye baqhube ukuthenga ngokuphindaphindiweyo.
Uphendlo lombuzo wokusebenza
Olu lwazi luvumela iibhrendi zibone ukusebenza kwazo ngokusekelwe kwindlela yokuziphatha yokukhangela yabathengi. Umzekelo, banokubona imilinganiselo efana nokwabelana ngebhrendi, ireyithi yokongeza kwinqwelo, ivolumu yombuzo wokukhangela, ireyithi yokuthenga, kunye nereyithi yokucofa.
Amanani abantu
Eli candelo libonelela ngolwazi ngeempawu zomthengi ezifana nobudala, inqanaba lemfundo, ubume bomtshato, umvuzo wekhaya, kunye nesini. Iimveliso zisenokukhetha imihla yazo ekhethwayo yoluhlu lwengxelo kunye nokuthumela ngaphandle kwi-CSV.
Uhlalutyo lwebhasikithi yemarike
Apha, abathengisi banokufumana ulwazi malunga nokuba zeziphi iimveliso abathengi abazithenga kunye. Ngenxa yoko, banokubhala amathuba amaninzi okudibanisa kunye nokuthengisa ngokunqamlezayo okanye bafumane iimveliso ezintsha ezinengeniso.
Khangela ukusebenza kwekhathalogu
Iimveliso zinokubeka iliso kwindlela abathengi ababandakanyeka ngayo kwiivenkile zabo ngelixa bethenga eAmazon. Ngesi sizathu, banokuqonda ifanitshala yabo yokuthengisa ngcono ngokuphonononga iimethrikhi ezibalulekileyo ezinje ngembonakalo, ucofa, ukuthengwa, kunye nokongezwa kwenqwelo.
Ukufikelela kumdali ophilayo weAmazon
Umdali ophilayo weAmazon uthatha unxibelelwano lophawu aluse kwinqanaba elilandelayo ngokuvumela iibrendi ukuba zongeze iividiyo ezisebenzayo kunye nokusasaza bukhoma kwizicwangciso zabo.
Ngeli nqaku lokubhalisa uphawu lweAmazon, abathengisi banokwabelana ngebali lebhrendi yabo ukufikelela kubathengi abaninzi. Kungenjalo, banokwenza iividiyo zokubonisa okanye basebenzisane nabathengi ngeeseshoni ze-Q&A.
Ngaba ubhaliso lwe-brand 2.0 luze nohlaziyo olubalulekileyo?
Ngelixa ubhaliso lwe-brand 1.0 lunike abanini bebhrendi ulawulo olupheleleyo kuluhlu lwabo kunye nokukhululwa kwemveliso ye-UPC, inguqulo 2.0 iza nokunye okuninzi.
Ukongeza kwizibonelelo zangaphambili, irejistri ye-brand 2.0 ibonelela ngeqela langaphakathi elizinikeleyo, inqaku lokunika "ii-arhente" ukufikelela kwizixhobo zokubhalisa uphawu, ukubeka iliso kwi-brand, kunye nezinye iinkqubo zokuthengisa / zokunyaniseka.
Ukuvala
Ubhaliso lophawu lweAmazon luvumela abathengisi ukuba banyanzelise amalungelo epropathi enomgangatho ophezulu wokuqonda, ukulawula uluhlu lweemveliso, kunye nokuxhamla kwizixhobo ezongezelelweyo zokuthengisa. Amagama afanelekele inkqubo kufuneka athathele ingqalelo ukubhalisela ukufikelela kuzo zonke izixhobo zayo.
Nangona kunjalo, iimpawu kufuneka ziphephe ukusebenzisa kakubi inkqubo, ukungenisa kuphela amabango asemthethweni. Ngaphandle koko, iAmazon inokurhoxisa ukufikelela komthengisi kwiibhenefithi zobhaliso lophawu okanye irhoxise iakhawunti yabo.
