Isiqulatho
● Ukuqonda into eyenziwa yitshokholethi
● Iimpawu zombala kunye nesikhokelo sokufaneleka
● Ubuchule bokusebenzisa obuchwephesha
● Amanyathelo okuguqulwa kwe-DIY
● Isondlo nenkathalo ebalulekileyo
● Iindlela zentengiso kunye neempembelelo zabantu abadumileyo
Ishishini lobuhle libona utshintsho olubalulekileyo kwimibala yeenwele ezininzi ezidibanisa ukunxiba kunye nobugocigoci. Umbala weenwele zetsheri yetshokholethi, umdibaniso otofotofo wetshokholethi etyebileyo emdaka kunye netsheri ebomvu enzulu, iye yavela njengeyona ndlela iphambili evala umsantsa phakathi kwezinto ezithandwayo kunye nezangoku. Esi sikhokelo sibanzi siphonononga imiba yobugcisa, amandla emarike, kunye nokuqonda kobuchwephesha emva kolu khetho luthandwayo lwemibala yeenwele, lunikezela ngolwazi oluxabisekileyo kwiingcali zobuhle, ababoneleli, kunye neengcali zokuthenga kwicandelo lokhathalelo lomntu.
Ukuqonda i-chocolate cherry phenomenon
Umbala weenwele zetshokholethi ubonisa ithuba lemarike yeqhinga kwishishini lobuhle, ukudibanisa ii-shades ezimbini ezizithandayo ezingapheliyo - i-chocolate brown kunye ne-cherry ebomvu. Ngokohlalutyo lwamva nje lwemarike ye-L'Oréal Paris, lo mahluko wombala ufumene umtsalane obalulekileyo ngenxa yokuguquguquka kwayo kunye nomtsalane obanzi wabathengi.
Impumelelo yemarike yomthunzi ingabalelwa kwizinto ezintathu eziphambili:
- Uqinisekiso lobungcali
Umbala odumileyo uJenna Perry, owaziwa ngokusebenza kunye nabathengi abaphezulu abanjengoBella Hadid kunye noChloë Sevigny, uye waba luncedo ekusekeni le ndlela. Uqinisekiso oluvela kwiingcali kushishino ludale isiphumo esingaqhelekanga kwimfuno yesalon. - Ukuziqhelanisa nexesha lonyaka
Iqale yathandwa njengesiqhelo sokuwa ngo-2022, umthunzi uguquke waba kukhetho lonyaka wonke, ubonisa amandla okuhlala entengiso. Ubushushu bayo buyenza ibe nomtsalane ngakumbi ngexesha lasekwindla nasebusika, ngelixa ubunzulu bayo obutyebileyo bugcina ukufaneleka kwayo yonke intwasahlobo nasehlotyeni. - Idemografi yabathengi
Umbala unomtsalane kuluhlu olubanzi lwabantu, ngakumbi oluhambelana noku:- Abathengi abaguqukayo ukusuka kwimithunzi emdaka yemveliAbathengi baphonononga amathoni abomvu ngaphandle kotshintsho olukhulu
- Abo bafuna isondlo esisezantsi kodwa ukhetho oluntsonkothileyo lwemibala
Oku kudityaniswa kwezinto kubeke icherry yetshokholethi njengendawo edlulayo, iyiseka njengokhetho olusisiseko kwiinkonzo zemibala yobuchwephesha kunye neemveliso zokuthengisa.
Iimpawu zombala kunye nesikhokelo sokufaneleka
Ubuchwephesha bobuchwephesha bombala weenwele zetshokholethi bumele ukudityaniswa okuphucukileyo kweethoni ezifudumeleyo nezipholileyo, nto leyo eyenza ukuba ibe lukhetho oluguquguqukayo kumacandelo ahlukeneyo emarike. Isiseko ngokuqhelekileyo siquka inqanaba le-4-5 elimdaka, elifakwe kwi-red-violet undertones eyenza isignesha yesiphumo se-multidimensional.
Ukusuka kumbono wokuvelisa, ukuqulunqwa kufuna ukudibaniswa kwe-pigment echanekileyo ukufezekisa umphumo oyifunayo. Ukwakheka kombala ophambili kubandakanya idayi ebomvu-violet malunga ne-60% yoxinaniso, elungelelanisiweyo kunye ne-brown pigments kwi-40%. Lo mlinganiso uqinisekisa ukubonakaliswa kwecherry ngelixa ugcina ubutyebi kunye nobunzulu besiseko setshokholethi.
Uphando lwentengiso oluvela kwi-L'Oréal Paris lubonisa ukuba lo mthunzi usebenza kakuhle kakhulu kwiitoni ezahlukeneyo zesikhumba kunye nemibala esisiseko yendalo. Ukuguquguquka kombala kuvela kwindalo yawo enokwenziwa ngokwezifiso - abaqulunqi banokunyenyisa umlinganiselo obomvu ukuya kumdaka ukuze uhambisane nethoni epholileyo, ephakathi, okanye eshushu. Oku bhetyebhetye kubonakalise ukuxabiseka ngokukodwa kubavelisi abaphuhlisa imigca yemibala ebanzi.
Impumelelo yorhwebo yomthunzi ngokuyinxenye ibalelwa kubume bayo bokuxolela kwiindlela ezahlukeneyo zeenwele. Nokuba isetyenziswa kwiinwele ezicolekileyo, eziphakathi, okanye ezirhabaxa, umbala ugcina umgangatho wawo, nto leyo eyenza ukuba ibe lukhetho olunomtsalane kuzo zombini iimarike ezinkulu kunye nemigca yemveliso yeprimiyamu. Oku kuguquguquka kube negalelo ekusebenzeni olomeleleyo kuzo zombini iinkonzo zesaluni kunye namacandelo emibala yasekhaya.
Ubuchule bokusebenzisa obuchwephesha
Impumelelo yorhwebo yokwenziwa kombala wetshokholethi yeenwele ixhomekeke kwiindlela ezichanekileyo zokusetyenziswa eziqinisekisa iziphumo ezingaguqukiyo, eziphindaphindwayo. Uhlalutyo lwangoku lwentengiso lubonisa ukuba abadwebi bemibala abachwephesha basebenzisa indibaniselwano yeendlela zemveli kunye neendlela ezintsha zokufumana iziphumo ezilungileyo.
Isiseko somthetho olandelwayo sibandakanya inkqubo yamanyathelo amabini ekufuneka abavelisi bayiqwalasele kuphuhliso lwemveliso. Inqanaba lokuqala lifuna unyango olukhanyisa ngaphambili kwiziseko ezimnyama, ukudala i-canvas efanelekileyo yokufunxa umbala. Le mfuno yobugcisa ivule ithuba elibalulekileyo lemarike kwiimveliso ezikhethekileyo zokukhanyisa ezilungiselelwe ngokukodwa iinguqu ezimnyama ukuya kubomvu.
Izicwangciso zokusetyenziswa kombala ziye zavela ukuze zibandakanye iindlela zemveli zokugubungela ngokupheleleyo kunye nobuchule banamhlanje bobukhulu. Imarike yangoku ibonisa imfuno eyomeleleyo yeemveliso eziququzelela ezi ndlela zokusetyenziswa:
INkcazo egcweleyo yesiNtu: Isicelo esinenkqubo enye esisebenzisa iifomyula zemibala esisigxina kunye nabaphuhlisi bevolumu engama-20-30, kujoliswe ekuzaliseni okupheleleyo kwidiphozithi yombala ophezulu. Le ndlela ithatha malunga ne-65% yezicelo zeetsheri zetshokholethi yobuchwephesha.
I-Dimensional Technique: Indlela ephucuke ngakumbi edibanisa umbala osisiseko kunye nokubekwa ngobuchule kweethowuni ezikhaphukhaphu nezimnyama, ezifuna indibaniselwano yeefomula ezininzi. Eli candelo lenkonzo ye-premium libonise izinga lokukhula kwe-40% ukususela ngo-2023, ngokweenkcukacha zoshishino.
Iinkcazo zexesha zibekwe emgangathweni kubo bonke abavelisi abakhulu, kunye neemfuno zokusetyenzwa ngokwesiqhelo ukusuka kwimizuzu engama-35 ukuya kwengama-45, evumela ulawulo olusebenzayo lokuhamba komsebenzi wesalon ngelixa uqinisekisa uphuhliso lombala olufanelekileyo.
Amanyathelo enguqu ye-DIY
Imakethi yombala weenwele ekhaya ifumene ukukhula okubonakalayo, kunye necherry yetshokholethi evela njengokhetho oluphambili lwabathengi kwicandelo le-DIY. Uhlalutyo lwemakethi lubonisa ukonyuka kwe-35% kwintengiso ye-burgundy-brown fusion shades ukusukela ngo-2023, ebonisa imfuno eyomeleleyo yabathengi yeziphumo zomgangatho wobugcisa ekhaya.
Ukuqulunqwa kwemveliso kwimarike yokuthengisa kufuna ingqwalasela ethile ukuqinisekisa iziphumo ezihambelanayo kwimibala eyahlukeneyo yesiseko. Abavelisi baphendule ngokuphuhlisa iikhithi zemibala eziquka:
Ulungelelwaniso oluqhelekileyo lwekhithi yokuthengisa ngoku lubandakanya ii-arhente zokulungisa unyango lwangaphambili, iifomyula zemibala ezichanekileyo, kunye nonyango lwasemva kokufakwa kwesicelo. Le ndlela epheleleyo yenkqubo iye yabangela ukunciphisa i-28% kwizikhalazo zabathengi malunga neziphumo ezingalinganiyo, ngokwedatha yemarike yakutshanje.
Amazinga empumelelo kwicandelo lemarike ye-DIY aphenjelelwa kakhulu luvavanyo olufanelekileyo lombala. Iinkokeli zemarike zangoku ziphumeze iinkqubo ezicacileyo zokulinganisa umthunzi, ngokuqhelekileyo zihlula iindawo zokuqala zibe ngamaqela amathathu aphambili: umdaka okhanyayo, omdaka ophakathi, kunye nomdaka omnyama / omnyama. Le ndlela icwangcisiweyo iphucule izinga lokwaneliseka kwabathengi malunga nama-45% xa kuthelekiswa neenkqubo zesiqhelo zefomula enye.
Iimpawu zokuvelisa ngoku zigxininisa ukubaluleka kobuchwepheshe bediphozithi ebomvu enokungena kwizinwele ezixhathisayo ngelixa zigcina umbala obude. Eyona mveliso iphumeleleyo kwimarike ibandakanya iimolekyuli zedayi eziphindwe kabini ezidiphozithi kunye nezibophelelo kwi-shaft yeenwele, okukhokelela ekuphuculweni kwe-40% kumazinga okugcina umbala.
Ugcino kunye nokhathalelo oluyimfuneko
Icandelo lemarike yokhathalelo lwasemva kombala weenwele zetshokholethi cherry limele ithuba elikhulu lengeniso, kunye neemveliso zolondolozo ezikhethekileyo ezibonisa i-52% yezinga lokukhula unyaka nonyaka. Uphando lwentengiso lubonisa ukuba ukugcinwa kwabathengi kolu didi lombala kuhambelana ngokuthe ngqo nokufumaneka kwezisombululo zolungiso olusebenzayo.
Uhlalutyo lwangoku lwentengiso lubonisa ukuba ixesha elide lombala lihlala liyinkxalabo ephambili kubo bobabini iingcali kunye nabathengi. Abavelisi abahamba phambili baphendule ngokuphuhlisa i-sulfate-free formulations eyenzelwe ngokukodwa i-red-brown fusion shades. Ezi mveliso ngokuqhelekileyo ziquka iteknoloji yokuvala umbala kunye neefomyula ezilinganisiweyo ze-pH, ezikhokelela ekuphuculweni okubhaliweyo kwe-60% ekugcineni umbala xa kuthelekiswa neemveliso eziqhelekileyo zokunakekelwa.
Iprothokholi yogcino lobuchwephesha ngoku igxininisa indlela enemigangatho emithathu yokugcina umbala. Iimveliso zenqanaba lokuqala zijolise kukhathalelo lwemihla ngemihla kunye neshampu ekhethekileyo kunye ne-conditioner formulations. Iimveliso zodidi lwesibini zibandakanya unyango olungqongqo lweveki kunye noxinzelelo oluphezulu lwemibala egcina umbala. Izisombululo zenqanaba lesithathu zibandakanya iinkonzo zenyanga zobuchwephesha, ukudala imijelo eqhubekayo yengeniso yeesalon ngelixa kugcinwa ukuguquguquka kombala.
Ukukhuselwa kobushushu kuye kwavela njengento ebalulekileyo ekulungiseni ulungiso. Iinkokeli zentengiso ziye zazisa iimveliso ezikhusela ubushushu ezenzelwe ngokukodwa i-chocolate cherry shades, kunye neteknoloji ephumelelayo ekhusela iinwele ukusuka kumaqondo okushisa ukuya kwi-450 ° F ngelixa ikhusela i-oxidation yombala. Olu tshintsho lwandise umndilili wobomi bombala malunga neeveki ezine, ngokwezifundo zeklinikhi zakutsha nje.
Iindlela zentengiso kunye neempembelelo zabantu abadumileyo
Umkhwa wombala weenwele zetshokholethi ubonakalise ukomelela okumangalisayo kwintengiso, ngokunyuka kwe-45% yezicelo zesalon ngo-2023-2024. Uhlalutyo lweshishini lubonisa ukuba le ndlela yokukhula ixhaswa zizo zombini impembelelo yemithombo yeendaba zentlalo kunye namazinga okwamkela abantu abadumileyo.
Idatha yentengiso iveza umahluko obalulekileyo wengingqi kwizinto ezikhethwa ngabathengi. Iimarike ezigudle unxweme zibonisa imfuno eyomeleleyo yokufudumala, ukutolikwa komthunzi, ngelixa imimandla esembindi-ntshona neyamazantsi ithanda iinguqu ezinzulu, ezifihlakeleyo. Olu lwahlulo lwejografi luye lwabangela ukuba abavelisi baphuhlise amacebo okuthengisa angqamene nommandla kunye nokwahluka kwemveliso.
Iimethrikhi zokuzibandakanya kwimidiya yoluntu zibonisa ukuba umxholo we-chocolate we-cherry uvelisa amaxesha angama-3.2 ngaphezulu kokubandakanyeka kunezithuba zemibala yeenwele ezimdaka. Le ndlela yedijithali iguqule ukukhula kwemarike ebonakalayo, kunye neemfuno zokwenziwa kwee-pigments ezibomvu-brown zinyuke nge-58% kwiinyanga ezili-18 ezidlulileyo.
Amandla okuhlala entengiso aqiniswa ngakumbi kukwamkelwa kwawo kumashishini efashoni nawolonwabo. Uhlalutyo lwemibala yeDijithali yeziganeko zekhaphethi ebomvu lubonisa ukonyuka kwe-40% kwiiyantlukwano ze-cherry yetshokholethi phakathi kwabantu abadumileyo, ukudala umjikelo wemfuno ozinzileyo kuzo zombini iimarike zobungcali kunye neentengiso.
isiphelo
Umbala weenwele zetshokholethi uqinise isikhundla sawo njengethuba lemarike elinengeniso, ebonisa ukukhula okuzinzileyo kuwo omabini amacandelo ochwephesha kunye nokuthengisa. Ngokunyuka kwe-45% yezicelo ze-salon kunye nokunyuka kwe-58% kwiimfuno zokwenziwa kwee-pigments ezibomvu-brown, oku kwahluka kwemibala kubonakalise ukusebenza kwayo kwezorhwebo ngaphaya kweendlela zonyaka. Kwabachaphazelekayo kushishino, impumelelo kule marike ifuna ukuqondwa ngokucokisekileyo kweenkcukacha zobugcisa, ukhetho lwengingqi, kunye neepateni zokugcinwa kwabathengi, ngelixa ukukhula okuqikelelweyo kwe-32% ngonyaka ngo-2025 kubonisa amandla anamandla kubavelisi, ababoneleli, kunye neengcali ze-salon abatyala imali kwiindlela ezikhethekileyo kunye nezisombululo zokulondoloza.
