I-GlobalData ithe imakethi yorhwebo engenamxhelo yayixabisa i-375.4 yezigidi zeedola ngo-2023, ngaphantsi kwe-0.01% yemarike yokuthengisa ekwivenkile yehlabathi.
I-Amazon yaba nguvulindlela orhwebo olungenamvisiswano kunye neevenkile zayo ze-Go, eyokuqala yavula e-Seattle ngo-2018. Ukususela ngoko, i-tech giant iye yandisa i-footprint yayo e-UK nase-US ukuya kwiivenkile ze-23 ze-Amazon Go, i-64 ye-Amazon Fresh store, kunye neevenkile ezimbini ze-Whole Foods ezingenayo. Nangona kunjalo, isigebenga se-e-commerce sinokujongana nokubuyela umva emva kwesityhilelo samva nje malunga netekhnoloji yasimahla yokuphuma.
Urhwebo olungenamqathango: yintoni na, iingenelo, kunye nokubi
Kwihlabathi lorhwebelwano olungagungqiyo, iAmazon inguvulindlela—kwaye iindawo zayo zokuthengisela i-Fresh and Go zithathwa njengezona venkile zixhaphakileyo neziphumeleleyo ngokwasemalini ngaphandle kokungqubana kwezorhwebo ukuza kuthi ga ngoku. Imodeli ineenkqubo zokuphuma ngaphandle kwemali, apho ungena khona evenkileni, uthathe izinto ozifunayo, kwaye uphume ngokulula. Oku kuthatha indawo yeevenkile eziphathekayo apho iitili zinabasebenzi kunye neenkqubo zokuzijonga. Ubuchwephesha obufana nezixhobo ezixhunyiwe, umbono wekhompyuter, uhlalutyo lwedatha, iinkqubo zokufunda koomatshini, kunye ne-IoT zisetyenziselwa ukuchonga umthengi, ukuqaphela izinto zabo ezikhethiweyo, kwaye bahlawule ngokuchanekileyo emva kokushiya ivenkile.
I-GlobalData ichaze ukuba imakethi yorhweba engenamxhelo yayixabisa i-$375.4 yezigidi kuphela ngo-2023, ingaphantsi kwe-0.01% yemarike yokuthengisa ekwivenkile yehlabathi (jonga iFrictionless Commerce). Ukanti, ishishini lisaqhuba kakuhle ngokuxhomekeke ekubeni uluntu luyamkela ngokupheleleyo na le ndlela intsha yokuthenga. Kwelinye icala, urhwebo olungenamvisiswano luphendula imfuno yabathengi yanamhlanje yokufuna ulwaneliseko olukhawulezileyo. Kwelinye icala, umdla wabathengi kunye nabathengisi uyancipha. Abathengi abaninzi baphoswa zizicelo zokukhuphela usetyenziso lokungena evenkileni. Ngaphaya koko, ukuphunyezwa kwetekhnoloji engafezekanga nako kunokubangela ukulibaziseka kunye neempazamo, ukwahlukanisa abathengi kunokubonelela ngokulula. Iindleko eziphezulu ezayanyaniswa nokudibanisa ivenkile ethengisayo engagungqiyo kunye nembuyekezo engaqinisekanga kutyalo-mali inokunqanda abathengisi ukuba basebenzise obu bugcisa.
Abaphikisi baseAmazon
Urhwebo olungenamrhwaphilizo lugxile kwimakethi yegrosari ukusukela oko yaqalayo ngenxa yendawo yayo yokuthengisa ekhethekileyo yokukhawuleza, namava okuthenga angenamthungo. IAmazon ibe nguvulindlela kule ndlela neevenkile zayo eziNtsha kunye neGo, ivumela abathengi ukuba bangene ngokuskena ibhakhowudi, baphakamise intende yezandla zabo (besebenzisa isoftware yeAmazon yeOne Palm), okanye bafake ikhadi lokuhlawula.
Umthengisi wokuhamba u-Hudson uphinde wasasaza itekhnoloji ye-Amazon's Just Walk Out kwiindawo ezintandathu zesikhululo seenqwelomoya. Umtsalane uyabonakala; abahambi banokuphepha imigca xa besiya naxa bebuya emasangweni, bechola izinto zegrosari ngokukhawuleza nangokulula.
Ivenkile yasePoland eluncedo i-Żabka ikhuphisana ne-Amazon kwisikali, kunye neevenkile ezininzi ezithengisayo ezingenamkhuseli eYurophu. Nangona kunjalo, iqela lekhonkco ligxile kwiindawo ezininzi ezahlukeneyo kuneAmazon, ezineevenkile zorhwebo ezingenamxhelo kwizikhululo zikaloliwe nakwiiyunivesithi. Oku kuqaqambisa iimeko ezahlukeneyo zokusetyenziswa kurhwebo olungakhubekiyo, njengoko iifomati ezininzi zevenkile zinokuphumelela.
Ivenkile yakwa-Israel i-Nowpet isebenzisa i-biometrics ukunika ukufikelela kubathengi, ibavumela ukuba bangene evenkileni ngokuqaphela ubuso okanye iminwe.
Imigibe yetekhnoloji yeJust Walk Out yaseAmazon
Itekhnoloji ye-Amazon ye-Just Walk Out yinkqubo yokuphuma enikwe amandla yi-AI eyaziswa ngo-2018 kwiivenkile zayo ezikukutya okutsha. Itekhnoloji yadalwa kwindawo yokuba nguvulindlela ongomnye kubathengi kunye neenkqubo zokuzijonga zisebenzisa izinzwa kunye neekhamera ukongeza izinto kwinqwelo yenyani yomthengi.
Ngo-Epreli ka-2024, kwavela iindaba zokuba inkampani isebenzisa abantu abayi-1,000 eIndiya ukujonga abathengi kunye nokuqeqesha imodeli ye-AI, eyenziwa ngaba basebenzi ngokujonga ivenkile yomthengi ngexesha langempela. Nangona kunjalo, ukuqesha abantu abasebenzayo ukuba baskene iifidi zekhamera ukuze baqinisekise ukuba ukuhlawula okuchanekileyo kuyayoyisa injongo yokuthenga ngaphandle kokuphuma.
Esi sityholo songeza ngakumbi kumceli mngeni weendleko zofakelo nolungiso, kwakunye neenkxalabo zabucala eziphakanyiswe ngaphambili. Ngokomzekelo, ityala lenkundla laziswa kwi-Amazon kunye ne-Starbucks ngoJuni ka-2023 ngabathengi abathathu, betyhola ukuba ukusebenzisa i-ID yesundu kwiivenkile zase-Amazon kwaphule uMthetho we-Biometric Identified Information Law yeSixeko saseNew York. Umthetho ugunyazisa ukuba abathengi banikwe isaziso xa bengena evenkileni (umz., besebenzisa iimpawu eziposiweyo) ukuba umthengisi uya kuqokelela ulwazi lwabo lwebhayometriki. Amaxwebhu enkundla athi iAmazon yatshintshiselana ngolwazi lwebhayometriki kunye neStarbucks, inyhasha amalungelo abucala. Ngexesha lokubhalwa, isigebenga se-e-commerce sithetha nje siyayeka inqaku le-Just Walk Out kwiivenkile zayo ezinkulu zegrosari. Amava eAmazon abonisa ukuba ngamanye amaxesha ukusetyenziswa kwetekhnoloji ukuphucula lula akugqithisi imiqobo, ngelixa kuphakamisa imibuzo malunga nobumfihlo kunye nokukhutshwa kwabasebenzi.
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