Ukuthengisa kunye nokuThengisa

Ikamva lokuthengisa liya kuchazwa ngamava adibeneyo, apho abathengi banokutshintsha ngokungenamthungo phakathi kwendawo ebonakalayo kunye nedijithali. Itekhnoloji ekhulayo efana ne-AR, i-VR, kunye ne-AI iya kudlala indima ebalulekileyo ekudaleni la mava aqhagamshelweyo ngokubonelela ngamava okuthenga obuqu kunye nokuntywila ajongana neemfuno kunye nezinto ezikhethwa ngumthengi ngamnye.

Unyaka wama-2023 ubone isiganeko esibalulekileyo kummandla wenkcitho ye-intanethi yehlabathi jikelele itshaneli ngoku ithathe i-20% yentengiselwano yokuthengisa (malunga ne-10% ye-FMCG).

Kwi-tapestry ehlala iguquka yentengiso, kukho into ehlala ihleli: ixesha lonyaka. Kungaphezulu nje kwepateni; lutshintsho oluchubekileyo lweemvakalelo, utshintsho kwimo engqongileyo, kunye nokwehla nokuhamba kokuziphatha kwabathengi. Ixesha lonyaka ayingomandla ongenzi nto kodwa sisixhobo esiguqukayo nesinamandla esixhaswe yimibutho enolwazi.

Kuwo wonke ubutyebi bamashishini - kubandakanya ukuthengisa, ezempilo, ezemidlalo, kunye nemidlalo - ukusetyenziswa kobukrelekrele bokwenziwa kuyaqhubeka, kushiya nabani na olandela uphuhliso lwayo enomdla wokufunda ngakumbi malunga nokusetyenziswa kwayo.

Tyhila izinto ezibalulekileyo zentengiso edibeneyo kunye noParker Moss. Ukusuka kwiimodeli zonikezelo ukuya kwiintsingiselo, i-AP inokukukhokelela empumelelweni ngo-2024 nangaphaya.

Ukusuka ekulungiseleleni inkcitho ukwenza umxholo, ukuqhuba uyilo ukuya ekwandiseni ukwenziwa kwezigqibo, funda indlela ukuthengisa kwe-AI kunceda ngayo abathengisi ukuba bahambe ngesantya.

Ukuqhuba ivenkile yeenwele ze-intanethi kunciphisa i-overheads kwaye iqinisekisa inkqubo yokuthenga ngokukhawuleza. Fumanisa iingcebiso ezintandathu zokuphucula ukubakho kweshishini lakho namhlanje.

Ukuzenzela inkqubo yakho yokuthengisa kunokusombulula ezininzi iingxaki ezijongene neqela lakho lokuthengisa xa kufikwa ekuvaleni izivumelwano. Nazi iindlela ezili-10 zokwenza oku.

Fumanisa ukuba kutheni abantu abaphembelela begqitha kuluntu oluhlawulelwayo. Ukunyaniseka, ukuthembela, kunye nokuguquguquka kudala umdibaniso ophumelelayo. Phakamisa iinjongo zakho nge-AP.