Yandisa uBanjiso kunye neNtsika zoMxholo weMedia yeNtlalo ngo-2024

Ukuvelisa izimvo zomxholo wemidiya yoluntu ngumzabalazo wemihla ngemihla kwiimpawu ezininzi ze-e-commerce. Uphando lucebisa ukuba 51% Abathengisi bayasokola ukuvelisa umxholo wokudala kunye nohambelanayo kumajelo eendaba ezentlalo, kwaye ukuphelelwa yimibono yokuthengisa umxholo kuqhelekile phakathi kweempawu kunye nabathengisi.

Kodwa, akufanele kube njalo kwi-brand yakho. Namhlanje, siza kufunda indlela yobuchule kunye nexesha elide lokuvelisa izimvo zomxholo wemidiya yoluntu, ekuvumela ukuba ukhulise ukuzibandakanya kwabaphulaphuli bakho ngo-2024 nangaphaya.

Isiqulatho
Ziziphi iintsika zomxholo kwaye kutheni zibalulekile?
Indlela yokuchaza iintsika ezifanelekileyo zomxholo we-brand yakho?
Khulisa unxibelelwano namhlanje!

Ziziphi iintsika zomxholo kwaye kutheni zibalulekile?

Intsika yomxholo iyinhloko, ecacileyo, kunye nomxholo ochaphazelekayo apho iimpawu zinokukhupha izihloko ezininzi kunye neziqwenga zomxholo. Ngokufana nendlela igama elingundoqo elinokuba ngumthombo weengcamango ezininzi kunye namanqaku kubalobi be-SEO kunye nabathengisi, intsika yomxholo yinto apho amashishini anokuvelisa iingcamango ezininzi zomxholo kwiiplatifomu zabo zentlalo yoluntu.

Ngokomzekelo, enye yeentsika zomxholo we-skincare e-commerce brand inokuchasana nokuguga. Ukuchasana nokuguga kungumxholo osetyenziswa zii-skincare brands ukuvelisa kunye nokwenza umxholo ofanelekileyo otsala abaphulaphuli abajolise kubo.

Iintsika zomxholo zisisiseko sonxibelelwano lwebrand yakho. Bahlela isicwangciso sakho sokuthengisa umxholo ukuze uqiniseke ukuba ubukho bakho kwimidiya yoluntu buhambelana kwaye buhambelana ngokugqibeleleyo nomfanekiso wakho webrand.

Iintsika zomxholo kufuneka zihambelane ne-niche yakho kunye nabaphulaphuli ekujoliswe kubo, kunye akufanele ukuba:

• Ibanzi kakhulu:

Umxholo obanzi kakhulu awuyi kusebenza njengentsika yomxholo njengoko iya kukukhokelela ekubeni wenze iziqwenga zomxholo ezingenalo ulwalathiso kunye nesakhiwo. 

• Ingqale kakhulu:

Umxholo osisi-niche kakhulu, onokuthi uvelise kuphela inani eliqingqiweyo lezihloko ukusuka, awusebenzi njengentsika yomxholo kuba uya kuwusebenzisa ngokukhawuleza kwaye ungabi namibono yomxholo eseleyo.

• Okwexeshana:

Umxholo oqhelekileyo wexesha elifutshane ulungile ukwenza umxholo wentsholongwane kodwa awusebenzi njengentsika yomxholo. Intsika yomxholo kufuneka ibe ngumxholo wexesha elide onokuthi uhlale uthembele kwaye uvelise umxholo.

Ukubaluleka kweentsika zomxholo kwisicwangciso sakho semidiya yoluntu

Sonke sinokuvuma ukuba iintsika zomxholo ziyimfuneko kwisicwangciso esiyimpumelelo sokuthengisa umxholo. Ingaba lo mxholo ungowewebhusayithi yakho, i-imeyile yeendaba, okanye i-Instagram reels, ukuba neentsika zomxholo zibalulekile.

Kwimidiya yoluntu, kubaluleke ngakumbi. Ubukho bakho kwimidiya yoluntu yeyona nto ikwenza ukuba uqhagamshelwe kubaphulaphuli bakho ixesha elininzi.

Uninzi lweempawu azipapashi izithuba zeblogi zemihla ngemihla kwiiwebhusayithi zazo, kwaye azithumeli iileta zeendaba zemihla ngemihla, kodwa zithumela yonke imihla kumaqonga eendaba ezentlalo (okanye ubuncinci kufuneka).

Umxholo wakho weendaba zentlalo ngumxholo abalandeli bakho abanokuthi banxibelelane nawo yonke imihla, kwaye ukuba nesiseko esiluqilima salo mxholo kubaluleke kakhulu. Nazi ezinye izibonelelo zokuchazwa ngokucacileyo kunye neentsika zomxholo wobuchule kumajelo eendaba ezentlalo:

1. Ukwenza umxholo olula:

Njengoko uyazi, ukudalwa komxholo yinkqubo yamanyathelo amaninzi eqala ngombono womxholo. Iintsika zomxholo ziya kuhlengahlengisa loo nkqubo kwaye zenze kube lula ukuphuhlisa izimvo zomxholo onokuthi abaphulaphuli bakho ojolise kubo banxibelelane nazo.

Esikhundleni sokuzama ukuqikelela into omele uyithumele ngayo njengophawu, iintsika zomxholo ziya kukukhokela ukuba udale umxholo ochanekileyo kwaye ucwangcise inkqubo ngokunjalo.

2. Indawo engcono:

Xa unemixholo ethile kunye nezihloko ozithumela rhoqo, abalandeli bakho kunye nabaphulaphuli ojolise kubo bayazi ukuba amaphepha akho eendaba zoluntu yindawo efanelekileyo yokundwendwela ukuba bafuna ukusebenzisa umxholo malunga naloo mxholo. Oku kuthetha ukuba ubeka ishishini lakho njengengcali yoshishino.

Oku kuyinyani ngakumbi ukuba uvelisa umxholo oxabisekileyo, okhethekileyo, okumgangatho ophezulu.

Kwakhona, ekubeni umxholo ngamnye uza namagama angundoqo afanelekileyo kunye nee-hashtag, unceda amaqonga eendaba ezentlalo (kunye neenjini zokukhangela) zikwahlulahlule kwaye zikubeke kwindawo yakho, ekhulisa igunya lakho lophawu.

3. Ubukho bobuchwephesha kwimidiya yoluntu:

Ukuba neentsika zomxholo ezichazwe kakuhle kukhulisa umfanekiso wakho webrand ngokubanzi. Oku kungenxa yokuba umxholo wakho kunye nobukho bemidiya yoluntu buya kujongeka bucwangcisiwe, buhambelana, kwaye buchwephesha.

Uya kuhlala usendleleni xa uneentsika zomxholo ukukukhokela. Ngamanye amazwi, amaphepha akho eendaba ezentlalo aya "kuvakala" kubathengi bakho.

Ngeentsika zomxholo, isicwangciso sakho somxholo sibonakalisa abaphulaphuli bakho ekujoliswe kubo ukuba uyazi ukuba wenze ntoni. Awumane nje uzama ukuvelisa umxholo ngenxa yawo. Unesicwangciso kunye nokubeka ngokucacileyo, okukhokelela ekuthembekeni ngakumbi kunye negunya lophawu.

Indlela yokuchaza iintsika ezifanelekileyo zomxholo we-brand yakho?

Zingaphi iintsika zomxholo ozidingayo uphawu lwakho? Njengomthetho wesithupha, uphawu kufuneka lube neentsika ezintathu ukuya kwezintlanu zomxholo kumajelo asekuhlaleni. Kuyacetyiswa ukuba ungagqithi kwisithandathu ukugcina umxholo wakho ucwangcisiwe kwaye ungaguquguquki. 

Ngokubanzi, kukho imixholo emibini enokuthi ibe yintsika yomxholo kwiimpawu ezininzi. Ukudala umxholo oqhelekileyo kule mixholo kubalulekile ukugcina abathengi bebandakanyeka kwaye benze ukuba bazive beviwe kwaye babonwa:

• Iimveliso & nentengiso: iifoto zemveliso, izibhengezo zemveliso, iziphiwo, izaphulelo, njl.
• Uluntu: uphononongo, ingxelo yabathengi, kunye nomxholo owenziwe ngumsebenzisi ngokubanzi.

Ngoku ukuba uneentsika ezimbini zomxholo, ungazichaza njani ezi zintathu ukuya kwezine iintsika zomxholo kwimidiya yakho yentlalo? Ezo ntsika zomxholo kufuneka zichaneke kuhlobo lwakho, kwaye nantsi eyona nkqubo ilungileyo ekufuneka uyilandele:

1. Chonga abaphulaphuli bakho

Ukuchonga iintsika zomxholo, njengayo nayiphi na enye into ekuthengiseni, iqala ngabaphulaphuli bakho ekujoliswe kubo. Kuya kufuneka uzazi iintlungu zabaphulaphuli bakho kunye nezinto ozikhethayo malunga nomxholo abawusebenzisayo.

Makhe sijonge ukuba uthini uSabri Suby, usomashishini kunye nengcali yentengiso yedijithali, malunga nokuchonga abaphulaphuli ojolise kubo:

• "Ukuxhoma kuFacebook" kubanzi kakhulu, kodwa "Ukuxhoma kwiqela le-Facebook loomama baseMelbourne" ichaneke ngakumbi kwaye iyasebenza.
• "Ufunda iiblogi" akujoliswanga ngokwaneleyo, kodwa "ufunda ngokugqithisileyo i-Rockin Mama, iMamavation, kunye neReddit" ichazwe kwaye ityhila.

Le yindlela omawuyenze ngayo ukuze uchonge abaphulaphuli bakho. Phendula imibuzo ethe ngqo malunga nemikhwa yokusetyenziswa komxholo wabaphulaphuli bakho:

• Ngabaphi abaphembeleli abalandelayo?
• Zeziphi iiblogi abathanda ukuzijonga rhoqo?
• Ngawaphi amaqela kaFacebook abazibandakanya nawo?
• Ngowuphi umxholo abawukhangelayo?
• Ngawaphi amajelo eYouTube abarhuma kuwo?

Kukwabalulekile ukwazi eyakho abantu abathengi.

Ngokubanzi, kuya kufuneka ube nentsika yomxholo enye ehambelana neqela ngalinye labantu elimelwe ngabantu bakho bomthengi. Awudingi ukwenza iintsika zakho zomxholo zihambelana nabo bonke abathengi bakho, kodwa umntu ngamnye womthengi kufuneka afumane intsika yomxholo ethetha nabo.

2. Thethani ngezimvo

Ngoku ekubeni ubazi abaphulaphuli bakho ekujoliswe kubo, lixesha lokucinga ngezimvo zeentsika zomxholo wakho.

Ngelixa uhlalutya abaphulaphuli bakho ojolise kubo kwinyathelo langaphambili, kuya kufuneka ube nombono malunga nokuba yintoni enokubanomdla kubo. Ke, bhala phantsi imixholo ethi qatha engqondweni xa ucinga ngabaphulaphuli ojolise kubo kunye niche.

Nazi ezinye iindlela zokufumana inkuthazo kwiintsika zomxholo wakho:

• Jonga izibalo zomxholo kwi-niche yakho kunye neendlela zemarike kwaye ufumane ulwazi malunga nemixholo enomdla kubaphulaphuli ojoliswe kubo.  
• Cinga ngomxholo onokuhambelana nesithembiso sakho. Iimveliso ozithengisayo kufuneka zisombulule ingxaki kumthengi, kwaye abantu abanaloo ngxaki baya kuba nomdla wokwazi izinto eziya kubanceda basebenzise iimveliso zakho ngendlela eya kusombulula ingxaki ngokukhawuleza nangempumelelo. Cinga ngomxholo oza kuncedisa kwaye wongeze ixabiso lemveliso yakho (kufuneka uyazi, eyona ndlela ilungileyo, njl.njl.)
• Fumana impembelelo kwabo bakhuphisana nabo. Ukuba intsika yomxholo isebenza kakuhle kubakhuphisana bakho, kuthetha ukuba abaphulaphuli bakho abajoliswe kuyo banomdla kuyo. Ukuba nomxholo ofanayo nalowo ukhuphisana nabo akuthethi ukuba uyabakopa; kuyinto eqhelekileyo ukuba iibrendi ezikhuphisanayo zibe neintsika zomxholo ofanayo ukuba nje nganye ivelisa owayo umxholo owahlukileyo.
• Unokuya kwicala elichaseneyo kwaye ujonge imixholo engekhoyo kumxholo wabakhuphisana bakho kunye nomxholo oveliswe kwi-niche yakho ngokubanzi. Zama ukuphendula le mibuzo ilandelayo: Ngowuphi umxholo ofunwa ngabaphulaphuli bam kwaye bawujonge kodwa abawufumani ngokwaneleyo? Ungazalisa esi sikhewu ngokuyongeza kwiintsika zomxholo wakho.

Ngoku ukuba unoluhlu lwemixholo enokubakho, khetha ezintathu okanye ezine ezizezona zifuneka kakhulu, ezona zifanelekileyo, kunye nezona zikufutshane kumbono wophawu lwakho kunye nexabiso.

Kumxholo ngamnye, yenza uluhlu lwezihloko eziphambili, iindlela, kunye nemibuzo esoloko ibuzwa ngabaphulaphuli bakho.

3. Cwangcisa kwaye uhlalutye iintsika zakho zomxholo

Ngoku ekubeni unemixholo ethile kunye nezihloko kunye nemibuzo, uchonge iintsika zomxholo wakho, kodwa umsebenzi wakho awukenziwa. Lixesha lokucwangcisa umxholo wakho wemidiya yoluntu kwaye uhlalutye ukusebenza kwawo.

• Yenza ulungelelwaniso phakathi kwazo zonke iintsika zomxholo:

Ukuba uneentsika ezintlanu zomxholo, intsika nganye kufuneka ithathe i-20% yomxholo owuvelisayo kwimidiya yoluntu. I-20% yomxholo wakho kufuneka ibe malunga nomxholo wokuqala, enye i-20% malunga nomxholo wesibini, njalo njalo ...

Kubalulekile ukuqala ngale ndlela kwaye ujonge ukuba yeyiphi eyenza ngcono kwaye ivelise ukhokelo kunye nokuzibandakanya. Emva koko, unokunyenyisa ezo pesenti njengoko ubona kufanelekile.

• Yazi uhlobo oluchanekileyo lwesiqulatho kwintsika nganye:

Kukho iintsika zomxholo onokungena kuzo zonke iintlobo zomxholo (iividiyo, iifoto, amabali, ii-tweets, njl.), kunye nezinye eziqhuba kakuhle kuphela ngeendlela ezithile zomxholo.

Umzekelo, ukuba uluhlobo oluthengisa ukutya okuphezulu kwaye ukhethe "iiresiphi ezisempilweni" njengentsika yomxholo, uyazi ukuba uninzi lwabantu lukhetha ukubukela ividiyo emfutshane ebonisa iresiphi endaweni yokufunda inguqulelo ebhaliweyo.

Kubalulekile ukwazi ifom efanelekileyo yeentsika zakho zomxholo kwaye ucwangcise ngokufanelekileyo.

• Cwangcisa ngokweentsika zomxholo wakho:

Ukwenza ukudalwa komxholo kunye nokuhlaziywa komxholo wemidiya yoluntu kulula, unokunikela usuku okanye iintsuku ezimbini kwintsika yomxholo ngamnye, kuxhomekeke kuhlobo lomxholo ofunekayo kuwo. Oku kukwenza ucwangciswe ngakumbi kwaye kwenza kube lula ukulandelela kwaye ubone indlela ifom yomxholo ngamnye kunye nomxholo osebenza ngayo.

Le ndlela iya kuqwalasela kwakhona ukuba zeziphi iintsuku namaxesha afaneleke ngakumbi kwisihloko nakwimo nganye (ekubeni ezinye izihloko zithatha ixesha).

Ewe kunjalo, iintsika zomxholo wakho akufuneki zibe novelwano ngexesha, kodwa ezinye izihloko phantsi kwezo ntsika zinokuba njalo, kwaye kulungile. Xa ucwangcisa umxholo wakho ngale ndlela, unokuqiniseka ukuba unikezela abathengi bakho umxholo ochanekileyo ngexesha elifanelekileyo.

Khulisa unxibelelwano namhlanje!

Ukuba neintsika zomxholo kukugcina ixesha elininzi, ukulungelelanisa ukuthengisa kwakho kwimidiya yoluntu, kwaye uthatha uphawu lwakho kwinqanaba lobuchwephesha. Kodwa, oko akwanelanga kwisicwangciso esisebenzayo semidiya yoluntu. Kuya kufuneka utyebise ezo ntsika zomxholo ngemibono emitsha, ukuqonda, kunye neencoko zokukhulisa ukuzibandakanya kwabaphulaphuli bakho kwaye ugqame kubakhuphisana nabo.