UNaomi Stewart we-Easyfairs uphonononga indlela urhwebo lwedijithali oluxhobise ngayo ukupakishwa ukuba lugqame ngendlela engazange ibonwe ngaphambili.
Imakethi ye-e-commerce ibonise ukukhula olomeleleyo kule minyaka yamva nje, kwaye ukuthi ukwanda kwayo kubumba ukupakishwa kwezinto ezintsha ngendlela engazange yabonwa ngaphambili.
Enkosi kwinkqubela phambili ekhawulezileyo kurhwebo lwedijithali, ukuhanjiswa kunye nokuprinta, ukupakishwa ngokungathandabuzekiyo kuthambile kwaye akukho fancy kunangaphambili. Abaqulunqi baxhotyisiwe ukuba benze ukupakishwa okucacileyo ngakumbi kunye nokuyila ngenxa yokwanda kwezixhobo ezilumkileyo ezifunxa lonke ulwazi oluyimfuneko ngaphambili olwalumi endleleni. Baxhamla ngokwenene kumandla we-canvas engenanto.
Ngenxa yoko, ugqatso lokuseka nokuhlakulela intsebenziswano nabavelisi abanokuvelisa iipakethe ezilungele ishishini, ezinqwenelwa ngabathengi, nezilungele umhlaba lolo bambalwa kakhulu abanokwala ukuluqhuba.
Ngaba kukho nabani na owakhe wakuthandabuza ukubaluleka kokupakishwa kwindawo yedijithali okanye acebise ukuba iya kubhanqa ngakumbi, ibhinqe okanye ibe yindlela yokufikelela esiphelweni? Xa kuziwa ekuphembeleleni izigqibo zokuthenga zabathengi, ukupakishwa kuya kuhlala kumxube. Kwaye kunye ne-e-commerce kwi-flight epheleleyo, amakhamandela alungile kwaye aphelile ngokwenene, ukuya kwindawo apho abanye ababukeleyo bathi ukupakishwa kwe-e-commerce phantse kubaluleke njengemveliso ngokwayo!
Ke, ngokupakisha kakuhle naphambi kwengqondo ngokwenene, imfuno yokutyala imali kunye nokudala ukupakishwa ekwabelwana ngako kwaye kuthethwa ngayo malunga nokufaneleka koyilo lwayo kwaye iphinda-phinda olo nxibelelwano lweemvakalelo kuhambo olungeyonyani, yintoni esithintelayo ukuba singaphumi?
Bona kwakho:
- I-Sappi ityhila impumelelo kwipakethe eguquguqukayo yekofu
- Amaqabane e-AeroFlexx kunye ne-Dynapack Asia yokupakisha ulwelo oluzinzileyo
Okokuqala ayilandeli
Kwimarike ekhula ngokukhawuleza ezaliswe ngabakhuphisana nabo, amashishini alungele ukuziqhelanisa kunye nokwamkela iinguqulelo ezintsha kunye nokwenza imali kwiindlela ezihamba phambili ziya kuphumelela.
Xa udibanisa iimfuno ezingqongqo zolawulo kunye neenjongo zokupakisha ezinqwenelekayo ezinqwenelekayo ze-e-tailers, singasathethi ke ngemfuno yabathengi ehlala ikhula yeenketho zokupakisha ezizinzileyo, iiprojekthi zokupakisha ziya ziba ngumhlaba onzima kakhulu kodwa onokuba nomvuzo wokuhamba.
Ke kukho ixesha ledijithali eliqhubeka nokukhuthaza ukusungulwa kokupakishwa kwe-e-commerce, kunye namashishini azo zonke iimilo kunye nobukhulu obuphononongayo kunye nokuvavanya izixhobo ezintsha, uyilo kunye nobuchwepheshe.
Ugqaliselo lweebrendi lutshintshele ekubeni lusebenze ngakumbi kwaye luzinze ngogxininiso olungakumbi kumava omthengi. Olu lungelelwaniso lusondeleyo nezinto eziphambili zomthengi azenzekanga ngobusuku, kodwa enye yezinto eziphambili ezithathwa kwigophe lokufunda elithe lanyuka kakhulu, ngokukhawuleza okukhulu, kwiminyaka yakutshanje kukuba iadvanteji yokuqala okanye ekhawulezayo yokuhambisa inokuba nkulu!
Ukupakishwa kuhlala kulithuba elihle lokugqithisa ulindelo lomthengi wakho. Ayisekho imveliso kuphela kwizigqibo zokuthenga zabathengi; endaweni yoko, i-eco-credentials, interactivity, kunye nobuntu buyanda ukuza phambili - kwaye okuninzi koku kudlala kwi-package yemveliso.
Njengoko ibha iqhubeka nokunyuswa phezulu, ukusungula izinto ezintsha kuya kuba ngundoqo, kwaye amathuba okunxibelelana kunye nokusebenzisana neenkokeli zeshishini, abavelisi, kunye nababoneleli baya kubaluleka ngakumbi. Isiganeko esinye kwindawo ephambili kuyo yonke le nkqubela phambili yiPackaging Innovations & Empack, ithuba lokuntywila kwiiseshoni zothungelwano ezizinikeleyo kunye nokutshintshiselana ngezimvo kunye nokuqonda kunye nabashukumisi kunye nabashukumisi kwindawo yorhwebo lwe-e-commerce.
Kuya kufuneka nje ukhe ukrobe kwiimpawu ezimbalwa eziphezulu ezizayo: iTesco, iNestle, kunye neAmazon, ukubona ukuba ubaluleke kangakanani umboniso weentsuku ezimbini weflegi. Iye yakhawuleza yaba yi-bellwether kwezi zilandelayo 12-18 iinyanga zokupakisha iprojekthi yokusungula.
Ishishini elinyukela kwimingeni emininzi
Imeko yanamhlanje ye-e-commerce, apho phantse nayiphi na imveliso inokuthengiswa kwi-intanethi, ivelisa iyantlukwano engakholelekiyo yemiceli mngeni kunye neemfuno. Ukusuka ekusetyenzweni okulula nokuthembekileyo kunye nothutho olukhuselekileyo nolukhuselekileyo ukuya kulungiselelo oluzinzileyo kunye nokuhambisa amava abalaseleyo kubathengi, ukutyhala kunye nokutsalwa ngubani ocinga ukuba yintoni esebenza ngcono kunokukhokelela ngokukhawuleza ekubhidekeni.
Inyani yokuba ukupakishwa kwe-e-commerce kuye kwavela ekukhupheni ibhokisi emdaka, eqhelekileyo ukuya kwiibrendi eziphumeleleyo ezijonge kumdlalo wazo wokuyila zikuxelela konke okufuneka ukwazi. Ngubani owayenokucinga ukuba idabi lokuphumelela kunye nokugcina abathengi liza kwenzeka ngaphakathi kweebhokisi zekhadibhodi?
Abathengisi be-Intanethi baye baqonda ngokukhawuleza ukuba kufuneka baqonde ukuba yintoni umthengi ayikhathaleleyo kakhulu ukunyusa ukuthengisa okanye ukugcina abathengi babo bangoku. Kunyanzelekile ukusuka kwi-offset ukuqwalasela zonke izinto eziqinisekisa ukuba abathengi baziva bexatyisiwe kwaye bafumane oko bakufunayo kumava abo.
Naluphi na uqwalaselo olubalulekileyo lunokuthi lukhokelele iibrendi ukuba ziqonde ukuba kubaluleke kangakanani ukonwabisa abathengi ngokupakishwa kwe-e-commerce. Kwaye xa ucinga ukuba abathengi abaxhomekeke kuwe; kunokuba, uxhomekeke kubo, abo basilelayo ukuphulaphula bahlawula ixabiso.
Ingxaki kukuba kunzima ukubona impumelelo xa kuziwa ekupakisheni. Kunzima ngakumbi ukucacisa umbono wakho kwangaphambili kwigumbi lebhodi. Kodwa uloyiko lokushiywa luqinise indawo yalo kwi-ajenda yeshishini - njengendawo yengxoxo, ubuncinci.
Indawo yedijithali
Phakathi kwezinto ezingaxoxiswana ezifana nokukhusela imveliso, ukomeleza amava omthengi kufuna ingqwalasela eyandisiweyo. Ayiseyiyo nje into esebenzayo yokugcina imveliso kulo lonke urhwebo lwe-e-commerce - imalunga nokudala ulindelo, imincili, kunye nokwaneliseka njengoko imveliso ifikelela kumthengi. Ngenxa yoko, kugxininiswa ngakumbi nangakumbi kwi-unboxing experience.
Njengoko izikrini zedijithali kunye neetshaneli zisanda ngaphaya kokuqatshelwa, uninzi lweempawu ziyalibala ukuba ukupakishwa kwazo yeyona mithombo yeendaba inamandla. Ukupakishwa okuhamba kwintsholongwane kwaye kwabelwane
Kwakhona kunceda ukudala isazisi esahlukileyo kwaye kulula ukuqaphela, ukunxibelelana ngexabiso lemveliso, ukubonelela ngolwazi olubalulekileyo kwaye usete ukulindela kwabathengi kwimveliso.
Abahlalutyi baqikelela ukuba urhwebo lwezentlalo lunokuba yi-11.1 yeebhiliyoni zeedola kwimarike ngo-2030, ngoko ke ukudibana nabathengi nanini na, naphi na ngokukhawuleza kube yinyani. Kuya kufuneka ujonge kuphela iqonga elitsha le-e-commerce le-TikTok, iTikTok Shop, kunye nendlela eyenza ukuba abadali basayine ukuze bathengise iimveliso ngokuthe ngqo eqongeni ukuze bangqinele kuqala ukunyuswa koxinzelelo lokubethelela amava e-unboxing.
Indima yokuPackaging iye yavela kakhulu kangangokuba siye sahamba ngaphaya kwe-unboxing. Iividiyo zeebhokisi zokupakisha iimpawu ziye zaba 'yinto'. I-unboxing kunye nebhokisi yamanqindi iyanelisa umdla wabathengi kwaye idale inqanaba lonxibelelwano lweemvakalelo oluleqwa ziibrendi ezininzi.
Ukubuya kwepakethi
Ngentengiso yempahla ye-e-commerce etshintsha kakhulu kwaye ikhula ngokukhawuleza kunanini na ngaphambili, zikwanjalo ke neendlela zokupakisha kunye nexabiso labathengi. Iiwebhusayithi ze-E-commerce ziye zaba lukhetho oluxhaphakileyo lokuthenga iimpahla ngenxa yokuba lula kwazo, okubandakanya ukuhanjiswa okuthe ngqo ukuya ekhaya kunye nokukhangela imveliso ngokulula. Ukuthandwa kweendaba zoluntu kunye nomxholo owenziwe ngumsebenzisi ubenze izixhobo ezinamandla, ukubonelela ngeqonga lokufumanisa, ukubandakanyeka kwabathengi kunye nokwakhiwa kwe-brand.
Nangona kunjalo, ecaleni kweshishini le-e-commerce elikhula ngokukhawuleza liza ukwanda kwenkunkuma kunye neemfuno zolungiselelo lwezigidi zeepakethe ezithunyelwa kubathengi rhoqo.
Ngenxa yoko, ukupakishwa okudibanisa ngokulula ukubuyisela umva kunceda ekugcinweni, ukunciphisa iindleko zokuthumela, ukuphelisa ukuntsonkotha kunye nokusebenza kakuhle, kufunwa kakhulu.
Eyona nto iqhubekayo lutshintsho. Kodwa ukuqonda olu tshintsho kubaluleke kakhulu. Kulapho ukujonga inkqubela yababonisi abangaphezu kwama-400 kwi-Packaging Innovations kaFebruwari kunye ne-Empack kunokungqina ukuba kubaluleke kakhulu.
Ukupakishwa kuya kusoloko kufuna ukucwangciswa ukushiya umbono ongapheliyo kubathengi, kwaye zininzi iindlela ezintsha zokutshintsha indlela abantu ababona ngayo uphawu kunye nencoko yababini. Yiyo loo nto kubaluleke ngakumbi ukusebenzelana nomthengisi wokupakisha onokuthi ayile izisombululo ezilungiselelweyo ezisebenza kwikhonkco lokubonelela kwaye anike izisombululo zokupakisha ezizinzileyo nezilungele injongo.
Malunga nombhali: UNaomi Stewart ngumphathi wentengiso we-Easyfairs.
Umthombo ovela Isango lokuPakisha
Ukuziphendulela: Ulwazi olubekwe ngasentla lunikezelwa yi-packaging-gateway.com ngaphandle kwe-Cooig.com. I-Cooig.com ayenzi lumelo kunye neziqinisekiso malunga nomgangatho kunye nokuthembeka komthengisi kunye neemveliso.
