Uqinisekisa njani ukuba iwebhusayithi yakho ifanelekile ukucofa kwi-injini yokukhangela? Umsebenzisi akakayiboni imifanekiso yakho emihle (ngaphandle kokuba bakhangela imifanekiso) okanye ibhlog yakho efundeka lula, nto leyo ethetha ukuba umbono wokuqala abawufumanayo uvela kwisihloko sewebhusayithi yakho.
Loo nto yenza ukuba izihloko zewebhusayithi zibaluleke kakhulu. Isihloko esigqibeleleyo siya kucaca, sichaze, kwaye sibambe ingqalelo yomsebenzisi ukuqinisekisa ukuba bacofa ikhonkco kunokuskrola nje.
Kodwa ukwenza isihloko esigqibeleleyo kuthatha ixesha kunye nobuchule- kulapho eli nqaku lingena khona. Apha, siza kukubonelela ngeengcebiso malunga nendlela engcono yokuyila izihloko zewebhusayithi eziya kurhwebesha abasebenzisi ukwenza oko kuqala, kubaluleke kakhulu ukucofa.
Isiqulatho
Ziziphi izihloko zewebhusayithi, kwaye kutheni zibalulekile?
Indlela izihloko ezahlukeneyo ekumele zisebenze ngayo kunye
Iindlela ezi-7 ezilungileyo zokunceda ukwenza ezona zihloko zewebhusayithi zibalaseleyo
1. Chaneka kwaye ufanelekile
2. Yiba mfutshane kwaye ubonakale
3. Sebenzisa uphawu
4. Zinyanzelise
5. Kuphephe ukuhlohla amagama angundoqo
6. Hlala ubalulekile
7. Layisha ngaphambili igama elingundoqo ekujoliswe kulo
Zivela phi izihloko zewebhusayithi?
1. Isikhangeli seWebhu
2. Iphepha leziphumo zenjini yokukhangela (SERP)
3. Iinethiwekhi zentlalo kunye neewebhusayithi zangaphandle
4. Ikhowudi yomthombo
Ukuvala
Ziziphi izihloko zewebhusayithi, kwaye kutheni zibalulekile?
Izihloko zewebhusayithi (okanye iithegi zesihloko), ngokuqhelekileyo malunga namagama angama-60 ubude, zizinto zokuqala abaphandi abaya kuzibona kwiphepha lesiphumo sokukhangela. Ezi zihloko zinika abasebenzisi umbono okhawulezayo wokuba iphepha limalunga nantoni phambi kokuba bacofe.
Ukongeza ekutsaleni abasebenzisi, izihloko zewebhusayithi zikwanceda iiwebhusayithi ukuba zifikelele kwinqanaba eliphezulu kwezi ziphumo zokukhangela. Bakwenza oku ngokunceda ii-injini zokukhangela ukuba ziqonde ukuba iphepha limalunga nantoni kwaye lihambelana njani nophendlo lomsebenzisi. Ukuba inkcazo yesihloko ichanekile kwaye ibandakanya amagama angundoqo afanelekileyo, iyakonwabela indawo ephezulu. Ke ngoko, isihloko esinegama elisisityebi esinomtsalane kubo bobabini abantu kunye nokusebenza opaque kweenjini zokukhangela yi-sauce eyimfihlo yokutsala iindwendwe ezininzi kwindawo.
Indlela izihloko ezahlukeneyo ekumele zisebenze ngayo kunye
Izihloko zewebhusayithi azisebenzi zodwa. Bayinxalenye yenkqubo enkulu, esebenza kunye nezinye izihloko kwiwebhusayithi. Nangona isihloko ngasinye sidlala indima, zonke zisebenza ukuphucula i-SEO yesayithi kwaye bafezekise umgangatho ophezulu we-SEO. Nantsi indlela:
| Elements | Isihloko sewebhusayithi | Isihloko sephepha | Isihloko senqaku | Uphawu loyelelwano lomfanekiso | Inkcazelo yeMeta |
| Iphepha leziphumo zenjini yokukhangela (SERP) ukubonakala | Ewe | Ewe | Hayi (kodwa ikwi-URL) | Hayi | Ewe |
| Ukuqwalaselwa kwenjini yokukhangela | Ewe | Ewe | Ewe | Ayibalulekanga kangako | Hayi |
| Indima ye-SEO | EziPrayimari | kubalulekile | Eyongezelelweyo | Ukuxhasa | phezulu |
| Ukubaluleka kokuhambelana | phezulu | phezulu | phezulu | low | N / A |
Isicwangciso esilungileyo se-SEO sifuna zonke izihloko ukuba zisebenze kunye kwaye zihambelane, okwenza indawo ibe lula kwaye ibe mnandi ngakumbi ukuhamba kwiindwendwe.
Iindlela ezi-7 ezilungileyo zokunceda ukwenza ezona zihloko zewebhusayithi zibalaseleyo
1. Chaneka kwaye ufanelekile
Sukuhendeka ukuba usebenzise i-clickbait. Izihloko zewebhusayithi kufuneka zibonise into ekwiphepha, kwaye isihloko esilahlekisayo siya kubakhathaza kuphela abatyeleli kwaye sinokubangela ukuba bakhathazeke kwaye bahambe ngokukhawuleza, besonyusa izinga lewebhusayithi. Yiyo loo nto ukulungelelanisa isihloko kunye nomxholo wephepha kubaluleke kakhulu.
Ekubeni isihloko sewebhusayithi sibeka izinto ezilindelekileyo zomphandi, ukuba abanini besayithi bafuna iziphumo ezilungileyo, umxholo kufuneka uhambise. Khumbula ukuba iphepha ngalinye kufuneka libe nesihloko esisodwa esichaza ngokufutshane (kwaye ngokuchanekileyo) umxholo walo.
2. Yiba mfutshane kwaye ubonakale
Izihloko zewebhusayithi akufuneki zibe zinde ukwenza imisebenzi yazo. Endaweni yoko, ezona zibalaseleyo kufuneka zihlale zihlangabezana neemfuno zokubonisa zeSERP. Okwangoku, izikhokelo zikaGoogle zicebisa ukuba kugcinwe izihloko zewebhusayithi kwiipikseli ezingama-600, ngokuqhelekileyo malunga nama-50 ukuya kuma-60 oonobumba.
Khumbula ukuhlala ngaphakathi kwalo mda - kuya kuqinisekisa ukuba isihloko asiyi kunqunyulwa kwiziphumo zokukhangela. Okubaluleke ngakumbi, abalinganiswa abakhethekileyo okanye iisimboli azinandawo kwisihloko sewebhusayithi. Ayizizo zonke iibhrawuza eziya kuboniswa ngokufanelekileyo, ke namathela kwisicatshulwa esilula, esicacileyo ukuze ufumane iziphumo ezingcono.
3. Sebenzisa uphawu
Ukongeza igama legama kwithegi yesihloko (ekugqibeleni kuyakhethwa) kunokukhokelela kwiziphumo ezimangalisayo, ngakumbi ukuba abantu sele beqaphela kwaye bayaluthemba uphawu. Nangona kunjalo, sicebisa ukuba wongeze kuphela ukuba kukho indawo eyaneleyo-inzuzo enye yokugcina igama lebhrendi yakho lifutshane kwasekuqaleni.
4. Zinyanzelise
Ithini inqaku lethegi yesihloko ukuba ayithathi ngqalelo kwaye yenza abantu bafune ukucofa? Sebenzisa izenzi ezomeleleyo, amagama anentshukumo, okanye imibuzo enomdla kwizihloko ezisebenzayo, njengoko ziya kuvusa umdla kwaye zibancede bagqame kwabo bakhuphisana nabo. Umzekelo, iphepha elinikezela ngeengcebiso zokuhombisa lisenokufuna ukusebenzisa isihloko esinje: “Iingcebiso ezi-5 zokuZihombisa Nabani na (Ewe, Nawe!) Unokusebenzisa.”
5. Kuphephe ukuhlohla amagama angundoqo
Ngelixa kubandakanywa amagama angundoqo kwizihloko zewebhusayithi kunceda iinjini zokukhangela ziqonde umxholo, ukusebenzisa ezininzi kunokubuyisela umva kwaye kwenzakalise amanqanaba. Ke ngoko, gxila ekudaleni izihloko ezifanelekileyo neziluncedo ezingaziva zigxininiswe ngamagama aphambili, soloko ubeka phambili ukwenza isihloko sibe nentsingiselo kwaye kulula ukusifunda.
6. Hlala ubalulekile
Ukuthetha ngakumbi kumagama angundoqo, iibrendi kufuneka ziphande ukuba ngabaphi abasebenzisi abaya kuhlala besebenzisa xa befuna umxholo ofanayo. Ukongezelela, sebenzisa kuphela amagama angundoqo kunye namabinzana ahambelana nesihloko sephepha kwithegi yesihloko, kwaye ushiye nantoni na engabalulekanga, njengoko amagama angundoqo angahambelaniyo anokudida abasebenzisi kunye nokulimaza amanqanaba. Umzekelo, ukuba iphepha lithetha ngamavumba ahlukeneyo ekhandlela, ungafaki amagama angundoqo malunga nokwenza amakhandlela ukuba eso sihloko asifakwanga kwiphepha.
7. Layisha ngaphambili igama elingundoqo ekujoliswe kulo
Ngaba ufuna ukuphucula amathuba okubeka phezulu kwiziphumo zophendlo? Zama ukubeka igama elingundoqo ekujoliswe kulo ekuqaleni kwethegi yesihloko. Umzekelo, ukuba igama elithi “izithethi zeshawari ezingangeni manzi,” isihloko esifana nesithi “Izithethi zeshawari ezi-5 ezingangeni manzi kwiBafu lakho lokuhlambela” zinokusebenza ngakumbi kunothi “Liphucule Ixesha Lakho Lokuhlamba Ngezi Zithethi zi-5 zeshawari ezingangeni manzi.”
Zivela phi izihloko zewebhusayithi?
Izihloko zewebhusayithi zinokuvela kwiindawo ezahlukeneyo kwaye zinokubonakala zahlukile ngokuxhomekeke kwiqonga. Ukwazi ukuba ezi meko zahlukeneyo zikhangeleka njani kunokukunceda uphucule isicwangciso sakho se-SEO.
Iindawo apho izihloko zewebhusayithi zivela ngokubanzi ziquka:
1. Isikhangeli seWebhu
Xa abasebenzisi bevula iphepha lewebhu, isihloko sewebhusayithi sivela kwi-browser tab yabo. Oku kunceda ukuchaza umxholo wephepha, nokuba abasebenzisi banciphisa isayithi.
2. Iphepha leziphumo zenjini yokukhangela (SERP)
Izihloko zewebhusayithi nazo ziya kuvela njengebhlowu, izihloko ezicofayo kwiziphumo zokukhangela (uGoogle okanye ezinye iinjini zokukhangela). Ngezantsi kwabo, abaphandi baya kubona i-URL kunye nenkcazo emfutshane yemeta yephepha.
3. Iinethiwekhi zentlalo kunye neewebhusayithi zangaphandle
Ukuba nabani na wabelana ngekhonkco kwimidiya yoluntu okanye ezinye iiwebhusayithi, iya kubonisa isihloko sewebhusayithi, i-URL, kunye nenkcazelo yephepha elifutshane.
4. Ikhowudi yomthombo
Nantsi indlela yobugcisa ethe chatha yokufumana isihloko sewebhusayithi: jonga ikhowudi yomthombo wayo. Cofa ekunene naphi na kwiphepha kwaye ukhethe "Hlola" okanye "Jonga uMthombo wePhepha." Emva koko, khangela isicatshulwa phakathi kwe kwaye iithegi - sisihloko sewebhusayithi eso.
Ukuvala
Ukukhetha isihloko esifanelekileyo sewebhusayithi kuthetha ukufumana ibhalansi phakathi koncedo kubasebenzisi kunye nokuphucula iinjini zokukhangela. Sebenzisa izixhobo zophando zegama elingundoqo ukufumana amagama abaphulaphuli abanokuthi basebenzise xa befuna umxholo ofanayo. Okubaluleke ngakumbi, kunqande ukugcwala kwezihloko ngamagama angundoqo okanye ukongeza amagama angafanelekanga, njengoko iinjini zokukhangela zohlwaya olu hlobo lomxholo ngokuzenzekelayo. Okokugqibela kodwa kuncinci, khumbula ukuba injongo kukubonisa abasebenzisi into abanokuyilindela kwindawo yakho, ukuba bangabadideki xa sele befikile.
