I-Amazon iye yazisa iteknoloji yobukrelekrele bokuvelisa (AI) ukubonelela abakhangisi ngezixhobo zokuphucula amaphulo abo kunye nokudala iintengiso ezinyanzelisayo.
Olu phuhliso lulandela uphando lukaMatshi ka-2023 olwenziwe yi-Amazon, ebonisa ukuba ipesenti enkulu yabathengisi bajongene nemingeni ekwakhiweni kwamaphulo ayimpumelelo, bekhankanya uphuhliso loyilo lwe-ad kunye nokukhethwa kwefomathi njengemiqobo yabo ephambili.
Iintengiso zeAmazon zisungula ukuveliswa kwemifanekiso kwi-beta
Iintengiso zeAmazon zithathe inyathelo elibalulekileyo ngokusungula ukuveliswa kwemifanekiso kwi-beta.
Isixhobo senza iibhrendi zenze umfanekiso wendlela yokuphila, enokuthi ikhulise impembelelo yeentengiso zabo.
Umzekelo, imveliso eboniswe ngokuchasene nemvelaphi emhlophe inokuguqulwa ibe yindawo ekhitshini, enokuthi inyuse izinga lokucofa kwiintengiso zebhrendi ezixhaswa ngeselula.
Ukuququzelela abathengisi kunye nobuchule obulula
Iimveliso zentengiso yeAmazon kunye nosekela mongameli omkhulu wetekhnoloji uColleen Aubrey uvume imicelimngeni abadibana nayo ababhengezi ekuveliseni umxholo obandakanyayo esithi: "Ukuvelisa abayilayo kunokonyusa iindleko kwaye kuhlala kufuna ukwazisa ubuchule obongezelelweyo kwinkqubo yentengiso."
Iintengiso zeAmazon zijolise ekujonganeni nale mingeni, kugxilwe ekunciphiseni ukruthakruthwano kubakhangisi kunye nokuphucula amava entengiso ngokubanzi kubathengi.
Ukwenza lula inkqubo yokuyila
U-Aubrey ugxininise ubulula besakhono sokwenza imifanekiso, esithi: “Ukubonelela ngezixhobo zokwenza ukuveliswa kwemifanekiso kube lula kwaye kube lula yenye indlela yokuxhasa abathengisi ngelixa sisenza iintengiso abathengi bethu babone zibandakanya ngakumbi kwaye zityebe ngokubonakalayo.
Isixhobo, esidityaniswe kwi-Amazon Ad Console, sivumela abakhangisi ukuba bakhethe imveliso yabo kwaye bacofe u-"Velisa." I-Generative AI emva koko ivelise isethi yendlela yokuphila kunye nemifanekiso ene-brand-themed, enokuthi iphuculwe ngakumbi ngokusebenzisa isicatshulwa esifutshane.
Le ndlela isebenziseka lula iqinisekisa ukuba nabathengisi abangenabuchule bobugcisa banokwenza imifanekiso enemixholo yophawu.
U-Aubrey uqinisekisile: "Nawuphi na umkhangisi unokusebenzisa isixhobo esilula ukudala i-asethi yokudala yokuphila eyenza ukuba imikhankaso yabo ibe yinto enyanzelekileyo, ngaphandle kweendleko ezongezelelweyo," egxininisa ukufikeleleka kunye nokusebenza kakuhle kwesi sisombululo.
Ikamva lentengiso yokuyila
Iintengiso zeAmazon ziqalise ukukhutshwa kokuveliswa kwemifanekiso ukukhetha abakhangisi, ngezicwangciso zokwandisa ukufumaneka ngokuthe ngcembe.
Iqonga lihlala lizibophelele ekusulungekiseni nasekuphuculeni amava okwenziwa kwemifanekiso ngokusekwe kwingxelo yabathengi, liphawula umtsi ukuya kwikamva elingenamthungo nelinamandla lentengiso.
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