Izixhobo zombane zabathengi iintsingiselo zitshintsha ngokukhawuleza, kunye neemveliso ezishushu zitshintsha rhoqo ngenyanga. Le ngxelo igxile kwiwebhusayithi yokucofa-ngokusebenzisa amazinga njengomlinganiselo wokuthandwa. Udumo lubonisa umdla wabathengi behlabathi kunye nommandla kwiindidi zeemveliso ezithile nyanga nganye, esebenza njengesixhobo esiluncedo sokutshintsha kwemfuno yomthengi we-elektroniki kwihlabathi jikelele nakwiimarike eziphambili. Ngokulandela umkhondo wodumo olutshintshayo inyanga nenyanga ukusuka ngoNovemba ka-2023 ukuya kuDisemba ka-2023, le ngxelo ijolise ekuqaqambiseni utshintsho lwamva nje kukhetho lwabathengi kunye neepateni zokuthenga kombane kwihlabathi liphela nakwimimandla.
Ingxelo iqala ngokutyhila iintsingiselo ezigqubayo ngaphakathi kwamaQela oDidi oluPhambili, ngaphambi kokuphonononga nzulu ukufumanisa iinkcukacha zamaCandelwana aneNgcaciso. Ngokwejografi, iqala ngombono wehlabathi kwaye emva koko isondeze kwimimandla emithathu ebalulekileyo: i-United States neMexico, iYurophu, kunye ne-Asia-mpuma ye-Asia.
Isiqulatho
Isishwankathelo sehlabathi
US kunye neMexico
iYurophu
mpuma Asia
Ukukhetha iimveliso ezishushu
isiphelo
Isishwankathelo sehlabathi
Amaqela odidi oluphambili
NgoDisemba ka-2023, ishishini le-Consumer Electronics libone iindlela zokuduma ezizinzileyo xa kuthelekiswa nenyanga ephelileyo. I-Electronics esetyenzisiweyo ibalasele ngokona kuphezulu kwe-MoM yokwanda kwe-15% ekuthandeni, nto leyo ebonisa ukukhetha okukhulayo kwezixhobo zangaphambili. Ukunyuka kwamaxabiso kunye nokungaqiniseki kwezoqoqosho kunokubangela ukuba abathengi baye kwezinye iindlela ezingabizi kakhulu. Ukongeza, ulwazi olwandisiweyo malunga ne-e-waste kunye nozinzo lunokuqhuba ukhetho oluthembekileyo lokuthenga.
Ezinye iindidi ezibandakanya i-Earphone & i-Headphone & Accessories kunye neMidlalo yeVidiyo kunye neZincedisi nazo zinandipha ukukhula okunamandla kwe-11% -12% MoM.
Itshathi yokuchithachitha engezantsi ibonelela ngembono eneenkcukacha kwimiba emibini ephambili yamaqela odidi oluphambili lwehlabathi (iitshathi ezifanayo ziyafumaneka ngezantsi kwiimbono zengingqi):
- Isalathiso sodumo sitshintsha inyanga nenyanga: Oku kuboniswa kwi-x-axis, kunye nexesha elibekelwe ukusuka kuNovemba 2023 ukuya kuDisemba 2023. Amaxabiso amahle abonisa ukwanda kokuthandwa, ngelixa amaxabiso angalunganga abonisa ukuhla.
- Isalathiso sodumo lukaDisemba ka-2023: Oku kumelwe kumgca we-y. Amaxabiso aphezulu abonisa ukuthandwa okukhulu (kwiwebhusayithi ephezulu yokucofa amaxabiso).
Uhlalutyo oluneenkcukacha lwecandelwana
Itheyibhile engezantsi iqaqambisa amacandelwana angama-20 aphezulu kuMthengi woMthengi we-Electronics athe afumana olona hlumo luphezulu lukaMama kwihlabathi liphela.
- Ukunyuka kwiiNcingo zeSithethi (180%): Lo mkhwa unokuphenjelelwa kukunyuka komdla kwiinkqubo zeaudio zasekhaya, kunye nemfuno yesandi esikumgangatho ophezulu.
- Ukunyuka okuchukumisayo kwiiBoomboxs (73%): Lo mkhwa we-retro unokuqhutywa yi-nostalgia, umnqweno wesandi esiphathwayo, kunye nokuthandwa kwemisebenzi yangaphandle.
- Ukunyuka okuphawulekayo kwi-Hard Drive Case & Bags (61%): Lo mkhwa ubonisa ukunyuka kwemfuno yokugcina ephathekayo kunye nokukhuselwa kwezixhobo ezinzima, njenge-hard drive, i-adapter yamandla, ibhanki yamandla, njl.
US kunye neMexico
Amaqela odidi oluphambili
I-US kunye ne-Mexico Consumer Electronics zigcine ukunyuka kwe-MoM enempilo ngoDisemba 2023, kunye ne-Electronics esetyenzisiweyo (+ 24%) ehamba phambili. Amanye amacandelo aquka iMidlalo yeVidiyo & neZincedisi, iEarphone & neHeadphone & Accessories, ushicilelo lwe-Electronic, kunye neZithethi & nezinto ezincedisayo nazo ziye zakhula nge-15% -19%. Oku kuphakamisa ukukhetha okukhulayo kwendlela yokuphila ye-elektroniki kunye nokunyuka kwemfuno yophuculo lokuzonwabisa lwasekhaya kunye nokulula.
Uhlalutyo oluneenkcukacha lwecandelwana
Itshathi engezantsi igxininisa amacandelwana angama-20 aphezulu kuMthengi we-Electronics kushishino olufumene ukukhula kukaMoM kuphezulu e-US naseMexico.
- Ukunyuka komdla kwi-Boomboxs (89%) kunye nezithethi eziphathwayo (60%): Ngokufana neendlela zehlabathi, umnqweno wesandi esiphathwayo unyukile, mhlawumbi uqhutywa yimisebenzi yangaphandle.
- Izihluzi zeKhamera (51%): Izihluzi zibonelela ngendlela efikelelekayo yokongeza okukodwa, okudlalayo, kunye nokuchukumisa ubugcisa kwiifoto kunye neevidiyo.
- Ikhamera yokondla iintaka (51%): Le meko ibonisa ukuba abantu abaninzi bafuna amathuba okunxibelelana nendalo kwaye bajonge izilwanyana zasendle. Iikhamera zesondlo zeentaka ezifikelelekayo kwaye kulula ukuzisebenzisa zinika ifestile kwihlabathi elinomdla leentaka ezisemva kwendlu, ukubonelela ngokubonwa kwexesha lokwenyani kunye nokuzonwabisa.
iYurophu
Amaqela odidi oluphambili
Ngaphandle kokuntywila okuncinci ekuthandeni ngokubanzi kwi-Electronics yoMthengi, iindidi ezininzi zirekhode ukwanda okunamandla, kunye neBlockchain Miners enyuka nge-43% yokwanda kwe-MoM. Olu lutyando olumangalisayo, olunokuthi luqhutywe zizinto ezifana nokunyuka kwamaxabiso e-Bitcoin kunye ne-cryptocurrency.
Umthombo wedatha: Ixabiso lentengo yeBitcoin evela kuGoogle
Ngokufana nomxholo wehlabathi, ii-Elektroni eziSetyenzisiweyo nazo ziye zakhula ngamandla (15%) eYurophu.
Uhlalutyo oluneenkcukacha lwecandelwana
Itshathi engezantsi iqaqambisa amacandelwana angama-20 aphezulu kuMthengi we-Electronics kushishino olufumene ukukhula kukaMoM kuphezulu eYurophu.
- I-Smart Interactive Displays & Accessories (122%): Ziya zisanda ukuthandwa kumacandelo ahlukeneyo, kuquka iMfundo, iShishini, unonophelo lwezeMpilo, kunye noLonwabo lwaseKhaya, okuvumela abasebenzisi ukuba babandakanyeke kumxholo, ukusebenzisana, kunye nokulawula ulwazi ngokuthe ngqo kwisikrini.
- Soar in Smart Remote Control (119%): Lo mkhwa unokuqhutywa bubuchwepheshe obuphuculweyo obuquka iBluetooth, kunye neWi-Fi kunye nezinye iimpawu ezifana nolawulo lwentshukumo, iingcebiso ezenzelwe wena, kunye neendlela ezimfutshane ezilukhuni, ukomeleza ngakumbi ukusetyenziswa.
- Ukunyuka komdla kwiCable Cable (98%) kunye neBoomboxs (79%): Ngokufana neendlela zehlabathi, umnqweno wesandi esiphathwayo unyukile, mhlawumbi uqhutywa yimisebenzi yangaphandle.
mpuma Asia
Amaqela odidi oluphambili
I-Southeast Asia Consumer Electronics ibonise ukunyuka okunamandla kwe-MoM ngoDisemba 2023, kunye ne-Electronics esetyenzisiweyo (+ 24%) ekhokela ipakethi. Amanye amacandelo afana ne-Electronic Publications, kunye neVideos Games & Accessories nazo zifumene ukukhula okuncomekayo nge-19% kunye ne-21%, ngokulandelelanayo. Oku kuhambelana neendlela ezivela e-US naseMexico, zinika ingcebiso ekukhuleni okubanzi kolonwabo lwedijithali.
Uhlalutyo oluneenkcukacha lwecandelwana
Itshathi engezantsi iqaqambisa amacandelwana aphezulu angama-20 kushishino lwe-Consumer Electronics olufumene olona hlumo luphezulu lukaMama eMzantsi Afrika.
- Iikhamera zokuzingela (297%) zinolona lwando luphezulu lwe-MoM, lulandelwa ziiKhamera ezizinzisiweyo eziphathwa ngesandla (110%): Oku kuphakamisa umdla ongamandla kwifoto yangaphandle nakwintshukumo.
- Ukunyuka komdla kwi-DVD, i-VCD Players & Recorders (83%) kunye ne-Boomboxes (83%): Lo mkhwa unokuba ngenxa yokuvuselela umdla kwiinketho zokuzonwabisa ze-retro.
- IiPC zeCwecwe eziSetyenzisiweyo kudidi lwe-Eletroniki eziSetyenzisiweyo ziye zafumana ukonyuka kokuthandwa ngama-69%, nto leyo ebonisa imfuno ekhulayo yezixhobo eziphathwayo ezifikelelekayo.
Ukukhetha iimveliso ezishushu
Kweli candelo, sijika ingqalelo yethu kwezinye iimveliso ezibalaseleyo kwi-Cooig.com ezithathe umdla omkhulu wentengiso. Ezi mveliso zibonisa iindlela eziphambili kunye nenkqubela phambili yetekhnoloji kwiindidi zazo.
Ibhokisi ye-HD yokuSeta-Phezulu
I-HD Set-Top Box iye yaba lukhetho oludumileyo lokuphucula iinkqubo zokuzonwabisa zasekhaya. Ukunikezela ngekhwalithi ephezulu yevidiyo, ezi bhokisi zibonelela ngokufikelela kuluhlu olubanzi lweenkonzo zokusasaza kunye namajelo. Ukuthandwa kwabo kubangelwa kukukwazi kwabo ukuguqula ukusetwa kweTV yesintu ibe ziindawo zokuzonwabisa ezikrelekrele, ukulungiselela imfuno eyandayo yemfuno efunwayo kunye nokusasaza umxholo.
Ii-earphone ze-TWS ezisusa ingxolo
Iifowuni ze-True Wireless Stereo (TWS) ezineendlebe ezikwaziyo ukurhoxisa ingxolo ziye zafumana udumo olukhulu ngenxa yoncedo lwazo kunye nobuchwepheshe beaudio obuphambili. Abasebenzisi bayayixabisa inkululeko kwiingcingo, uyilo oludityanisiweyo, kunye nokwahlulwa kwesandi okungaphezulu okonyusa amava okuphulaphula kwiindawo ezinengxolo. Imfuno yabo ekhulayo ibonisa ukukhetha komthengi kumgangatho ophezulu, izisombululo zeaudio eziphathwayo.
Isithethi esiphathwayo esingenazingcingo
Izithethi eziphathwayo ezingenazingcingo ziye zaba yigajethi kubathandi bomculo. Isibheno sabo silele ekuphatheni kwabo, ngokulula ukusetyenziswa, kunye nokukwazi ukuhambisa isandi esikumgangatho ophezulu kwifom ehlangeneyo. Ezi zithethi zidibanisa ngokungenamthungo kunye nezixhobo ezahlukeneyo, zizenza zilungele ukuzonwabisa xa uhamba kunye nemisebenzi yangaphandle.
Iindlebe zokudlala ezindlebeni
Iindlebe zomdlalo ezindlebeni ziqingqe i-niche kwintengiso yezixhobo zokudlala. Idizayinelwe amava okuntywila emidlalo, ezi ndlebe zibonelela ngomgangatho wesandi ogqwesileyo, i-latency ephantsi, kwaye ihlala iza neempawu ezinje ngemakrofoni eyakhelweyo kunye noyilo lwe-ergonomic. Ukuthandwa kwabo kuphenjelelwa luluntu olukhulayo lwemidlalo kunye nemfuno yezixhobo ezikhethekileyo zokudlala.
Idrone yenqanaba lokungena
Iidrones zomgangatho wokungena ziye zafikeleleka ngakumbi kwaye zithandwa phakathi kwabathandi betekhnoloji kunye nabathandi bokuzonwabisa. Ezi drones zihlala zinolawulo olusebenziseka lula, amandla okufota asisiseko, kunye noyilo olubambeneyo, lubenza lube lolona khetho lufanelekileyo kubaqalayo. Ukuthandwa kwabo kuqhutywa kukwanda kokusetyenziswa kwetekhnoloji yedrone kunye nomtsalane wokufota emoyeni.
I-smartwatch yezemidlalo
Iiwotshi ezihlakaniphile zezemidlalo ziye zafumana amandla okukwazi ukwenza imisebenzi emininzi. Ezi zixhobo zilandelela imisebenzi yokomelela, ukubeka esweni iimetriki zempilo, kwaye zibonelele ngeempawu zoqhagamshelo njengezaziso kunye neefowuni. Ukuthandwa kwabo bubungqina bokukhula kolwazi lwezempilo kunye nokufaneleka kunye nomnqweno wobugcisa obunxilisayo obudibanisa ngokungenamthungo kubomi bemihla ngemihla.
I-Solid State Drive - SSD
Ii-Solid State Drives (SSDs) ziye zaguqula izisombululo zokugcina idatha kunye nesantya kunye nokuthembeka kwazo. Ukuthanda ukufunda ngokukhawuleza / ukubhala kunye nesantya kunye nokuqina, ii-SSD ziya zithatha indawo ye-hard drives kuzo zombini iindawo zomntu kunye neengcali zekhompyutha. Ukunyuka kokuthandwa kwabo kubangelwe kwimfuno eqhubekayo yokusebenza okuphezulu kunye neenketho zokugcina ezisebenzayo kwikhompyuter.
isiphelo
Lilonke, imarike yoMthengi we-Electronics kaDisemba ka-2023 ibonise umxube weendlela ezisekiweyo nezivelayo, kunye ne-Eletroniki eSetyenzisiweyo kunye nezinto ezikhethekileyo zengingqi eziqhuba utyando. Lo mhlaba wahlukeneyo unika amathuba anomdla kumashishini ukuba ajongane nokutshintsha kwezinto ezikhethwa ngabathengi kunye nokwenza imali kwiimarike ze-niche.
