Isiqulatho
Isishwankathelo sehlabathi
Category x geo overview
Subcategory x geo overall
Regional YoY top-growing subcategories
Isishwankathelo sehlabathi
In October 2023, Consumer Electronics saw a year-over-year (YoY) increase of approximately 3.5% in Daily Unique Visitor (DUV) when compared to October 2022. This trend was consistent across all regions. Notably, the EU region had the strongest YoY growth.
Category x geo overview
October 2023 saw a boom in entertainment electronics, with Television, Home Audio, Video & Accessories skyrocketing 68% YoY DUV globally. Other categories like Chargers, Batteries & Power Supplies, Speakers & Accessories, and Mobile Phone & Accessories also enjoyed healthy growth of 10%-15% YoY.
US & Mexico top-growing categories
US and Mexican electronics markets saw strong YoY DUV growth in October 2023, with Television, Home Audio, Video & Accessories (+68%) and Speakers & Accessories (+40%) leading the pack. Portable Audio, Video & Accessories, Blockchain Miners, and Mobile Phone & Accessories also had a strong increase (+20%).
EU top-growing categories
The EU electronics markets recorded strong YoY DUV growth in October 2023, with Television, Home Audio, Video, and Accessories (+60%) and Portable Audio, Video, and Accessories (+60%) leading the way. Speakers and Accessories, Chargers, Batteries and Power Supplies, Earphones and Headphones and Accessories, and Mobile Phone and Accessories also experienced growth of more than 20%.
South Asia top-growing categories
The SA electronics market continued its strong YoY DUV growth in October 2023, driven by strong demand for Television, Home Audio, Video, and Accessories, which saw a 78% increase. Mobile Phone & Computer Repair Parts (25%) and Mobile Phone & Accessories (24%) also saw strong growth.
In conclusion, the surge in Television, Home Audio, Video & Accessories across the globe in 2023 underscores a clear opportunity.
Subcategory x geo overall
The table below highlights the top 20 subcategories in electronics that experienced the highest YoY growth globally. Here’s the quick breakdown:
- Mobile Technology: Rugged phones, Smart phones, and Feature phones dominate the top three spots with astronomical YoY increases exceeding ~1000%. Mobile Phone Repair Tools & Equipments also had ~480% surge.
- Lifestyle Electronics: Speaker Stands, Speaker Cables, and Speaker Accessories also see impressive growth, suggesting rising demand for home entertainment upgrades and convenience.
- Tech Gear: Printers & Scanners, Mouse Pads, Smart GPS Trackers & Locator, Servers, Networking Storage, Monitors, and Battery Accessories all show strong YoY increases, indicating continued demand for basic tech necessities.
- Connectivity: Mobile Phone Chargers, Other Networking Devices, and Multifunction chargers demonstrate health growth, highlighting the importance of staying connected.
| Uluhlu Oluphezulu | Inkqutyana | Global YoY |
| 1 | Ifowuni enqabileyo | 9401% |
| 2 | Ifowuni efanelekileyo | 1787% |
| 3 | Ifowuni yophawu | 998% |
| 4 | Isithethi Somlomo | 725% |
| 5 | Mobile Phone Repair Tools & Equipments | 479% |
| 6 | Digital Gift Card | 268% |
| 7 | Cables Somlomo | 239% |
| 8 | Iiprinta kunye nezikena | 168% |
| 9 | Iipads zeMouse | 125% |
| 10 | I-Smart GPS Tracker kunye ne-Locator | 117% |
| 11 | Seva | 108% |
| 12 | Izincedisi zesithethi | 95% |
| 13 | Networking Storage | 94% |
| 14 | Amashishini | 89% |
| 15 | Abahloli | 88% |
| 16 | Izixhobo zebhetri | 88% |
| 17 | Ukukhutshwa kweShutter | 80% |
| 18 | Iitshaja zeefowuni eziphathwayo | 80% |
| 19 | Other Networking Devices | 74% |
| 20 | Multifunction Chargers | 62% |
Regional YoY top-growing subcategories
Surging Segments:
- Rugged phones: Dominate across all regions, with USMX leading at 6231% and EU following at 2131%. This points to a strong demand for durable and reliable communication devices.
- Smartphones & Feature phones: See impressive growth in all regions, indicating continued smartphone adoption and upgrades.
- Digital gift cards: Enjoy widespread popularity across all regions (USMX: 245%, SA: 292%, EU: 234%), indicating their continued relevance as a gifting option.
Other noteworthy trends:
- Routers: SA takes the spotlight with a 2265% surge, likely driven by increased reliance on remote work and online entertainment.
- Mobile phone repair tools & equipment: See notable increases in both USMX (445%) and EU (324%), highlighting the importance of device maintenance.
- Home video & accessories: SA showcases a 322% YoY rise, potentially driven by renewed interest in home entertainment.
- MP3 playersand MP3 Bags & Cases: See strong increases in both EU (447%) and USMX (192%).
| Uluhlu Oluphezulu | geo | Inkqutyana | YoY |
| 1 | USMX | Ifowuni enqabileyo | 6231% |
| 2 | SA | I Routers | 2265% |
| 3 | SA | Isipili esihlakaniphile | 2212% |
| 4 | EU | Ifowuni enqabileyo | 2131% |
| 5 | USMX | Ifowuni efanelekileyo | 2078% |
| 6 | EU | Ifowuni efanelekileyo | 1695% |
| 7 | SA | Iiprinta | 775% |
| 8 | USMX | Ifowuni yophawu | 744% |
| 9 | SA | Ifowuni yophawu | 616% |
| 10 | SA | Mobile Phone Motherboard | 548% |
| 11 | EU | Ifowuni yophawu | 500% |
| 12 | EU | MP3 Abadlali | 447% |
| 13 | USMX | Mobile Phone Repair Tools & Equipments | 445% |
| 14 | USMX | Isithethi Somlomo | 355% |
| 15 | SA | impuku | 338% |
| 16 | EU | Mobile Phone Repair Tools & Equipments | 324% |
| 17 | SA | Ividiyo yasekhaya kunye nezixhobo | 322% |
| 18 | SA | Digital Gift Card | 292% |
| 19 | USMX | Digital Gift Card | 245% |
| 20 | EU | Digital Gift Card | 234% |
| 21 | USMX | MP3 Bags & Cases | 231% |
| 22 | USMX | MP3 Abadlali | 192% |
| 23 | SA | Cwangcisa ibhokisi ephezulu | 173% |
| 24 | EU | Iintonga zeTV | 166% |
| 25 | USMX | Izincedisi zesithethi | 157% |
| 26 | SA | Cables Somlomo | 149% |
| 27 | SA | I-Smart Display | 130% |
| 28 | SA | Iipeni zeStylus | 117% |
| 29 | SA | Iibhendi zokubukela okuSmart & nezincedisi | 116% |
| 30 | EU | Izincedisi zesithethi | 98% |
