Uninzi lwabathengi bakhetha iinxalenye zemoto zomvelisi (OEM). Nangona kunjalo, iinxalenye ze-aftermarket ziye zaduma ngenxa yexabiso eliphantsi kunye neentlobo ezahlukeneyo. Ngenxa yezi zikhetho zimbini, abathengi abaninzi bayabhideka malunga nokuba yeyiphi engcono: iinxalenye ze-Aftermarket okanye iinxalenye ze-OEM?
Eli nqaku liza kuxubusha ukuba kutheni iinxalenye ze-aftermarket ziyindlela efanelekileyo kwiingxenye ze-OEM, kwaye iya kuchaza umahluko ophambili wokunceda amashishini akhethe ezona ndawo zingcono zemoto kuhlahlo lwabiwo-mali kunye neemfuno zabo.
Isiqulatho
Isishwankathelo seshishini lezahlulo ze-aftermarket
Ziziphi iinxalenye ze-automarket kunye ne-OEM?
Izinto eziluncedo kunye nezingeloncedo zecandelo le-aftermarket
iinzuzo iinxalenye OEM kunye nokungeloncedo
I-Aftermarket vs. OEM: kutheni iivenkile zokulungisa iimoto zikhetha i-aftermarket
Ekuvaleni
Isishwankathelo seshishini lezahlulo ze-aftermarket
Ngokweengxelo, i intengiso emva kweemoto zehlabathi Ishishini linexabiso eliqikelelweyo le-USD 427.51 yeebhiliyoni ngo-2022 kwaye kulindeleke ukuba likhule nge-4.0% yezinga lokukhula ngonyaka (CAGR) phakathi kuka-2023 no-2030.
Ubhubhani wehlise imfuno kunye nobonelelo kwishishini leemoto emva kwentengiso, nto leyo ekhokelela ekwehleni kwentengiso. Ngaphezu koko, ukungaqiniseki okubangelwa ngubhubhane kuyitshintshile indlela abathengi abathenga ngayo iimveliso.
Ngenxa yeemeko zemali, abathengi basebenzisa izithuthi zabo ixesha elide okanye bakhethe ezitsha ngenxa yamaxabiso aphantsi. Ngethamsanqa, abathengi abathenga iimoto esele zisetyenzisiwe zimiselwe imfuno yamafutha kwiinxalenye zentengiso yasemva, ekhuthaza ukukhula kwemarike.
Ngokusekwe kumajelo osasazo, icandelo lokuthengisa libone eyona pesenti iphezulu yengeniso ye-56.0% ngo-2022 kwaye kulindeleke ukuba ikhokele imarike ngo-2030. Nangona kunjalo, i-wholesale kunye nokusabalalisa i-see segment ibonwa kwangaphambili ukuba yanda ngokukhawuleza ukusuka kwi-2023 ukuya kwi-2030.
Ukufumana ulwazi ngesatifikethi, icandelo lezahlulo zokwenyani lilawule imarike ngo-2022 ngesabelo se-51.8% kwaye limiselwe ukuba lihlale lilelona likhulu ngo-2030. Ukanti, icandelo elingaqinisekiswanga, eliqulathe amacandelo omgunyathi ongekho mthethweni, kuqikelelwa ukuba liya kuba nokukhula okukhulu ngexesha loqikelelo.
Ngokusasazwa kwengingqi, i-Asia Pacific ikhokele kwimarike ngesabelo se-28.5% ngo-2022. Lo mmandla umiselwe ukwandiswa okuphawulekayo ukusuka kwi-2023 ukuya kwi-2030 njengoko ukuthengiswa kweemoto kunye nemveliso yemoto inyuka. Ukongeza, ukuqhubela phambili kwetekhnoloji kunye nokufakwa kwedijithali kweenkonzo zonikezelo kunempembelelo enkulu kwintengiso kulo mmandla.
Ziziphi iinxalenye ze-automarket kunye ne-OEM?
Amalungu omvelisi wezixhobo zoqobo (OEM) ngamalungu emoto aveliswa ngokukodwa isithuthi yinkampani eyenza isithuthi. Abavelisi badla ngokuwathengisa la malungu ngokusebenzisa abathengisi abaqinisekisiweyo okanye izibonelelo zenkonzo.
Kwelinye icala, iinxalenye ze-aftermarket zezo ziveliswa nguye nawuphi na umenzi ngaphandle kwabenzi boqobo besithuthi. La malungu aqhelekanga ukuba ayenzelwanga imoto kodwa asayilelwe ukuba asebenze kwaye alingane ngokufanayo kumacandelo e-OEM.
Izinto eziluncedo kunye nezingeloncedo zecandelo le-aftermarket
eziluncedo
Abavelisi bezixhobo zoqobo badla ngokubiza ngaphezulu ngenxa yeendleko zabo eziphezulu zemveliso. Nangona kunjalo, iinxalenye ze-aftermarket zibonelela ngokusebenza okufanayo ngexabiso eliphantsi kakhulu, ezenza ukuba zibe lukhetho oluhle kakhulu kumashishini kuhlahlo lwabiwo-mali.
Ngaphezu koko, abaninzi abavelisi benza iinxalenye ze-aftermarket. Oku kuthetha ukuba amashishini anokhetho oluninzi oluhlangabezana neemfuno zezithuthi zawo. Ivumela abaqhubi ukuba bafumane oko bakufunayo ngokuthelekisa nokuthelekisa iindawo ezahlukeneyo.
Eyona nto ibalulekileyo ukuba uqaphele kukuba abanye abavelisi beemoto baya kwenza iindawo ezitshintshileyo ezikumgangatho ophezulu kunezabo ze-OEM ukuba zivelele ishishini lasemva. Oku kuyinyani ngakumbi kumacandelo afana Iipleyiti zebreyiki kunye nokumiswa kwemoto, kwaye. abanini beemoto banokulusebenzisa olu ncedo ukuze bafezekise ukusebenza kakuhle kwesithuthi.
Emva koko, uninzi lwabavelisi bezixhobo zokuqala bavelisa kuphela iinxalenye zemodeli yemoto xa sele ihlaziywe. Ngenxa yoko, abanini bezithuthi ezingaxhaphakanga kakhulu banokukufumanisa kunzima ukuthenga amacandelo ngenxa yejografi okanye ezinye izithintelo. Kule meko, iinxalenye ze-aftermarket ziluncedo kuba ngaxeshanye zifumaneka ngokubanzi kwiimoto ezininzi.
neengozi
Iibrendi ezahlukeneyo zenza kwaye zithengise iinxalenye ze-aftermarket, okwenza kube nzima ukwahlula phakathi komgangatho olungileyo nombi. Iindawo ezikumgangatho ophantsi aziyi kuphinda ziqhube kakuhle njengezahlulo ze-OEM kwaye zichaphazeleka ngakumbi kukusilela okanye ukonakala.
Nangona amacandelo e-aftermarket elungiselelwe ukulingana noluhlu olubanzi lwezithuthi, kusengenzeka ukuba amashishini athenge iindawo ezingahambelaniyo neemoto zabo ngenxa yomahluko omncinci woyilo. Ngenxa yoko, la malungu asenokungasebenzi kakuhle kwaye anokufuna uhlengahlengiso olongezelelweyo okanye uphuculo, oko kuxabisa ixesha nemali eninzi.
Ukongeza, iinxalenye ze-aftermarket azizi newaranti. Ke ngoko, abathengi banokufuneka bathwale zonke iindleko zokulungisa kunye nohlengahlengiso olubangelwa yi icandelo le-aftermarket bathenga.
Okokugqibela, nangona iinketho ezininzi zenza kube lula kumashishini ukuba afumane iindawo ezithile zemoto, kunokuba nzima, ngakumbi ukuba iibrendi ze-aftermarket aziqhelanga. Abathengi bayacetyiswa ukuba benze uphando olufanelekileyo kwaye mhlawumbi badibane nengcali ngaphambi kokuba benze isigqibo ngenxalenye.
iinzuzo iinxalenye OEM kunye nokungeloncedo
eziluncedo
Amalungu e-OEM zihlala zikumgangatho ophezulu njengoko abenzi bezithuthi bokuqala bengabathengisi abaqinisekisiweyo nabathenjiweyo. Ngaphezu koko, ukuhambelana kunqabile ukuba kube ngumba kuba abavelisi bokuqala bayazi kakuhle into efunwa yimoto. Ke ngoko, ihlala ikhuselekile kwaye ixhomekeke ngakumbi kubanini beemoto ukuthenga iinxalenye ze-OEM ukuze babe noxolo lwengqondo.
Ngaphezu koko, Amalungu e-OEM ube newaranti, ngokuchaseneyo neenxalenye ze-aftermarket. Ngenxa yoko, abathengi banokuqiniseka ukuba abayi kunyanzeleka ukuba bahlawule yonke i-bill ngenxa yengozi okanye ukusilela ngequbuliso. Ngaphezu koko, abavelisi be-OEM kunokwenzeka ukuba balandele imimiselo yokhuseleko beqinisekisa ukuba banikezela ngezona nkqubo zokuqhuba kunye neziqhoboshi kwisithuthi esinikiweyo.
neengozi
Abavelisi bezixhobo zoqobo bafumana iindleko ezininzi ngexesha lemveliso kuba izinto zabo zixhomekeke kwisithuthi. Oku kwenza ukuba iindawo zabo zeemoto zibe neendleko eziphezulu kwaye zingabikho kuhlahlo lwabiwo-mali. Ngenxa yoko, abathengi abanemali enyiniweyo badla ngokukhetha izinto ezingabizi kakhulu, ezinje ngeendawo zentengiso yasemva kwentengiso.
Kwakhona, kuba amashishini anokuthenga kuphela amacandelo e-OEM kumenzi wokuqala okanye abathengisi abaqinisekisiweyo, ukufikeleleka kunye nokufumaneka kudla ngokuba yimiba. Ukongeza, ukufumana iindawo ezitshintshileyo ze-OEM kwiimoto ezindala nezingaziwayo kunokuba ngumngeni. Ke, iinxalenye zentengiso yasemva kwentengiso ziba yeyona nto iphambili kubathengi abaninzi.
I-Aftermarket vs. OEM: kutheni iivenkile zokulungisa iimoto zikhetha i-aftermarket
Iivenkile zokulungisa ezizenzekelayo zisebenzisa iinxalenye ze-aftermarket ngakumbi kwezi ntsuku ngenxa yeenzuzo zabo ezininzi. Iindawo ezininzi ze-aftermarket zibonelela ngeendlela ezingabizi kakhulu ngaphandle kokubeka esichengeni umgangatho, zibenza zibe nomtsalane kuzo ukulungisa iivenkile.
Ngapha koko, ezi ndawo zentengiso zifumaneka ngokulula kwaye zifikeleleka ngokulula, ngokungafaniyo nabalingane babo be-OEM. Ngenxa yoko, oku kunciphisa amaxesha okulungisa abathengi kunye neendleko, okwandisa inzuzo ekuhambeni kwexesha.
Umahluko ophambili phakathi kwe-OEM kunye iinxalenye ze-aftermarket yinkampani eyenza zona. Njengoko bekutshiwo ngaphambili, iinxalenye ze-OEM zenziwe yinkampani yemoto yokuqala, ngelixa iinkampani zeqela lesithathu ngaxeshanye zivelisa iinxalenye zentengiso yezithuthi ezahlukeneyo.
Enye into eyahlulayo kukuba uninzi lwamalungu e-OEM asebenza kuphela kwisithuthi esithile azakhelwe sona, ngelixa iinxalenye ze-aftermarket zinokusebenzela iimoto ezininzi. Nangona kunjalo, nangona oku kunokubonakala kukuhle, abathengi abasebenzisa iinxalenye ze-aftermarket baya kudibana nemiba yokuhambelana ngexesha lofakelo kunye nophuculo, olungafane lwenzeke ngeenxalenye ze-OEM.
Ngenxa yoko, iinxalenye ze-aftermarket zitshiphu kakhulu kuneenkampani zabo zeOEM. Kwakhona kulula ukuzifumana, ukuqinisekisa ukulungiswa ngokukhawuleza kunye ukulungiswa kwemoto. Amalungu e-OEM anokuthengwa kuphela kubenzi beemoto kunye nabathengisi abambalwa abagunyazisiweyo. Oku kushiyeka kwenza ukufumana iinxalenye ze-OEM zibe nzima, zizenze zibe sisisombululo esingathandekiyo.
Kwelinye icala, iinxalenye ze-OEM zinewaranti, nto leyo ethetha ukuba abanini beemoto banokuqinisekiswa ngolondolozo olugqunyiweyo, ngokuchaseneyo nabo bathenga amacandelo e-aftermarket.
Okokugqibela, amashishini anokukhetha ukuba ahambe okanye angahambi kunye neenxalenye ze-aftermarket ngokuqwalasela iimfuno ezithile zesithuthi, izinto ezikhethwa yivenkile yokulungisa, kunye nohlahlo lwabiwo-mali lwabo.
Ekuvaleni
Amashishini anokufumana isigqibo phakathi kwecandelo le-aftermarket kunye nezixhobo zokuqala zomvelisi (i-OEM) zikhohlisayo.
Nangona kunjalo, banokwenza ukhetho olubalaseleyo nolunolwazi ngokuphonononga iinkalo ezahlukeneyo zokuthenga kwabo kunye nokuqwalasela uluhlu olungentla.
Nokuba ukhetha ntoni na, kubalulekile ukusebenza nabathengisi beemoto abahlonitshwayo kunye noomatshini abaqeqeshiweyo ukuqinisekisa ukuba konke ukulungiswa, ukuphuculwa, kunye nokugcinwa kwenziwa ngokukhuselekileyo nangempumelelo.
