Ikhaya » Ukuthengisa kunye nokuThengisa » Ukungazinzi kwe-SERP: Kutheni imigangatho yakho ikwiFlux
SERP. Iphepha leZiphumo zeNjini yoPhendlo. Phendla amagama umxholo

Ukungazinzi kwe-SERP: Kutheni imigangatho yakho ikwiFlux

Ukukhangela itrafikhi ayisiyo metric kuphela - yimodeli yeshishini. Iinkampani ezinje ngeHubSpot, Nerdwallet, kunye neZapier bakhe i-empires yezigidigidi zeedola kuyo. 

Ndikhe ndazibonela ngokwam i-brand yosetyenziso losetyenziso lwesabelo sophando lwedatha yelizwi ukuthethelela ukufunyanwa kwe-60M kunye nokwandiswa kweemarike.

Eyona nto iphambili kukuba: ukukhangela amanqanaba kunye nengeniso idityaniswe ngaphakathi. Kungenxa yoko le nto i-SERP iguquguquka, kude kube phantsi kwinqanaba legama elingundoqo, inokwenza i-dent enkulu kwixabiso leshishini.

Cinga ngako: inkampani yomthetho ebekwe kwigama elingundoqo lexabiso eliphezulu (i-$ 75 CPC) kuya kufuneka ikhuphe i-$ 186K ngenyanga kwiintengiso ukuba ukubonakala kwazo kwezinto eziphilayo kuqikelelwe ngesiqingatha, ukugcina ingeniso izinzileyo.

itshati-yokubonakala-ihla

 I-SIDENOTE.I-Ahrefs ibala i-CTR ekhethekileyo yegama ngalinye elingundoqo, ukunika awona manani achanekileyo ezinga letrafikhi lekhasi. Ngenjongo yalo mzekelo, nangona kunjalo, sisebenzise indawo yegeneric 2 CTR ukukhangela itrafikhi kunye nexabiso kwinqanaba legama elingundoqo. 

Ngoku khawufane ucinge ukuba kuphindwaphindwa kumashumi, ukuba ayingomakhulu amagama abalulekileyo abalulekileyo.

Leyo yindleko ye-SERP yokuguquguquka.

Yintoni ukuguquguquka kweSERP?

Ukuguquguquka kweSERP kubhekiselele kwinqanaba lokuguquguquka kwiziphumo zokukhangela zikaGoogle. Kwii-SERPs eziguquguqukayo, amaphepha ahlukeneyo atshintsha kwaye aphume kwi-10 ephezulu, ngelixa i-SERPs ezinzile zihlala zizinzileyo ngokuhamba kwexesha.

I-SERP flux yinto engenakuphepheka. Uya kuyifumana kuwo onke amaphepha kwindawo yakho ukuya kumanqanaba ohlukeneyo, kwaye, ewe, kunye neeSERPs "ezizinzileyo" zifumana inqanaba lokuguquguquka.

Ngokwamazwi oMhlalutyi oPhezulu weGoogle, uJohn Mueller

…akukho mfihlo yokudubula enye kwimpumelelo yexesha elide kwi-intanethi. Nokuba ufumana into esebenzayo ngoku, iwebhu, iminqweno yabasebenzisi, kunye nendlela abazibandakanya ngayo newebhusayithi iyatshintsha. Kunzima ngokwenene ukwenza izinto ezilungileyo, ezidumileyo, ezizingisayo.

NguJohn Mueller

UJohn Mueller, Phendla uMthetheleli,

Inyani yeyokuba, uGoogle uhlala evavanya kwaye enikezela ngesalathiso ukuze ahlangabezane ngcono neemfuno zomkhangeli.

Xa iiSERPs ziguquguquka, luphawu uGoogle ukhangela amathuba okusebenzela umxholo ofanelekileyo.

Yiyiphi iSERP "ezinzile" ibonakala ngathi

umzekelo-we-stable-serp

Le tshati isenokubonakala ishukuma kancinane, kodwa yayimalunga ne-SERP ezinzileyo endinokuyifumana emva kokujonga into evakala ngathi ngamakhulu emibuzo.

Zimbini kuphela iziza (eziphawulwe tyheli) eziye zaphuma kwi-10 ephezulu ekuhambeni konyaka, kwaye amaphepha asibhozo ashiyekileyo abone ukuguquguquka okungephi okanye indawo ejikelezayo.

Kuninzi lwezinye iiSERPs, iisayithi zibhabha ngaphakathi nangaphandle rhoqo.

Kucacile kulo mzekelo ukuba ii-SERPs zomntu ngamnye ziyaguquguquka. 

Yiyiphi i-SERP "eguqukayo" ibonakala ngathi

umzekelo-wenyoka eguqukayo

Ngethemba uyawubona umahluko apha.

Kwi-SERP eguquguqukayo, amaphepha angena kwaye aphuma kwi-10 ephezulu, efumana ii-flips kunye nokungcangcazela phantse yonke imihla.

Ndiyigxininise i-astrology.com kuba kuphela kwesiphumo sokuba, ngaphandle kokuguquguquka okukhulu, ikwazi ukugcina ukubonakala okuphezulu kwe-10 yonke indlela unyaka wonke.

Kukho iindlela ezimbini zokucinga malunga nokuguquguquka kwe-SERP

Amagama angundoqo amaninzi

I-Multi-keyword flux xa i-traffic kunye nemigangatho yamagama amaninzi angundoqo i-oscillate kwi-SERPs.

Ukuba uchatshazelwa ngolu hlobo lokuguquguquka, uya kuziva unempembelelo kwi iphephaisayithi, okanye ishishini nqanaba.

I-Multi-keyword flux inokuqalwa ngohlaziyo lwe-algorithm ye-injini yokukhangela kunye nokutshintsha injongo yokukhangela, phakathi kwezinye izinto.

Igama elingundoqo elinye

I-flux yegama elingundoqo elinye kuxa umxholo wakho ufumana i-traffic okanye ukuguquguquka kwenqanaba legama elinye kuphela.

Olu hlobo lokuguquguquka luchaphazela nje enye iphepha, kodwa kufanelekile ukuphanda ukuba igama elingundoqo elinxulumeneyo linexabiso elibalulekileyo - nokuba lixabiso lemali elo (umz. i-CPC) okanye ixabiso lebhrendi (umz. igama elingundoqo elinegama).

Kutheni ukungazinzi kwe-SEO kwenzeka?

Xa imigangatho yakho iguquguquka, ayizenzekeli. Nalu ujongo koonobangela abaphambili be-SERP yokuguquguquka-ekwabizwa ngokuba kukuguquguquka kwe-SEO-kubandakanya uhlaziyo lwe-algorithm, imiba yomxholo, kunye nokutshintsha injongo yokukhangela.

Uhlaziyo lwe-algorithm

Iinjini zokukhangela zihlala zihlaziya ii-algorithms zazo ukuya kwinqanaba elikhulu okanye elincinci, ukuphucula iziphumo zabasebenzisi.

Njengoko isithethi sikaGoogle sixelele iBBC

"Uhlaziyo lwethu lwamva nje lujolise ekudibaniseni abantu ngomxholo oluncedo, owanelisayo kunye nentsusa, ukusuka kuluhlu olwahlukeneyo lweendawo kwiwebhu yonke," 

Olu phuculo lunokubangela ukuguquguquka okuhlala ixesha elide kuGoogle kuwo wonke amashishini.

Thatha uhlaziyo olungundoqo lwamva nje luka-Agasti, umzekelo. UGoogle wenza uhlengahlengiso lwe-algorithmic ukukhuthaza umxholo oluncedo ngabashicileli abancinci nabazimeleyo, kwaye wakhupha isaziso esithi kuya kuthatha inyanga epheleleyo ukukhutshwa.

Ngokufanayo, uhlaziyo olungundoqo lukaMatshi ka-2024 lujolise kumakhulu eendawo ezinomxholo okhohlisayo, kwaye kuthathe iintsuku ezingama-45 ukugqiba.

Iinjini zokukhangela zihlala zibhengeza uhlaziyo olukhulu kwangaphambili, zinika uluntu lwe-SEO ithuba lokujongana nemiba ngaphambi kokuba ithathe iingcambu.

google-ibhengezo-Matshi-2024-core-uhlaziyo
Igama elisemthethweni likaGoogle kuHlaziyo oluPhambili lukaMatshi ka-2024.

Ndithi "ngokuqhelekileyo", kuba i-Google inomkhwa wokutyhala uhlaziyo oluncinci luphila ngaphandle kwesilumkiso - njengale, apho i-deindexed inani elikhulu le-URL ngenxa "ye-shift in perception" (ngamazwi kaGoogle Uhlalutyi, uGary Illyes).

Njengohlaziyo olusemthethweni, uhlaziyo olungaqinisekiswanga lunokukhokelela kuguquko olubanzi.

Umxholo ufuna ukuhlaziya

Iinjini zokukhangela zifuna ukunika olona lwazi lutsha lunokubakho ukugcina abakhangeli bebuya.

Xa ii-SERPs zivela kodwa umxholo wakho awutshintshi, uya kuthambekela ekuboneni ukuguquguquka kwe-SERP.

Ukuba iphepha lakho lizaliswe ngamakhonkco aphukileyo okanye ulwazi olungafunekiyo, amaphepha anikezela ngamava angcono ngokuqinisekileyo aya kukugqitha.

Izikhundla zeSayithi zamagama angundoqo anxulumene nokutsha zichaphazeleka ngakumbi kuba abakhangeli bajonge ulwazi olutsha. UGoogle ubhekisa kula magama angundoqo ngokuthi "Imibuzo efuna ukuhlaziyeka".

Imizekelo yamagama angundoqo e-QDF aneeSERPs eziguquguqukayo:

  • Amagama angundoqo ajoliswe kwiiNdaba (umz. iiOlimpiki zaseParis)
  • Okuphambili (umz. amava kaWilly Wonka)
  • Ixesha lonyaka (umz. iziqholo zethanga)

Ukukhasa/ukwenza isalathisi imiba

Ukuba uGoogle akarhubuluzi kwaye abonise amaphepha akho ngokufanelekileyo, umxholo wakho unokuvela kuphela kwiziphumo zophendlo.

Ngokulinganayo, xa izixhobo ezifana neJavaScript okanye iCSS zivaliwe ekukhaseni, uGoogle unokutolika ngendlela engeyiyo iphepha lakho, nto leyo ekhokelela kwiincopho kunye nemikhombe ekurekweni.

Ukutya abantu

Ukusukela kuhlaziyo lweyantlukwano ka-2019, uGoogle ukhethe ukubeka indawo enye kwi-SERP nganye - ukwenza okungafaniyo kuphela kumxholo obaluleke kakhulu.

Ngenxa yoko, xa uneziqendu ezibini nangaphezulu zomxholo ozalisekisa injongo yokukhangela efanayo, umgangatho wakho uya kutshintsha kwaye itrafikhi inokungahambelani.

Ngokusisiseko udaka amanzi ngokunika iinjini zokukhangela iindlela ezininzi kakhulu; phezu kokukhuphisana neembangi zakho, ekugqibeleni ukhuphisana nawe.

Umxholo ongabalulekanga/ophantsi

Kukho injongo emva kombuzo ngamnye, kwaye ibonakaliswa kwindlela yokuziphatha yokukhangela komsebenzisi; amagama angundoqo abawakhethayo, iziphumo abazicofayo - kwanexesha abalichitha kwisayithi.

Enkosi kumaxwebhu ophendlo oluvuzayo lukaGoogle ekwabelwana ngalo ngu-SparkToro's Rand Fishkin kunye ne-iPullRank's Mike King, ngoku sinokuthi ngokuzithemba okuthe cwaka ukuba uGoogle uqhuba wonke lo msebenzi wabasebenzisi xa ebeka umxholo.

Ukuba ukuziphatha komsebenzisi kubonisa ukuba umxholo wakho awusebenzi kakuhle, iphepha lakho kunokwenzeka ukuba liphume liphume kuGoogle.

Isiqulatho somgangatho ophantsi sijongeka ngolu hlobo:

  • Umxholo wakho
  • Intsingiselo engeyiyo
  • Ukunqongophala kwe-EEAT
  • Amaxesha okulayisha kancinci
  • Iintengiso eziphazamisayo
  • Ukufakwa kwegama elingundoqo

Ukuphuculwa komxholo wokhuphisana

Abakhuphisana ekudaleni, ukuhlaziya, kwaye ekugqibeleni baphucule umxholo wabo kunokubangela inqanaba elithile lokungazinzi kwindawo yakho - ngakumbi ukuba banegunya elikhulu lophawu.

Igunya lophawu kukuthembeka kunye nokuthembeka okuyalela uphawu lwakho kwishishini. Ibunjwe yimiba efana nomgangatho womxholo wakho, amandla e-backlinks zakho, kunye nokuba ingakanani ibhrendi yakho ekuthethwa ngayo kwi-intanethi.

Injongo yokukhangela iyatshintsha

Injongo yokukhangela ngumsonto odibanisa yonke into oyifundileyo ukuza kuthi ga ngoku. Xa injongo iguquka okanye ingaqondakaliyo, ii-SERPs ziba ziguquguqukayo.

UGoogle ekugqibeleni uzama ukuqonda ukuba yintoni umsebenzisi alindele ukuyifumana xa ekhangela igama eliphambili, ngoko ke ivavanya kwaye ihlengahlengise iziphumo, ibangele ukuba imigangatho iguqulwe.

Ukukhangela ukuguquguquka kuvakala ngakumbi xa utshintsho lweenjongo kunye namagama angundoqo athatha intsingiselo entsha.

Nasi umzekelo.

Ngaphambi kokuba i-OpenAI ibhengeze i-ChatGPT, injongo ephambili emva kwegama elingundoqo elithi "LLM" yayimalunga "nokuqonda iiNkqubo ze-LLM" - ngamanye amazwi, i-79% yeziphumo eziphezulu ze-10 zophando zijoliswe kubasebenzisi abanomdla wokufunda malunga ne "Master of Law" degrees.

phambi kokuba

I-serp-for-llm-keyword-phambi-injongo-switch

Unyaka, kwaye ngexesha le-ChatGPT sele ifakwe ngokuqinileyo kwi-tech stack yethu, i-SERP ibone utshintsho lwe-16 kwi-10 ephezulu kwaye injongo yayitshintshe phantse ngokupheleleyo "Ukuqonda iiModeli zoLwimi olukhulu" - isiseko sobuchwepheshe kwi-AI yanamhlanje.

emva

I-serp-for-llm-igama elingundoqo-emva-kwenjongo-yokutshintsha

Ngamanye amaxesha, ukuguquguquka kwe-SERP kulungiswa njengoko injini yokukhangela iqonda ngcono injongo. Ngamanye amaxesha, iziphumo zihlala ziguquguquka ngenxa yenjongo eguqukayo rhoqo (umz. imibuzo efuna ukuhlaziyeka).

Kodwa kweliphi inqanaba apho ukuguquguquka kuguqukela ekubeni sisitshixo esigcweleyo seSERP? Ngaba inokulinganiswa ngokuhamba kwexesha okanye "i-SERP umahluko" - iqondo apho iziphumo ziguquka?

Indlela yodwa yokufumanisa kukufunda iSERP.

Iziphumo zophendlo zingatshintsha kancinci

Injongo yokukhangela inokutshintsha kancinci kancinci. Kutshanje, ngelixa ndijonge umxholo oza kuhlaziya kwibhlog ye-Ahrefs, ndiye ndaqaphela isiqwenga "kwiwebhusayithi yetrafikhi" eyayikhe yaqhuba inani elimangalisayo letrafikhi.

Kodwa, xa ndenze ngakumbi ukumba kwiiSERPs (ndisebenzisa i Chonga iinjongo isixhobo kwi Amagama aphambili uMhloli), ndiqaphele utshintsho olucothayo kwinjongo ukusuka kwizikhokelo zolwazi ngo-2021, ukuya kwizixhobo zasimahla kunye noluhlu lokudibanisa izixhobo ngo-2024.

umzekelo-we-slow-search-injongo-shift

Ukujonga i-SERP imilinganiselo yokuthelekisa, ndabona ukuba izikhundla eziphezulu ze-10 zitshintshile ngamaxesha e-17, kwaye zombini amaphepha afumene Ukufana kweSERP inqaku nje 10/100.

Serp-ukufana-amanqaku-kunye-phezulu-serp-utshintsho-kwi-ahre

Zonke iimpawu zibonise ukuguquguquka okucothayo kunye nokutshintsha kwe-SERP ekufutshane.

Injongo yokukhangela inokutshintsha ngokukhawuleza

Kwimibuzo efuna ukuhlaziyeka, njengomzekelo othi "Willy Wonka amava" endikhe ndawuchaza ngaphambili, iiSERPs ziye zaguquka kwiinyanga nje ezimbalwa njengoko umdla wentsholongwane uphela.

umzekelo-ngokukhawuleza-ukukhangela-injongo-shift

Olu tshintsho lukhawulezayo luphinde lwabonakaliswa kumanqaku afanayo weSERP, angena kwi-2/100 kuphela.

Serp-ukufana-amanqaku-kunye-phezulu-serp-utshintsho-kwi-ahre

Ukuba ufuna ukuqonda ngcono ukuba ii-SERPs zivela njani - nokuba zifumana ukuguquguquka okanye zifumana utshintsho olupheleleyo - kuyanceda ukuhlalutya iziphumo ngale ndlela.

Ujonga njani ukungazinzi kwe-SERP

Ukuguquguquka kungabonakalisa kwiphepha, indawo, okanye kwinqanaba leshishini; ukuchonga uhlobo ngalunye kuya kufuneka ukuba uthathe indlela eyahlukileyo kancinane.

Apha ngezantsi ndikuhambisa ngezixhobo oza kuzifuna ukuze ubone ukuguquguquka kwe-SERP kuyo yonke into eyenziwayo.

Jonga kwinqanaba loshishino

Ukulindela xa ii-SERPs ziza kuhamba, ezininzi ii-SEOs zibeka iliso kwizinga eliphezulu lokuguquguquka kwe-SERP usebenzisa izixhobo ze-algorithm "zemozulu" ezifana ne-Algoroo.

Esi sixhobo silandelela ukuguquguquka kwe-SERP yenqanaba elikhulu ngokulinganisa zombini iinguqu ezifanelekileyo nezingalunganga. Imveliso yitshati elula, ebonisa ukukhanya kwe-traffic-coded ebonisa i-SERP flux ngokuhamba kwexesha.

itshathi ye-algoroo-serp-volatility-weather-chart

Ukuba ufuna ukuhlalutya ukuguquguquka koshishino lwakho ngokubanzi, yiya kwi-Ahrefs Site Explorer kwaye ukhangele indawo yakho okanye isiqulathi seefayili...

ukukhangela-kwi-ahrefs-site-explorer

Emva koko yongeza abantu okhuphisana nabo kumbono wokukhangela wendalo.

Kulo mzekelo, ndibeka iliso ku-“Sabelo ngeLizwi” kwiqela le-YMYL ( “Imali Yakho okanye Ubomi Bakho”) iisayithi.

Sidenote.

 Ezi sayithi ziphethe umxholo ochaphazela ngqo impilo yomsebenzisi, imali kunye nokhuseleko. Naluphi na ulwazi olungachanekanga lunokubangela ingozi yokwenene ebomini, ngoko ke iinjini zokukhangela zinemigangatho engqongqo kakhulu yokuqinisekisa ukuchaneka nokuthembana. Ngenxa yoko, ezi sayithi zikholisa ukuva impembelelo yohlaziyo kakhulu-ithetha ukuba siyakwazi ukubona ifuthe lokuguquguquka ngokucacileyo ngakumbi.

Ukushukuma phezu kweesimboli Ⓖ ngaphakathi Site Explorer ityhila ulwazi oluneenkcukacha malunga nohlaziyo olusemthethweni lwe-algorithm yenqanaba elikhulu. Oku kusinceda sibophe ukuguquguquka okucacileyo kwe-SERP esinokukubona kuhlaziyo olungundoqo lukaMatshi 2023.

Isabelo selizwi, ukuba yipesenti, inika indlela echanekileyo yokuthelekisa iisayithi kunamanani ezithuthi zizonke. Ngelixa itrafikhi inokwahluka ngokubanzi phakathi kweesayithi, ukwabelana ngelizwi kukuvumela ukuba ujonge ngaphaya koku kungangqinelani kunye ne-zero ekusebenzeni okuhambelanayo kunye nokuguquguquka okwabelwanayo.

Jonga kwinqanaba lesiza

Ungajonga ngokulula ukuguquguquka kwesiza kwiGoogle Search Console, esekwe kwimetrics ezinje ngocofa kunye nokuboniswa.

google-search-console-click-and-impressions-data

Kwaye ukuba ufuna ukulandelela ukusebenza kwesayithi kwi-a iqela elithile lamagama angundoqo, unokuseta iProjekthi kwi-Ahrefs Rank Tracker.

i-ahrefs-inqanaba-i-tracker-ebonisa-isabelo-sezwi-i-volatil

Jonga kwinqanaba lephepha

Ukuhlalutya ukuguquguquka kwegama elingundoqo elinye, unokukhangela igama elingundoqo kwi-Ahrefs Amagama aphambili uMhloli kwaye ujonge iitshathi zeMbali yeSimo seSERP.

ukujonga-igama-elilodwa-elingundoqo-serp-ukuguquguquka-kwi-ahrefs

Ukujolisa kwiziphumo ezili-10 eziphezulu kuya kukunceda ucofe ingxolo. Ungajonga kwakhona iitshathi zeMbali yeNdawo ngalo lonke ixesha ubona le icon yetshathi ecaleni kwegama elingundoqo...

utolo olukhomba-ngaphandle-kwindawo-imbali-iitshati-icon-in

Indlela yokujongana nokuguquguquka kwe-SEO

Akunyanzelekanga ukuba wamkele ukuguquguquka. Kukho iitoni zezinto onokuthi uzenze ukuzinzisa amanqanaba - ukusuka ekuphuculeni umxholo wakho we-EEAT, ukuya ekwahlukaneni kwemithombo yakho yendlela.

Kungaphaya kwemida yeli nqaku ukuya kuwo onke amaqhinga, kodwa ndibandakanyile awona abalulekileyo apha ngezantsi.

Ukubeka iliso rhoqo injongo

Iinjongo zokukhangela zitshintsha ngokuthe ngqo ukuguquguquka. Sebenzisa i Ukuchonga iinjongo isixhobo endisichazile ngaphambili siya kukunceda uvavanye ukuba umxholo wakho ulubetha njani uphawu lweenjongo eziphambili zeSERP.

utolo olukhomba-ukuchonga-iinjongo-isixhobo-kwi-ahrefs

Gcina umxholo uhlaziyiwe

Ezinye izihloko zifuna ubutsha ngaphezu kwezinye. Kwezi, uhlaziyo oluthe rhoqo akulunganga nje ukuba nalo- lubalulekile. Ungawahoyi, kwaye usengozini yokulahla i-SERP ngokupheleleyo.

Nantsi into omawuyenze:

  1. Yenza "ipotfoliyo entsha" yesiqulatho sakho esiphambili usebenzisa i-Ahrefs Iiphothifoliyo
  2. Beka phambili amaphepha akho aqhuba kakuhle
  3. Hlaziya rhoqo ukugcina amanqanaba kunye nokuthintela ukulahleka kwetrafikhi
utolo olukhomba-kwipotfoliyo-kwi-ahrefs

Khumbula: umxholo omdala unokukuxabisa itrafikhi kunye nokuguqulwa. Hlala phezulu kuhlaziyo lokugcina izikhundla zakho zeSERP (kunye nengeniso yakho) isempilweni.

Isiqulatho onokufuna ukusifaka “kwipotfoliyo entsha”:

  • Umhla othile womxholo/uphando (umz. iiblogi zezibalo, izihloko ezibonisa iminyaka)
  • Iindaba kunye nomxholo wentsingiselo
  • Amaphepha akhankanya amaxabiso kunye neentengiso
  • Amaphepha akhankanya amaxabiso okanye iinkcukacha zesicwangciso

Lungisa ukutya kwabantu

Ukunqanda ukuphinda-phinda umxholo kunye nenjongo, qiniseka ukuba udala umxholo omtsha kumxholo wekhathalogu yakho esele ikhona.

Uphendlo olulula lomsebenzisi wesiza sikaGoogle luya kukunceda ufumane onke amaphepha akhoyo kwindawo yakho anxulumene nesihloko.

umzekelo-we-google-site-opharetha-ukukhangela

I-Ahrefs inamaphepha amalunga ne-19 akhankanya "ukuguquguquka kwe-SERP" ekugqithiseni, kodwa zero ezigubungela isihloko kuyo nayiphi na inkcukacha yokwenyani.

Oko kuthetha ukuba eli nqaku alifanele likhokele kuyo nayiphi na i-cannibalization (ubuncinci, ndiyathemba ukuba akunjalo!).

Ukutshintshela kwisihluzi "se-URL ezininzi" kwi-Ahrefs Amagama angundoqo ezinto eziphilayo Ingxelo ingakubonisa xa ubeka ngaphezulu kwesinye igama elingundoqo elinye.

utolo olukhomba-kwii-urls-ezininzi-zihluzo-kwi-ahrefs

Sebenzisa lo msebenzi wokuhamba ukuze ubone amaphepha asemngciphekweni omkhulu wokutya kunye nokuguquguquka kwe-SERP.

Funda umxholo okhuphisana naye

Vavanya abakhuphisana nabo abakwinqanaba elingaguqukiyo okanye rhoqo kwiiSERPs eziguquguqukayo. Yintoni abayenzayo ngokwahlukileyo? Ingaba umxholo wabo uyanelisa njani injongo? Yeyiphi imixholo abayigubungelayo ongayiboniyo?

Qhuba iphepha lakho ngokusebenzisa yethu Umxholo weGrader isixhobo ukubona izikhewu umxholo kwaye ufumane ingcebiso esebenzayo malunga nendlela onokuthi uphucule ngayo.

umzekelo-womxholo-izikhewu-in-ahrefs-umxholo-grader

Uphicotho-zincwadi kunye neengxaki zobugcisa

Ukuba indawo yakho ifumana i-SERP ephuma ngasemva kuhlaziyo lwe-algorithm, kubalulekile ukuqhuba uphicotho olucokisekileyo lwendawo.

Xa iSayithi likaGoogle lihlaziywa ngokusetyenziswa kakubi kweendawo ezijolise ngokukodwa ezineendlela zokunxibelelana ezikhohlisayo, ii-SEOs bekuya kufuneka ukuba ziqhube uphicotho-zincwadi ukucoca iiprofayile zazo zekhonkco zangaphandle kwaye zizuze ukubonakala kwakhona.

Ukuxilonga kunye nokulungisa imiba yobuchwephesha kunokuphucula amandla esayithi lakho ukuze ufumane isalathisi rhoqo kwiiSERPs. UChris Haines ubhale i-11 step guide yophicotho-zincwadi ukuze uqalise.

Iingcamango zokugqibela

Ukuguquguquka kwe-SERP kunokubetha itrafikhi yakho kunye nengeniso nzima.

Kodwa ukuzinzisa amanqanaba akho akulunganga nje ngokuchwetheza ibhakethi elivuzayo. Ikwamalunga nokugcina ukhuphiswano kunye nokuthatha itrafikhi kude nokhuphiswano lwakho olukhulu.

Ukugcina ukusebenza kwendawo yakho kuzinzile, kufuneka wenze umkhwa wokubeka iliso kwinjongo yokukhangela, uhlaziywa rhoqo umxholo, kwaye uxazulule nayiphi na imiba yobuchwephesha enokutsalela phantsi.

Yenza oku ngokufanelekileyo, kwaye unokukwazi ukuguqula ukuguquguquka kwe-SERP ibe lithuba.

Umthombo ovela Ahrefs

Ukuziphendulela: Ulwazi oluchazwe ngasentla lunikezelwa ngu-ahrefs.com ngaphandle kwe-Cooig.com. I-Cooig.com ayenzi lumelo kunye neziqinisekiso malunga nomgangatho kunye nokuthembeka komthengisi kunye neemveliso. I-Cooig.com ikhupha ngokucacileyo naliphi na ityala lokwaphulwa kwelungelo lokushicilela umxholo.

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