Ukupakishwa okuzinzileyo sisixhobo esinamandla, esibonisa ukuzinikela kwebhrendi kokusingqongileyo ngelixa sibumba iimbono zabathengi kunye nokuthenga.
Uzinzo lungundoqo kumashishini, kwaye ngokutsho kweQonga loQoqosho lweHlabathi, i-90% yabaphathi bayavuma. Nokuba oku kuqhutywa yimfuno yabatyali-zimali, iibhanki ezibeka iliso kwiimqinisekiso ze-ESG okanye uthando lokwenyani ngekamva lexesha elide lesijikelezi-langa sethu mhlawumbi ngu. Okubalulekileyo kukuba uzinzo lukhawuleza lube yingqwalasela ephambili kuwo onke amashishini.
Ayisiyiyo nje into ekufuneka ubenayo kwiibhanki okanye ibhodi nokuba, kodwa kuqwalaselo oluphambili kubathengi nabo. Ngokwengxelo kaDeloitte ka-2023 'YoMthengi oZinzileyo', abathengi bamkele imikhwa ezinzileyo kulo nyaka uphelileyo, kunalowo udlulileyo. Ngokwamanyathelo athathiweyo, ama-75% aye aphinda asebenzisa okanye afaka umgquba inkunkuma yasekhaya, ama-68% aye acutha ukulahlwa kokutya kwawo kwaye ama-64% acutha ukusebenzisa kwawo ukupakishwa okukodwa.
Umthengi omnye kwabathathu naye uyekile ukuthenga iibrendi ezithile kunye neemveliso ngenxa yeenkxalabo ezisesikweni okanye eziyelelene nozinzo. Ngelixa kungekho mathandabuzo ukuba uninzi lweempawu zifaka umsebenzi xa kufikwa kwizenzo ezizinzileyo, kufuneka bacinge malunga nokuba bangasayina njani oku ngokulula kubathengi.
Ukucinga ngeempawu ze-FMCG ngokukodwa, ngelixa ngaphandle kwamathandabuzo bezibophelelo zabo zozinzo kunye nezenzo ezichazwe kwiiwebhusayithi zabo, okanye kwiingxelo, banokubonisa njani ngokulula izibophelelo zabo zozinzo kubathengi abenza ivenkile yabo yeveki?
Kulapho ukupakishwa kunokwenza umahluko wokwenyani. Ukupakisha akubalulekanga kuphela kwisazisi kunye nophawu lwenkampani, kodwa isetyenziswe ngokufanelekileyo inokuba luphawu oluqinileyo lwexabiso lentengiso kunye nokuzibophelela kozinzo. Ngokuqhelekileyo ukupakishwa ngamava okuqala abathengi abanawo ngemveliso, ngoko ke lithuba eliphambili lokubonisa iziqinisekiso zayo zokuzinza ngokukhawuleza nangempumelelo.
Ithini ukupakishwa okuzinzileyo kubathengi
Uphando olwenziwa yiBoston Consulting Group lubonisa ukuba abathengi abangaphezu kwesibini kwabathathu babhengeze ukuba ukupakishwa okuhambelana nokusingqongileyo, ukuphinda kusetyenziswe kubalulekile kubo. Uphando luka-Deloitte lubonakalisa iimvakalelo ezifanayo, ngaphezulu kwesiqingatha sabo bavavanyiweyo besithi bathathela ingqalelo imveliso esebenzisa izinto ezinokuphinda zisetyenziswe, ukuboleka okanye ukupakishwa kwe-biodegradable ukuzinza ngakumbi.
Ngokophando, umndilili weBrit uchitha imizuzu engama-37 kwivenkile enkulu yotyelelo ngalunye. Ngexesha elincinane kangaka lokwenza isigqibo sokuthenga, ukupakishwa kudlala indima ebalulekileyo ekuqhubeni izigqibo zabathengi, ngoko ke iibhrendi ze-FMCG ezijonge ukubonisa iziqinisekiso zabo zokuzinza kufuneka zenze kube lula kangangoko kunokwenzeka.
Uphando oluvela kwi-Pro Carton, i-European Association of Carton kunye nabavelisi beCartonboard, lubonisa ukuba ngaphezu kwe-80% ye-Brits iqiniseke kakhulu malunga nokuphinda kusetyenziswe iphepha kunye nekhadibhodi yebhodi. Ke ngoko, iibrendi ezikhetha ezi mathiriyeli zibonakalisa ngokulula ukuphinda zisetyenziswe kweemveliso zazo.
Ngelixa isenokuvakala iqondile, ukupakishwa okujongeka kancinci “kwe-rustic” kwaye kubonakala ngokulula ukuba kwenziwe ngemathiriyeli yephepha, xa kuthelekiswa nezo ziphindaphinda inkangeleko yeplastiki okanye ezinye izisombululo ezisekwe kwizityalo, zisebenza ngcono ukubonisa ubudlelwane bohlobo nokuzinza. Ke ngoko, iimathiriyeli ezinje ngamathala kunye nefayibha ebunjiweyo zithetha ukuba abathengi banokuyibona ngokulula imathiriyeli kwaye bazi ukuba inokuphinda isetyenziswe, xa kuthelekiswa nokuphanda ngemathiriyeli entsha ezinzileyo abangazange bayibone ngaphambili.
Kukho ubutyebi bemizekelo yamashishini athatha le ndlela kwiminyaka yakutshanje. NgoJanuwari i-Pringles yatshintsha ukupakishwa kwayo kwetyhubhu yakudala ukuze isetyenziswe lula kubathengi. Intsimbi esezantsi kwetyhubhu iye yatshintshwa ngephepha elisetyenzisiweyo, kwaye i-cap yeplastiki iphinda isetyenziswe kwakhona. Ngokwe-brand, ukupakishwa okutshintshileyo kuya kuhlala kutsha kwiinyanga ezili-15.
Kwiimveliso zokutya ngakumbi, ukuphosa iplastiki kunye nokwamkela iphepha okanye ukupakishwa kwefayibha ezibunjiweyo kuluncedo kakhulu ngaphaya kokumiswa kophawu. Ngokungafaniyo neplastiki, iifayibha ezibunjiweyo okanye iphepha zinokufunxa ukufuma, kwaye zigcine ukutya kutsha ixesha elide, ngeli lixa kuphinda kusetyenziswe kwakhona kwaye kugudiswe yi-biodegradable- uloyiso olongezelelweyo kungekuphela nje kubathengi, kodwa nabagcini bempahla abafuna ukuqwalasela ifuthe lozinzo kwikhonkco labo lokubonelela.
Izibonelelo zokupakishwa okuzinzileyo ngaphaya kwembono yabathengi
Nangona ukutshintsha ukupakishwa kunokubonakala ngathi kukuzibophelela okukhulu, ifuthe elinokuba nalo kwishishini akufuneki lijongelwe phantsi. Ayinako nje ukutsala abathengi abatsha abakhangela iimveliso ezizibophelele kuzinzo, inokuhamba indlela ende ukuhlangabezana nezibophelelo ezahlukeneyo zozinzo kwaye inokuba yinxalenye ebalulekileyo yesicwangciso sozinzo seshishini ixesha elide. Umzekelo, amashishini anokubandakanya oku ekudaleni nasekufezekiseni i-SBTi yawo (ekujoliswe kuko ngokwenzululwazi), kwaye kwakhona abhengeze olu tshintsho luzinzileyo kwi-CSRD yabo ebanzi (i-Corporate Sustainability Reporting Directive) ingxelo.
Nje ukuba iibrendi zizibophelele ekupakisheni okuzinzileyo, zinokuthatha eli nyathelo ukuya phambili ngokusebenzisa loo phakheji ukufundisa ngakumbi abathengi malunga nokurisayikilishwa ngokuchanekileyo, ngokuprinta imiyalelo ecacileyo malunga nendlela iipakethe zazo ezifanele ukurisayikilishwa ngayo. Oku kunciphisa impembelelo yabathengi bomntu ngamnye kokusingqongileyo, kunye nefuthe leshishini' i-Scope 3, okt impembelelo edalwe ngaphaya kwekhonkco lonikezelo lwangaphakathi lweshishini - ngakumbi ukuxhasa iinzame zeshishini kuXanduva oloNgezelelweyo loMvelisi (EPR).
Ukupakishwa okuzinzileyo akuncedi nje ukutsala abathengi abatsha, kukwavumela iibhrendi ze-FMCG ukuba zivune iinzuzo ezahlukeneyo zemali ekuhambeni kwexesha. Ukupakishwa okuzinzileyo kunokuba nefuthe elihle kwiindleko zothutho kunye ne-inventory, ukunyuka kokunyaniseka kwabathengi, ukususa iRhafu yePlastiki yokuPakisha, kwaye kunokunceda amashishini afumane inkxaso evela kuRhulumente ngendlela yenkxaso-mali / iikhredithi zerhafu.
Amashishini angafika njani apho?
Ngelixa ukuguqula ukupakisha kunokubonakala kunzima, iinzuzo zigqithise kakhulu iingozi, kwaye kunye neqabane elifanelekileyo inkqubo yokutshintsha akufuneki ukuba ibe nde okanye ibenzima. I-Cullen kuphela komenzi odityanisiweyo waseYurophu wefayibha ebunjiweyo kunye nopakisho olugutyungelweyo kwaye njengenkokeli kwipakethe ezinzileyo, sixhasa amashishini abo bonke ubukhulu, malunga necandelo ngalinye ekuguquleni ukupakishwa kwawo kwangoku kube liphepha elizinzileyo elisekwe kwiiveki nje ezintandathu.
Kule minyaka mibini idlulileyo siye savelisa ngaphezulu kwebhiliyoni enye yeeyunithi zokupakishwa kweplastiki simahla kubathengi kumazwe angama-1, ngelixa ngaxeshanye sifundisa amashishini anjengeevenkile ezinkulu kunye nabathengisi abakhulu malunga nokuba kulula kangakanani ukutshintsha iplastiki esetyenziswayo enye enefayibha ebunjiweyo kunye nobungakanani bethuba lokwamkela ezinye iindlela ezinokuphinda zisetyenziswe, ezinokuvuthwa kunye nezinokonakala kwiplastiki kwixesha elizayo.
Ukwamkelwa ngokupheleleyo kokupakishwa okuzinzileyo akunakuze kwenzeke ngobusuku nje obunye. Kodwa kunye neqabane elifanelekileyo kunye nemfundo eqhubekayo malunga nokupakishwa okungenye okukhoyo, iibrendi zinokuthi ziqinisekise ukuba zinezixhobo kunye nolwazi olufunekayo ukwenza ukhetho olungcono nolunolwazi ngakumbi.
Iingcamango zokugqibela
Ngokupakishwa kweyona nxalenye ibalulekileyo yesazisi sophawu akufuneki ukuba ingahoywa xa kuqwalaselwa isicwangciso sakho sozinzo. Ukuba uzinzisa iindlela ezizinzileyo kulo lonke ishishini lakho, kodwa ukupakishwa kwakho akubonisi ukuba kuyakuphoxa.
Njengoko inkunkuma yeplastiki ihlala ingumngeni omkhulu wokusingqongileyo, kwaye enye yezinto ezininzi abathengi abazibophelele ekupheliseni ukuze banciphise impembelelo yabo yokusingqongileyo, ukusebenzisa ukupakishwa okuzinzileyo akusiyo kuphela inyathelo eliqinileyo elibhekiselele kwikamva eliluhlaza, kodwa nakwi-pool entsha yonke yabathengi abafuna ukugcinwa kweempawu ezizinzile.
Ngokuphathelele umbhali: UDavid MacDonald yi-CEO kunye nomnini kaCullen, umboneleli wezisombululo zokupakisha ezizinzileyo.
Umthombo ovela Isango lokuPakisha
Ukuziphendulela: Ulwazi olubekwe ngasentla lunikezelwa yi-packaging-gateway.com ngaphandle kwe-Cooig.com. I-Cooig.com ayenzi lumelo kunye neziqinisekiso malunga nomgangatho kunye nokuthembeka komthengisi kunye neemveliso.
