Ivenkile ye-TikTok, isisombululo se-e-commerce yonke-kwinye, iye yavela njengeqonga elinamandla lokuqhuba intengiso kunye nokwazisa ngophawu.
I-Astudy nguDash Hudson kunye ne-NielsenIQ ibhengeze amathuba athembisayo kwiimpawu ze-US ezithathela ingqalelo ukungena kwindlela yokuthengisa yeTikTok Shop.
Ivenkile yeTikTok inika ithuba lokuthengisa ngokuthe ngqo iimveliso ngaphakathi kweTikTok app, ukwenza amava okuthenga angenamthungo kubasebenzisi kunye nokuphazamiseka ngokukrola indawo kwindawo yorhwebo ye-e-commerce.
I-TikTok ifumene ukuthandwa okukhulu phakathi kwabathengi baseMelika kwiminyaka yakutshanje, inika ithuba leebrendi ukufikelela kubaphulaphuli abaninzi kwaye ibahlisele kwifunnel ukuba baguquke.
Ukuthengiswa kobuhle kwiVenkile yeTikTok
I-TikTok Shop yasungulwa e-UK ngo-2021 nase-US ngo-Epreli 2023. Idatha yokuthengisa, kuquka imboni yobuhle, ibonisa ithuba elinokwenzeka kwimarike yase-US, apho ukuthengiswa kobuhle kwivenkile kukhulu ngokuphindwe kahlanu kune-UK.
Kwiinyanga zayo zokuqala ezisibhozo zomsebenzi ukuya kuthi ga ngoNovemba ka-2023, i-US yabona ukukhula okulinganayo kwenyanga nge-116% kwiintengiso zobuhle zeTikTok.
Iimpawu zobuhle eziphezulu kwiVenkile yeTikTok Zenziwe nguMitchell, iNature Spell, PLouise, BPerfect Cosmetics kunye neThe Beauty Corp, enexabiso eliphakathi le-13.01 yeedola.
Ukongeza ekubambeni isinye esithathwini sayo yonke intengiso yobuhle kwiVenkile yeTikTok, ezona mpawu zintlanu ziphezulu ziphakathi kwe-121% yezabelo ezongezelelekileyo kunye ne-82% yeembono zevidiyo ngaphezulu kwebenchmark yobuhle beTikTok.
Ukusebenzisa iTikTok Shop ukuthengisa
Usekela-mongameli we-NielsenIQ yobunkokeli bengcinga yobuhle u-Anna Mayo uthe: "Ngokujonga kwayo e-US, eyona marike yobuhle yehlabathi, iTikTok Shop yenze uphawu lwayo ngokufikelela kwindawo yeshumi elinesibini kubathengisi bobuhle kunye nokhathalelo lobuqu e-US ngoNovemba ka-2023."
UDash Hudson CMO uKenner Archbald wongeze wathi: “Imithombo yeendaba zentlalontle inedemokhrasi indawo yokhuphiswano lweempawu. Ngokucwangcisa ngobuchule umxholo wokubandakanya, iibrendi ngoku zibambe amandla okufikelela kuphela kwiimetriki zentlalo eziqhelekileyo ezifana nokwazisa, ukubandakanyeka kunye nokufikelela kumaqonga oluntu, kodwa kunye nokunyusa indawo yentlalo njengesithuthi sokufaka isandla ekukhuleni kophawu. Ngokubeka phambili okufanelekileyo, naluphi na uhlobo lunokuphumelela. ”
Uphando lwakutsha nje olwenziwe nguCapterra lufumanise ukuba iTikTok iye yaba liqonga eliphambili kumashishini amancinci ukuya kwaphakathi kunye nabathengisi abajolise ekubandakanyekeni okuphezulu kunye nembuyekezo eyomeleleyo kutyalo-mali.
Umthombo ovela Inethiwekhi yeInsight yokuthengisa
Ukuziphendulela: Ulwazi oluchazwe ngasentla lunikezelwa yi-retail-insight-network.com ngokuzimeleyo kwe-Cooig.com. I-Cooig.com ayenzi lumelo kunye neziqinisekiso malunga nomgangatho kunye nokuthembeka komthengisi kunye neemveliso.
