Inguqu yedijithali kwintengiso ilungisa ngokutsha indawo yokuthenga yase-United Kingdom ngesantya esingazange sabonwa ngaphambili.
Kwiminyaka yakutshanje, indawo yokuthengisa e-Bhritane yenze utshintsho olubalulekileyo, oluqhutywa kukukhula kokuthenga kwi-Intanethi. Kunyaka ngamnye odlulayo, icandelo le-e-commerce liyaqhubeka nokwanda, lilungisa imikhwa yabathengi kwaye lichaza ngokutsha indlela amashishini asebenza ngayo.
Eli nqaku lijonge kwindaleko yokuthenga kwi-Intanethi e-UK, iphonononga ukwanda kwayo okumangalisayo kunye nezinto eziqhuba ukukhula kwayo.
Ukunyuka kwe-E-commerce e-UK
Kule minyaka ingamashumi amabini idlulileyo, i-UK ibone ukunyuka okuzinzileyo kwintengiso ye-intanethi. Ukulungeleka kunye nokufikeleleka okubonelelwa ngamaqonga e-e-commerce kuye kwadibana nabathengi, okukhokelela ekutshintsheni kancinci kude kwiivenkile zesitena kunye nodaka.
Ngokwezibalo zakutshanje ezivela kwi-Ofisi yeNkcazo yeSizwe (i-ONS), ukuthengiswa kwe-intanethi kubangele umlinganiselo wokuphulwa kwerekhodi yeentengiso ezipheleleyo e-UK, ezidlula i-30% okokuqala.
Lo mkhwa uphezulu unokubalelwa kwizinto ezininzi, kubandakanya ukwanda kwee-smartphones, ukuphuculwa konxibelelwano lwe-intanethi, kunye nokwamkelwa okukhulayo kweendlela zokuhlawula kwi-Intanethi.
Ukongeza, ubhubhani we-COVID-19 usebenze njengento ekhuthazayo, ukukhawulezisa ukwamkelwa kokuthenga kwi-Intanethi njengoko abathengi bafuna iindlela ezikhuselekileyo neziluncedo zokuthenga evenkileni.
Abaqhubi abaphambili bokukhula
Ziliqela izinto eziphambili ezibe negalelo ekwandeni okumangalisayo kokuthenga kwi-Intanethi e-UK:
- Ukutshintsha ukuziphatha kwabathengi: Ukutshintshela ekuthengeni kwi-intanethi kuqhutywa kukutshintsha izinto ezikhethwa ngabathengi kunye neendlela zokuziphatha.
IMillennials kunye neGeneration Z, ngakumbi, bathambekele ngakumbi kwiitshaneli zedijithali kwiimfuno zabo zokuthenga, bekhetha ukukhululeka kokukhangela kunye nokuthenga iimveliso kubutofotofo bamakhaya abo.
- Ukwandiswa kwamaqonga e-E-commerce: Ukwanda kwamaqonga e-e-commerce, anje ngeAmazon, eBay, kunye ne-ASOS, kudlale indima ebalulekileyo ekuqhubeni ukukhula kweentengiso ze-intanethi e-UK.
La maqonga abonelela ngoluhlu olubanzi lweemveliso, amaxabiso akhuphisanayo, kunye nokhetho lokuhanjiswa olulungelelanisiweyo, ukulungiselela iimfuno ezahlukeneyo zabathengi.
- Inkqubela phambili yetekhnoloji: Inkqubela phambili yetekhnoloji, kubandakanya nobukrelekrele bokwenziwa, ukufundwa koomatshini, kunye nenyani eyongeziweyo, iwaphucule amava okuthenga kwi-Intanethi, ayenza ukuba ibe yeyomntu ngakumbi, isebenze ngakumbi, kwaye intywiliselwe.
Iimpawu ezinjengeengcebiso zemveliso, ukuzama okubonakalayo, kunye nokuthenga ngokucofa okukodwa kuye kwanda kakhulu, kuqhubela phambili ukukhula kwe-e-commerce.
Ukuthenga kwi-Intanethi e-UK kumzila wokwandisa okumangalisayo
Ukujonga phambili, ikamva lokuthenga kwi-Intanethi e-UK libonakala lithembisa, kunye nokwanda okuqhubekayo elundini.
Njengoko itekhnoloji iqhubeka nokuvela kwaye ulindelo lwabathengi luya kuvela, abathengisi be-e-commerce baya kufuna ukusungula izinto ezintsha kunye nokuziqhelanisa ukuze bahlale phambi kwejika.
Utyalo-mali kulungiselelo lolungiselelo, ukuzaliseka, kunye namava kubathengi kuya kubaluleka ekuzinziseni ukukhula kunye nokugcina umda wokhuphiswano kwimarike yedijithali.
Ukunyuka kokuthengwa kwe-intanethi kuye kwaguqula indawo yokuthengisa e-UK, ingenisa ixesha elitsha lokulula, ukukhetha, kunye nokufikeleleka kwabathengi.
Ngecandelo le-e-commerce lilungele ukwanda okumangalisayo, amashishini kufuneka amkele amaqhinga edijithali kwaye asebenzise itekhnoloji ekhulayo ukuze axhamle kumathuba aziswa yile marike iguqukayo.
Njengoko ukuthengwa kwe-Intanethi kuqhubeka nokuvela, impembelelo yako kuqoqosho lwase-UK kunye noluntu ngokubanzi ngokuqinisekileyo luya kuba nzulu kwaye lunyamezele.
Umthombo ovela Inethiwekhi yeInsight yokuthengisa
Ukuziphendulela: Ulwazi oluchazwe ngasentla lunikezelwa yi-retail-insight-network.com ngokuzimeleyo kwe-Cooig.com. I-Cooig.com ayenzi lumelo kunye neziqinisekiso malunga nomgangatho kunye nokuthembeka komthengisi kunye neemveliso.
