Uqikelelo lwe-e-commerce lubonisa iindlela ezahlukeneyo, ukusuka kwintengiso yeCD kunye neVinyl ekhulayo ukuya kwimfuno engaguqukiyo yezacholo zabasetyhini.
IMomentum Commerce, umcebisi wentengiso yedijithali, ikhuphe uqikelelo lwayo lwamva nje lwentengiso yentengiso yeAmazon US ngo-2024.
Ngokohlalutyo lwayo, ukuthengisa kulindeleke ukuba kunyuke ukuya kwi-641.3bn yezigidigidi, okuphawula ukwanda okukhulu kwe-19.9% xa kuthelekiswa nonyaka odlulileyo.
Abacebisi bachonge iindidi ezininzi zeempahla eziphathekayo ezikumgangatho ophezulu ezinamazinga ahlukeneyo okukhula.
Icandelo le-CD kunye neVinyl kulindeleke ukuba libe namava elona zinga liphezulu lokukhula konyaka-ngonyaka (YoY) kwi-29.6%, lifikelela kuqikelelo lwe-607.5 yezigidi zeedola kwiintengiso ze-2024.
Ngokwahlukileyo, iindidi ezinjengeeNcwadi kunye neMidlalo yeVidiyo ziqikelelwa ukuba zinezinga lokukhula kancinci, kunye neentengiso eziqikelelwayo ze-9.1bn (i-0.9% yokunyuka) kunye ne-$ 5.6bn (i-2.8% ukunyuka), ngokulandelanayo.
Ukuphonononga amacandelwana
Ngaphakathi kwezi ndidi ziphezulu, uhlalutyo lwe-Momentum Commerce lubonisa ulwazi olunomdla ekukhuleni kocandelwana.
Ngokomzekelo, i-Janitorial & Sanitation Supplies iqikelelwe ukuba ibone ukunyuka okuphawulekayo kwe-176% yeYoY, ukufikelela kwi-1.6 yebhiliyoni yeedola kwiintengiso.
Ngoxa i-Grocery & Gourmet Foods kulindeleke ukuba ikhule nge-8.9% iyonke, iZiselo ziqikelelwa ukuba zifikelele kwi-27.3% yezinga lokukhula, ukufikelela kwi-$ 9bn ekuthengiseni.
Oku kunyuka kwentengiso yesiselo kulindeleke ukuba kubambe i-45% yengeniso yeGrocery & Gourmet Foods iyonke kwi-Amazon US, ukusuka kwi-38.3% kunyaka ophelileyo.
Uzinzo kwiindidi ezithile
Ngaphandle kokuguquguquka kwezinye iindawo, ubucwebe babasetyhini kulindeleke ukuba buhlale buzinzile ngentengiso ye-3.7bn yebhiliyoni ngo-2024, i-0.6% esezantsi nje ngo-2023.
U-Andrew Waber, umlawuli we-Market Research kwi-Momentum Commerce, waphawula malunga neziphumo, eqaphela ukuba ukukhula kwe-Amazon US yokuthengisa ngokuyinhloko kuqhutywe ngokuthengisa kwiindidi zeempahla ezipakishwe ngabathengi, kunokuba i-luxury, isambatho, okanye i-electronics.
I-Momentum Commerce yenze ukuba idatha yayo yengqikelelo ifikeleleke kwi-Amazon Sales Forecast Dashboard, ibonelela ngoqikelelo lwentengiso yenyanga kumakhulu eendidi zeAmazon kude kube sekupheleni kuka-2024.
Esi sixhobo sijolise ekuncedeni iimpawu ekucwangciseni izicwangciso zabo zokukhula eqongeni.
Uqikelelo olubonelelweyo lusekwe kuhlalutyo lobunini be-Momentum Commerce kunye nemodeli, ebandakanya imithombo eyahlukeneyo yedatha yengeniso yentengiso ye-Amazon US.
Inkampani ihlaziya rhoqo idatha yayo kunye neemodeli ukubonisa utshintsho kwixesha lonyaka kunye nokujonga ingeniso.
Ngentengiso yentengiso yase-Amazon yase-US ekulindeleke ukuba ifikelele kubude obutsha ngo-2024, umphandi uthi, amashishini anokulusebenzisa olu lwazi ukuze alungelelanise amaqhinga awo kwaye ajonge imeko eguqukayo yokuthengisa kwi-intanethi.
Umthombo ovela Inethiwekhi yeInsight yokuthengisa
Ukuziphendulela: Ulwazi oluchazwe ngasentla lunikezelwa yi-retail-insight-network.com ngokuzimeleyo kwe-Cooig.com. I-Cooig.com ayenzi lumelo kunye neziqinisekiso malunga nomgangatho kunye nokuthembeka komthengisi kunye neemveliso.
