Isiqulatho
intshayelelo
Ukuvuswa kuKhuseleko lweLanga: UkuPhathwa kweGlobal yokuQatshelwa kweLanga
Ukwamkeleka kweYantlukwano: Utshintsho kukhathalelo lweLanga kuyo yonke iToni yolusu
Ekulula ukuyisebenzisa Izikhuseli zelanga ziViral
Ukhuseleko elangeni ngoHlahlo-lwabiwo-mali: iMpendulo eBandakanyayo yoShishino
isiphelo
intshayelelo
Wamkelekile kwihlabathi eliqaqambileyo lokukhathalelwa kwelanga, indawo apho isayensi egqibeleleyo idibana nokhathalelo lwemihla ngemihla, kwaye apho ukukhusela ulusu lwakho elangeni kuye kwaba yinto entle! Zimnkile iintsuku apho i-sunscreen yayiyintlama encangathi, emhlophe owawuyiqabe ngokurhabaxa elunxwemeni. Namhlanje, ngumdlali obalaseleyo kwiindlela zobuhle kwihlabathi jikelele, ubungqina bobulumko bethu obukhulayo malunga nempilo yolusu kunye novuyo lokugcakamela ilanga ngokukhuselekileyo.
Kule bhlog, siqalisa uhambo oluvuyisayo lwehlabathi lokufumana iindlela zamva nje kunye nezinto ezintsha ezitsha ekukhathaleni ilanga. Njengomthengisi, ukwindawo efanelekileyo yokufumana ulwazi olubalulekileyo kwishishini elitsha lokhathalelo lwelanga. Sijoyine kolu hambo lukhanyisayo, apho siyakuxhobisa ngalo lonke ulwazi oludingayo ukuze uhlale uphambili kwihlabathi elihlala livela lokhuseleko elangeni. Makhe siphonononge izinto ezintsha ezifakwe lilanga kunye nemitha yotshintsho kwihlabathi lokukhathalela ilanga!
Ukuvuswa kuKhuseleko lweLanga: UkuPhathwa kweGlobal yokuQatshelwa kweLanga
Umhlaba wamkela ukhathalelo lwelanga kunanini na ngaphambili, ulenza libe ngumdlali obalaseleyo kulawulo lwe-skincare kwimimandla eyahlukeneyo. Kolu khenketho lwehlabathi lokukhathalela ilanga, kucacile ukuba ihlabathi alitshisi nje ilanga kodwa likwalelona litsha lokukhusela ilanga. Kungaphezulu kokusetyenziswa kwe-sunscreen; kumalunga nokudala ngononophelo iimveliso ezihambelana nemigangatho yobuhle eyahlukeneyo kunye neemeko zemozulu, zizenza kube mnandi ukuzisebenzisa kwaye zisebenze.
Masingene kuphando, apho ukhathalelo lwelanga lukhula ngokukhula okumangalisayo kwe-8.3% ngonyaka (CAGR 2022-2030, ngokwe-Statista). I-K-Beauty ibeka isantya apha, kunye nespotlight kwi-barrier-eyomeleza i-sunscreens. Cinga ngeefomula ezintsha ezingakhuseli elangeni kuphela kodwa zomeleze i-microbiome yolusu lwakho.
Thatha i-Sky Resources yaseMalaysia, umzekelo. I-Rebiome Sunscreen yabo inguvulindlela nge-polylysine, isithako esimangalisayo esomeleza iibhaktheriya ezilungele ulusu. Ngeli xesha, Ubuhle baseMzantsi Korea bukaJoseon bazisa iLanga lokuNceda: Irayisi + iiProbiotics, isikhuselo-langa esityetyiswe ngeencindi ezivutshelweyo, isibusiso kwi-microbiome yolusu lwakho.
Ukufudukela eIndiya, kukho utshintsho lwesun cream oluqhubekayo. Amajelo eendaba ezentlalo ngawona akhuthazayo, aphembelela ukwanda kokuqonda kunye nomdla. “Iba yenye yezona mveliso zobuhle zifunwa kakhulu,” utshilo uRohit Chawl, umseki kunye ne-CEO ye-Innovist, njengoko kuxelwe yiCosmetic Design-Asia. Uluhlu lwe-Innovist's Sunscoop, eyasungulwa ngo-Epreli ka-2022, sele isenza amaza, inegalelo elibalulekileyo le-10% kwingeniso ye-brand. I-Afrika ayisekho ngasemva kolu hlaziyo lwelanga, kunye neempawu ze-indie ezikhokelayo. Enye yezinto ezibalaseleyo yi-SKOON yaseKapa, isibane sobuhle bendalo kunye nolondolozo. Usuku lwabo lwe-SUNNYBONANI lwe-sun cream ye-sun cream SPF 20 lunika imbeko kwi-Afrika, i-mineral-based-mineral-based emangalisayo ekhuthaza ubutyebi belizwekazi.
#Ukwahluka kweYantlukwano: Utshintsho kukhathalelo lweLanga kuyo yonke ithoni yolusu
Njengokubambisana kwehlabathi, imboni yokunyamekela ilanga iya iqonda ngakumbi ukubaluleka kokutya kwiitoni ezahlukeneyo zesikhumba. Ngokwembali, iimveliso ze-sunscreen bezihlala ziyilwe ngaphandle kokujonga ukuba ziya kujongeka njani kwaye zizive njani kwiintlobo ezahlukeneyo zolusu, ngakumbi kubantu abaneethoni ezinzulu zolusu. Iimveliso ziye zanda ukwenza ezi mveliso kuluhlu lwee-shades ukulungiselela iitoni zesikhumba ezahlukeneyo, ziqinisekisa ukuba wonke umntu unokufumana umdlalo ohambelana nombala wabo wendalo wolusu.
Umzekelo yi-brand yaseBrazil i-Sallve, enika uluhlu lwee-shades ze-10 kumgca we-sunscreen owenziwe nge-tinted, ukubonelela ngesiseko sabathengi abahlukeneyo. Oku kudityaniswayo ayisiyonto nje yokunqwala kwindlela ebanzi yokwahluka kweemveliso zobuhle, kodwa ikwajongana neenkxalabo ezibambekayo, ezinje ngokuthintela isamente emhlophe ehlala ishiywa zizikhuseli zelanga zemveli kwiithowuni ezimnyama zolusu.
Ukungafani kwemibala yesikhumba kunye nee-undertones zabo ngoku ziyingqwalasela ephambili ekuqulunqweni kwe-sunscreen. Ngokomzekelo, i-Rom & nd, i-brand yaseMzantsi Korea, ihlalutye ngokucophelela i-East Asia yesikhumba ephantsi ekudalweni kwe-White Rice Tone-up Sun Cushion. Le mveliso idibanisa ngobuchule i-15% yepesika kunye ne-85% yemibala emhlophe ukufezekisa iziphumo ezikhanyayo ngaphandle kokushiya nayiphi na intsalela engafunekiyo.
Kwimidiya yoluntu, ukuguqulwa kombala we-sunscreen formulations kuya kuthandwa kakhulu. Umzekelo oqaphelekayo yi #Coloresscience's Sunforgettable SPF evela eMelika.
Le mveliso iguquka ukusuka kumhlophe ukuya kwisiseko esiphakathi, esifanelekileyo kwiitoni ezahlukeneyo zesikhumba. Ukuthandwa kwayo okuchukumisayo kubonakala kwiimbono zayo ezingaphezulu kwe-108.7 yezigidi kwiTikTok.
#Kulula ukuSebenzisa izikhuseli zelanga ziViral
Owona mceli mngeni uphambili kwisunscreen yesintu kukuncamathela kwayo okuncangathi, nto leyo enokuba luncedo kakhulu kwabo bangxamileyo. Oku kudla ngokungathandekiyo kunokukhokelela ekubeni abantu batsibe ukusetyenziswa kwe-sunscreen, nangona kubalulekile ekukhuseleni ulusu. Ukuqaphela oku, abavelisi bayayila ukwenza iifomyula ezisebenziseka ngakumbi, ezifunxa ngokukhawuleza ngaphandle kokushiya i-tacky residu, ngaloo ndlela bekhuthaza ukusetyenziswa rhoqo kunye nokukhululeka.
Thatha i-Habit, uphawu oluvela eNew York, umzekelo, oluye lwaba yinto ethandwayo kwi-TikTok kunye ne-SPF yayo. I-sunscreen yabo i-No38, enevumba elikhethekileyo le-cucumber, ishiya ivumba elimnandi lezinto zokukhusela ilanga. “Sichaza ngokutsha ukuba ingaba yintoni i-sunscreen ngokuzisa izinto ezihlala zifumaneka kwiimveliso eziqhelekileyo zokhathalelo lwesikhumba. Oku kutshintsha indlela abathengi abajonga ngayo i-sunscreen, ”uTai Adaya, umsunguli weHabit, ekwabelwana noBeauty Independent.
Njengoko iindlela zokuphila ziba bhetyebhetye ngakumbi, kukho imfuno ekhulayo yeemveliso zokukhusela ilanga eziphathwayo kwaye kulula ukuzisebenzisa, ezifana neentonga, umgubo, kunye nenkungu, ukubonelela kwiimfuno zabathengi abasoloko behamba. Enye indlela entsha evela kwi-Supergoop!, I-brand ehamba phambili ye-suncare yase-US, kunye (Re) ibeka i-100% ye-Mineral Powder SPF 35. Le mveliso isisombululo sesibini-enye, sisebenza njenge-powder yokumisa kunye ne-SPF ebonakalayo. Uyilo lwayo olubambeneyo, oluxhotyiswe ngebhrashi luyenza igqibelele ukuba isetyenziswe ngokulula kwaye rhoqo imini yonke.
#UKhuseleko lweLanga ngoHlahlo-lwabiwo-mali: iMpendulo eBandakanyayo yoShishino
Phakathi kokudodobala kokudodobala koqoqosho kunye nokunyuka kweendleko zokuphila, enye indlela ecinezelayo iye yavela: ukunyuka 'kwintlupheko yelanga'. Uhlahlo lwabiwo-mali oluqinisiweyo lunyanzelisa iintsapho ukuba zibeke phambili izinto ezibalulekileyo zemihla ngemihla ngaphezu kokukhuselwa kwelanga, ukwandisa ngokungenangqondo umngcipheko weengxaki zempilo ezizayo.
Ishishini lobuhle liwazi kakuhle lo mba, ngakumbi njengoko ikhula inkxalabo phakathi kwabazali nabafundisi malunga nokuba ukukhathalelwa kwelanga kunokungahoywa ngenxa yeengxaki zemali. E-UK, apho amaqondo obushushu anyuke arekhoda amaqondo aphezulu ngehlobo lika-2022, umthengisi we-e-Britane i-Escentual, ngentsebenziswano neempawu ezifana noClarins kunye noShiseido, kunye neengcali ezahlukeneyo zobuhle, uye walungisa le nkxalabo. Iphulo labo le-#SunPoverty, eliqaliswe kwi-2021, lijolise ekuhambiseni i-sunscreens ye-20,000 kubantwana kwaye ibeke injongo yokunikela nge-30,000 ephezulu yokukhusela i-sunscreens kwiintsapho ezinengeniso ephantsi kulo lonke elase-UK. Banqwenela ukuqinisekisa ukuba ngo-2025, bonke abantwana bezikolo zaseprayimari bafikelela kwi-sunscreen yasimahla.
Kule meko yemivuzo encitshisiweyo yokulahla, ukhetho olufikelelekayo lokukhathalela ilanga luye lwathandeka ngakumbi. Abathengi ngoku bajonge iimveliso ezilungele uhlahlo lwabiwo-mali, kunye nokutshintsha ukuya kwimixube ejoliswe kusapho elungele wonke umntu osekhaya.
Ukubeka phambili ukufikeleleka kunye nokufikeleleka, i-brand ye-suncare yase-Australia i-BEAUTI-FLTR iphendula kulo mkhwa ngokunikezela ngononophelo lwelanga olusemgangathweni kumaxabiso alungele uhlahlo lwabiwo-mali. Iimveliso zabo, kuquka i-Luster Mineral SPF 50+ kunye ne-Feather Light SPF 50+, zixabisa ngokukhuphisanayo kwi-$ 25 (£ 13) ye-75g eqhelekileyo, esebenza malunga ne-$ 0.33 (18p) ngegram.
isiphelo
Uhambo lwethu kwihlabathi elidlamkileyo neliyintshayo lokhathalelo lwelanga luveze ishishini eliguqukayo eliphambili kubuhle kunye nokhathalelo lwesikhumba. Ukusuka kwimibala eyahlukeneyo yee-sunscreens ezinemibala ebonelela kulo lonke ithoni yesikhumba ukuya kwimixube ebukhali eyenza ukhuselo lwelanga lube yinxalenye eyonwabisayo yenkqubo yethu yemihla ngemihla, kucacile ukuba ukhathalelo lwelanga ayiseyonto nje ecingelwayo kodwa ngumdlali ophambili kulawulo lwethu lwezempilo kunye nobuhle. Le ngcamango yendaleko ibonakalisa inguqu enzulu yoluntu ekubandakanyekeni, ekusebenzeni, nasekuqondeni, okubonisa ukuzibophelela kwethu sisonke singaneli nje ukonwabela ilanga, kodwa sikwenza oko ngentembeko nangesitayile. Njengabathengisi simi kwincopho yotshintsho lokhathalelo lwelanga, oluthembisa ukusigcina sikhuselekile phantsi kwelanga ngelixa sibhiyozela ubuhle obukhethekileyo bomntu ngamnye. Masiqhubeke silwamkela olu tshintsho, silwela ukhuseleko lwelanga kunye nempilo yolusu kumntu wonke, njengoko sijonge phambili kwizinto ezintsha ezichulumancisayo eziselundini.
