Oosomashishini bahlala befuna iindlela ezintsha zokuseka ubukho babo kunye nokukrola i-niche. Isicwangciso samva nje esiye safumana ukutsalwa okubalulekileyo kukuqala ishishini leleyibhile yabucala eAmazon. Le ndlela ivumela abantu ukuba bafake uphawu kwaye bathengise iimveliso njengezabo, ibonelela ngendlela eyodwa yobunini beshishini kunye nokukhula.
Apha, siza kukuhamba ngamanyathelo ayimfuneko ukuze uqalise uhambo lwakho lwelebhile yabucala kwaye uvule amandla amakhulu kwindawo yentengiso yeAmazon.
Isiqulatho
Yintoni ishishini leleyibhile yabucala?
Kutheni uthengisa iimveliso ezileyibhile zabucala kwiAmazon?
Isikhokelo senyathelo ngenyathelo lokuqalisa ishishini labucala leleyibhile kwiAmazon
Iingcamango zokugqibela
Yintoni ishishini leleyibhile yabucala?
Ishishini leleyibhile yabucala libandakanya ukwenziwa kweemveliso yinkampani enye (umvelisi okanye umthengisi) kwaye emva koko ukuphawula nokuthengisa ezo mveliso phantsi kwegama lebrendi yenye inkampani (umthengisi okanye umthengisi).
Ngamanye amazwi, inkampani yenza imveliso, kodwa enye inkampani ibeka uphawu lwayo kuyo kwaye iyithengise ngokungathi yeyayo.
Kutheni uthengisa iimveliso ezileyibhile zabucala kwiAmazon?
Ukuthengisa iimveliso zeleyibhile yabucala kwiAmazon ibonelela ngeengenelo ezininzi koosomashishini kunye namashishini, oko kuyenza ibe lishishini elinomtsalane nelinengeniso.
Nazi ezinye zezizathu ezinyanzelisayo zokuba kutheni abantu bekhetha ukuthengisa iimveliso zelebhule yabucala kwiqonga leAmazon:
- Ubunini bebhrendi kunye nolawulo: Ukuleyibhelishwa kwabucala kuvumela abathengisi ukuba benze kwaye babe ngabanini-brand yabo, ebonelela ngolawulo kuyilo lwemveliso, ukupakishwa, kunye nokuthengisa, okwenza ukwahlula kwindawo yentengiso ekhuphisanayo.
- Imida yengeniso kunye nolawulo lweendleko: Iimveliso ezileyibhile zabucala zihlala zinika imida yengeniso ephezulu xa kuthelekiswa nokuthengisa kwakhona iibrendi ezikhoyo. Ngokufumana iimveliso ngokuthe ngqo kubavelisi, abathengisi banokusika abalamli, banciphise iindleko kunye nokwandisa inzuzo enokubakho.
- Ukwenza ngokwezifiso kunye nokwahlula: Iimveliso ezileyibhile zabucala zinokulungiswa ukuze zihlangabezane neemfuno ezithile zemarike okanye zahlulwe kubantu okhuphisana nabo. Abathengisi banokukhetha iimpawu zemveliso, ukupakishwa, kunye neempawu zophawu, okubavumela ukuba balungiselele abaphulaphuli ekujoliswe kubo.
- Ukufikelela kwisiseko sabathengi baseAmazon: IAmazon lelinye lawona maqonga makhulu e-e-commerce kwihlabathi jikelele, anesiseko esikhulu sabathengi. Ukuthengisa kwi-Amazon kunika ukufikelela kubaphulaphuli esele bekulungele, ukunceda abathengisi bafikelele kubathengi abakhangela ngenkuthalo kwaye bathenge eqongeni.
- Ukuzalisekiswa ziinkonzo zeAmazon (FBA).:
- IAmazon inikezela ngenkonzo yokuPhunyezwa yiAmazon (FBA), ephethe ukugcinwa, ukupakisha, ukuthumela, kunye nenkonzo yabathengi. Oku kuvumela abathengisi ukuba bagxininise ekukhuliseni ishishini labo ngaphandle kokujongana ne-logistics, ukubonelela ngenkqubo yokuzaliseka elungelelanisiweyo nesebenzayo.
- Iimveliso ezibhaliswe kwinkqubo ye-FBA zihlala zifanelekile kwi-Amazon Prime, enokunyusa kakhulu intengiso. Amalungu aziiNkulumbuso axhamla ngokuthunyelwa ngokukhawuleza kunye nezinye izinto ezikhethekileyo, okwenza iimveliso zibe nomtsalane ngakumbi kwicandelo elikhulu lesiseko sabathengi baseAmazon.
- Ukufikelela kwilizwe liphela: IAmazon ivumela abathengisi ukuba bafikelele kubathengi kwihlabathi liphela, bavule amathuba okwandisa amazwe ngamazwe. Oku kunokuba luncedo kumashishini aneleyibhile yabucala ajonge ukungena kwiimarike ezahlukeneyo kwaye enze imali kwiintsingiselo zabathengi behlabathi.
- Iindleko zokuthengisa ezisezantsi: Ngesiseko somthengi esakhelwe ngaphakathi kwe-Amazon kunye ne-injini yokukhangela, abathengisi banokuzuza kwiindleko eziphantsi zokuthengisa kunokuqala i-website ye-e-commerce ezimeleyo. Iqonga leAmazon ngokwalo lisebenza njengesixhobo sokuthengisa, ukunceda iimveliso zifunyenwe ngabathengi abanokubakho.
- Inkqubo yentlawulo ethembekileyo: I-Amazon inikezela ngenkqubo yokucubungula intlawulo ekhuselekileyo nethembekileyo, ukunciphisa iinkxalabo ezinxulumene nokuthengiselana kwentlawulo.
Ngelixa ukuthengisa iimveliso zeleyibhile yabucala kwiAmazon ibonelela ngeenzuzo ezininzi, impumelelo ifuna ukucwangciswa ngononophelo, ukuthengisa okusebenzayo, kunye nokuzinikela ekuziseni iimveliso ezisemgangathweni kunye nenkonzo yabathengi. Oosomashishini kufuneka baqhube uphando olunzulu lwemarike kwaye bahlale benolwazi malunga neenguqu kwimigaqo-nkqubo ye-Amazon ukuhamba ngempumelelo kwi-e-commerce landscape.
Isikhokelo senyathelo ngenyathelo lokuqalisa ishishini labucala leleyibhile kwiAmazon
Nantsi into obuyilindile-inyathelo ngenyathelo isikhokelo sokuqalisa ishishini lelebhile yabucala kwiAmazon:
1. Uphando lwemveliso
Impumelelo kwishishini leleyibhile yabucala iqala ngophando olucokisekileyo. I-Amazon inika iindidi ezininzi zeemveliso, nganye inamathuba kunye nemingeni yayo. Ukuqhuba uphando lwemarike ukuchonga i-niche ehambelana nomdla wakho, inemfuno eyaneleyo, kwaye ilungelelaniswa nokhuphiswano. Izixhobo ezifana ne-Jungle Scout kunye ne-Helium 10 inokubonelela ngengqiqo ebalulekileyo kwiindlela zemarike, amanqanaba okhuphiswano, kunye nemida enokubakho yenzuzo.
Ukukhetha i imveliso elungileyo sisigqibo esibalulekileyo esinokuchaphazela kakhulu impumelelo yeshishini lakho. Qwalasela iimveliso ezinokubakho ngokwezifiso, ezikuvumela ukuba wahlule uphawu lwakho kwindawo yentengiso exineneyo. Vavanya izinto ezifana nobungakanani bemveliso, ubunzima, kunye nobunzima bokuvelisa.
Ukufumana ibhalansi phakathi kwemfuno kunye nokhuphiswano kubalulekile ekufumaneni imveliso enengeniso ehambelana neenjongo zeshishini lakho.
Funda kabanzi indlela ukukhetha imveliso okuphumelela yokuthengisa kwiAmazon.
2. Fumana umenzi othembekileyo okanye umthengisi
Ngemveliso oyikhethileyo, lixesha lokuseka intsebenziswano nomvelisi okanye umboneleli. Jonga amaqabane athembekileyo anokuhambisa iimveliso ezikumgangatho ophezulu rhoqo. Cela iisampulu ukuvavanya umgangatho wemveliso ngokwakho kwaye uqinisekise ukuba iyahlangabezana neenkcukacha zakho. Ukwakha ubudlelwane obuluqilima nomenzi wakho kubalulekile kwimpumelelo yexesha elide yeshishini lakho labucala.
Sebenzisa uphendlo luka-Cooig kunye neempawu zokucoca ukufumana ababoneleli abanokubakho. Iziphumo zohluzo ezisekelwe kwiikhrayitheriya ezifana nodidi lwemveliso, ubuncinci be-odolo yobungakanani (MOQ), kunye nendawo yomthengisi.
3. Yenza uphawu olulodwa lwesazisi
Uphawu lwakho lungaphezulu nje kwelogo; ngundoqo weshishini lakho. Phuhlisa igama lebhrendi elahlukileyo, uphawu, kunye nesazisi esipheleleyo esihambelana nabaphulaphuli bakho.
Yila ukupakishwa okutsala amehlo okungakhuseli kuphela imveliso yakho kodwa kugqame kwiqonga leAmazon.
Uphawu oluqinileyo lwegama lunegalelo ekuthembekeni kwabathengi kunye nokunyaniseka, ukubeka inqanaba lempumelelo kwindawo yokuthengisa ekhuphisanayo.
Ukwakhiwa kwebrendi kunemiba emininzi; apha zi Amanyathelo asi-7 alula ukukunceda wakhe ibhrendi yakho. Kwaye ezinye iingcebiso ezongezelelweyo kwi indlela yokuseka ukuma kophawu olomeleleyo kwimarike yakho.
4. Misela i-akhawunti yakho yomthengisi we-Amazon
Ngaphambi kokuba uqalise ukuthengisa kwiAmazon, kufuneka yenza i-akhawunti yomthengisi. Qinisekisa ukuba iinkcukacha zeakhawunti yakho zichanekile kwaye uthobela imigaqo-nkqubo yomthengisi weAmazon.
5. Dwelisa imveliso yakho yabucala-leyibhile ngempumelelo
Ukudala uluhlu lwemveliso olunyanzelisayo lubalulekile ekutsaleni abathengi abanokuba ngabathengi.
- Tyala ixesha ukwenza a eneenkcukacha kunye inkcazo yemveliso ebandakanyekayo (Nazi iingcebiso malunga usebenzisa i-ChatGPT ukubhala iinkcazo zemveliso).
- Sebenzisa imifanekiso ekumgangatho ophezulu ebonisa imveliso yakho kwii-engile ezahlukeneyo. Funda ngakumbi malunga ne iintlobo ezahlukeneyo zokufota imveliso ye-e-commerce ukuba ishishini lakho linokusebenzisa. Kwaye nazi ezinye iingcebiso zokuthatha iifoto zemveliso ngokwakho.
- Lungiselela uluhlu lwakho lwemveliso ngamagama angundoqo afanelekileyo ukunyusa ukubonakala kokukhangela.
Uluhlu olulungiselelwe kakuhle luphucula amathuba okuba imveliso yakho ifunyanwe ngabathengi abanokubakho abakhangela iAmazon.
Kwakhona, cinga ngamaxabiso akhuphisanayo. Amaxabiso amatsha akhokelela kugcino olukhulu lwabathengi kunye nengeniso enkulu. Kukho iindlela ezi-3 zokubeka amaxabiso eziqhelekileyo: ukuphawula amaxabiso, amaxabiso okhuphiswano, kunye nexabiso lokungena. Funda ngakumbi ngezi izicwangciso zamaxabiso kunye nendlela yokuziphumeza.
6. Gqiba ngendlela yakho yokuzaliseka
Xa kuziwa ekufezekiseni imiyalelo, uneendlela ezimbini eziphambili: Ukuzalisekiswa yi-Amazon (FBA) okanye Ukuzalisekiswa nguMrhwebi (FBM).
- I-FBA ibandakanya ukugcina iimveliso zakho kwiindawo zokugcina iimpahla zaseAmazon, kwaye baphatha ukupakisha, ukuhambisa, inkonzo yabathengi kunye nembuyekezo.
- I-FBM ithetha ukuba uyayinyamekela inkqubo yokuzaliseka, kuquka ukuthunyelwa kunye nenkonzo yabathengi.
Qwalasela iingenelo kunye neengozi zendlela nganye kwaye ukhethe ehambelana nemodeli yakho yeshishini kunye neenjongo. Awuqinisekanga ukuba yeyiphi eyona ilungileyo kwishishini lakho? Funda ngakumbi malunga nendlela nganye Apha.
7. Ukusebenzisa isicwangciso sokuthengisa esomeleleyo
Ukwazisa imveliso yakho kwiAmazon sisiqalo nje; udinga isicwangciso esisebenzayo sokuthengisa ukuqhuba ukuthengisa. Ukufumana amandla Amazon Advertising ukwandisa ukubonakala kwemveliso yakho ngoluhlu lweemveliso ezixhaswayo. Sebenzisa zombini iindlela eziphilayo kunye nezicwangciso ezihlawulelwayo ukufikelela kubaphulaphuli abaninzi. Amaqonga eendaba ezentlalo anokuba luncedo ekukhuthazeni uphawu lwakho kunye nokuqhuba itrafikhi kuluhlu lwakho lweAmazon.
8. Beka phambili inkonzo yabathengi kunye nophononongo
Inkonzo yabathengi ekhethekileyo lilitye lembombo leshishini leleyibhile yabucala eyimpumelelo. Ukubonelela ngeempendulo ngexesha kunye luncedo kwimibuzo yabathengi, lungisa imiba ngokukhawuleza, kwaye uzame ukwaneliseka kwabathengi. Uphononongo oluhle ludlala indima ebalulekileyo ekwakheni ukuthembeka nokuthembeka.
Uphononongo olulungileyo lubalulekile kumashishini ukwenza abathengi bathenge iimveliso kunye neenkonzo zabo. Ayimangalisi loo nto, kuba abathengi abaninzi banokuchitha Iipesenti ezingama-31 ngaphezulu kwishishini elinophononongo olukhulu.
Khuthaza abathengi abonelisekileyo ukuba bashiye uphononongo, kwaye ulawule ngokusebenzayo isidima sakho kwi-intanethi ukugcina umfanekiso webhrendi olungileyo.
Apha zi Amanyathelo ali-10 alula anokunceda amashishini afumane uphononongo olungcono kwi-intanethi. Kwakhona, nantsi enye ingcebiso malunga indlela yokunyusa inzuzo yakho ngophononongo oluhle lweAmazon.
9. Beka esweni, lungiselela, kwaye uziqhelanise
I-e-commerce landscape iyaguquguquka, kwaye ukuhlala uphambili kufuna ujongo oluqhubekayo kunye nokwenza ngcono. Hlalutya rhoqo ukusebenza kwakho kwentengiso, impendulo yabathengi, kunye neemetrics zemveliso. Sebenzisa le datha ukwenza izigqibo ezinolwazi kunye nokwandisa uluhlu lwemveliso yakho, amaqhinga okuthengisa, kunye nolawulo lwempahla. Hlala unolwazi ngotshintsho kwimigaqo-nkqubo yeAmazon kwaye uhlengahlengise indlela yakho ngokufanelekileyo.
Iingcamango zokugqibela
Ukuqalisa uhambo lweshishini eleyibhile yabucala eAmazon ngumzamo onomdla onokubakho kakhulu. Ngokuqhuba uphando olucokisekileyo, ukwenza izigqibo ezinolwazi, kunye nokubeka phambili ukwaneliseka kwabathengi, unokujonga ubunzima bendawo yentengiso yeAmazon kwaye wakhe ishishini elinenzuzo nelizinzileyo.
Ukuthengisa kwiAmazon, nazi ezinye izixhobo eziluncedo:
- Isikhokelo sokuthengisa iimveliso zobuhle kwiAmazon
- Ungaphumelela njani iBhokisi yokuthenga yaseAmazon
- Indlela iAmazon ethenga ngayo ngeprime inokunyusa ukuthengisa
- Iingcebiso ezi-5 zeeakhawunti ezintsha zabathengisi beAmazon
- Iingcebiso ezi-6 zokunceda amashishini abekwe phezulu kuluhlu lweAmazon
- I-10 ebalulekileyo yeengcebiso zokuthengisa ama-Amazon amashishini kufuneka azi
- Isikhokelo esibanzi sokusebenzisa irejistri yohlobo lweAmazon
- Uziphatha njani iiakhawunti ezimisiweyo zeAmazon
- Ii-KPIs eziyimfuneko zomthengisi we-Amazon ukunceda ukulinganisa nokuqinisekisa impumelelo
- Indlela yokuchasana nabathengisi bemveliso ye-Amazon abangagunyaziswanga
- I-7 ye-Amazon elula yokuhlawula-ngokuchofoza (PPC) izicwangciso zokunyusa ukuthengisa
- Isikhokelo kwi-Amazon Ads Bidding
- Uyonyusa njani inzuzo yakho ngophononongo oluhle lweAmazon
- Iipros and cons of Amazon piggybacking
- 9 I-ChatGPT ikhuthaza ukunyusa intengiso yakho yeAmazon
