Ngelixa uninzi lweGeneration Z kunye neMillennials isenokungaqhelani nexesha lokuthenga okude okwandulela ukuvela korhwebo lwe-intanethi, uninzi lweGeneration X/Millennial cupers banokukwazi ukunxulumana nemingeni yolawulo lwembuyekezo okanye. Ukuguqula izinto ehambelana nayo.
Inene, izinto ezibuyela umva ezinxulumene ne-odolo ye-imeyile okanye ukuthengwa kweefowuni, ezazizezona zisondele kurhwebo lwe-ecommerce lwanamhlanje, zaziqhelekile kwaye zingumceli mngeni, ngenxa yokunqongophala kwenkqubela phambili yetekhnoloji namhlanje eququzelela umkhondo oneenkcukacha kunye nonxibelelwano olukhawulezileyo ngencoko ye-intanethi okanye umyalezo ophathwayo.
Nangona kunjalo, njengoko ulindelo lwabathengi luqhubeka nokukhula, iimfuno zibuyela umva zokusetyenziswa Iinkqubo ziye zaqina, ziyalela kungekuphela nje indawo yokulala kodwa notshintsho lokuhlangabezana nokugqithisa ezi mfuno zivelayo. Qhubeka ufunda ukuze ufumanise ukuba oku kuphunyezwa njani kwimeko yemarike yangoku kunye nokuba lithini ikamva lokubuyisela umva izinto.
Isiqulatho
Ukuqonda uhlengahlengiso lolungiselelo
Ukuqaphela iimfuno zabathengi kwimarike yanamhlanje
Indima yolungiselelo lokubuyisela umva
Izicwangciso eziliqili zokuphucula ukuhlehliswa kolungiselelo
Ikamva lolungiselelo lokubuyisela umva
Ukubuya okuvuyisayo
Ukuqonda uhlengahlengiso lolungiselelo
I-Reverse Logistics, njengoko igama lithetha, libhekisela ekuthuthweni kwempahla kwicala elibuyela umva - ukusuka kumthengi ubuyela kumthengisi, ngokuchasene nenkqubo eqhelekileyo yokuhanjiswa kwempahla. Ngelixa oku kunokubonakala ngathi yinkqubo ethe ngqo, engqameneyo ukusuka kwindawo A ukuya kwindawo B, ekusebenzeni, ibandakanya imiba eyahlukeneyo, kubandakanya imisebenzi emininzi yasemva kokubuya.
Le misebenzi ibandakanya ukusetyenzwa kwembuyekezo, imathiriyeli yokurisayikilishwa apho kufanelekileyo, ukuhlaziya iimveliso, ukuphinda kubekho uluhlu lwempahla, kunye neenkqubo zokuthengisa ngokutsha izinto ezibuyisiweyo nezifanele ukuthengwa okutsha.
Kwilizwe le-ecommerce, izinto ezibuyela umva ziye zaba yinxalenye ebalulekileyo, kunye nophando olubonisa ukuba benza umndilili we 20-30% yazo zonke ii-odolo ze-e-commerce. Ukubeka oku ngokwembono, i 2023 National Retail Federation kunye nengxelo Appriss Retail iqaqambise isixa esikhulu sentengiso ebuyisiwe ngo-2023. Isixa esinjalo siqhutywa ikakhulu ziimfuno zabathengi kunye nezinto abazithandayo, okanye ngamanye amaxesha ngenxa yemicimbi yokusebenza phakathi konikezelo lwempahla.
Ukuqaphela iimfuno zabathengi kwimarike yanamhlanje
Ngaphambi kokuba siqhubeke sijonga ukuba abathengi balindele ntoni kwimbuyekezo, masiqale sijonge ukuba zeziphi phezulu 3 izizathu imbuyekezo: izinto ezonakalisiweyo okanye ezineziphene (81%), izinto ezingafanelanga (75%), kunye nezinto ezingahambelaniyo neenkcazo (56%). Okungqamene nala manani zezona zinto zibuyiswe kakhulu, kubandakanywa iimpahla (26%), kulandele iibhegi nezinto ezincedisayo (19%), kunye nezihlangu (18%). Ngapha koko, ezi zizathu ziphezulu kunye neempahla ezibuyisiweyo zinxulumene kakhulu nendalo yokuthenga kwi-Intanethi, ehlala ibonwa njengomngcipheko ngabathengi.
Amaxesha amaninzi, akukho siqinisekiso sokuba ihempe abayiodolayo iya kungena ngokugqibeleleyo okanye umbala wayo uya kuhambelana noko kuboniswe kwiscreen sedijithali. Yiyo loo nto imveliso ingafikeleli kulindelo lwabo, ifike yonakele, okanye yahluke kwinkcazo yayo, abathengi bafuna ukuqinisekiswa ukuba bayakwazi ukuyibuyisela ngokulula into kwaye bafumane imbuyekezo.
Okungcono nangakumbi, iinkqubo ezifanelekileyo zokubuyiswa kufuneka zincedisane, ngaphandle kokubangela nayiphi na “imvakalelo yokuba netyala” okanye ukuziva wohlwaywa. Enye yeendlela ezilungileyo zokuba babe namava anjalo kukusebenzisa ifestile ende yokubuya-iintsuku ezingama-32, ukuchaneka, ngokutsho isifundo. Ngeli xesha, ingxelo eyahlukileyo iqaqambise "inkululeko" abathengi bakhetha ukonwabela ngengqiqo yezixhobo ezininzi ze-intanethi abanokuzinceda ngazo, njengoko uphando lufumanise ukuba. Iipesenti ezingama-81 zazo uthando ukuba iinketho ngakumbi self-inkonzo.
Ngokubhekiselele kulungiselelo olubuyela umva, olo khetho lwezixhobo zokuzenzela iinkonzo lubonakaliswa kubathengi abaphambili amanqaku okuzilahla yokuphatha imbuyekezo yabo yokuthenga kwi-intanethi kwiindawo eziphathekayo, kunokuba bahambe kuyo yonke inkqubo yokuhanjiswa kwakhona yokupakisha kwakhona kunye nokuthumela izinto ngokwabo. Okokugqibela, nazo zonke iinkqubo ezilula, ezikhululekileyo, kunye nezilungele ukubuyisela umva ezibandakanyiweyo, abathengi nabo balindele umgaqo-nkqubo ocacileyo, kunye nokulula ukuqondwa ukuba iiwebhusayithi ze-ecommerce okanye ii-apps zinokunxibelelana nabo ngokucacileyo.
Indima yolungiselelo lokubuyisela umva
Ekujonganeni neemfuno zabathengi namhlanje
Zombini imbuyekezo yokwenyani kunye nenokubakho inokuguqulwa ibe ngamathuba xa uhlenga-hlengiso lolungiselelo lwenziwe ngokufanelekileyo ukulungisa iimfuno zabathengi. Forbes ingxelo yokuba ngaphezulu kwesibini esithathwini seenqwelo-mafutha zokuthenga kwi-intanethi zilahliwe, ngokufuthi ngenxa yemigaqo-nkqubo yembuyekezo enganelisiyo. Kwangaxeshanye, uphando olwahlukileyo lubonise ukuba i-84% yabathengi banokuphinda bathenge kwakhona kumthengisi ukuba amava okubuya akhuthazayo.
Ezi ziphumo ziqaqambisa ukubaluleka kwesicwangciso-qhinga sokubuyisela umva esenziwe kakuhle, njengoko singaphembeleli nje kuphela intengiso enokubakho ngokujongana neenkxalabo zabathengi kodwa ikwakhuthaza ukuphinda ishishini.
Okwangoku, isicwangciso sokubuyela umva esomeleleyo, sithintela iimeko ezingalindelekanga, siqinisekisa imbuyekezo ekhuselekileyo nengenangxaki kubathengi. Ukuthembeka okunjalo ekuphatheni imbuyekezo akugcini nje ukuhlonitshwa kodwa kwakha umfanekiso othembekileyo we-brand ye-e-commerce entity. Ngenxa yoko, oku kuqinisa ukubaluleka kwenkqubo elawulwa kakuhle yokubuyela umva ekwandiseni ukuma kwebrendi emehlweni abo bakhoyo nabanokuba ngabathengi.
Ukomeleza ukusebenza kwekhonkco lonikezelo yenye indima ephambili yesicwangciso esiqhutywe kakuhle sokubuyela umva. Ngokuqwalasela ngokusondeleyo iimfuno zabathengi malunga nembuyekezo, isicwangciso esinjalo sinegalelo elibonakalayo ekuphuculeni ukusebenza kakuhle kwekhonkco lonikezelo lweshishini le-e-commerce. Ngamafutshane, indlela ecingayo yokubuyisela umva ulungiselelo ayipheleli nje ekufezekiseni iimfuno zabathengi ngoko nangoko kodwa ikwaqhuba uphuculo lwexesha elide kwimisebenzi yesixokelelwano sobonelelo.
Kwimeko yemarike yanamhlanje
Ukuthembana kunye nobudlelwane bomthengi busisiseko kwimpumelelo yalo naliphi na ishishini, ukanti zibaluleke kakhulu kwidomeyini ye-ecommerce, ngakumbi xa kujongwa ukhuphiswano lwemarike yedijithali namhlanje. Ukuthembela yimali yemeko yanamhlanje ye-ecommerce, yeyona nto iphambili ephembelela isigqibo somthengi sokuzibandakanya nomthengisi we-intanethi kwindawo yokuqala, ebeka isiseko sobudlelwane babathengi kunye nokuvuselela imfezeko yentengiselwano.
Ngaphandle kwentengiselwano yokuqala, ukukwazi ukuhlakulela ukunyaniseka kwabathengi kwixesha elide, ubudlelwane obude buba yinto ebalulekileyo. Ngenxa yoko, inkqubo yokubuyisela engenamthungo, elungele umthengi ivela njengophawu olubalulekileyo- uvavanyo lwe-litmus- olusetyenziswa ngabathengi ukukala kunye nokuqinisekisa ukuthembeka kunye nobume bomthengi obuphakathi kweqonga le-ecommerce kwibala lanamhlanje elikhuphisana kakhulu kwi-intanethi. Kuphela ngesicwangciso esilungileyo sokubuyela umva esinokuthi i-ecommerce igcine ngethemba abathengi kwaye ibagcine bebuya nangona ulindelo lwabo lukhula rhoqo.
Ngaphandle kwezi zinto zinxulumene nophawu kunye nomfanekiso, ukuncitshiswa kweendleko yenye indima ebonakalayo, ekhawulezileyo yento enokuthi incede ukubuyisela umva intshukumo njengoko iqinisekisa intshukumo engenamthungo yeemveliso umva, ngaloo ndlela ikhuthaza ukusetyenziswa kwakhona, ukurisayikilisha, kunye nokuthengiswa ngokutsha kweemveliso, ukunciphisa ngempumelelo imingcipheko kunye nokuvelisa amaxabiso kwaye isebenze njengesitshixo ekulawulweni okusebenzayo kokubuya kwemveliso elungileyo.
Izicwangciso eziliqili zokuphucula ukuhlehliswa kolungiselelo
Indlela yokuphucula
1. Umgaqo-nkqubo wembuyekezo ophakathi kwabathengi: Ukuseka umgaqo-nkqubo wezinto ezibuyisela umva ocacileyo, oguquguqukayo, kwaye ngokuthe gqolo ugxile kubathengi, kubandakanywa iindlela ezahlukeneyo zokubuya, ezifana nokuzithumela nge-portal ye-self-service portal kunye nekhowudi ye-QR yokulahla i-off-off kwinethiwekhi ebanzi yeendawo zevenkile ezenziwe ngokubambisana nabathengisi bendawo. La maziko embuyekezo aphakathi nendawo anokhetho oluninzi aqinisekisa ukusonjululwa kwemiba ekhawulezileyo kwiindawo zokubuya, ukuphucula ukusebenza kakuhle kwembuyekezo kunye nokubuyiselwa kwexabiso, kunye nokuququzelela ukutshintshiselana ngokubanzi.
2. Ulawulo lwembuyekezo oluzenzekelayo: Ukusebenzisa iinkqubo ezizenzekelayo kunye neziselubala, ezinje ngamaqonga asekelwe kwilifu, ukusetyenzwa ngokufanelekileyo kunye nokulandelela izigaba ezahlukeneyo zokubuyiselwa, utshintshiselwano, okanye iikhredithi. Le ndlela yomeleza ukuzithemba kunye nokwaneliseka kwabathengi ngokuqinisekisa inkqubo yokubuyela umva engenamthungo.
3. Inkqubo yotshintshiselwano elungelelanisiweyo: Qinisekisa imbuyekezo elungelelanisiweyo neguquguqukayo evumela abathengi ukuba batshintshe izinto ngokulula okanye bafumane ikhredithi yevenkile (iququzelela utshintshiselwano olulula), ukuphucula amava embuyekezo kunye nokugcinwa kwabathengi.
Indlela yokulawula esebenzayo
Ngelixa isicwangciso ngasinye esixoxwe ngasentla sijolise ekuphuculeni inkqubo yokubuyela umva, ukwamkela indlela yothintelo ejolise koonobangela bengcambu ngaxeshanye kubalulekile ngokulinganayo. Oku kufuneka kuvalwe ngokufanelekileyo iluphu, iqinisekise ukusebenza okuncomekayo ngakumbi kulungiselelo lokubuyela umva.
Kuba iimpahla ezonakeleyo okanye ezineziphene zichongwa njengesona sizathu siphambili sembuyekezo yabathengi, kubalulekile ukuphumeza imilinganiselo engqongqo yolawulo lomgangatho ngexesha lokwenziwa naphambi kokuthunyelwa ngenqanawa. Oku, nangona kunjalo, kufuneka kuxhaswe sisibonelelo esiphuculweyo sokuqokelelwa kwedatha kunye nokulandelela ubomi bemveliso, kunye nokusetyenziswa ngokucokisekileyo kohlalutyo lwedatha.
Indlela ehlanganisiweyo enjalo ibalulekile ekwenzeni ucazululo oluneenkcukacha lwezizathu zembuyekezo, ivula indlela yokuphuculwa komgangatho wemveliso, uyilo, kunye nolungiselelo. Ukongezelela, ukusekwa kwenkqubo yokubuyisela i-automated edibeneyo inceda ekulandeleni ngokufanelekileyo, ukuhlalutya, nokulawula imbuyekezo, ukunciphisa kakhulu ukwenzeka kwempahla eyonakeleyo.
Kwangaxeshanye, ukushukuxa imiba engqamene neshishini kwiingcambu zayo ikwayinto ephambili ekusonjululweni kwengxaki okusebenzayo. Oku kufuna ixesha elizinikeleyo kunye nokugxila ekuqondeni ngokucokisekileyo kunye nokulungisa ezi zizathu zisisiseko. Umzekelo, kumzi mveliso wefashoni, imiceli mngeni yokulinganisa ingancitshiswa ngokunikezela ngezikhokelo zobungakanani obuneenkcukacha, ingxelo yabathengi malunga nokulinganisa, kunye nezixhobo ezifanelekileyo ezifanelekileyo. Oku kunceda abathengi benze ukhetho oluchanekileyo lobungakanani ekuqaleni.
Ukongezelela, iinkcazo ezicacileyo, ezibanzi zeemveliso, ezongeziweyo ngemifanekiso esemgangathweni ophezulu kunye neenkcukacha ezicacileyo, zibalulekile ekuqinisekiseni ukuba imveliso efunyenweyo ihambelana nokulindelwe ngabathengi. Le ndlela inceda ukulungelelanisa oko abathengi bakulindeleyo kunye noko bakufumana ngokwenene, ukunciphisa ukungafani kunye nembuyekezo enokubakho.
Ikamva lolungiselelo lokubuyisela umva
Ukujonga phambili, njengeminye imiba ye-e-commerce, inkqubela phambili yetekhnoloji iya kuqhubeka nokubumba ikamva lokubuyela umva. Ukudityaniswa kwe-automation kunye ne-AI kulindeleke ukuba kuzise ukuqhubela phambili okubonakalayo, ukwandisa iinkqubo ngelixa kukwandiswa kokubini kunye nokulandeleka kwinkqubo. Ngokunxuseneyo, uzinzo, intsingiselo ephambili ephembelela ukhetho lwendlela yokuphila kunye nokusebenza kweshishini, ilungele ukumiliselwa ngokuthe ngcembe kuzo zonke iinkalo ezinxulumene nokuhanjiswa umva, ebonisa inyathelo eliya kwimisebenzi yoshishino enoxanduva ngakumbi kokusingqongileyo.
Ukuqhubela phambili kokubuyela umva kwi-ecommerce, nangona kuthembisa, akukho mingeni. Ukuziphatha kwabathengi kunye neemfuno zilindeleke ukuba zitshintshe njengoko i-ecommerce iguquka, ifuna izisombululo eziguquguqukayo nezilungelelanisiweyo zokubuya. Ukongeza, ubume bolawulo kunye nentlalontle kulindeleke ukuba buntsonkothe ngakumbi kunye nenkqubela phambili yetekhnoloji kunye nokwandiswa kweemeko zoshishino ezigubungela imida eyahlukeneyo, okunokwandisa uxinzelelo kwimisebenzi yolungiselelo lokubuyisela umva ukulungelelanisa nokuthobela imigangatho emitsha.
Lilonke, amashishini kulindeleke ukuba aqhubeke nokumanyanisa inkqubo yokubuyisela kunye nokudibanisa idatha yomjikelo wobomi bemveliso ukufezekisa ulawulo lolungiselelo lokubuyisela umva ukunciphisa ifuthe lembuyekezo kwimisebenzi yeshishini.
Ukubuya okuvuyisayo
Ukubuyisela umva izinto zibe ngumba obalulekileyo wokuhlangabezana neemfuno zabathengi kwimarike yanamhlanje. Ukuqonda iimfuno zabathengi yeyona nto iphambili, kunye nenkqubo yokubuyisela umva idlala indima ebalulekileyo ekusombululeni ezi mfuno kunye nokulungelelanisa izicwangciso kwindawo yentengiso eguqukayo.
Ukuphunyezwa kwemigaqo-nkqubo ye-customer-centric, ulawulo lokubuyisela oluzenzekelayo, kunye neenkqubo zotshintshiselwano ezilungelelanisiweyo zizicwangciso ezisisiseko zokuphucula ukulungiswa kwe-reverse.
Ukongeza, indlela yokujonga phambili ekulawuleni umgangatho, kunye neminye imveliso eqhelekileyo okanye imiba ethile kushishino ikwanceda ekunciphiseni imbuyekezo.
Ukuqhubela phambili, ukubuyisela umva ukuhanjiswa kumiselwe ukukhula, kuqhutywa yiteknoloji entsha kunye nokutshintsha iipatheni zabathengi. Olu kuqhubela phambili lunokuba lulawulo olulungelelanisiweyo lwembuyekezo, oluquka ingcamango “yokubuya okuvuyisayo” kumava e-e-commerce.
Fumana ngakumbi malunga nesi sihloko kwaye uhlale uhlaziyiwe kunye neendlela zamva nje kunye nokuqonda ngokundwendwela UCooig uyafunda-umthombo wakho wobutyebi beembono zeshishini kunye nokuqonda kweshishini.
Ngaba ujonge isisombululo solungiselelo kunye namaxabiso okukhuphisana, ukubonakala okupheleleyo, kunye nenkxaso yomthengi efikelelekayo? Jonga i Cooig.com Logistics Marketplace namhlanje.
