Kwi-tapestry ehlala iguquka yentengiso, kukho into ehlala ihleli: ixesha lonyaka. Kungaphezulu nje kwepateni; lutshintsho oluchubekileyo lweemvakalelo, utshintsho kwimo engqongileyo, kunye nokwehla nokuhamba kokuziphatha kwabathengi. Ixesha lonyaka ayingomandla ongenzi nto kodwa sisixhobo esiguqukayo nesinamandla esixhaswe yimibutho enolwazi.
Njengoko amaxesha onyaka etshintsha ukusuka kwelinye ukuya kwelinye, ngokunjalo iminqweno yabantu, iimfuno, kunye nenkuthazo ekhokela ukhetho, kwaye ekugqibeleni, izigqibo zokuthenga. Kwindawo yokubeka uphawu, ukukwazi ukuphembelela i-levers eziqhuba olu xhulumaniso luzala ilifa eliphawulweyo.
Ixesha lonyaka ayisiyonto nje apho amacebo okuthengisa avela khona. Endaweni yoko, sisixhobo esinamandla nesiguquguqukayo apho kwakhiwe khona amabali. Ikhuthaza unxibelelwano, hayi nje phakathi kwabathengi kunye neemveliso, kodwa phakathi kwabantu kunye nondoqo wophawu. Ngaphezu koko, kweli xesha lolwazi oluqhutywa yidatha, ixesha lonyaka limi njengequla lolwazi oluxabisekileyo. Ngokuqonda ubuqili kutshintsho lwamaxesha onyaka olukhuthaza abathengi, iibrendi zinokuvula impumelelo enkulu kwindawo yentengiso.
Ulindelo lwexesha kunye nesibheno
Ukuziphatha kwabathengi sisifundo esintsonkothileyo sesizathu, isiphumo kunye nethuba. Ixesha lonyaka lisebenza njengesixhobo esixhaswe kakuhle ziibrendi ukuphembelela izigqibo zokuthenga. Kukho amakhonkco engqondo amiliselwe ngokunzulu kwiresonance yeemvakalelo yexesha lonyaka. Ukuba sijonga unobangela kunye nesiphumo, i-crispness yokuwa, umzekelo, ivuselela iimvakalelo zentuthuzelo kunye ne-nostalgia. Impumelelo yophawu olunye ekubambiseni eli thuba iye yalichaza kwakhona igama kunye nesicwangciso sayo soshishino.
Ukubhiyozela unyaka wayo wama-20, esona siselo sidumileyo se-Starbucks sithathe umhlaba ngoqhwithela. Udumo lwePumpkin Spice Latte lufikelela kude ngaphaya kwesiselo esilula, esiqala ngobubanzi ukusuka kumculo ukuya kwi-general stereotypes. Yaziswa kwiminyaka emithandathu phambi kwePumpkin Spice Latte ngo-1997, iphulo lonyaka leNdebe yeRed Cup litsala abathengi, likhuphe iiwotshi zokubala, imigca ephuma ngomnyango, kunye namathuba okungenisa owakho umzobo woyilo. Ngale ndlela, uphawu lubambe izinto ezimbini zonyaka ngobuhle: ukufaka ulindelo lokubuya kwezinto ozithandayo ngexesha ngaxeshanye zivuselela imvakalelo yokutsala ukufumana imvakalelo "entsha".
Ixesha leSiko
Amaxesha onyaka enza imvakalelo yotshintsho kunye nemvakalelo yokuqhelana. Iimveliso eziphakamisa idatha yazo yabathengi ngamaxesha ahlukeneyo onyaka aphakamisa amaphulo azo kwaye anxibelelane nenani elithile labantu. Kwiimpawu ezifana neBudweiser, imibhiyozo yexesha lonyaka efana neSuperbowl inika ithuba elikhethekileyo lokubhenela abanye abaphulaphuli. Eyaziwa njengeyona ibiza kakhulu, kwaye idla ngokubonakala imikhankaso yonyaka, iintengiso zeSuperbowl zivelisa incoko ebalulekileyo kwiimpawu. La maphulo ahlala ahluka kububanzi, umxholo, isihloko, njl.njl. ejolise ekudaleni isibheno esisodwa. IBudweiser, nangona kunjalo, ihlala ithembekile kwimixholo ephambili yophawu lwayo: iClydesdales, izinja, ukusebenzisana, kunye nendalo. Ukwenza ulungelelwano phakathi kwamaphulo amatsha okubalisa amabali anemixholo yakudala iphinda isidima sikaBudweiser njengophawu lwaseMelika lwakudala.
Iibrendi ziphakamisa imisitho yamaxesha onyaka ukufaka imvakalelo yokuzingca ekwabelwana ngayo, phakathi kokhuphiswano, ukuqhuba, kunye nomngeni. Ixesha lonyaka leMidlalo ye-Olimpiki lisebenza njengendawo engundoqo yeempawu zokukhuthaza uvakalelo loqhagamshelwano nabathengi bazo. I-United Airlines idibanisa ukungaguquguquki kunye nedatha eyomeleleyo yabathengi ukuvuselela imvakalelo yomanyano lwesizwe kunye nehlabathi kunye nolangazelelo, ukulungelelanisa nomoya wemidlalo. Ngokwenza njalo, idala amava ohlobo angenamthungo abonisa intshinga yomsitho kwaye anxibelelane nzulu nesiseko sawo sabathengi abahlukeneyo.
Ixesha lonyaka kunye noZinzo
Ngokutshintsha kwamaxesha onyaka kuza neziganeko eziphinda-phindayo: izehlo ezenzeka unyaka nonyaka, ezifuna ukuveliswa rhoqo kwesibambiso sentengiso. Ngelixa ixesha lonyaka linika ithuba abathengisi, uzinzo ikwayeyona nkxalabo iphambili yabathengi kunye nomgaqo osisikhokelo kwiibrendi ezininzi, kwaye ezi mfuno zinokuchasa kufuneka zilungelelaniswe.
Kunyaka wesine olandelelanayo wentsebenziswano ye-SGK ne-ASICS, siye sacelwa umngeni wokufumana iindlela ezintsha zokubandakanya izenzo ezilungele indalo ekuvelisweni kwezixhobo zokwazisa kunye nemiqondiso yoMbaleko we-LA. Umxhasi ufune ukulungelelanisa izenzo zakhe nokuzibophelela kwayo kunye nefilosofi yophawu "yeNgqondo eSindi, uMzimba oZandileyo."
Ukuphendula kulo mngeni, i-SGK iphakamise isisombululo esisisiseko: ukusebenzisa izixhobo ezikhoyo. Endaweni yokulahla imiqondiso eyayisetyenziswa kwiminyaka edlulileyo, i-SGK icebise ukuba kuqokelelwe kwaye kuphindwe kuphindwe kuphindwe kuphindwe kuphindwe kusetyenziswe izixhobo zokubiya ngaphezulu kwe-1200 ezizikwemitha ezilinganayo. Lo mathiriyeli utshintshwe waba ziingxowa zokuthenga ze-GWP ezothusayo, ezizodwa nezikhethekileyo. Le ndlela ikrelekrele ayibonisi nje ubuhlakani be-SGK kodwa ikwaqaqambisa ukuzibophelela kwe-ASICS kwiindlela zokupakisha ezizinzileyo kulo msitho wonyaka.
Ngobomi besibini njengengxowa yegrosari ixesha elide emva kokuba ugqatso lwemidyarho lugqityiwe, izipho eziguquguqukayo nezihle ngoku zinciphisa ukuthembela kusetyenziso lweplastiki enye. Eli nyathelo lifumene i-SGK iphumelele kwiiMbasa zeTransform kuMntla Merika, ubungqina bomzekelo esiwubekayo kushishino.
Izimanga zonyaka kunye nokunqongophala
Ukulindela iintsingiselo zamaxesha onyaka kunye neemfuno zeemveliso zabathengi ngamanye amaxesha kunokuziva ngathi kwakha iphazili ngaphandle komfanekiso. Iimveliso zihlala zifuna iindlela zokuyila zokubamba abaphulaphuli babo ngondoqo wexesha lonyaka, besenza iimveliso ezivusa uchulumanco kunye nokuqamba izinto ezintsha. Ixesha lihamba ngokukhawuleza, kwaye iibrendi zithatha ithuba ngokuzisa iimveliso zamaxesha onyaka kunye noshicilelo olulinganiselweyo, ukuqhubela abathengi ukuba bazonwabisa ngoku. Ukuqonda i-nuance, nangona kunjalo, kubalulekile - imalunga nokungena kulindelo lwexesha lonyaka kwaye uyiguqulele kwiimveliso. Ngokomzekelo, iinyanga zasebusika zidla ngokubangela ukuba umntu afune ukuba sisityebi nobunewunewu. Iintlelo ezilinganiselweyo, xa zisenziwa ngokucingisisiweyo, zibambe amandla okuvelisa uchulumanco lokwenyani.
Ushicilelo olulinganiselweyo lweSnowflake Barrels lwenza loo nto kanye. Iphefumlelwe yinto ekhethekileyo yekhephu, umgqomo ngamnye awubi nje imveliso, kodwa ibali. Ukufumaneka okulinganiselweyo kukhulisa isibheno, ukuguqula i-whisky ye-barrel endala ibe ngubuncwane obudala. Oku akuwuphakamisi nje umfanekiso webhrendi, sisenzo esinzulu kukunyaniseka kwebrendi.
Ukongeza kwintlantsi yochulumanco, iimveliso zohlelo olunyiniweyo zisebenza njengethuba lokuqhuba injongo yophawu. Iimpawu zihamba ngohlobo lwe-metamorphosis, apho uphawu luthatha isizathu okanye injongo esekelwe kumaxabiso angaphaya kweshishini. U-Pringles kutshanje uye wasebenzisana kwakhona neqela lesisa lamadoda eliphambili, iMovember, ngeenzame zokuqhuba iincoko ezingakumbi malunga nempilo yengqondo yamadoda. Uphawu aluzange luthembise ngeminikelo kuphela kwisizathu, kodwa, ngenxa yokuveliswa kwezinto ezintsha zeqela le-SGK, liguqule amadevu e-iconic kaMnu. Ngeethos zebrendi ezigxile ekuncokoleni, ukwabelana, kunye nokuhlangana kunye, kunye nokuqhutywa kukaMovember ukukhuthaza iincoko ezivuleleke ngakumbi, ubambiswano lulungelelaniswa ngokugqibeleleyo kwiinzame zabo zokwenza abantu bathethe.
Amaxesha onyaka ayingobamakishi nje kwikhalenda; zizinto eziphambili eziqhuba uxhulumaniso lwabathengi. Ngokuqonda izinto ezintsonkothileyo ezikhethwa ngabathengi kunye nokutshintsha kwamaxesha onyaka, iibrendi zinokwenza amabali angeyonyani kuphela kodwa aphinde abe nentsingiselo. Iimveliso ezisebenzisa idatha yazo zinokukhulisa ubunyani bazo kwaye ziphucule imiyalezo yazo ukuze zijolise ngokuchanekileyo kwiminqweno kunye neminqweno yabathengi bazo. Embindini wayo, ixesha lonyaka liphila kubugcisa bokubalisa amabali. Ngokubaliswa kwamabali, iibhrendi zenza ibali elinokutshintsha ngokuhamba kwexesha, libandakanya undoqo wexesha ngalinye lonyaka kunye nokuvela kunye nabaphulaphuli babo. Amabali aba sisibuko esibonisa ixabiso, injongo, kunye neemvakalelo zophawu, ukwenza imibono yekamva.
Kule canvas eguquguqukayo yamaxesha onyaka, iibrendi zinethuba lokuphumelela. Ngokuqonda ukutyeba kwedatha yendalo yamaxesha onyaka kunye nokusebenzisa amandla okubalisa amabali, imibutho inokwandisa ukuvela kwexesha ukwakha uphawu olungaphelelwa lixesha.
Ellie Broady
U-Ellie nguMcebisi oManyeneyo ophumeleleyo nobuchule bokuphucula umsebenzi wobugcisa kunye nokupakisha ukuhamba komsebenzi, kunye nokuqhuba amalinge eqhinga angaphakathi. Ngesidanga seNzululwazi kwiNtengiso kunye nabancinci kubuNjineli boBuchwephesha kunye noShishino olusuka kwiDyunivesithi yaseMiami, u-Ellie uzisa umdibaniso owahlukileyo wolwazi lokuthengisa oluyilayo kunye nobuchule bobugcisa kwicandelo lokubonisana. Ukuthanda kwakhe ukwenza izinto ezintsha kumenza abe yi-asethi exabiseke kakhulu ekuphuculeni iinkqubo kunye nokuphucula ukusebenza kweshishini ngokubanzi. Ngerekhodi eqinisekisiweyo yempumelelo, u-Ellie uzinikele ekuncedeni amashishini ukuba afezekise iinjongo zawo ngokusebenzisa isicwangciso sobuchule kunye nezisombululo zokucinga phambili.
Umthombo ovela I-SGK
Ukuziphendulela: Ulwazi olubekwe ngasentla lunikezelwa ngu-sgkinc.com ngaphandle kwe-Cooig.com. I-Cooig.com ayenzi lumelo kunye neziqinisekiso malunga nomgangatho kunye nokuthembeka komthengisi kunye neemveliso.
