Ikamva lokuthengisa: Amava oMthengi aDityanisiweyo

Ikamva lokuthengisa liya kuchazwa yindawo yokuthengisa edibeneyo, apho abathengi banokutshintsha ngokungenamthungo phakathi kwamava omzimba kunye nedijithali.

Itekhnoloji ekhulayo efana ne-AR, i-VR, kunye ne-AI iya kudlala indima ebalulekileyo ekudaleni la mava aqhagamshelweyo ngokubonelela ngamava okuthenga obuqu kunye nokuntywila ajongana neemfuno kunye nezinto ezikhethwa ngumthengi ngamnye. Ezi teknoloji zinokusetyenziselwa ukwenza amava omntu kunye nokuntywila abandakanya abathengi kunye nokwahlula iibrendi kubantu okhuphisana nabo. Ishishini lentengiso liye latshintsha ngokukhawuleza kule minyaka ilishumi idlulileyo ngokwamkelwa kobu buchwepheshe butsha. Abathengisi ngoku banakho ukomeleza amava abathengi ngokubonelela ngohambo lokuthenga olulolwakho noluntywilayo. Eli phepha lijonge ukuphonononga indima ye-AR, i-VR kunye ne-AI kwixesha elizayo lokuthengisa kunye nendlela abaya kubumba ngayo amava adibeneyo.

AR kwintengiso

I-AR ibhekisa ekugqunyweni komxholo wedijithali kwihlabathi elibonakalayo, ngokwesiqhelo kusetyenziswa i-smartphone okanye ithebhulethi. I-AR ingasetyenziswa kwishishini lokuthengisa ukubonelela abathengi ngamava okuthenga antywilayo kunye nokunxibelelana. Abathengi banokusebenzisa i-AR ukuzama iimpahla phantse, babone ifenitshala kwikhaya labo, okanye babone ukuba umthunzi we-lipstick uya kujongeka njani xa sele ufakiwe. Umzekelo, i-IKEA's Place app isebenzisa i-AR ukuvumela abathengi ukuba bajonge ifenitshala emakhayeni abo ngaphambi kokuba bathenge. Oku kunciphisa amathuba okuba nembuyekezo kwaye kuphucule amava okuthenga ngokubanzi.

I-AR ingasetyenziselwa ukuphucula amava asevenkileni. Abathengisi banokusebenzisa i-AR ukubonelela abathengi ngolwazi malunga neemveliso, ezinjengezithako okanye uphononongo, ngokuskena imveliso nge-smartphone yabo. I-AR ingasetyenziselwa ukwenza iziboniso ezisebenzisanayo okanye imidlalo ebandakanya abathengi kwaye ibakhuthaze ukuba bachithe ixesha elininzi evenkileni. La mava aphuculweyo eselula akhawuleza abe yinto elindelweyo kumthengi wokuqala wedijithali.

VR kwintengiso

Itekhnoloji ye-VR yenza indawo yedijithali entywilayo ngokupheleleyo elinganisa umhlaba obonakalayo. Kwintengiso, i-VR inokusetyenziselwa ukwenza iivenkile ezinokuthi abathengi bazihlole kwaye banxibelelane nazo. Oku kuvumela abathengi ukuba bafumane iimveliso ngendlela entywilayo kunye nebandakanyayo, enokukhokelela ekuthengisweni okwandisiweyo kunye nokunyaniseka kwabathengi.
I-VR ingasetyenziselwa ukwenza amagumbi omboniso apho abathengi banokwenza ngokwezifiso kwaye babone iimveliso ngaphambi kokuthenga. Oku akuphuculi kuphela amava okuthenga kodwa kunciphisa imfuno yoluhlu lwezinto eziphathekayo. I-VR ingasetyenziselwa ukuqeqesha abasebenzi okanye ukulinganisa iimeko, ezifana nevenkile exakekile ngexesha lokuthenga iholide. Oku kunokunceda abathengisi baphucule ukusebenza kakuhle kunye nokunciphisa iindleko.

I-AI kwintengiso

I-AI ibhekisa kubuchule bomatshini bokwenza imisebenzi edla ngokufuna ubukrelekrele bomntu, njengokufunda, ukuqiqa, kunye nokusombulula iingxaki. I-AI ingasetyenziswa kwishishini lokuthengisa ukwenza ngokwezifiso uhambo lokuthenga kumthengi ngamnye. Ngokomzekelo, abathengisi banokusebenzisa i-AI ukuhlalutya idatha yabathengi, njengembali yokuthenga kunye nokuziphatha kokukhangela, ukwenza iingcebiso zemveliso zomntu okanye unikeze ukukhushulwa okujoliswe kuyo.

I-AI ingasetyenziselwa ukuphucula ukusebenza kakuhle ngokuzenzekela imisebenzi efana nolawulo lwe-inventri, ukulungiswa kwekhonkco lokubonelela, kunye nenkonzo yabathengi. Oku kunokunceda abathengisi banciphise iindleko kunye nokuphucula amava omthengi ngokubanzi.

Ngelixa ilizwe elihambahambayo, lentlalontle linika amathuba abalulekileyo kubathengisi, kukwakho nemingeni emininzi ekufuneka isonjululwe. Omnye weyona miceli mngeni inkulu sisidingo sokudala amava angenamthungo kwaye angaguquguqukiyo kuwo onke amaqonga kunye neendawo zokuchukumisa, kubandakanya ivenkile, i-intanethi, kunye neselula. Iibrendi kunye nabathengisi kufuneka bahlengahlengise indlela yokucwangcisa, ukucwangcisa, kunye nokuqaliswa kwemveliso kunye nokubaliswa kwamabali ukuhlangabezana nolindelo olutsha, oludityanisiweyo lwabathengi.

Owona mngeni mkhulu ziindleko kunye nobunzima bokuphumeza obu buchwepheshe. Abathengisi kufuneka baziqhelanise nale nyani intsha ngokukrazula incwadi yokudlala yakudala kwaye bacinge malunga nokutyala imali ngokwahlukileyo ekuhambeni kwabo kwisicwangciso sentengiso.

Amanyathelo okuthathwa:

1. Chaza ukuba obu buchwepheshe buvelayo bunokuxhasa njani ngakumbi amaqhinga ophawu lwakho okanye amava okuthengisa.
2. Fumana amathuba okubuyisela uhlahlo lwabiwo-mali kutyalomali kumava adibeneyo.
3. Qhuba ukusebenzisana, ukusebenza ngokunqamlezayo, ukucwangcisa. Iqela elidibeneyo liya kuzisa amava angenamthungo ngakumbi.
4. Cinga kakhulu, sebenza kancinci, kwaye uhambe ngokukhawuleza! Fumana amathuba afanelekileyo alawulekayo okuphinda-phinda, ukufunda nokungqina iikhonsepthi ezinokukhula kwaye zivele ngesantya sobuchwephesha kunye nenkcubeko.

Malunga noChristopher Massaro

UChris lishishini elikhokela impembelelo kurhwebo kunye noyilo lwebrand, kunye nomsebenzi onikezelweyo ukuhambisa amava akumgangatho wehlabathi wabathengi. UChris ukhokele ukuyila ekuxhaseni ezona mveliso zikhulu nezinempembelelo kwizihlangu, iimpahla, izinto zombane zabathengi, kunye nokutya kunye nesiselo. Ngo-2020, uChris wathiywa igama loYilo: uRetail's 40 under 40, eqaphela impumelelo yakhe kuyo yonke iminyaka yakhe engama-20 kwishishini. Ngaphambi kokujoyina i-SGK, uChris wayeliqabane lomthengi kwindima yoMlawuli weGlobal Creative kwi-Under Armor. Njenge-VP, i-Creative & Design kwi-SGK, uChris okwangoku ukhokela amaqela okudala amava e-SGK Brand

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