Iintlobo zeNtengiso yeDijithali: Ulwazi oluBalulekileyo lokuKhula kweShishini

Ukuba awukaqapheli okwangoku, funda ngokwahlukileyo iintlobo zentengiso yedijithali akubalulekanga nje, ngumahluko phakathi kobomi nokufa kwihlabathi lanamhlanje lentengiso. Qalisa uhambo lomlingo kunye nathi isikhokelo kwintengiso yedijithali ubukhosi. Siza kukunceda uqonde iindidi ezahlukeneyo zentengiso yedijithali & nokuba zingasetyenziswa njani ukukhulisa ishishini lakho. Ukusuka kwiintengiso zokuhlawula-ngonqakrazo ukuya kwintengiso yemidiya yoluntu, zininzi iinketho onokuthi uziphonononge.

Sijoyine njengoko siguqula indlela ozibona ngayo iintengiso zedijithali kunye nendlela ozisebenzisa ngayo kwishishini lakho. Masiphonononge ilizwe leentlobo ngeentlobo zentengiso yedijithali kwaye sihambe kuhambo olunika umdla kunye.

ISISHWANKATHELO
Yintoni iNtengiso yeDijithali?
IiNtengiso zeDijithali ziyiphembelele njani iMeko?
Ukubaluleka kweNtengiso yeDijithali
Inkqubo yeNtengiso yeDijithali
Ukuqonda Iindidi ezahlukeneyo zeNtengiso yeDijithali
Amacandelo aPhambili kwiintlobo ezahlukeneyo zeNtengiso yeDijithali
Iimodeli zamaxabiso kwiindidi ezahlukeneyo zentengiso yeDijithali
Indlela yokukhetha iQhinga leNtengiso yeDijithali eLungileyo
IiNtengiso zeDijithali iiNtengiso kunye neNgcaciso yekamva
Imibuzo ebuzwa qho

Yintoni iNtengiso yeDijithali?

Intengiso yedijithali iyaziwa njengeshishini elikhawulezayo, eliguqukayo. Inokufikelela kubaphulaphuli kwihlabathi liphela. Isebenzisa amandla e-intanethi. Isebenzisa amacebo aqhutywa yitekhnoloji ukubandakanya abathengi abanokubakho ngokuthe ngqo ngomxholo wentengiso onomtsalane.

Iintengiso zedijithali zihambisa umxholo kubaphulaphuli ekujoliswe kubo kusetyenziswa amajelo ahlukeneyo e-intanethi, njengeenjini zokukhangela, iiwebhusayithi, amaqonga eendaba ezentlalo kunye nee-apps, ii-imeyile, kunye nezicelo zeselula. Intengiso yanamhlanje ivumela amashishini ukuba anxibelelane nabathengi ngokufanelekileyo nangokuguquguqukayo, okukhokelela ekwandeni kolwazi lophawu kunye nembuyekezo ephezulu kutyalo-mali lwabo.

Amashishini kufuneka aqonde ngokwahlukileyo iintlobo zentengiso yedijithali ukubanceda bagqame. La maqhinga aya kukhokelela kuhlumo oluncomekayo kwaye enze amashishini akhuphisane ngakumbi.

IiNtengiso zeDijithali ziyiphembelele njani iMeko?

Iintengiso zedijithali zibonelela ngeendidi zamaqonga okunxibelelana nabathengi kwiihambo zabo zedijithali. Oku kuvumela ukwahlulwa okujoliswe kuko kunye nobuntu bamathuba okuthengisa. Oku kuvumela ukuba imiyalezo ihanjiswe ngexesha elifanelekileyo kubaphulaphuli ekujoliswe kubo, okukhokelela kumazinga aphezulu okuguqulwa.

Ngaphezu koko, izakhono zokuhlalutya zeentengiso ziguqule iinkqubo zokwenza izigqibo. Izixhobo ezahlukeneyo ziyafumaneka ukuhlalutya, ukulandelela, kunye nokuxela ukusebenzisana kwabathengi. Oku kunika ingqiqo ebalulekileyo. Le ndlela eqhutywa yidatha yenza uhlengahlengiso lwexesha langempela kwizicwangciso zokuthengisa ezisekelwe kwiziphumo.

Ukubaluleka kweNtengiso yeDijithali

Iintengiso zedijithali zibalulekile kumashishini namhlanje. Nazi izizathu eziphezulu zokuba kutheni iintengiso zedijithali zibalulekile kwimpumelelo kwimarike yanamhlanje.

Ukufikeleleka ngokubanzi: Kulula ukukhulisa isiseko sabathengi bakho kwaye ungene kwiimarike ezintsha xa unokunxibelelana nabaphulaphuli bakho nge-intanethi. Ngeentlobo ezahlukeneyo zentengiso yedijithali, iinkampani zinokujolisa kwimiyalezo yazo kubantu abathile. Basenokuyisebenzisa ukumisela ukuba yeyiphi imidla kunye nokuziphatha kwabantu.

Impumelelo yoNyaka: Amaqonga eDijithali axabisa kakhulu kwaye ayasebenza kuneendlela zentengiso zemveli ezinje ngoshicilelo, unomathotholo, kunye nomabonakude. Amashishini anokwandisa inkcitho yawo yeentengiso ngokuhlalutya idatha kunye nokwenza ukhetho oluqhutywa yidatha.

Ukuguquguqulwa: Iindidi ezahlukeneyo zeqonga leentengiso zedijithali zivumela amashishini ukuba alungelelanise izicwangciso zabo njengoko kufuneka. Ngokuhlalutya indlela abasebenzisi abasebenzisana ngayo neentengiso, iimpawu zinokwenza utshintsho oluya kuphucula ukusebenza kwamaphulo abo. Amashishini anokuhlala phezulu kukhuphiswano ngokuziqhelanisa nezinto ezikhethwa ngabathengi.

Indlela eyenzelwe wena: Iintengiso zedijithali zivumela abathengisi ukuba balungelelanise umyalezo wabo ngokusekelwe kwindlela yokuziphatha yabasebenzisi be-intanethi, izinto abazithandayo, kunye nezinto abazithandayo. Le ndlela yobuqu inceda amashishini ukuba abandakanye abaphulaphuli abajolise kubo, kwaye oko kukhokelela ekubandakanyekeni okuphezulu kunye namazinga okuguqulwa.

Iziphumo ezinokulinganiswa: Iiplatifti zedijithali zibonelela ngohlalutyo olwenza ukuba amashishini abeke iliso kwiinzame zabo zentengiso ngokuchanekileyo. Le datha ixabiseke kakhulu ekuhloleni imbuyekezo kutyalo-mali (ROI) kunye nokwenza izigqibo eziphucula ukusebenza ngokupheleleyo kwamaphulo edijithali.

Inkqubo yeNtengiso yeDijithali

Intengiso yedijithali isebenza ngokucofa ngokucofa okanye ngokuhlawula ngokujonga, iqinisekisa ukuba umthengisi uhlawuliswa kuphela xa intengiso icofa okanye ijongwa. Inkqubo yokwenza iintengiso ibandakanya amanyathelo amaninzi:

• Inyathelo 1: Umthengisi useka iphulo ngeqonga leentengiso. Bachaza abaphulaphuli babo, uhlahlo lwabiwo-mali, kunye neenjongo zephulo.
• inyathelo 2: Iqonga leentengiso lisebenzisa idatha kunye ne-algorithms ukubeka iintengiso apho zinokuthi zibonwe ngabaphulaphuli abachaziweyo.
• inyathelo 3: Xa umsebenzisi enxibelelana ne-intanethi (ekhangela ixesha okanye endwendwela iwebhusayithi), iqonga leentengiso livavanya ukuba zeziphi iintengiso eziyeyona zifanelekileyo kuloo msebenzisi.
• inyathelo 4: Eyona ntengiso ifanelekileyo enebhidi ephezulu iya kuboniswa kumsebenzisi.
• inyathelo 5: Ukuba umsebenzisi ucofa intengiso, umthengisi uhlawuliswa ngokusekelwe kwimodeli yeendleko ezikhethiweyo.

Ngokuqonda indlela intengiso yedijithali isebenza ngayo, amashishini anokwenza izigqibo ezinolwazi kwaye enze amaphulo eentengiso asebenzayo kakhulu.

Ukuqonda Iindidi ezahlukeneyo zeNtengiso yeDijithali

 Iindidi ezili-10 ezahlukeneyo zeNtengiso yeDijithali

1. Bonisa iiNtengiso
2. Intengiso yokukhangela ehlawulelweyo
3. Iintengiso zeVidiyo
4. Intengiso ye-imeyile
5. Intengiso yeendaba zeNtlalo
6. Intengiso yaBantu
7. Intengiso yomsindo
8. Intengiso eselfowuni
9. Ukubuyisela iNtengiso
10. Intengiso ye-Influencer

# 1 bonisa iiNtengiso

Iintengiso zokubonisa ziintengiso zedijithali ezisebenzisa uyilo olunomtsalane, olufana nemifanekiso okanye umbhalo, ukukhuthaza imveliso okanye inkonzo. Ungazifumana kwiiwebhusayithi, iinethiwekhi zentlalo, kunye namanye amaqonga e-intanethi.

iimpawu

1. Imibono ekhangayo: Iintengiso ezibonwayo ezisebenzayo zibandakanya imizobo kunye nemifanekiso ukuze utsale umdla kwaye wenze umdla.
2. Umyalezo ocacileyo: Intengiso ebonakalayo kufuneka ihambise umyalezo wayo ngokufutshane kwaye ngokungathandabuzekiyo.
3. Shayela kwisenzo: Iintengiso kufuneka zibandakanye ukubizelwa esenzweni (CTA) ekhuthaza abasebenzisi ukuba bathathe inyathelo (umz., “Thenga Ngoku” okanye “Funda Ngakumbi”).

benefits

1. Ukufikelela Okubanzi: Iintengiso ezibonakalayo zinokufikelela kubaphulaphuli abaninzi njengoko zinokuboniswa kwiiwebhusayithi ezininzi kunye namaqonga.
2. Intengiso ekujoliswe kuyo: Iintengiso ezibonakalayo zinokujolisa kumacandelo athile abaphulaphuli ngokusekwe kumanani abantu, imidla, okanye ezinye izinto.
3. Ukusebenza kweendleko: Iintengiso ezibonakalayo zinika abathengisi indlela efikelelekayo yokufikelela kubaphulaphuli ababanzi, nokuba kuhlahlo lwabiwo-mali olunyiniweyo.

Tips

1. Sebenzisa imifanekiso ekumgangatho ophezulu: Kubalulekile ukuba neembonakalo ezibukhali ezitsala umdla wabantu kwaye ushiye imbonakalo entle yohlobo lwakho.
2. Nceda uyigcine ilula: Uyilo olucocekileyo, olungaxutywanga lwenza intengiso yakho ikhumbuleke ngakumbi kwaye kube lula ukuyiqonda.
3. Linge ngeefomathi zentengiso: Zama iintengiso ezinje ngemifanekiso engatshintshiyo, oopopayi, okanye iividiyo ukubona ukuba yeyiphi esebenza ngcono kwiphulo lakho.
4. Lungiselela izixhobo eziphathwayo: Qinisekisa ukuba iintengiso zakho ziyilwe kakuhle kwaye ziphendula kwii-smartphones kuba abasebenzisi abaninzi bajonga i-intanethi besebenzisa iifowuni zabo.
5. A/B Vavanya iintengiso zakho: Thelekisa iiyantlukwano zeentengiso zakho, ezifana nokubizelwa esenzweni, imifanekiso, okanye imiyalezo. Oku kuya kukunceda uqonde ukuba yeyiphi inguqulelo esebenza ngcono ukunyusa iphulo lakho.

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#2 Ihlawulwe Intengiso yoKhangelo

Intengiso yokukhangela ehlawulweyo lolunye uhlobo lwentengiso yedijithali. Ivumela iibrendi ukuba zibonise iintengiso kumaphepha eenjini zokukhangela (SERPs), zijolise kubasebenzisi abakhangela amagama angundoqo.

iimpawu

1. Amagama angundoqo ekujoliswe kuwo: Abakhangisi banokugxila kwiintengiso zabo ngokusekelwe kwimibuzo yokukhangela.
2. Hlawula ngokucofa (PPC): Abakhangisi bahlawula kuphela xa abasebenzisi becofa iintengiso zabo.
3. Ukubekwa kwentengiso: Iintengiso zinokubekwa phezulu okanye ezantsi kweeSERPs (amaphepha eziphumo zenjini yokukhangela).
4. Iifomathi zentengiso: Kukho iifomati ezifumanekayo zeentengiso, kuquka umbhalo, imifanekiso, kunye nezandiso.

benefits

1. Ukubonakala: Iintengiso zakho zinokuvela ngaphezulu kweziphumo zophendlo lwendalo, zinike ukubonakala okukhulu.
2. Ukufikelela Abaphulaphuli: Ungajolisa ngokukodwa abaphulaphuli abakhangela iimveliso okanye iinkonzo zakho.
3. ITrafikhi yangoko: Ukuvelisa itrafikhi kwiwebhusayithi yakho emva kokuqaliswa kwephulo lakho lentengiso kunokwenzeka.
4. Umlinganiselo wokuSebenza: Ungalandelela ngokulula iimetriki ezifana nokucofa, ukuguqulwa, kunye nokubuya kutyalo-mali (ROI).

Tips

1. Uphando elingundoqo: Sebenzisa izixhobo zokuchonga amagama angundoqo aneenjongo eziphezulu ezinxulumene neemveliso zakho.
2. Imihla yokuLungisa: Qinisekisa ukuba iphepha lakho lokufika lifanelekile kwaye libandakanya ngelixa ukhuthaza ukuguqulwa.
3. Testing: Vavanya rhoqo izinto zeentengiso zakho, njengezihloko kunye neenkcazelo, ukuze usebenze ngokugqibeleleyo.
4. Ulawulo lohlahlo-lwabiwo mali: Seta kwaye uhlengahlengise iibhidi ngokwesicwangciso sokwandisa i-ROI ngelixa ulawula ngokufanelekileyo uhlahlo lwabiwo-mali lwakho.
5. Izandiso zeNtengiso: Sebenzisa izandiso zentengiso ukubonelela ngolwazi kunye nokuphucula imilinganiselo yokucofa. Iintengiso zevidiyo zithathwa njengezaneleyo kuba zitsala umdla wababukeli. Ezi ntengiso zisebenzisa indibaniselwano yezinto ezibonwayo ezikhangayo kunye nezinto ezivakalayo, zizenza zibonakale zivuselela.

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#3 Iintengiso zeVidiyo

Iintengiso zevidiyo yenye yezona ndlela zisebenzayo zentengiso njengoko zithimba ingqalelo yabaphulaphuli. Ziyavuselela ngokubonakalayo, ngokubanzi zinemifanekiso eshukumayo kunye nesandi. Ezinye iimpawu eziphambili zeentengiso zevidiyo ziquka:

iimpawu

1. Imifanekiso ekhangayo: Iintengiso zevidiyo zidibanisa isandi kunye nokubonwayo ukuxelela ibali elinyanzelisayo, ukudala ukubandakanyeka okuqinileyo ngokweemvakalelo okunyanzela ababukeli ukuba bathathe isenzo esifunwayo.
2. Kujoliswe kakhulu: Ngamaqonga edijithali, ungabonisa iintengiso zevidiyo kwiidemografi ezithile, uvumela imiyalezo eyeyakho kunye namazinga oguqulo aphuculweyo.
3. Ukungafani: Iintengiso zevidiyo zinokuba ngeendlela ezininzi – zimfutshane okanye zinde, zenziwe oopopayi okanye zifotwe, ziyahlekisa okanye zizimisele. Ke, bavumela ukubonakaliswa kokuyila kunye nokutsha.

benefits

1. Amazinga okugcina angcono: Kukho ithuba eliphezulu lokukhumbula umyalezo wakho ukuba uboniswe ngefomathi yevidiyo
2. Ukuphuculwa kwe-SEO: Iividiyo zinokuphucula iinzame zakho ze-SEO, njengoko iinjini zokukhangela zibeka phambili umxholo otyebileyo wemidiya.
3. Ukwandiswa kokwabelana ngentlalo: Iividiyo kwabelwana ngazo ngakumbi kwimidiya yoluntu kunalo naluphi na olunye uhlobo lomxholo, ngaloo ndlela ukwandisa ukufikelela kwakho.
4. Amazinga oguqulo aphezulu: Iintengiso zevidiyo ezibandakanya kakhulu zihlala zikhokelela kumazinga aphezulu enguquko kunezinye iifom zentengiso.

Tips

1. Yazi abaphulaphuli bakho: Ukuqonda into ehambelana nomxholo othetha nabaphulaphuli bakho yeyona ndlela ilungileyo yokufikelela kubo.
2. Balisa ibali: Ukubalisa amabali kunokutsala umdla wabaphulaphuli bakho kwaye wenze iintengiso zakho zikhumbuleke ngakumbi.
3. Faka umnxeba-esenzweni: Soloko ubandakanya ubizo lokuya esenzweni olucacileyo nolufutshane ukukhokela ababukeli kumanyathelo alandelayo.
4. Vavanya iifomathi ezahlukeneyo: Linga ngezinye iifomati kunye nezimbo ukuze ufumane ezona zilungileyo kubaphulaphuli bakho. 

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#4 Intengiso ye-imeyile

Masijike sigxile kwintengiso ye-imeyile, iqhinga elisebenzayo lokuthengisa kwi-intanethi. Intengiso ye-imeyile igcine umtsalane nangona itekhnoloji ivela kunye nokutshintsha ukuziphatha okulawulwayo. 

iimpawu

1. zobuqu: Intengiso ye-imeyile ikuvumela ukuba ulungelelanise umxholo ngokwezinto ozikhethayo kunye neemfuno zomsebenzisi ngamnye. Ngezixhobo zokwahlula kunye nezomntu okhoyo, ukudala umxholo ngoku kuyenzeka.
2. Ukulinganisa: Intengiso ye-imeyile inikezela ngenzuzo yokulinganisa ukusebenza kwayo. Uyakwazi ukulandelela iimetriki: ukucofa-ngokusebenzisa amaxabiso, amaxabiso avulekileyo, kunye namakhonkco.
3. Ukusebenza kweendleko: Ngokungafaniyo neendlela zentengiso ezifuna uhlahlo lwabiwo-mali, intengiso ye-imeyile iyafikeleleka, iyenza ibe lukhetho olusebenzayo kumashishini abo bonke ubukhulu.

benefits

1. Abaphulaphuli ekujoliswe kubo: Intengiso ye-imeyile yenza ukuba ufikelele kubaphulaphuli nangaliphi na ixesha, ikhuthaza ubudlelwane nabathengi abanokubakho, abakhokelayo, kunye nabathengi abakhoyo.
2. UKwandiswa koLwazi lweBrand: I-imeyile nganye iveza abathengi kwishishini lakho kunye nebhrendi, ukwakha ukuqhelana kunye nokukhuthaza ukunyaniseka.
3. Impembelelo ekhawulezileyo: Intengiso ye-imeyile ikhuthaza isenzo esikhawulezileyo. Ingaba ufumana impendulo, ukubhalisela i-webinar, ukuthenga, okanye ukutyelela iwebhusayithi yakho, ukulandelela kunye nokulinganisa ukusebenzisana komsebenzisi kuvumela ukuguqulwa ngokusekelwe ekubandakanyekeni kwabo.

Tips

1. Yenza Imizila Yesifundo Ebandakanyekayo: Bamba ingqalelo yabaphulaphuli bakho ngemigca enomtsalane. Olu phawu lokuqala ludlala indima yokubaqinisekisa ukuba bavule i-imeyile yakho.
2. Hambisa ixabiso: Qinisekisa ukuba umxholo wee-imeyile zakho unika abamkeli ngeentengiso ezikhethekileyo, iingcebiso eziluncedo, okanye iindaba ezibonisa ukuqonda—ukuze zibenze baxabiseke kubo.
3. Friend Friendly: Lungiselela ii-imeyile zakho ukuba zisebenziseke kwiselfowuni ukuze zijongwe ngokulula kwaye zidityaniswe nazo kwizixhobo.

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#5 Intengiso kwiMedia yeNtlalo

Intengiso kwimidiya yoluntu sisixhobo esisebenzayo amashishini abo bonke ubukhulu banokusisebenzisa ukunxibelelana nabathengi babo. Ibonelela ngeempawu, iingenelo ezininzi, kunye neengcebiso zobuchule zokukunceda ufezekise iinjongo zeshishini lakho.

iimpawu

1. Ujoliso: Ngokungafaniyo nezinye iindlela zentengiso, intengiso kwimidiya yoluntu ivumela ukuba sijolise kubaphulaphuli esibafunayo ngokuchanekileyo ngokusekelwe kwiminyaka, isini, kunye nendawo.
2. Ukusebenza kweendleko: Inika inketho efikelelekayo xa kuthelekiswa neendlela zentengiso zemveli. Ulawula ukuba unqwenela ukutshala imali kangakanani kwimikhankaso yakho yentengiso.
3. Ukudibana: Imidiya yoluntu ivumela unxibelelwano lwexesha lokwenyani kunye nabasebenzisi. Unokufumana impendulo yomsebenzisi kumxholo wakho ngamagqabaza, ukuthanda, kunye nezabelo.

benefits

1. Ulwaziso lwebrand: Iphucula ukubonakala kwebhrendi yakho kwaye yandise ukufikelela kwayo phakathi kwabathengi.
2. Yandisa iTrafikhi: Ngokusebenzisa amajelo eendaba ezentlalo ukuze wabelane ngomxholo wakho, unokunyusa kakhulu itrafikhi ejoliswe kwiwebhusayithi yakho.
3. Ukuphuculwa kweeNjini zoPhando: Imiqondiso yentlalo, njengezabelo kunye nezinto ezithandwayo, zinamandla okuba nefuthe kwizinga lenjini yokukhangela kakuhle.

Tips

1. Gcina uphawu: Qinisekisa ukuba iiprofayili zakho zemidiya yoluntu kunye nezithuba zihambelana nomfanekiso ofuna ukuwenza iprojekthi yohlobo lwakho.
2. Zibandakanye nabaphulaphuli bakho: Ukuphendula kwizimvo kunye nemiyalezo evela kubaphulaphuli bakho kunceda ukwakha ubudlelwane obuluqilima kunye nabo.
3. Umgangatho phezu kobuninzi: Kunokuba uthumele umthamo omkhulu womxholo, beka phambili ukudala izithuba ezifundisayo nezibandakanyayo.
4. Beka iliso kwaye ulungise: Gcina iliso ekusebenzeni kweentengiso zakho kwaye wenze uhlengahlengiso oluyimfuneko ukuze uqinisekise ukuba zifikelela ngokufanelekileyo kubaphulaphuli ekujoliswe kubo.

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#6 Iintengiso zemveli 

Iintengiso zomthonyama ziye zanda kakhulu kumashishini ukufikelela kubaphulaphuli bawo ngobuchule nangokubandakanyekayo. Ngokungafaniyo nentengiso yemveli, enokuthi iphazamise kwaye ibonakale, intengiso yemveli idibana nendawo yayo, inikezela ngamava angaphantsi kokuphazamiseka kubathengi. 

iimpawu

1. Umdibaniso ongenamthungo: Iintengiso zomthonyama zinokudityaniswa ngokungenamthungo kwiqonga elivela kulo, kwaye imo kunye nomsebenzi walo unokudityaniswa.
2. Gxininisa kwiXabiso: Isiqulatho esinikezelwe ngeentengiso zemveli sithande ukuba luncedo kwaye songeza ixabiso kumava omthengi kunokuthengisa nje imveliso. 
3. Ukufaneleka kwabaphulaphuli ekujoliswe kuko: Iintengiso zilungiselelwe ukulungelelanisa izinto ezinomdla kunye nokuziphatha kwabaphulaphuli ekujoliswe kubo beqonga ezibonakala kulo.

benefits

1. Uthethathethwano olwandisiweyo: Kuba iintengiso zomthonyama zingaphazamisi amava omsebenzisi, zibona amazinga othethathethwano aphezulu kuneentengiso zesiqhelo. 
2. Amazinga oGuqulo angcono: Iintengiso zomthonyama, ngokubaluleka ngakumbi kunye nokungaphazamisi, kunokukhokelela kumazinga angcono okuguqulwa. 
3. Imboniselo yeBrand ephuculweyo: Iintengiso ezifihlakeleyo zinciphisa ukuxhathisa kubaphulaphuli, ngaloo ndlela ziphucula ukuqonda kwebrendi kunye nokuthembela.

Tips

1. Yazi abaphulaphuli bakho: Yenza umxholo osebenzayo ngokuqonda indlela abaphulaphuli bakho abaziphatha ngayo kwi-intanethi, iimfuno, kunye nezinto ezinomdla.
2. Khetha iQonga eliLungileyo: Khetha amaqonga apho abantu ojolise kubo basebenza kwaye intengiso yakho inokudibanisa ngokugqibeleleyo nomxholo.
3. Yenza Umxholo oQhelekileyo: Qinisekisa ukuba umxholo wakho uyabandakanya, unolwazi, kunye nomgangatho. Ifanele ikwazi ukutsala abaphulaphuli ngokwayo.
4. Hlalutya uze Uphucule: Hlalutya rhoqo ukusebenza kweentengiso zakho. Lungisa indlela yakho yokufumana iziphumo eziphezulu.

umzekelo

#7 Intengiso yomsindo

Intengiso yomsindo yifomu ejolise kubaphulaphuli abathile ngokusebenzisa amaqonga onomathotholo ahlukeneyo afana nerediyo, iipodcasts, kunye neenkonzo zokusasazwa kwedijithali.

iimpawu

1. UQhagamshelwano loBuqu: Intengiso yomsindo iseka umoya osondeleleneyo nomphulaphuli, ivumela iibrendi zakhe unxibelelwano lweemvakalelo. 
2. U ku lungiswa: Iintengiso zeaudio zinokuguqulwa okanye zilungiselelwe ukuba kujoliswe kubaphulaphuli beenkqubo okanye izikhululo ezithile. 
3. voco: Intengiso yeaudio ibhetyebhetye ngokumalunga nexesha, ubude kunye nomxholo. Iintengiso zinokuqala ukusuka ngokukhawuleza, kugqabhuko olufutshane ukuya kwiifomati ezineenkcukacha, ezinde ngokuxhomekeke kumyalezo kunye neqonga elisetyenzisiweyo. 
4. Ukubonakala: Nangona zisekelwe kwi-audio, ezi ntengiso zinokubonakala okuphezulu ngenxa yokukwazi ukufikelela kubaphulaphuli ababanzi nangaliphi na ixesha, ngenxa yobuninzi bezixhobo zomsindo.

benefits

1. UkuFikelela okwandisiweyo: Ngobubanzi obubanzi bamaqonga omsindo akhoyo namhlanje, amashishini anokufikelela kubuninzi babantu abahlukeneyo. 
2. Isebenza kakuhle emalini: Iindleko zemveliso kunye nokuhanjiswa kweentengiso ezirekhodiweyo ziphantsi kunezo zeendlela ezibonakalayo ezifana ne-TV okanye ushicilelo. 
3. uthethathethwano: Umsindo uvuselela intelekelelo, wenze ukuba umsebenzisi abandakanyeke ngakumbi kwaye afaneleke ukugcina umyalezo. 
4. Ireyithi yokugcinwa okuphezulu: Uphando lucebisa ukuba abaphulaphuli banokukhumbula iintengiso ezivakalayo kunezinye iindlela.

Tips

1. Baqonde Abaphulaphuli Bakho: Ukuqonda iimpawu zabaphulaphuli ojolise kubo kubalulekile kwintengiso yeaudio eyimpumelelo.
2. Yila umyalezo ocacileyo kunye omfutshane: Qinisekisa ukuba umyalezo wakho umfutshane kwaye uqondakala lula. Abaphulaphuli kufuneka bayazi into oyinikayo ngokumamela intengiso yakho.
3. Sebenzisa iVoice-Over yobuNgcali: Ilizwi-over elichwepheshile linokudlulisa umyalezo wakho ngempumelelo, litsale ingqalelo yabaphulaphuli.
4. Bandakanya ubizo olusinyanzelo kwisenzo: Ukwandisa ukusebenza kwentengiso, faka umnxeba onyanzelisayo kwisenzo esikhuthaza abaphulaphuli bakho ukuba bathathe inyathelo.
5. Uvavanyo olusebenzayo: Ukuvavanya ukusebenza kwayo kwinqanaba elincinci kuyacetyiswa ngaphambi kokuba uqalise iphulo lentengiso yomsindo. Oku kuvumela umlinganiselo kunye nohlengahlengiso oluyimfuneko ukuba lwenziwe.

umzekelo

#8 Intengiso yeselula 

Intengiso yeselula ibe yinxalenye ekhulayo yembonakalo yentengiso kule minyaka imbalwa idlulileyo ngenxa yokwanda kwee-smartphones kunye nokwanda kokuthandwa kwe-intanethi yeselula.

iimpawu

1. Indawo ekujoliswe kuyo: Kuba ii-smartphones ziphathwa, abathengisi banokwenza imiyalezo yabo ngokwendawo yomsebenzisi, beqinisekisa umxholo ofanelekileyo kunye nowomntu.
2. Imixholo yeMultimedia ebandakanyekayo: Iintengiso eziphathwayo zihlala zibandakanya izinto ezinomtsalane ezifana neevidiyo, imiboniso yeslayidi, kunye neempawu ezikhuthaza intatho-nxaxheba yabasebenzisi.
3. zobuqu: Izixhobo eziphathwayo zinika abathengisi ukuqonda kwizinto ezithandwa ngabasebenzisi, izinto abazithandayo, kunye nembali yokuthenga. Oku kuvumela ukuyilwa kweentengiso ezifanelekileyo kunye nezenzelwe wena ezihambelana nabaphulaphuli ekujoliswe kubo.
4. Ukudityaniswa nemidiya yoluntu: Iintengiso zeselfowuni zinokusebenza ngakumbi xa zidityaniswa neenethiwekhi zentlalo, njengoko abasebenzisi abaninzi beselula bachitha ixesha elininzi kula maqonga.

benefits

1. Ukufikelela Okubanzi: Ngeebhiliyoni zezixhobo eziphathwayo ezisetyenziswa kwihlabathi jikelele, intengiso yeselula inikezela ukufikelela kubaphulaphuli abaninzi, ivumela ibhrendi yakho ukuba ibonakale ngakumbi.
2. Ukuzibandakanya kwabasebenzisi abaPhezulu: Iintengiso eziphathwayo zikholisa ukuba namaxabiso othethathethwano xa kuthelekiswa neentengiso zedesktop ngokuyinxenye kuba zibonelela ngeefomathi ezintywilayo kunye nezisebenzayo.
3. Amazinga oGuqulo aphuculweyo: Intengiso yemfonomfono yindlela entle yokwandisa iinguqulelo kuba ijolise kwiintengiso ezinokuthi zisebenze ngakumbi kwaye zikhuthaze abasebenzisi ukuba benze okuthile.
4. Ukusebenza kweendleko: Iintengiso eziphathwayo zihlala ziza neendleko ngokucofa ngokucofa okanye ixabiso ngombono ngamnye xa kuthelekiswa neefomathi zentengiso ze-intanethi zemveli, zizenza zibe lukhetho olufikelelekayo lokuthengisa kumashishini abo bonke ubukhulu.

Tips

1. Qonda abaphulaphuli bakho: Yazi intengiso yakho ngokwedemographics, umdla, kunye nezinto ozikhethayo. Yenza iintengiso ezilungiselelwe iimfuno zemarike ekujoliswe kuyo.
2. Lungiselela izixhobo eziphathwayo: Qinisekisa iintengiso zakho ziyilwe kwaye ziqhuba kakuhle kwizixhobo ezahlukeneyo kunye nobukhulu besikrini. Oku kuya kubonelela ngamava omsebenzisi.
3. Beka phambili ujoliso olusekwe kwindawo: Sebenzisa izixhobo zedatha yendawo ukwenza imikhankaso ekujoliswe kuyo elungiselela abasebenzisi kwiindawo ezithile zejografi.
4. Vavanya kwaye uhlalutye: Ukufumana eyona ndibaniselwano isebenzayo kwishishini lakho, kufuneka ulinge iifomathi zentengiso, ukhetho lokujolisa, kunye nezinto zokuyila. Gcina iliso ekusebenzeni kwakho kwephulo kwaye wenze izigqibo eziqhutywa yidatha ukwandisa imbuyekezo yakho kutyalo-mali.
5. Hlala uhlaziywa malunga neentsingiselo zeshishini: Iintengiso zeselula zihlala zivela. Kubalulekile ukuhambisana neentsingiselo kunye notshintsho ukulungisa isicwangciso sakho kwaye uhlale ukhuphisana.

umzekelo

#9 Ukubuyisela iNtengiso

Ukuphinda kujongwe kuvumela amashishini ukuba afikelele kubasebenzisi abakhe banxibelelana ngaphambili ne-app yabo yeselula okanye iwebhusayithi. Le ndlela isebenzisa ubuchwepheshe obufanayo okanye iikuki ukulandelela abasebenzisi kwiwebhu yonke kwaye babonise iintengiso nasemva kokuba beyishiyile indawo yokuqala.

iimpawu

1. Ecacileyo: Imikhankaso yokubuyisela kwakhona ichanekile njengoko ijolise kubasebenzisi abasele bebonakalise umdla kwimveliso okanye kwinkonzo.
2. Ngokwezifiso: Abakhangisi banokwenza iintengiso ezilungiselelweyo ezibonisa izenzo zabasebenzisi, okonyusa amathuba okuguqulwa.
3. Ukusebenza kakuhle: Ukuphinda kujongwe kugqame kwixabiso layo elisebenzayo kunye nezinga eliphezulu lokuguqulwa kunentengiso.
4. Ukungafani: Ukuphinda kujongwe kunokuphunyezwa ngokusebenzayo kuyo yonke imidiya yoluntu, ii-apps eziphathwayo, kunye nezikhangeli zewebhu.

benefits

1. Ukunyuka kwamaxabiso okuGuqulwa: Abasebenzisi abavezwe kwiintengiso eziphinda zijongwe banokuguquka ngenxa yokuqhelana nebrendi.
2. Ukukhumbula uphawu: Ngokuphinda kujongwe kwakhona, iibrendi zihlala ziphambili kwiingqondo zabasebenzisi, oko kukhuthaza intembeko yebrendi.
3. I-ROI engcono: Ubume obujoliswe kuko bokuphinda kujongwe kudla ngokuvelisa imbuyekezo kutyalo-mali xa kuthelekiswa nezinye izicwangciso zentengiso.
4. Ukuphulaphula Abaphulaphuli: Ukubuyisela kwithagethi kunika ingqiqo kwindlela yokuziphatha yabasebenzisi enokuthi isetyenziswe ukwandisa amaphulo okuthengisa kwixesha elizayo.

Tips

1. Icandelo labaphulaphuli bakho: Ukwahlula abaphulaphuli ngokusekwe kwizinto abazithandayo kunye nokuziphatha kuya kukunceda uphucule iinzame zakho zokuphinda ujonge.
2. Lawula iAd Frequency: Misela umda kwinani lamaxesha intengiso ibonakala ukuthintela abasebenzisi abacaphukisayo.
3. I-Adaptive Creatives: Sebenzisa iintengiso ezilungelelanisa ngokuzenzekelayo umxholo wazo ukuze ungqinelane nokusebenzisana komsebenzisi kwangaphambili.
4. Yenza uvavanyo lwe-A/B: Linga ngezinto zentengiso, ezinje ngamagama okanye uyilo, ukumisela eyona ndlela isebenzayo kubaphulaphuli bakho.
5. Beka iliso kwiNtsebenzo: Hlalutya rhoqo i-analytics ukulungisa amaphulo kunye nokuphucula ukusebenza kakuhle.
6. Qinisekisa ukuthotyelwa koBucala: Hlala unolwazi malunga nemithetho yabucala kunye nemimiselo ukugcina ukuthembana komsebenzisi.

umzekelo

#10 Intengiso ye-Influencer

Kwiminyaka, intengiso ye-influencer iye yaba sisicwangciso esidumileyo nesisebenzayo kwihlabathi lentengiso. Le ndlela yodwa ibandakanya ukuxhathisa ubuntu kwimidiya yoluntu ukukhuthaza iibrendi, ukwandisa ulwazi lophawu kunye nokuzibandakanya kwabathengi.

iimpawu

1. Ukusebenzisa i-Social Media Personalities: Olu hlobo lwentengiso luxhomekeke kakhulu kubantu abanabalandelayo kumaqonga onxibelelwano, aziwa ngokuba “ngabaphembeleli.” Iimbono zabo zinamandla okuphembelela izigqibo zokuthenga zabalandeli babo.
2. Ubunyani obuphuculweyo: Ukusebenzisana nabaphembeleli kudla ngokukhokelela kwimikhankaso eziva inyanisekile kwaye inxulumene nabathengi kuneendlela zemveli zokupapasha.
3. Abaphulaphuli ekujoliswe kubo: Iimpembelelo zihlala zineqela labalandeli, zivumela iibrendi ukuba zijolise kubaphulaphuli ababathandayo ngokuchanekileyo.

benefits

1. Ukwandiswa koLwazi lweBrand: Xa abaphembeleli babelana ngomxholo onxulumene ne-brand, yonyusa ukubonakala kunye nokwazisa uluntu.
2. Ulwalamano lwabaThengi: Abaphembeleli bahlala benonxibelelwano oluthembekileyo nabalandeli babo, nto leyo ebenza bakwazi ukuvala umsantsa phakathi kwebrendi kunye nabathengi abanokubakho.
3. Intengiso eyonyusiweyo: Ngokufumana ibhalansi phakathi kwempembelelo kunye nabaphulaphuli babo, iibrendi zinokulindela ukwanda okukhulu kwintengiso.

Tips

1. Khetha uMphembeleli oLungileyo: Iimpawu kufuneka ziphande ngokucokisekileyo abaphembeleli ukuqinisekisa ukuba bahambelana nomfanekiso webhrendi kunye nomsebenzi.
2. Luchaze Ngokucacileyo Usukelo Lwakho: Ukucacisa ngokucacileyo iinjongo zomkhankaso ukususela ekuqaleni kunceda abaphembeleli baqonde into ofuna ukuyifeza, ukwandisa ukusebenza komxholo wabo ekujoliswe kuwo.
3. Mthembe uMphembeleli Wakho: Nje ukuba ukhethe umntu onempembelelo, kubalulekile ukuba ube nentembelo kwisitayile sokuhambisa umxholo. Bayabaqonda abaphulaphuli babo kwaye bayayazi indlela yokubabamba ngokufanelekileyo.

umzekelo

Ukuqonda iMechanism yeendidi ezahlukeneyo zentengiso yeDijithali

Iintengiso zedijithali yindlela yokuthengisa exhomekeke kwidatha ukudibanisa nabathengi kumanqanaba ahlukeneyo ohambo lokuthenga. Kubandakanya ukubeka izinto zokwazisa kunye nemiyalezo phambi kwabantu abasele bebonise umdla.

Amacandelo aPhambili kwiintlobo ezahlukeneyo zeNtengiso yeDijithali

• Amaqonga eNtengiso: Ezi nkonzo zisebenzisa algorithms ukugqiba ukuba zeziphi iintengiso eziboniswa kubasebenzisi. Umphathi weeNtengiso zikaGoogle, uMphathi weeNtengiso zikaFacebook, kunye neminye yimizekelo.
• Intengiso ekuJoliswe kuyo: Esi sicwangciso sisebenzisa idatha yokuziphatha komsebenzisi ukuqinisekisa ukuba iintengiso ziboniswa kwabo banokuthenga.
• Ukuqokelelwa kwedatha: Ulwazi malunga nemikhwa yomsebenzisi, ukhetho, kunye neenkcukacha zabantu. Zisetyenziselwa ukwenza iiprofayili zomntu. Ezi profayili ke zisetyenziselwa ukumisela iintengiso ezisebenzayo zomntu ngamnye.
• Iimodeli zeendleko: Iintengiso ezininzi zisebenza ngexabiso-ngonqakrazo (CPC) okanye ngexabiso-ngewaka-ngemibono (CPM).

 Iimodeli zamaxabiso kwiindidi ezahlukeneyo zentengiso yeDijithali

• I-PPC (Hlawula ngokucofa ngakunye)
• CPM (Ixabiso ngeMayile nganye)
• CPA (Iindleko ngokuFumana)
• I-CPV (Ixabiso ngeJongo ngalinye)
• CPI (Iindleko ngokuFakela)

Ihlabathi leentengiso liye lafumana ukukhula okubonakalayo kule minyaka imbalwa idlulileyo, okukhokelela kuphuhliso lweemodeli ezahlukeneyo zamaxabiso. Imodeli nganye yamaxabiso ineengenelo kunye nezingeloncedo, ivumela abathengisi ukuba bakhethe eyona ihambelana neemfuno zabo. Ukuqonda iinjongo kunye neenjongo zakho kubalulekile xa usenza isigqibo ngemodeli yexabiso lentengiso yedijithali. Ishishini linokwandisa ibhajethi yentengiso kwaye ifezekise iziphumo ezikhethekileyo ngokukhetha le modeli.

• Hlawula ngokucofa (PPC): Abakhangisi bahlawula ucofa ngalunye kwintengiso yabo. Esi sicwangciso silungele abakhangisi abajolise ekuqhubeni itrafikhi kunye nokwandisa ukuzibandakanya kwabasebenzisi.
• Iindleko ngokweMille (CPM): Abakhangisi bahlawula iwaka ngalinye intengiso yabo iboniswa. Le ndlela ifanelekile kwabo bagxile ekwandiseni ulwazi lwebrendi kunye nokubonakala.
• Iindleko ngokuFumana (CPA): Iindleko ngesenzo ngasinye okanye iNdleko nganye ifuna ukuba abathengisi bahlawule xa isenzo esithile, esifana nentengiso, ukubhalisa, okanye umsebenzisi egqibezela ukukhuphela. Ifanelana nabathengisi abaneenjongo zentengiso engqondweni.
• Iindleko ngeJongo ngalinye (CPV): Ixabiso ngombono ngamnye liba lifanelekileyo. Abakhangisi bahlawula xa abasebenzisi bejonga iintengiso zabo zevidiyo. Esi sicwangciso siyabakhuthaza ukuba benze umxholo wevidiyo obandakanyekayo kunye nonyanzelisayo.
• Iindleko ngokuFakelo (CPI): Iindleko ngofakelo ngalunye lusebenza kwintengiso ye-app. Ngale ndlela, abathengisi bahlawula xa umsebenzisi efaka i-app. Ingqina ukuba luncedo kwabo bagxile ekunyuselweni kwe-app kunye nokwandisa ukhuphelo.

 Indlela yokukhetha iQhinga leNtengiso yeDijithali eLungileyo

1. Ukuqonda Abaphulaphuli Ojolise kubo
2. Zibekele Usukelo Olucacileyo
3. Cinga ngoHlahlo-lwabiwo mali
4. Ukuphonononga iiplatifti zeNtengiso ezahlukeneyo
5. Ukuhlalutya amaqhinga oKhuphiswano
6. Ukukhetha iifomathi zentengiso ezifanelekileyo
7. Lungiselela uMyalezo Wakho
8. Vavanya kwaye uPhucule

Xa ukhetha i isicwangciso sentengiso yedijithali kwishishini lakho, kubalulekile ukuqwalasela iinjongo zakho zentengiso ngononophelo. Ukwenza isigqibo, landela la manyathelo:

#1 Ukuqonda abaphulaphuli bakho ojolise kubo

Qinisekisa iimpawu zabaphulaphuli ojoliswe kubo, kuquka iminyaka, isini, indawo, kunye nomvuzo.

Qwalasela umdla wabo, izinto abazikhethayo, kunye neepateni zokuziphatha kwi-intanethi xa usenza iqhinga lakho leentengiso zedijithali.

#2 Beka iiNjongo ezicacileyo

Chaza iinjongo ofuna ukuziphumeza ngentengiso yakho. Oku kunokuba kukwandisa ulwazi lwebrendi, ukubonakala, kunye nokuvelisa izikhokelo. Inokubandakanya ukuqhuba iintengiso kunye nokuguqulwa okanye ukuphucula ukunyaniseka kwabathengi.

#3 Qwalasela uhlahlo lwabiwo-mali lwakho

Vavanya ukuba uzimisele kangakanani ukutyala imali kwiphulo lakho lentengiso.

Uhlahlo lwabiwo-mali lwakho lumisela amaqonga kunye nezicwangciso onokuthi uzisebenzise ngokufanelekileyo.

#4 Ukuphonononga iiplatifti zeNtengiso ezahlukeneyo

Phanda iiplatifti zentengiso ezifumanekayo ukufikelela kubaphulaphuli ojolise kubo ngempumelelo.

Qwalasela izinto onokukhetha kuzo ezifana nentengiso ye-injini yokukhangela (umzekelo, iiNtengiso zikaGoogle, iiNtengiso ze-Bing), intengiso yemidiya yoluntu (umzekelo, i-Facebook, i-Instagram, i-LinkedIn, i-Twitter, i-TikTok), inethiwekhi yokubonisa intengiso (umzekelo, iNethiwekhi yokuBonisa kaGoogle), kunye namathuba entengiso yevidiyo (umz., YouTube).

#5 Ukuhlalutya amaqhinga oKhuphiswano

Funda izicwangciso zentengiso yedijithali zomntu okhuphisana naye ukuze uchonge naziphi na izikhewu okanye amathuba okuphucula kumaphulo akho.

#6 Ukukhetha iifomathi zentengiso ezifanelekileyo

Khetha iifomati zentengiso ezihambelana nabaphulaphuli ojolise kubo ngelixa uzilungelelanisa neenjongo zakho.

Ukhetho lunokubandakanya iintengiso ezibhaliweyo ngeenjongo zokuthengisa injini yokukhangela, imifanekiso kunye neentengiso zebhena zamaphulo omboniso, iintengiso zevidiyo zamaqonga agxile kwividiyo, kunye ne-carousel okanye iintengiso zomxholo oxhaswayo ngaphakathi kwentengiso yemidiya yoluntu.

#7 Lungiselela umyalezo wakho

Yenza isiqulatho sentengiso esichukumisayo esijongana neemfuno zabaphulaphuli ojolise kubo, umdla kunye nemingeni.

#8 Vavanya kwaye uPhucule

Hlala ubeka iliso kwaye uphucule isicwangciso sakho sokuthengisa ngokusekelwe kwidatha yokusebenza. Yenza uhlengahlengiso ukuze ukwandise imbuyekezo kutyalo-mali kwaye ufikelele kwiziphumo ozifunayo.

IiNtengiso zeDijithali iiNtengiso kunye neNgcaciso yekamva

Ikamva lentengiso linesithembiso esikhulu, esineendlela ezininzi ezichulumancisayo elundini;

• Kukubhadla okungeyonyani: I-AI inokwandisa intengiso ekujoliswe kuyo ngokuhlalutya ukuziphatha komsebenzisi kunye nezinto azikhethayo. Oku kuya kubangela iintengiso ezifanelekileyo nezinyanzelisayo.
• Intengiso yoKhangelo lweLizwi: Ngokunyuka kokuthandwa kwabancedisi belizwi, intengiso yokukhangela ngelizwi inokuthi iguqule ishishini.
• Inyani eyongeziweyo (AR) kunye neNtengiso eyiNqobo (VR) yeentengiso: Ezi teknoloji zibonelela ngamava e-ad anokunyusa ukuzibandakanya kunye namazinga okuguqulwa.

Ummandla we iintengiso zedijithali ihlala ikhula kwaye isanda. Amashishini kufuneka ahlale enolwazi malunga nale mikhwa kwaye aqhubeke nokwenza izinto ezintsha ukuze asebenzise amathuba etekhnoloji ngelixa ehlala efanelekile kubaphulaphuli abajolise kubo.

Leyo sisisongelo kwiindidi ezahlukeneyo zeNtengiso yeDijithali...

Ewe, sifikelele esiphelweni solu hambo luvuyisayo ngenxa yentengiso. Phew! 

Ngubani owayenokucinga ukuba amagama angundoqo kunye nekopi ekhangayo inokusishiya sinesiyezi? Ngoko, yintoni esiyifumeneyo? Kweli xesha ledijithali, eyona nto iphambili kukuhlengahlengisa kwaye ugqwese, nokuba uhenda abasebenzisi beenjini zokukhangela ngeentengiso zePPC okanye umxholo wobugcisa obhenela kubathandi beendaba zentlalo! Ngaba singathatha umzuzwana ukuvuma ukuba iifowuni zethu ziye zaba ziibhodi zentengiso zobuqu?

Ngokuphathelele ikamva. Ewe, ikhanya ngakumbi kunokuthengiswa kweBlack Friday! Ihlabathi lentengiso liya kuqhubeka livela ngaphandle kwamathandabuzo. Ukukhangela kunokuba lucelomngeni. Ungoyiki, kuba kulapho ubugorha (kunye neeblogi ezinjengezethu) zingena khona! Ngokungapheliyo nangaphaya kwabathengisi! Khumbula, ukwahluka ayisosinongo sobomi; ikwasisithako esiyimfihlo kwiintengiso zedijithali! Ngaloo nto ithethwayo, siwisa imakrofoni!

Imibuzo ebuzwa qho

Ndingalibhengeza njani ishishini lam kwi-intanethi?

Ukukhuthaza ishishini lakho kwi-intanethi, kuya kufuneka uthathe indlela. Ukuba newebhusayithi eyiliweyo kubalulekile, kwaye ukuyisebenzisela iinjini zokukhangela kubalulekile ukuze abathengi abanokubakho banokukufumana lula.

Amaqonga eendaba ezentlalo kunye neempawu zabo zentengiso ziya kukuvumela ukuba uqhube imikhankaso ekujoliswe kuyo.

Ukongeza, ukuthengisa nge-imeyile yindlela yokunxibelelana nabathengi bakho bangoku okanye abalindelekileyo ngokuthe ngqo.

Dwelisa ishishini lakho kwizikhokelo okanye kwiimarike ukukhulisa ubukho bakho kwi-intanethi. Ngokudibanisa ezi zicwangciso, uyakwandisa ukubonakala kweshishini lakho kwi-intanethi.

Zeziphi iintlobo ezahlukeneyo zentengiso yedijithali?

Intengiso yedijithali iquka iindlela ezisetyenziswa ngabathengisi ukunxibelelana nabaphulaphuli abajolise kubo kwi-intanethi. Ezi ndlela ziquka:

· Bonisa iintengiso
· Intengiso yoPhando oluHlawulweyo
· Iintengiso zevidiyo
· Intengiso ye-imeyile
· Intengiso kwimidiya yoluntu
· Intengiso yemveli
· Intengiso yeAudio
· Intengiso yeselula
· Ukubuyisela iNtengiso
· Intengiso ye-Influencer

Uhlobo ngalunye lubonelela ngeendlela kwaye lubonelela ngamashishini ngeendlela ezahlukeneyo zokuthengisa iimveliso okanye iinkonzo.

Uyenza njani intengiso yedijithali?

Ukuphumeza ngokufanelekileyo intengiso, qalisa ngokubeka iinjongo ezicacileyo. Chaneka ekuchongeni abaphulaphuli bakho. Sebenzisa imidiya yoluntu, iinjini zokukhangela, iiwebhusayithi, kunye namaqonga e-imeyile. Umxholo wobugcisa ngelixa ujolise ekuphuculeni iinjini zokukhangela ukuphucula ukubonakala. Jonga amaqhinga, ulandele inkqubela yakho, kwaye ulungelelanise indlela yakho yokusebenza ngokusekelwe kwingxelo oyifumeneyo.

Yeyiphi eyona ndlela inamandla yentengiso?

Igama lomlomo lidla ngokugqalwa njengeyona ndlela inamandla yentengiso. Ibandakanya iingcebiso ezivela kubahlobo, usapho, kunye nabantu obaziyo ababelana ngamava abo ngemveliso okanye inkonzo. Xa kusekwa ukuthembana phakathi kwabantu, ezi ngcebiso zinempembelelo ebaluleke ngakumbi. Amaqonga eendaba ezentlalo ayandisile esi siphumo ngokuvumela abathengi ukuba babelane ngamava abo nabaphulaphuli.

Yeyiphi intengiso yemidiya yoluntu ilungileyo?

Impumelelo yentengiso kwimidiya yoluntu ixhomekeke kubani ozama ukufikelela kuyo kunye nento ofuna ukuyiphumeza. Ukuba unemveliso ejoliswe kuyo, amaqonga afana ne-Instagram kunye ne-Pinterest aya kuba yinto efanelekileyo yokubonisa.

I-Linkedin ayinakulinganiswa xa ifika kwintengiso ye-B2B. Ngakolunye uhlangothi, i-Facebook kunye ne-Twitter zibonelela ngokufikelela ngokubanzi kunye nobuchule obuthile bokujolisa.

Umthombo ovela Entlalweni

Ukuziphendulela: Ulwazi oluchazwe ngasentla lunikezelwa yi-sociallyin.com ngaphandle kwe-Cooig.com. I-Cooig.com ayenzi lumelo kunye neziqinisekiso malunga nomgangatho kunye nokuthembeka komthengisi kunye neemveliso.