Kwintengiso yedijithali, ibhlog yeshishini elenziwe kakuhle inokuba sisixhobo esinamandla sokuphucula ukubonakala kwebhrendi, ukubandakanyeka kubaphulaphuli ekujoliswe kubo, kunye nokuqhuba i-traffic ebalulekileyo kwiwebhusayithi yakho. Nangona kunjalo, kwanezona bloggers zinamava zinokuwela kwimigibe eqhelekileyo ethintela impumelelo yemizamo yabo. Nokuba ungumyili womxholo onamava okanye ungena nje kwiblogi yeshishini, ukuzisusa ezi mpazamo kubalulekile ekugcineni ubukho obuqinileyo kwi-intanethi kunye nokufezekisa iinjongo zakho zentengiso.
Apha, siza kuphonononga kubugocigoci bokubhloga kweshishini elisebenzayo kwaye siphonononge indlela yokuthintela imigibe enokubeka esichengeni impembelelo yebhlog yakho.
Isiqulatho
Ukubaluleka kweblogi yeshishini
Iimpazamo ezi-7 zokubloga eziqhelekileyo kunye nendlela yokuziphepha
Amanyathelo alandelayo
Ukubaluleka kweblogi yeshishini
Ibhlog yeshishini yindlela entle yokunxibelelana nabaphulaphuli bakho kwaye inokudlala indima ebalulekileyo kwisicwangciso sokuthengisa ishishini. Awuqinisekanga ukuba kufuneka uqale ibhlog yeshishini? Okokuqala funda wethu Izizathu ezi-7 zokuba ishishini lakho lifune ibhlog, equka izibonelelo zemali zokuqhuba iblogi enxulumene neshishini.
Iimpazamo ezi-7 zokubloga eziqhelekileyo kunye nendlela yokuziphepha
Ngoku ukuba uyayiqonda indlela iblogi ema ngayo ukunceda, makhe sithethe ngezinye iimpazamo eziqhelekileyo zokubhloga kunye nendlela yokuziphepha:
1. Ukungenzi ngokusuka entliziyweni
Ayililo lonke ishishini eliya kuba nebhlog, kodwa ukuba uyayenza, ukuzibophelela ekuthumeleni rhoqo kubalulekile. Ukuthunyelwa kwebhlog okungaguqukiyo kudlala indima ebalulekileyo ekuzinziseni nasekuphuculeni ukuzibandakanya kwabafundi kwaye kube nefuthe elihle kwi-SEO.
Isisombululo: Gcina ukungaguquguquki
Ukudala ikhalenda yomxholo yindawo entle yokuqala xa kufikwa ekuqinisekiseni ukuhambelana nokuthumela ibhlog. Ikhalenda yomxholo ikuvumela ukuba uququzelele izihloko, ucwangcise kwangaphambili, kwaye ulungelelanise namalungu eqela abandakanyekayo ekudaleni umxholo.
Kodwa ukuba nekhalenda yomxholo akuqinisekisi ukuba uthumela rhoqo - kuya kufuneka ubambelele kuyo. Cinga ukuya phambili ekudaleni umxholo okanye ukudala umxholo kwiibhetshi ukuqinisekisa ukuba umxholo uphuma ngexesha. Unokucinga nokusebenzisa izixhobo zokucwangcisa umxholo.
Ingcebiso eyongezelelweyo: Kuhlala kubaluleke kakhulu ukugxila kumgangatho ngaphezulu kobuninzi, ke yiba nenyani ngeshedyuli yakho yokuposa ukuqinisekisa ukuba ungagcina umgangatho.
2. Ukungathatheli ngqalelo ukufunda
Kwezi ntsuku, abafundi bathanda ukuba noqwalaselo olufutshane, ngoko ke kubalulekile ukuqinisekisa ukuba ibhlog yakho ifundeka lula, igcina abafundi bebambekile kwaye kwiphepha. Ngoku ka Hubspot, I-73% yabafundi ivuma ukuba i-skimming izithuba zeblogi, ngelixa umfundi oqhelekileyo echitha imizuzwana ye-96 efunda iblogi ephakathi, ngokutsho Imitha yesiza izibalo.
Isisombululo: Landela imigaqo ukuze wenze iiblogi zibe lula
- Sebenzisa izihloko ezicacileyo nemixholwana: Yahlula umxholo wakho ube ngamacandelo anezihlokwana ezichazayo ukunceda abafundi bachonge ngokukhawuleza imixholo abanomdla kuyo.
- Amanqaku embumbulu kunye noluhlu olunamanani: Sebenzisa amanqaku eebhulethi kunye noluhlu oluneenombolo ukubonisa ulwazi ngokufutshane nangefomathi enokuskenwa. Ukongezelela, izintlu zenza kube lula kubafundi ukuba bazibambe iingongoma eziziintloko.
- Imihlathi emifutshane: Gcina iziqendu zimfutshane kwaye zigxininise. Iibhloko ezinde zeteksti zinokoyikisa, ngoko ke jolise izivakalisi ezi-2-3 kumhlathi ngamnye.
- Isicatshulwa esibhalwe ngqindilili nakekeleyo: Gxininisa amagama abalulekileyo okanye amabinzana usebenzisa umbhalo ongqindilili okanye akekeleyo. Nangona kunjalo, khetha kwaye uphephe ukuzisebenzisa ngokugqithiseleyo ezi ndlela.
- Vimba iikowuti: Sebenzisa izicatshulwa zebhloko ukugqamisa iimbono eziphambili okanye iingcaphulo ezivela kwiingcali
- Itheyibhile ecofayo yemixholo: Bandakanya itheyibhile ecofayo yesiqulatho ekuqaleni kwamanqaku amade ukuvumela abafundi ukuba batsibele kumacandelo abanomdla kakhulu kubo.
- Isishwankathelo okanye i-TL;icandelo leDR: Cinga ngokudibanisa “uShwankathelo” okanye “Inde kakhulu; abazange bafunde” ekuqaleni, enikela ushwankathelo lweengongoma eziziintloko.
- Ufezekiso lweselfowuni: Qinisekisa ukuba ibhlog yakho iyaphendula ngeselula, yenza kube lula ukuyifunda kwizixhobo ezahlukeneyo.
- Ukufomatha okufanayo: Gcina isitayile sokufomatha esingaguqukiyo kuyo yonke ibhlog yakho. Ukungaguquguquki kwenza umxholo wakho uqikeleleke kwaye ube luncedo kumsebenzisi.
3. Ugxininiso kumxholo wokuthengisa
Iiblogi zeshishini elitsha zinokucinga ngeblogi yazo njengesixhobo sokuziphakamisa. Nangona kunokwenzeka, iblogi ininzi kakhulu kunoko, kwaye umxholo kufuneka ugxininise ekuboneleleni ngexabiso kubathengi abanokubakho kunokuba ugxininise kwi-self-accolades.
Isisombululo: Gxininisa kumxholo ojolise kubathengi
Thatha ixesha lokucinga ngabaphulaphuli bakho kunye nohlobo lomxholo abawufunayo. Enye indlela yokucinga malunga noku luhlobo lwemibuzo abathengi abasoloko benayo malunga neemveliso kunye neenkonzo zeshishini lakho.
Ngaba ufuna ukufunda ngakumbi malunga nokudala umxholo osemgangathweni? Funda ngokugqithisileyo Apha.
4. Ukungajongi kwakhona umxholo omdala
Ngelishwa, ukubhloga ayibhali nje kwaye uyilibale. Ukuphinda ujonge umxholo opapashwe ngaphambili kunye nokuhlaziywa kunokunceda iblogi yakho iphumelele ngokuqinisekisa ukuba umxholo ufanelekile kwaye usesikhathini. Umxholo ohlaziyayo ukwanika uGoogle umqondiso wokuba mtsha, uphucula usetyenziso lwe-injini yokukhangela (SEO) - bona ingcebiso #7 ngezantsi malunga noku.
Isisombululo: Seta ixesha elibekiweyo lohlaziyo
Ukuqinisekisa ukuba umxholo uhlala uhlaziywa, kunokuba luncedo ukubandakanya oku kwikhalenda yakho yomxholo kwaye usete ixesha elibekiweyo lokuthatha ixesha ukulungisa umxholo opapashwe ngaphambili. Umzekelo, ukuthatha ixesha lokuhlaziya iiblogi ezintsha ngexesha elinye minyaka le.
Qaphela ukuba akukho nto yokuhlaziya kumxholo wakho, unokongeza ulwazi olutsha, utshintshe imifanekiso, okanye ungeze i-infographic, ngoko uGoogle uza kuqhubeka ekhasa kula maphepha.
5. Ukungalandeli inkqubela
Inqaku leebhlog zakho kukufumana abafundi kwiwebhusayithi yakho kwaye ubakhuthaze ukuba bathathe inyathelo, ke ukuba awulandeli inkqubela yeebhlog zakho ukubona ukuba ziyafikelela kubaphulaphuli bakho, uphoswa lulwazi oluxabisekileyo.
Isisombululo: Qonda iimetriki zeblogi ukuphucula umxholo
Thatha ixesha lokuziqhelanisa nawe google Analytics kunye nezinye izixhobo zokulandela umkhondo. Sebenzisa ezi zixhobo ukulandelela iimetrics ezifana nokujonga iphepha, abasebenzisi abakhethekileyo, ireyithi yokugxuma, ixesha ephepheni, njl., ukugqiba ukuba zeziphi iiblogi eziqhuba kakuhle kwaye ezingadingi ukuhlaziywa.
6. Ukungabelani ngomxholo weblogi
Njengoko besitshilo, ukubhloga akubhali nje kwaye ulibale ngayo. Ukukhuthaza umxholo kubalulekile ekufumaneni iiblogi phambi kwabaphulaphuli abafanelekileyo.
Isisombululo: Funda ukuba unokwabelana phi ngomxholo xa sele upapashiwe
Apho ukhuthaza khona umxholo unokwahluka ngokuxhomekeke kwindawo eyona ndawo yokufumana abaphulaphuli bakho. Ngokubanzi, ukunyuswa kwebhlog kufezekiswa ngcono ngemidiya yoluntu, ukuthengisa nge-imeyile, iintengiso ze-intanethi, kunye nokuzibandakanya noluntu. Funda ngakumbi malunga nokunyuswa kwebhlog apha.
Ngaba uyafuna ukufunda ngakumbi malunga nokuthengisa nge-imeyile njengendlela yokukhuthaza ibhlog? Funda nzulu Apha.
7. Ukungacingi malunga nokusebenza kwe-injini yokukhangela
Xa i-injini yokukhangela efana neGoogle izalathisa ibhlog, usetyenziso lwe-injini yokukhangela (SEO) ichaphazela umgangatho wephepha, ochazwa ngendlela ekuya kubonakala ngayo kwabo bafuna umxholo.
Ukongeza, esinye sezizathu zokuba ukubhloga kunokuba luncedo njengesicwangciso sokuthengisa kukuba iphucula i-SEO yewebhusayithi yakho yonke. Ibhlog ikwenza oku ngokunyusa amaphepha anesalathiso kwiwebhusayithi yakho, ekuvumela ukuba ulungiselele amanye amagama aphambili.
Ke, ukungacingi nge-SEO xa ucinga ngemibono yeblogi kunye nokubhala umxholo webhlog yinto enkulu.
Isisombululo: Qonda iindlela ezilungileyo ze-SEO
Unokucwangcisa isicwangciso sakho somxholo ngokuqonda iintlobo zomxholo oqhuba kakuhle kumagama angundoqo athile kwaye ulungelelanise iingcamango zakho ngokufanelekileyo. Ikwakunceda ukuba ufumane amagama athile kunye namabinzana asetyenziswa ngabaphulaphuli bakho xa ukhangela ulwazi olunxulumene neshishini lakho, iimveliso, okanye iinkonzo. La magama angundoqo anokusebenza njengesiseko sokuvelisa izimvo zesihloko seblogi.
Ukugcina i-SEO engqondweni xa udala umxholo weblogi nako kubalulekile. Cofa apha ukuze funda ngakumbi malunga nendlela yokwenza iibhlog ze-SEO.
Amanyathelo alandelayo
Ngoku ukuba ufunde ezinye zeempazamo zokubloga eziqhelekileyo, unokuqinisekisa ukuba uyaziphepha ngebhlog yakho yeshishini. Ukuba sele unayo iblogi esekiweyo, kusenokuba lixesha lokucinga ngezinye zezi zinto - ngaba usanda kuhlaziya umxholo webhlog epapashwe? Ngaba ukhe waphonononga iibhlog ze-SEO? Ngaba ukhe wacinga ngezona ndawo zibalaseleyo zokukhuthaza ibhlog yakho okanye umisele uluhlu lwentengiso ye-imeyile?
Ukufumana iingcebiso ezingakumbi malunga nendlela yokwandisa amava akho e-ecommerce, khangela iiblogi ezinxulumeneyo kwi-Cooig.com Reads.
