Ijelo lokuthengisa yindlela apho umyalezo wakho ufikelela kubaphulaphuli bakho. Ezinye zeendlela ezidumileyo zintengiso, i-imeyile, imidiya yoluntu, kunye neenjini zokukhangela ezifana noGoogle.
Kwelinye icala, amajelo okuthengisa akuvumela ukuba ukhuthaze ishishini lakho ukuze ufumane abathengi abaninzi. Kwelinye icala, zisebenza njengeendawo apho abantu banokukufumana khona, bafunde ngakumbi, kwaye bafikelele kuwe.
Iitshaneli zentengiso zibaluleke kakhulu kulo naliphi na ishishini kuba zenza unxibelelwano-ngaphandle koko, akunakuthengiswa.
Iimpawu ezibaluleke kakhulu kwihlabathi zisebenzisa amajelo amaninzi ngexesha elinye. Eli nqaku liza kukunceda ulandele isicwangciso sabo kwaye ukhethe umxube wamajelo alungele ishishini lakho.
Contents
Iindidi zamajelo okuthengisa
Indlela yokukhetha amajelo okuthengisa
Amajelo ali-12 abalulekileyo okuthengisa
1. Ukukhangela kwezinto eziphilayo
2. Iindaba zoLuntu
3. Ukuthengisa ividiyo
4. Ukupapashwa
5. I-imeyile yokuthengisa
6. Inkxaso
7. Ukuthengisa ngencoko
8. Ilizwi lomlomo
9. Iipodcasts
10. Iziganeko
11. Intengiso ehambelana
12. Intengiso yempembelelo
FAQ
Iindidi zamajelo okuthengisa
Ukusuka kumbono wezinga eliphezulu, i-landscape yeendlela zokuthengisa zingahlulwa zibe ngamaqela ambalwa. Olunye ulwahlulo oludumileyo lubandakanya ngokuthe ngqo/engathanga ngqo, simahla/ihlawulwe, kunye nemveli/yedijithali.
Ngokungathandabuzekiyo, eyona ndlela isebenzayo yokucinga malunga namajelo okuthengisa imalunga nemithombo yeendaba engabaniniyo, efunyenweyo, kunye nehlawulwayo. Kwenza ukuba ucinge ngokweendleko, ukulinganisa iziteshi ezahlukeneyo kunye nokufikelela ixesha elide kubaphulaphuli bakho ngaphandle kwesidingo sokuhlawula yonke iqhosha kwindawo yakho.
| Uhlobo lwejelo | isishwankathelo | imizekelo |
|---|---|---|
| Amajelo eendaba aphethwe | Ezi zitshaneli ozilawulayo, kwaye akukho mfuneko yokuba uhlawule umntu wesithathu ixesha ngalinye ufuna ukufikelela kubaphulaphuli bakho. Akulungele ukugcina abaphulaphuli bakho bekufutshane ukuze uqhagamshelane nabo ngokuthe ngqo kwaye rhoqo. | I-imeyile, imidiya yoluntu, iipodcasts. |
| Imithombo yeendaba efunyenweyo | Nakuphi na ukukhankanywa kwakho kwezinye iisayithi okanye amaqonga ongawahlawulanga. Akukho nto ingako yokulawula kubo, kodwa bakholisa ukonwabela ukuthembeka okuphezulu kunamanye amajelo kwaye banokunikezela ngendlela ekhawulezayo ukuya eluvezweni olubanzi. | Ilizwi-lomlomo, amaphephandaba akhankanyiweyo, amanqanaba, ukuqinisekiswa kwempembelelo engahlawulwanga. |
| Imidiya ehlawulwayo | Uhlawula umntu wesithathu ukuba afikelele kubaphulaphuli. Ezi tshaneli zibonelela ngeziphumo ezikhawulezayo kwaye zilula ukusebenza kunye nezikali. Nangona kunjalo, ukusebenza kwazo kuyahluka kakhulu ngokuxhomekeke kwimveliso yakho kunye nabaphulaphuli. | Naluphi na uhlobo lwentengiso, intengiso enempembelelo, intengiso yobulungu. |
Indlela yokukhetha amajelo okuthengisa
Ngaba ujonge indawo ongaqala kuyo? Kuyanceda ukujonga into eyenziwa ngabakhuphisana bakho kuqala kwaye wongeze amajelo ngezigaba.
Funda abo ukhuphisana nabo
Ukujonga abantu okhuphisana nabo ngokuthe ngqo linyathelo lobulumko kuba balandela abaphulaphuli abafanayo nawe. Kwaye ukuba sele bekhona ixesha elide, mhlawumbi bafumene awona majelo angcono okunxibelelana neso sihlwele.
- Fumana abantu okhuphisana nabo kwimidiya yoluntu kwaye ubone ukuba bapapasha kaninzi kangakanani kwaye yintoni ukubandakanya (ukuthanda, izimvo, ii-retweets, iimbono, njl.) abazifumanayo.
- Bhalisa kuwo wonke umxholo wabo ukubona ukuba bapapasha njani kwaye phi (nikela ingqalelo kwiifomathi zomxholo, i-cadence yokupapasha, ukhetho lwezihloko, kwaye ukuba kwaye zibonelela njani na amaxabiso akhethekileyo).
Xa kuziwa kuhlalutyo lokukhuphisana, kukho izixhobo ezinokukugcina ixesha kunye noqikelelo. Umzekelo, ungasebenzisa amathala eencwadi ezibhengezo ezisemthethweni ukufumanisa apho (kwaye njani) azibhengeza. Okanye sebenzisa umkhangeli wethu wetrafikhi wasimahla ukubona ukuba ingakanani itrafikhi okhuphisana nabo abayifumanayo kwijelo lokukhangela lendalo nokuba liyakhula na.
Yakha isiseko kunye nesebe ngaphandle
Ekugqibeleni, uya kusebenzisa amajelo amaninzi okanye zonke. Ngapha koko, amajelo amaninzi athetha iindlela ezininzi zokufikelela kubaphulaphuli bakho. Kodwa de ufikelele kwelo nqanaba, udinga amajelo aya kukuvumela ukuba ukhule ngaphandle kohlahlo lwabiwo-mali olulinganiselweyo kunye nabasebenzi.
Isisombululo kuloo nto sihamba ngokwamanqanaba. Uqala ngokukhetha iindlela ezimbalwa ezisisiseko zokukhulisa ukukhula kwakho, emva koko uzame amatsha kwaye ujonge kabini kwezo zisebenzayo.
Ungayibona le pateni macala onke, kwaye yenzeka kwinkampani yethu (Ahrefs), nayo. Amanye amajelo ethu aphambili, ukuthengisa ngevidiyo, kunye nophendlo lwendalo, luqale kancinci, kwaye kukho amajelo afana nentengiso yempembelelo kunye nenkxaso esiye songeza kumxube kamva.
Ke, umzekelo, isiseko sesitishi sakho sinokuquka:
- Imidiya yokuncokola
- Ukukhangela okungokwemvelo
- I-imeyile yokuthengisa
- Intengiso yedijithali
- Ukusetyenziswa kweziganeko ngamaxesha athile (ukuthetha okanye iipakethe ezincinci zabaxhasi kwiinkomfa ezifikelelekayo)
Le seti yamajelo yinto endiyibone amashishini amaninzi eqala ngayo. Eyona nto ibenza bakhethe kakuhle “kwimihla yamandulo” kukuba kulula ukusebenza nabo, kwaye bayafikeleleka kwaye bayakhawuleza.
Kodwa ukuba amajelo amahlanu avakala kakhulu, umbono olungileyo unokuba kukugxila kumajelo asekuhlaleni kuqala. Inokufikelela kakhulu, isimahla kodwa inokunyuswa ngebhajethi encinci yentengiso, isebenza nazo zonke iifomathi zomxholo, kwaye ekugqibeleni, sijelo sonxibelelwano esineendlela ezimbini. Siza kuthetha ngakumbi ngelo jelo kancinane.
OKUFUNDILEYO FUNDA
- Iindlela ezili-15 zokuThengisa ezisebenzayo nabani na onokuzisebenzisa
Iitshaneli ezili-12 ezibalulekileyo zentengiso onokukhetha kuzo
Ezi ziinketho eziphambili xa ukhetha amajelo okuthengisa kwishishini lakho - funda malunga nokuba angantoni na.
1. Ukukhangela kwezinto eziphilayo
Uphendlo lwendalo lubhekisa kwiziphumo zophendlo olungahlawulwanga olusuka kwi-injini yokukhangela.
Ukukhangela kwe-Organic yenye yeentsika ze-intanethi yonke. Kuzo zonke, i-68% yamava e-intanethi aqala nge-injini yokukhangela (BrightEdge). Ngamanye amazwi, abantu basebenzisa ii-injini zokukhangela kakhulu, kwaye abanye babo banokukhangela imveliso okanye inkonzo efana neyakho.
Umkhuba wokuphucula amaphepha ewebhu ukunyusa i-traffic kunye nokubonakala kweli jelo libizwa ngokuba yi-search engine optimization (SEO), kwaye enye yezona ndlela zisebenzayo zokugcina i-traffic traffic yakho ikhula ngokubloga.
umzekelo
Kwi-Ahrefs, sibhala izithuba zeblogi malunga nezihloko ezifanelekileyo kwimveliso yethu. Kwangaxeshanye, sijolisa kwizihloko ezinika uphendlo lwetrafikhi ezinokubakhona kwaye zingaphakathi kwisakhono sethu sokukala.
Sisebenzisa i-Keywords Explorer ukufumana izihloko ezilungileyo kwibhlog yethu. Iimethrikhi ze-SEO zisibonisa ukuba ingakanani i-traffic esinokujonga kuyo (TP) kunye nokuba kunzima kangakanani ukukala (KD). Nantsi imizekelo yamagama angundoqo esibhale kuwo umxholo we-SEO kunye neemetrics zabo.
Ngale ndlela, xa abantu beGoogle izinto ezinxulumene ne-SEO kunye nokuthengisa, sinokubonisa ngokwendalo imveliso yethu.
Kwijelo lokukhangela lendalo, isiqwenga ngasinye somxholo ophela sibekwe kwinqanaba longeza kwitrafikhi yakho yonke yezinto eziphilayo. Ke, okukhona umxholo okwinqanaba eliphezulu onawo, kokukhona abathengi abanokuthi bandwendwele iwebhusayithi yakho. Ngaphezu koko, izihloko ezihlala ziluhlaza zinokuvelisa itrafikhi iminyaka emva kokupapashwa.
Okuhle nokubi
| eziluncedo | neengozi |
|---|---|
| I-traffic eqhubekayo ngaphandle kwenkcitho yentengiso. | Ukubeka umgangatho ophezulu kwiinjini zokukhangela kuthatha ixesha. |
| Iziphumo ezongezayo. | Ukungaqiniseki okuninzi (umzekelo, ukuguquguquka kwamanqanaba, uhlaziyo lwe-algorithm yokukhangela). |
| Umxholo we-SEO unokuchaphazela yonke i-funnel yokuthengisa. | |
| Uthembele ngakumbi kumgangatho kunye nokuyila kunohlahlo lwabiwo-mali. |
OKUFUNDILEYO FUNDA
- Uyenza njani iSicwangciso soMxholo we-SEO (Landela i-Ahrefs' Framework)
- Ikhosi yokuBloga yasimahla: Funda indlela yokuQala kunye nokukhulisa ibhlog yeShishini lakho
2. Iindaba zoLuntu
Kwintengiso, oku kubhekiselele ekusebenziseni amaqonga eendaba ezentlalo ukunxibelelana nabathengi bangoku kunye nabanokubakho ngomxholo kunye neencoko.
Imidiya yoluntu ayikho nje i-Facebook, i-Twitter, okanye i-LinkedIn. Usetyenziso lwemiyalezo kuphela njengeDiscord, Slack, kunye ne-WhatsApp nazo ziwela kudidi lwesitishi esinye.
Ngaba abasebenzisi beendaba zentlalo "badla" umxholo ovela kwiimpawu? Okumangalisayo kukuba, i-90% yabantu kwi-Instagram ilandela ishishini (Instagram).
umzekelo
Imidiya yoluntu inzima. Kungumxube wokuthengisa imveliso, iPR, kunye nenkxaso yabathengi. Ukuzama ukuyishwankathela kufana nokuzama ukushwankathela zonke iincoko ezisehlabathini.
Ibhrendi nganye kumajelo eendaba ezentlalo ithande ukuphuhlisa ilizwi layo ngelixa ipapasha umxube olungeleleneyo wokuthengisa imveliso, iincoko, ulonwabo, kunye neendaba zenkampani.
Kwaye ngelixa ezinye iibrendi ziya kuba nzulu kakhulu kwaye "zijolise kushishino," abanye baya kuzama ukuphumelela iintliziyo ngokuphandle nangokunyaniseka.
Ngaphaya koko, oku kusetyenziso olusebenzayo lwemidiya yoluntu:
Iimveliso zentengiso nazo ziyasebenza:
Ukubonisa ixabiso yinto abalandeli abafuna ukuyibona kwiimpawu zabo abazithandayo:
Okokugqibela, enye yeendlela ezilungileyo zokusebenzisa imidiya yoluntu kumashishini ... umxholo owenziwe ngumsebenzisi:
Okuhle nokubi
| eziluncedo | neengozi |
|---|---|
| Ikuvumela ukuba unxibelelane ngokuthe ngqo nabaphulaphuli bakho. | Ikwenza ube sesichengeni sezimvo ezingakhiyo kunye "nezitroli." |
| Ucofa kubaphulaphuli abaninzi abaqokelelwe kumaqonga eendaba ezentlalo. | Ngokuxhomekeke kwiqonga losasazo lwentlalo, ukugcina iziphumo ezingaguqukiyo kunokuba nzima. |
| Ukwandisa inkxaso yabathengi. | Ukunciphisa ukufikelela kwezinto eziphilayo kumaqonga eendaba ezentlalo athandwayo. |
| Ikuvumela ukuba uqhube amaphulo entengiso ajolise kakhulu. | |
| Inokubangela ukunyaniseka kwebrand. |
OKUFUNDILEYO FUNDA
- Iqhinga leNtengiso lika-Ahrefs lika-Twitter: Nantsi indlela esiyenza ngayo
3. Ukuthengisa ividiyo
Eli jelo lokuthengisa likuvumela ukuba usasaze umxholo kunye neentengiso kwifomathi yevidiyo.
Ngaba intengiso yevidiyo iyasebenza? La manani abonakala ethetha ngokwawo:
- I-70% yababukeli bathenge kwi-brand emva kokuyibona kwi-YouTube (Google).
- I-96% yabantu baye babukela ividiyo echazayo ukuze bafunde ngakumbi malunga nemveliso okanye inkonzo (Wyzowl).
Ngokusisiseko, ukuthengiswa kwevidiyo kumalunga nezinto ezimbini:
- Ukuthatha ithuba lomxholo obandakanya kakhulu. Ividiyo inokwenza umahluko onjalo xa kuthelekiswa nezinye iifomathi ezijolise kolu hlobo lomxholo kube luhlobo olwahlukileyo lwentengiso.
Ukuthatha ithuba leqonga levidiyo lokuqala njengeYouTube kunye neTikTok. La maqonga anabaphulaphuli abaninzi kangangokuba kuyavakala ukuba iimveliso ezininzi zenze iividiyo ukuze zibe lapho. Kwaye, umxholo unokufikelela kumawaka abantu ngaphandle kokuchitha nantoni na kwiintengiso.
umzekelo
Eyona nto intle ngevidiyo kukuba amaqonga afana neYouTube aneendlela zawo zokuhambisa, ezinokuzisa umxholo wakho kumawaka abantu simahla (ewe, ungonyusa oko ngohlahlo lwabiwo-mali).
Sisebenzisa eli jelo rhoqo, kwaye senze nevidiyo malunga nendlela yokukala iividiyo #1:
Ngaphezu koko, unokuphinda usebenzise iividiyo kwaye wenze "iiphakheji" -njengeAkhademi evuthelweyo. Ikwasebenza ngenye indlela: qala ngekhosi kwaye wabelane ngayo okanye iinxalenye zayo kuYouTube.
Okuhle nokubi
| eziluncedo | neengozi |
|---|---|
| Umfanekiso upeyinta iwaka lamagama. Ukuba imveliso yakho kulula ukuyibonisa kunokuchaza, eli jelo liyindlela yokuhamba. | Inokuba nzima kakhulu ubutyebi (ixesha, abantu, imali). |
| Inokubandakanya ngakumbi kunomxholo obhaliweyo; ividiyo ilungile ekubambeni ingqalelo. | Kunzima ukuhlaziya kunomxholo obhaliweyo. |
| Inokuphinda isetyenziswe kwaye isasazwe kumaqonga ahlukeneyo. |
OKUFUNDILEYO FUNDA
- ISikhokelo esiLula (kodwa siGqibile) sokuThengisa ngeVidiyo
4. Ukupapashwa
Intengiso imalunga nokuhlawula amajelo eendaba anokufikelela kubaphulaphuli bakho ukubonisa umyalezo wakho kufutshane okanye endaweni yesiqulatho esiqhelekileyo.
Intengiso yeDijithali ingcamango efanayo ifakwe kwi-intanethi (i-aka ihlawulwe i-traffic okanye imidiya ehlawulweyo).
Iintengiso ziqhele ukusetyenziselwa ukukhuthaza ngokuthe ngqo imveliso okanye inkonzo kodwa zinokusebenza ekukhuthazeni umxholo, nazo. Enyanisweni, abaninzi abathengisi be-B2B kunye ne-B2C basebenzisa iintengiso ngale ndlela (i-67% kunye ne-78%, ngokulandelanayo).
umzekelo
Kutheni uhlawula iintengiso xa kukho iziteshi zetrafikhi zasimahla ezifana nokukhangela kunye nemidiya yoluntu? Ingakumbi xa iintengiso zinegama elibi ngolo hlobo?
Konke kumalunga nobuchule obusebenzisayo kunye nokujolisa.
Ezinye iintengiso zisenokungathinteleki kuba zilawula indawo, njengale "Izinto ezingaqhelekanga" Intengiso:
Ezinye ziyonwabisa ngokwenene, njengeentengiso zesiqingatha sexesha leSuper Bowl.
Ezinye iintengiso zijoliswe kakuhle kangangokuba zikwenza uzibuze ukuba zisasemthethweni na.
Kwaye ngokungafaniyo neziteshi zetrafikhi zasimahla, unokukhuphela ngaphandle ukhuphiswano endaweni yokwakha igunya, i-backlinks, okanye okulandelayo.
Okuhle nokubi
| eziluncedo | neengozi |
|---|---|
| Indlela ekhawulezayo yokufumana iziphumo. | Unengxaki ye-syndromes efana nokudinwa kwe-ad kunye nobumfama bebhanari. |
| Ivumela ujoliso oluchanekileyo. | Ukwanda kokusetyenziswa kweebhloko zentengiso kunye nokungagqibeki kwe-cookies yomntu wesithathu evalwa ngabakhangeli bewebhu. |
| Ingasetyenziselwa ukukhuthaza nantoni na: imveliso, umxholo, okanye uphawu ngokwalo. | Iintengiso ezimbi zinokubeka esichengeni uphawu lwakho. |
| Kulula ukulinganisa, ukulawula, kunye nesikali. | |
| Uluhlu olubanzi lweefomathi zentengiso kunye namaqonga eentengiso. |
OKUFUNDILEYO FUNDA
- Konke okufuneka ukwazi malunga neNtengiso ye-Intanethi (yenziwe ngokulula)
- I-SEO vs. PPC: Umahluko, IiPros, Cons, & Neyiphi onokuyikhetha
5. Imeyili
Ukuthengisa nge-imeyile yindlela yokuthumela imiyalezo ngokuthe ngqo kwiibhokisi ze-imeyile zabathengi abanokubakho. Le miyalezo inokukhuthaza izenzo ezikhawulezayo njengokukhupha ikhowudi yesaphulelo okanye ukunceda ukwakha unxibelelwano oluhlala luhleli kunye nebhrendi yakho ngomxholo.
Ukunxibelelana nabaphulaphuli bakho, unokwenza uluhlu lwakho lweedilesi ze-imeyile, umzekelo ngokuba abantu babhalisele i-newsletter, okanye unokuhlawula ukufaka imiyalezo yakho kwincwadana yomnye umntu.
umzekelo
Ezinye iibrendi zisebenzisa eli jelo kuphela “ukutywina isivumelwano.” Bachitha kakhulu ekuqapheliseni uphawu kunye nokuthengiswa kwemveliso kwenye indawo ukuba yonke into abayifunayo yi-nudge ethunyelwe ngokuthe ngqo kwi-inbox (inbox yam, kulo mzekelo).
Iibrendi esazi kancinci malunga nazo ziya kufuna iindawo zokuthintela ngakumbi kwaye zenze ukuthengisa okuthambileyo kwangaphambili. Incoko idla ngokuqala ngokubhalisela isibonelelo sasimahla, njengakumzekelo ongezantsi.
Okuhle nokubi
| eziluncedo | neengozi |
|---|---|
| Ingenziwa ibe yeyakho kakhulu kwaye yahlulwe. | Kuthatha ixesha organically (kwaye ngokusemthethweni) ukwakha uluhlu email umgangatho. |
| Indlela ekhawulezayo yokufikelela ngokuthe ngqo kubaphulaphuli bakho abaqokelelweyo. | Ukuba uyayigqithisa, unokwaphula umthetho we-imeyile yokuthengisa (GDPR, CAN-SPAM). |
| Indlela efikelelekayo yokuqhuba ukondla okukhokelayo kunye namaphulo e-e-commerce. | Kungumceli mngeni ukugqobhoza amakhulu ezinye ii-imeyile kwaye ufumane ingqwalasela. |
| Kulula ukulinganisa. |
OKUFUNDILEYO FUNDA
- Iindlela ezi-8 ezilula (kodwa ezisebenzayo) zokukhulisa uluhlu lwakho lwe-imeyile
6. Inkxaso
Inkxaso kwintengiso ibandakanya ukubonelela ngenkxaso yemali okanye kwizinto eziphathekayo kumsitho, umntu, okanye umbutho, ngokutshintshiselana ngamathuba okubhengeza nokukhuthaza uphawu okanye iimveliso zayo.
Ngokukodwa, isetyenziselwa iintlobo ezimbini zeenjongo: ukwandisa ulwazi lwebrendi kunye nokubumba umfanekiso webrand (okt, ukufumana ukuthenjwa kwabathengi).
Inkxaso isebenza kakuhle ukuba unobangela/umntu omxhasayo yinto/umntu okhathalelwe ngabaphulaphuli bakho — umzekelo, umsitho ozinyaswe ngabaphulaphuli bakho.
Ngaba inkxaso yindlela edumileyo yokwenza intengiso? Ukuba ujonga kwihlabathi jikelele, inkcitho esuka kwi-2007 ukuya kwi-2018 yayinyuka ngokuqhubekayo.
Ngokunokwenzeka, amanani axhotyiswa ziinkampani ezinkulu ezixhasa imidlalo. Kodwa iibrendi ezincinci neziphakathi zinokubandakanyeka kwinkxaso nazo, umz., iimagazini ze-niche, iminyhadala yoshishino, okanye abadali bomxholo abanempembelelo.
umzekelo
Bukela umdlalo weFC Barcelona, kwaye uya kubona kwaye uve "Spotify" izihlandlo eziliwaka. Ilogo ikuwo wonke umdlali, kwaye igama lebala lemidlalo lasekhaya liqala ngo "Spotify."
Okuhle nokubi
| eziluncedo | neengozi |
|---|---|
| Unokwandisa kakhulu ulwazi lwebrand ngexesha elifutshane. | Ulawulo olulinganiselwe. Umngcipheko wemibutho yebrand engafunekiyo ukuba uxhasa isiganeko okanye umntu ongalunganga. |
| Unokunyusa iprofayile yenkampani yakho. | I-ROI inokuba nzima ukuyilinganisa. |
| Ngamanye amaxesha ivumela ujoliso oluchanekileyo. | |
| Ithuba lokuzibandakanya kwakho kunye nabaphulaphuli ojolise kubo kunye nabanye kwishishini. |
7. Ukuthengisa ngencoko
Intengiso yencoko ibhekisa kwiincoko zexesha lokwenyani kunye nabathengi abanokubakho kunye nabakhoyo ngoku ngeencoko ezibukhoma, ii-chatbots, ii-apps zemiyalezo, kunye nemidiya yoluntu.
Eli jelo liyashenxa kwindlela eqhelekileyo yokuhamba ngaphaya kwamaphepha ewebhu amaninzi ngolwazi okanye iinkonzo. Endaweni yoko, umsebenzisi unokukucela ngokulula.
Ngaphezu koko, kubonakala kusebenza:
- I-79% yeenkampani zithi incoko ephilayo ineziphumo ezilungileyo zokunyaniseka kwabathengi, ukuthengisa, kunye nengeniso (Kayako).
- I-82% yeenkampani ezisebenzisa i-AI izisombululo zentengiso zencoko zizifumana ziyinto exabisekileyo kwisicwangciso sabo (i-Drift).
umzekelo
Indlela iibrendi zihlala zisebenzisa ii-chatbots (abancedisi abaziwayo) kuku:
- Phendula imibuzo esisiseko nerhoqo.
- Zifanelekele izikhokelo.
- Cwangcisa intlanganiso kunye ne-arhente.
- Nyusa umxholo othile.
Nantsi isampuli evela kwi-Drift:
Okuhle nokubi
| eziluncedo | neengozi |
|---|---|
| Ii-Chatbots zinokubandakanyeka ngaxeshanye kunye nenani elingenamkhawulo labathengi. | Amava encoko angalunganga anokuphazamisa amathuba akho kwaye abeke esichengeni uphawu lwakho. |
| Ukulungeleka ngakumbi kumthengi. | Lungiselela ukufumana zonke iintlobo zemibuzo ubungayilungiselelanga. |
| Okubandakanya ngakumbi kunotyelelo lwewebhusayithi oluqhelekileyo. | |
| Ingasetyenziswa njengesixhobo sokukhokela kwisizukulwana. |
8. Ilizwi lomlomo
Ukuthengisa ngeLizwi-ngomlomo (WoMM) yinkqubo yokuphembelela kunye nokukhuthaza iingxoxo zendalo malunga nemveliso, inkonzo, okanye inkampani. Ngamanye amazwi, kukunika abantu isizathu sokuthetha.
Ngaba ukuthetha ngomlomo kuyasebenza?
Ewe, lelinye lawona majelo asebenzayo entengiso kuba abantu bakholisa ukuthemba abanye abantu ngaphezu kweebrendi. Ngokophononongo olwenziwa yiBrightLocal, i-91% yabantu rhoqo okanye ngamanye amaxesha bafunda uphononongo lwe-intanethi, kwaye i-84% ithembela kuphononongo lwe-intanethi njengengcebiso yobuqu.
umzekelo
I-WoMM inamandla ngokwaneleyo ukuba ikhuphe inkampani kwaye iyigcine kwindlela yokukhula ezinzileyo.
Sifanele sazi. I-Ahrefs yaqala ngaphezulu kweminyaka eli-10 eyadlulayo ngebhajethi yentengiso eyi-0 kwaye akukho basebenzi bokuthengisa. Yintoni eyasibeka apho sikhoyo namhlanje ubukhulu becala ngumbulelo kwi-WoM: iingcebiso ezivela kubasebenzisi kunye nophononongo oluhle.
I-WoM isenokungabi lula ukulinganisa njengentengiso okanye i-SEO, kodwa kaninzi kunokuba kunjalo, uya kufumana umkhondo weencoko malunga nebhrendi yakho. Umzekelo, nantsi i-Ahrefs ekhankanywe kuvoto oludumileyo lweshishini.
Okuhle nokubi
| eziluncedo | neengozi |
|---|---|
| Ikhulisa ulwazi lwebrendi kunye neentengiso ngaphandle kwenkcitho yentengiso. | Kunzima ukuphembelela, akunakwenzeka ukulawula. |
| Yakha uluntu malunga nebrand yakho kunye nemveliso / inkonzo. | |
| I-WOM ePositive inyusa kakhulu i-brand equity. |
OKUFUNDILEYO FUNDA
- INtengiso yeLizwi loMlomo: IsiKhokelo esiLula esizanyiweyo nesivavanyiweyo
9. Iipodcasts
I-Podcasting ivumela iibhrendi ukuba ziqhagamshelane nabaphulaphuli ngokubandakanya umxholo womsindo. Liqonga lokubaliswa kwamabali kunye nokwabelana ngezimvo, libonelela ngochuku olunokuthi lulungelelaniswe ngokusondeleyo nezinto ezinomdla wabaphulaphuli.
Iipodcasts zibonakala ngathi lijelo elikhulayo malunga nabaphulaphuli kunye nenkcitho yentengiso:
- Inkcitho yeentengiso zePodcast e-US kulindeleke ukuba ifikelele kwi-$ 2.56B kwi-2024, ipesenti ye-16.3 yamanqaku anyuka ukusuka kwi-2023. (Statista)
- Kukho ngaphezu kwe-850,000 yeepodcasts ezisebenzayo namhlanje.
umzekelo
Makhe sijonge ngokukhawuleza kwiindlela ezintathu ii-brand ezisebenzisa iipodcasts namhlanje.
Eyokuqala, kwaye mhlawumbi eyona ndlela idumileyo, kudliwano-ndlebe naye kwipodcast okanye ngokubamba iqhaza. Uphawu kunye/okanye imveliso ibonakaliswa ngendlela yendalo kuyo yonke incoko.
Indlela yesibini, kunye nokhetho oludumileyo, kukuxhasa ipodcast. Abaphulaphuli baqhelana nebhrendi ngeentengiso ezingaphakathi kwipodcast kunye/okanye ukuchongwa kwebhrendi kufutshane nomxholo (njengakumzekelo ongezantsi).
Indlela yokugqibela uphawu olubandakanyeka ngayo kwiipodcasts kukwenza uthotho lwalo. Iimveliso azifane ziboniswe; Ugxininiso lukumava akhumbulekayo ahanjiswa ngomxholo ojoliswe ngononophelo. Ngale ndlela, uphawu lunokufumana imibutho emihle, luhluke, kwaye lunike abaphulaphuli babo isizathu sokubuyela kwiwebhusayithi rhoqo.
Okuhle nokubi
| eziluncedo | neengozi |
|---|---|
| Yakha ulwazi lwebrendi. | Ulawulo olulinganiselweyo kwisiphumo. |
| Ukubandakanya abaphulaphuli bakho kwaye kwakha ukuthembeka. | Inokuba nzima kakhulu ubutyebi (ixesha, abantu, imali). |
| Yakha intembeko kunye nokugcina. | |
| Inokuhanjiswa kumaqonga amaninzi. | |
| Ithuba lokudala iindidi ezininzi zomxholo ngexesha elinye (umz., ipodcast, ividiyo, iposti yebhlog). | |
| Inika ujoliso oluchanekileyo. |
OKUFUNDILEYO FUNDA
- Intengiso yePodcast: $51,975 Ichithiwe. Nantsi Into Esiyifundileyo
- IiPodcast ezili-12 zeNtengiso Zilixesha lakho
10. Iziganeko
Ngelixa amanye amajelo okuthengisa esetyenziswa ukuthetha kunye nabaphulaphuli, iziganeko ngakumbi malunga umhlangano kunye nabaphulaphuli.
Ukuthengiswa komsitho kunokwenziwa kwi-intanethi nakwi-intanethi kodwa nakwimodeli ye-hybrid. Nangona kunjalo, iminyhadala yobuqu ivumela ukuvusa iimvakalelo ezinamandla kunye nokunxibelelana ngokulula ngakumbi.
Kodwa ngaba ungathembela kwifomula yobuqu kuphela? Mhlawumbi akunjalo. Isiqingatha sabathengisi kunye nabathengisi baqikelela ukuba zonke iziganeko zexesha elizayo ziya kuba nomlinganiselo obonakalayo (Ii-MarketingCharts).
umzekelo
Nazi iintlobo eziqhelekileyo zeziganeko ezisetyenziselwa ukuthengisa.
U boniso zicwangciswe malunga neemveliso kunye nobuchwepheshe. Ngokuqhelekileyo ijolise kushishino, ngenjongo yokunxibelelana kunye nokuvelisa izikhokelo.
Iintetho. Ilungelelaniswe ngokwemibono okanye itekhnoloji. Ingqwalasela ikukwabelana ngolwazi, ukuzonwabisa, kunye nothungelwano. Kumaxesha amaninzi kukho umoya ophumlileyo one-ajenda exubeneyo. Zezona "zivulekileyo" kuzo zonke iintlobo.
Iisemina kunye neendibano zocweyo. Kugxilwe ekutshintshiseni ngezimvo namava. Ngokuqhelekileyo incinci ngobukhulu kwaye ilungiselelwe inani elincinci labantu.
Okuhle nokubi
| eziluncedo | neengozi |
|---|---|
| Unokunyusa iprofayile yenkampani yakho. | Iindleko kunye nobutyebi-bunzima. |
| Ithuba lokupapashwa. | Kunzima ukulungelelanisa. |
| Ngokuxhomekeke kwishishini lakho, inokuba ngumthombo obalulekileyo wokukhokela. | |
| Uphuhlisa ubudlelwane obunzulu kunye nabathengi kunye namaqabane oshishino. | |
| Ukuvezwa kwebhrendi kubaphulaphuli abaneprofayili echanekileyo. |
OKUFUNDILEYO FUNDA
- IsiKhokelo esiLula se-SEO sokuThengisa uMnyhadala oMpumelelo
11. Intengiso ehambelana
Ukuthengisa okudityanisiweyo kulapho abantu bakhuthaza imveliso yenkampani okanye inkonzo yenye imbuyekezo yekhomishini kwiintengiso ezenziweyo.
Iqela elikhuthaza imveliso libizwa ngokuba yi-affiliate, kwaye uphawu oluhambisa imveliso ngumthengisi. Rhoqo, kukwakho umntu ophakathi odibanisa amaqela abizwa ngokuba yinethiwekhi okanye inkqubo (umz., ShareASale okanye GiddyUp).
Ikhomishini idla ngokuba yipesenti yexabiso lentengiso kodwa ngamanye amaxesha inokuba sisixa esimiselweyo.
Zonke ezo khomishini zamaqhezu kunye neepesenti zongeza kwishishini elikhulu. Ngokwe-Influencer Marketing Hub, eli shishini limiselwe ukuba likhule liye kuthi ga kwi-15.7 yeebhiliyoni zeedola kwihlabathi liphela ngo-2024.
umzekelo
Eli nqaku le-Mastering.com lidwelisa izinto ezisibhozo zokuseta isitudiyo kunye namakhonkco kwiimveliso zisebenzisa amakhonkco adibeneyo.
Iimveliso ezikhankanywe kweli nqaku lilodwa zinokufumana inxalenye yetrafikhi engaphezulu kwe-10,000 (kunye neminye imithombo yendlela).
Okona kulungileyo, ukuthengisa okuhambelanayo kukuphumelela kuwo onke amaqela abandakanyekayo, kubandakanya abathengi. Abaxhasi bafumana iikhomishini kwiimveliso zabo zokuvavanya umsebenzi (ngamanye amaxesha) kunye nokubeka umxholo, abarhwebi bafumana ukuvezwa kubaphulaphuli abafanelekileyo ngokusebenzisa amaqabane athembekileyo, kwaye abathengi akufuneki bachithe ixesha elininzi bephanda iimveliso ngokwabo.
Okuhle nokubi
| eziluncedo | neengozi |
|---|---|
| Umngcipheko ophantsi. | Ungonakalisa isidima sakho ukuba usebenzisana namahlakani angalunganga. |
| Umqobo wokungena ophantsi. | Kancinci kakhulu okanye akukho lawulo malunga nendlela abanxibelelana ngayo ababonisa ngayo imveliso yakho. |
| Ngokusekwe ekusebenzeni kunye neendleko ezincinci ukuya kuthi ga ngaphambili. | Ithuba lobuqhophololo kwisiphelo se-affiliates. |
| Uthungelwano lonxibelelwano lwenza kube lula ukusebenzisa eli jelo. | |
| Inokuba ngumthombo wetrafikhi efanelekileyo. | |
| Abanye abasebenzisanayo ngokwenene benza i-intanethi ibe yindawo engcono, kwaye ufumana ukubaxhasa. |
OKUFUNDILEYO FUNDA
- Intengiso edibeneyo kubaqalayo: Iyintoni + Indlela yokuphumelela
12. Intengiso yempembelelo
Intengiso ye-Influencer ibandakanya ukusebenzisana nabantu abanabaphulaphuli abakhutheleyo, abakhulu (ngokuqhelekileyo kumajelo asekuhlaleni) kunye nokukwazi ukuphembelela abaphulaphuli babo ukuze bakhuthaze uphawu lwakho, iimveliso, okanye iinkonzo.
Abaphembeleli banabalandeli abazinikeleyo abasoloko bethemba iingcebiso zabo (i-72% ye-Gen Z kunye neMillennials ilandela abaphembeleli), inika uphawu ngelizwi lomntu kunye nobuso obuhambelanayo.
Intengiso ye-Influencer ifana nokuthengisa okuhambelanayo ngengqiqo yokuba uhlawula umntu ukuba enze umxholo oya kukunika ukufikelela kubaphulaphuli babo. Kodwa apha, uhlala usebenza kunye nabadali abambalwa abakhethwe ngononophelo, kwaye uhlawula kwikhontrakthi okanye isiseko somkhankaso.
Oko kwathiwa, abanye abaphembeleli bamkela ezinye iindlela zembuyekezo: ukuphiwa kubaphulaphuli, isaphulelo kwimveliso, okanye imveliso yasimahla.
umzekelo
Ukuvavanya eli jelo, siye sabela uhlahlo lwabiwo-mali lwenyanga yentengiso ($200K) kulo.
Olo hlahlo lwabiwo-mali lwasivumela ukuba sifumane:
- 72 iividiyo
- 108 iziqendu zepodcast
- 138 imiba yencwadana
- Iiprojekthi ezili-11 ezizimeleyo kunye nemisitho
- 9 amanqaku blog
- 7 amaphulo eendaba zoluntu
La manani abhekiselele kwabaphembeleli abancinci ukuya kubukhulu obuphakathi kunye nabaphulaphuli abafanelekileyo. Ukususela ngelo xesha, saqala ukutyala imali rhoqo kule ntengiso yempembelelo. Siphinde safunda ukuba:
Uya kufumana kuphela ukuxhoma kweli qhinga ngokuntywila kwaye ulenze. Ndiyathetha, amathemba akho angcono aya kuza ngeereferensi, eziya kuza kuwe njengoko usiya. Kwakhona, umenzi womxholo olungileyo akayi kwenza iqabane elilungileyo. Kufuneka wenze inkuthalo efanelekileyo kwaye utyale imali kwabo bazimisele ukutyala ixesha labo kuwe.
Okuhle nokubi
| eziluncedo | neengozi |
|---|---|
| Ukufikelela ngokuthe ngqo kubaphulaphuli ababandakanyekayo. | Ingabiza ngokukhawuleza. |
| Unyuso oluyinyani olusuka kubantu abathembekileyo. | Umngcipheko wokunxulumana namanyathelo agwenxa anamandla. |
| Imingeni ekulinganiseni i-ROI ngqo ukusuka kumaphulo. |
OKUFUNDILEYO FUNDA
- Intengiso ye-Influencer: Inkcazo, imizekelo, kunye namaqhinga
FAQ
Imibuzo ebuzwa rhoqo malunga namajelo okuthengisa.
Leliphi elona jelo lokuthengisa?
Akulindelekanga ukuba ibhrendi, kwaye ngokuqinisekileyo ayilunganga, ukusebenzisa itshaneli enye yokuthengisa. Iimpawu zihlala zizama ukubakho kwiitshaneli ezininzi kangangoko, njengoko oku kwandisa ukufikelela kunye nokulula kubathengi.
Oko kwathiwa, kuqhelekile ukubeka ubunzima obuninzi kwitshaneli enye okanye iseti encinci yamatshaneli. Umzekelo, kwii-Ahrefs, sigxile kukhangelo lwendalo kunye nentengiso yevidiyo kuba ezo tshaneli zinokusebenzela yonke ifanitshala yokuthengisa ngaxeshanye.
Yintoni umahluko phakathi kwentengiso ye-multichannel kunye ne-omnichannel?
Intengiso ye-Omnichannel imalunga nokusebenzisa onke amajelo akhoyo ukutsala kunye nokusebenzela abathengi, ukubonelela ngamava angenamthungo. Ngokomzekelo, i-Ikea ikuvumela ukuba uthenge iimveliso ezivenkileni, kwi-intanethi, nge-app, ngefowuni, njl.
Ngelixa kwintengiso yamajelo amaninzi, ayingawo onke amajelo asetyenziswayo okanye adityanisiweyo. Umzekelo, ndithenge i-wardrobe kwi-intanethi kutshanje, kwaye ivenkile yandithumelela imiyalezo malunga nobume be-odolo, kodwa andizange ndikwazi ukusebenzisa isitishi esifanayo ukuphendula.
Iindlela zokuthengisa zahluke njani kwi-B2B kune-B2C?
Iimpawu zeB2B kunye ne-B2C zityala imali kwiitshaneli ezifanayo (ngokweHubSpot). Nangona kunjalo, indlela abasebenzisa ngayo amajelo isenokwahluka.
Iimpawu zeB2C zihlala zisebenzisa ezi tshaneli ukubonelela ngokuzonwabisa kunye nefuthe ngokuthe ngqo kwiintengiso. Iimpawu zeB2B zijolise ngakumbi ekufundiseni amathemba kunye nokwenza ubudlelwane obuhlala ixesha elide.
Ezi ntlobo zeempawu zinokufumana ezinye iintlobo zomxholo okanye amaqonga afanelekileyo kubo. Umzekelo, iibhrendi ze-B2C azishicileli izifundo, kwaye iibhrendi ze-B2B zifumana i-LinkedIn isebenza ngakumbi.
Nguwuphi umahluko phakathi kwamajelo okuthengisa kunye namajelo osasazo?
Iitshaneli zokusasaza ziindlela zokuthi iimveliso okanye iinkonzo zenziwe zifumaneke kumthengi (umzekelo, ngokuthe ngqo kwiwebhusayithi yebhrendi okanye ngabathengisi), ngelixa amajelo okuthengisa eyindlela yokunxibelelana kweemveliso neenkonzo kumthengi.
Iingcamango zokugqibela
Ukuthengisa i-Multichannel kunye nokuthengisa i-omnichannel kubonakala kuyindlela yokuhamba kule mihla. Amatshaneli amaninzi athetha lula ngakumbi kubathengi bakho, amathemba angaphezulu afunyenweyo, kunye ne-ROI engaphezulu yenkampani yakho.
Ukusebenzisa kakuhle amajelo akho, luluvo oluhle ukugcina umyalezo wophawu lwakho ungaguquguquki kuyo yonke imidiya; abathengisi bayibiza ngokuba lunxibelelwano lwentengiso oludibeneyo.
Umthombo ovela Ahrefs
Ukuziphendulela: Ulwazi oluchazwe ngasentla lunikezelwa ngu-ahrefs.com ngaphandle kwe-Cooig.com. I-Cooig.com ayenzi lumelo kunye neziqinisekiso malunga nomgangatho kunye nokuthembeka komthengisi kunye neemveliso.
